Hundy

What Hundy does

HUNDY! Fruit Corp. is a US-based, founder-controlled consumer packaged goods company that manufactures and sells frozen fruit pops made from a single ingredient: 100% whole, USDA Organic fruit. Founded by Michelle and Aviv, the company produces three core SKUs—Berry (blueberry, raspberry, strawberry), Mango, and Pineapple—at $12.99 per box of four pops (40-50 calories per pop), using a patent-pending tube-filling process that preserves whole-fruit integrity while delivering a two-year frozen shelf life. The product line carries multiple third-party certifications including USDA Organic, Non-GMO, Gluten-Free, and Kosher.

The company operates a direct-to-consumer Shopify storefront at hundy.com and distributes through approximately ten regional specialty and natural-food grocery chains, including Harmons Markets, New Seasons Markets, Nugget Markets, Raleys, Jimbo's, Brulim's Grocer, Niemann's, Jerry's Markets, and Mollie Stone's. HUNDY! gained national brand visibility through an appearance on ABC's Shark Tank, which it has leveraged through dedicated "Shark Tank Bundles" sold at promotional pricing ($35.99 starter, $75.99 premium). The company also sells branded apparel—a Signature Hoodie & Sweatpant Set from $50 and a WHOLLY HUNDY! Tee at $45—as ancillary merchandise supporting brand visibility.

HUNDY! appears to be in an active scale-up phase: the website is currently accepting pre-orders with a stated June 2026 ship date, suggesting production capacity is being expanded to meet anticipated demand following the Shark Tank airing. The company has raised approximately $279,016 across multiple small funding events between 2017 and 2021, with disclosed investors including Founder Friendly Labs and Meyer Global. With 1-10 employees, no disclosed revenue, and a still-regional retail footprint, HUNDY! remains an early-stage CPG brand whose primary operational data points are the Shark Tank catalyst and the upcoming June 2026 fulfillment window.

Name

Hundy

Legal name

HUNDY! Fruit Corp.

Website

https://hundy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HUNDY! Fruit Corp. is a US-based, founder-controlled CPG startup that makes 100% whole organic fruit frozen pops (Berry, Mango, Pineapple), sold direct-to-consumer via Shopify and through regional specialty grocers, with national visibility from its ABC Shark Tank appearance.

Ownership category

akta.pro rank

Product category

Frozen fruit snacks

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Frozen fruit pops
• Organic frozen treats
• Clean label snacks
• Better for you desserts
• Whole fruit snacks

Headquarters

HQ city

Atherton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce Sales: HUNDY! sells products directly to consumers through their Shopify e-commerce storefront. Products include frozen fruit pops sold individually and in bundles, as well as branded merchandise (apparel). Revenue is generated through one-time purchase transactions with optional pre-order model for new inventory releases.
2. Retail Distribution: Products are sold through physical retail grocery stores including specialty and natural food retailers. The company supplies retailers with frozen fruit pop products for in-store purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hundy manufactures and sells 100% organic whole-fruit frozen pops in three flavors (Berry, Mango, Pineapple), each containing a single ingredient with no added sugar, additives, preservatives, or artificial ingredients. Products are produced using a patent-pending tube-filling process and are sold direct-to-consumer via a Shopify storefront and through specialty/natural food grocery retailers across the United States. The line also includes Shark Tank-themed flavor bundles and branded apparel merchandise.

Product overview

Hundy is a frozen fruit pops company offering a product line centered on 100% real organic fruit with no added sugar, artificial ingredients, or preservatives. The core product portfolio consists of three frozen fruit pop flavors—Berry (blueberries, raspberries, strawberries), Mango, and Pineapple—each USDA Organic, Non-GMO, Gluten-Free, and Kosher certified. Bundling options include the Shark Tank Starter Pack (one box of each flavor) and the Shark Tank Premium Bundle (two boxes of each flavor plus merchandise). The company also sells branded merchandise including a Signature Hoodie & Sweatpant Set and a WHOLLY HUNDY! Tee. Founded by Michelle and Aviv as parents seeking clean, trustworthy snacks for their family, Hundy appeared on Shark Tank and positions itself as 'leading the charge in clean frozen treats' with the tagline 'All Joy and No Junk.'

Differentiator

Problem solved

Functional benefit

Products and services

• Berry Frozen Fruit Pops Frozen fruit pops made from 100% USDA Organic blueberries, raspberries, and strawberries with no added sugar, artificial flavors, dyes, or preservatives; 50 calories per pop and one full serving of fruit. Sold direct-to-consumer via Shopify and through specialty grocery retailers.
• Mango Frozen Fruit Pops Frozen fruit pops made from 100% USDA Organic mango with no added sugar, artificial flavors, dyes, or preservatives; 50 calories per pop and one full serving of fruit. Sold direct-to-consumer via Shopify and through specialty grocery retailers.
• Pineapple Frozen Fruit Pops Frozen fruit pops made from 100% USDA Organic pineapple with no added sugar, artificial flavors, dyes, or preservatives; 40 calories per pop and one full serving of fruit. Sold direct-to-consumer via Shopify and through specialty grocery retailers.
• Shark Tank Starter Pack Bundle containing one box each of Berry, Mango, and Pineapple HUNDY! frozen fruit pops, priced at $35.99 (regularly $55.99), with free shipping on orders over $79. Targeted at consumers wanting to sample all three flavors as featured on Shark Tank.
• Shark Tank Premium Bundle Bundle containing two boxes each of Pineapple, Berry, and Mango HUNDY! frozen fruit pops plus a free custom HUNDY! hat (valued at $25), priced at $75.99 (regularly $95.99), with free shipping on orders over $79.
• Signature Hoodie & Sweatpant Set Premium fleece-blend HUNDY! branded hoodie and matching sweatpants in a relaxed unisex fit, available in sizes XS through 2XL for male and female, starting at $50.00 with options for Sweater, Pants, or Both.
• WHOLLY HUNDY! Tee Unisex t-shirt with front chest logo and large 'WHOLLY HUNDY!' back graphic in soft cotton-feel fabric and a neutral color, priced at $45.00 per shirt.

Quantifiable outcome

• 100% real fruit, 0% added sugars, 0% artificial ingredients per pop
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Harmons MarketscoreChannel Partner/ Reseller/ DistributorHarmons Markets is a regional grocery chain where HUNDY! products are sold at retail locations.
• New Seasons MarketscoreChannel Partner/ Reseller/ DistributorNew Seasons Markets is a regional specialty grocery retailer in the Pacific Northwest where HUNDY! products are distributed and sold.
• Nugget MarketscoreChannel Partner/ Reseller/ DistributorNugget Markets is a specialty grocery retailer where HUNDY! products are sold at retail locations.
• RaleyscoreChannel Partner/ Reseller/ DistributorRaleys is a regional grocery chain where HUNDY! products are distributed and sold.
• Jimbo'scoreChannel Partner/ Reseller/ DistributorJimbo's is a natural foods grocery retailer where HUNDY! products are sold.
• Brulim's GrocerminorChannel Partner/ Reseller/ DistributorRegional grocery retailer where HUNDY! products are distributed.
• Niemann'sminorChannel Partner/ Reseller/ DistributorRegional grocery retailer where HUNDY! products are distributed.
• Mollie Stone'sminorChannel Partner/ Reseller/ DistributorRegional specialty grocery retailer where HUNDY! products are sold.
• Jerry's MarketsminorChannel Partner/ Reseller/ DistributorRegional grocery retailer where HUNDY! products are distributed.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chloe's Fruit: Chloe's makes clean-ingredient frozen fruit pops and soft-serve fruit bars using real fruit, with similar minimal-ingredient and no-added-sugar positioning. Closest direct competitor to HUNDY!'s whole-fruit frozen pop concept.
• GoodPop: GoodPop produces organic, better-for-you frozen fruit pops and bars distributed nationally through DTC, natural food retail, and conventional grocery. Directly comparable product format, ingredient philosophy, and channel mix.

Broad incumbents

• Outshine (Nestlé): Nestlé's Outshine is a leading mass-market frozen fruit bar brand with national distribution. Competes in the same frozen fruit novelty category but is owned by a CPG incumbent with far greater resources.
• Fruttare (Unilever): Fruttare is Unilever's frozen fruit bar line made with real fruit, sold in grocery and convenience channels. Direct category overlap with HUNDY! but at mass-market scale and price points.
• Welch's Frozen Fruit Snacks: Welch's extends its fruit-based brand into frozen fruit snacks and bars, competing for the same health-conscious family shopper. Larger incumbent with established DSD distribution.
• Yasso Frozen Greek Yogurt: Yasso makes better-for-you frozen novelty bars sold in natural and mainstream grocery. Competes for the same "clean freezer" shopper seeking indulgent but healthier frozen treats.
• Dippin' Dots: Dippin' Dots is an established novelty frozen treat brand sold through retail, foodservice, and entertainment venues. Comparable in novelty format and freezer placement, though positioned as an ice cream product.
• Halo Top: Halo Top is a leading better-for-you frozen dessert brand with national distribution in the same clean-label frozen treat whitespace. Competes for similar health-conscious consumer occasions.

Emerging players

• Arctic Zero: Arctic Zero makes lower-calorie, better-for-you frozen desserts sold in natural and mainstream grocers. Smaller than Halo Top but adjacent in positioning to HUNDY!'s clean-label thesis.
• Ruby Rocket Foods: Ruby Rocket makes frozen fruit and veggie pops aimed at kids and parents, sold in natural and mainstream grocery. Overlaps with HUNDY!'s family/clean-label positioning and frozen novelty format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keepithundy
• Instagraminstagram.com/keepithundy
• TikToktiktok.com/@keepithundy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hundy