Strawberry energy
Strawberry Energy, founded in Belgrade in 2011, designs and sells solar-powered smart urban benches (Smart Bench 1, Smart Bench Mini, Sun Seat) and the SmartBeam retrofit kit, serving municipalities, consumer brands, telecoms, real estate, and OEMs across 30+ countries.
- Company typePrivate
- Founded2011
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Strawberry energy does
Strawberry Energy is a Belgrade-based, privately held company founded in 2011 that designs, manufactures, and sells solar-powered smart urban furniture. Its core products are the Smart Bench 1 (flagship), Smart Bench Mini (compact bestseller), and the modular Sun Seat line (Basic/Classic/Urban), all of which integrate photovoltaic panels with battery storage, USB and Qi wireless charging, LTE/4G WiFi hotspots, environmental sensors (CO2, temperature, humidity, air pressure, noise), LED lighting, and branding surfaces. In 2024 the company added SmartBeam, a 48W retrofit solar kit with a proprietary 3-rail mounting system that enables OEM integration by street furniture manufacturers. Strawberry Energy created the first city-wide Smart Bench Networks in London and Belgrade, and its products are deployed in 30+ countries, 90+ cities, and 5 continents. The company sells primarily through three GTM motions: direct enterprise sales to municipalities, real estate developers, brands, telecoms, and NGOs; a 30+ partner reseller network across Europe, Australia, and North America; and OEM/embedded sales via the SmartBeam channel. Recurring revenue is generated through customizable WiFi landing pages and the proprietary cloud-based Digital Dashboard, which provides real-time monitoring, usage analytics, and environmental data. Strawberry Energy holds CE and RoHS certifications, has received recognition including the PwC Serbia ESG Leader Award (2024), World Technology Award finalist (2013), and New Cities Summit Top Ten Urban Innovations (2014), and is led by founder-CEO Milos Milisavljevic with a small management team covering marketing, sales, production, and communications.
Strawberry energy firmographics
Firmographics- Name
- Strawberry energy
- Legal name
- Strawberry Energy
- Website
- https://strawberrye.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strawberry Energy, founded in Belgrade in 2011, designs and sells solar-powered smart urban benches (Smart Bench 1, Smart Bench Mini, Sun Seat) and the SmartBeam retrofit kit, serving municipalities, consumer brands, telecoms, real estate, and OEMs across 30+ countries.
- Ownership category
- akta.pro rank
Strawberry energy industry classification
Industry- Product category
- Smart Solar Urban Furniture
- NAICS
- Solar Electric Power Generation (221114), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)
- akta.pro secondary industries
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
Keywords
Where Strawberry energy is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Strawberry energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Smart Bench Hardware Sales: One-time sale of Smart Bench products (Smart Bench 1, Smart Bench Mini, Sun Seat) to municipalities, real estate developers, brands, and event organizers. Products feature branding surfaces for additional value.
- SmartBeam Retrofit Kit Sales: Sale of SmartBeam solar retrofit kits to bench manufacturers (OEM partners) who integrate the technology into their existing product lines.
- WiFi Landing Page / Digital Services: Recurring revenue from WiFi landing page customization, digital dashboard access, and data reporting services. Allows brands to run targeted advertising campaigns.
- Partner Network / Reseller Model: Partners purchase Smart Benches and resell in their countries, rent to events/fairs, or sell advertising space on benches for recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Quote-based pricing for custom solar smart benches |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Strawberry energy product offering
Product offeringCore offering
Strawberry Energy designs, manufactures, and sells smart solar-powered urban benches that deliver free device charging (USB and wireless Qi), 4G/LTE WiFi hotspots, environmental sensors (CO2, temperature, humidity, air pressure, noise), and LED lighting, all powered entirely by integrated solar panels. The company also operates a proprietary cloud-based dashboard for real-time monitoring of deployed bench networks and offers customizable WiFi landing pages that enable brands to engage users contextually. Distribution is through direct enterprise sales to municipalities and brands, an international partner/reseller network, and OEM integration via the SmartBeam retrofit kit sold to street furniture manufacturers.
Product overview
Strawberry Energy offers a portfolio of smart solar-powered urban furniture designed for smart and sustainable cities. The core products include Smart Bench 1 (spacious flagship with full features), Smart Bench Mini (compact bestseller), and Sun Seat (modular line with Basic, Classic, and Urban models). SmartBeam is a retrofit add-on that transforms existing benches into smart solar furniture. All products provide solar-powered device charging (USB and wireless Qi), free WiFi hotspots, environmental sensors, and branding opportunities. A companion Digital Dashboard enables real-time monitoring and analytics, while customizable WiFi landing pages allow brands to engage users contextually.
Differentiator
Problem solved
Functional benefit
Brands
- SmartBeam: A groundbreaking solution that upgrades regular benches into smart, sustainable, and connected urban seating. Generates 100% clean solar energy with modular add-ons including USB chargers, air quality sensors, and WiFi routers.
Products and services
- Smart Bench 1 Spacious flagship smart bench with 80W solar power, 80Ah batteries, 2 USB chargers, 2 Qi wireless chargers, 4G/LTE WiFi hotspot, and environmental sensors (CO2, temperature, humidity, air pressure, noise level). Features large branding surfaces and customizable WiFi landing pages. Targeted at parks, squares, streets, and promenades for municipalities, real estate developers, and brand sponsors.
- Smart Bench Mini Compact bestseller smart bench with 80W solar power, 60Ah batteries, LED interactive light, and environmental sensors. Steel body with acrylic glass top, available in multiple colors with two branding surfaces. Described as a symbol of Smart Cities in Europe.
- Sun Seat Modular solar smart seating product line available in three models: Basic (minimalist, installed on existing surfaces), Classic (modular with legs, backrest, armrest options), and Urban (modern design with advertising surface for high-traffic areas). Highly customizable with options including wireless charging, USB ports, WiFi, environmental sensors, LED lighting, and hybrid solar-grid power. Targeted as the most affordable option in the smart solar seating niche.
- SmartBeam Retrofit solar charging kit that upgrades existing regular benches into smart, sustainable, and connected urban seating. Generates 100% solar energy with a 48W solar panel and 20Ah Li-ion battery. Features wireless Qi charging, USB Type C (up to 40W), USB Type A, LED lights, and modular add-ons (air quality sensors, additional battery, WiFi hotspot). All-black aluminum design with proprietary 3-rail mounting system. CE and RoHS certified. Sold to bench manufacturers (OEM) and to cities/operators retrofitting existing street furniture.
Quantifiable outcome
- 100% renewable energy operation - zero carbon footprint
- +4 more outcomes
Companies that use Strawberry energy
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles4 records
Strawberry energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Strawberry energy partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bell IntegrationcoreBell Integration acts as IoT solution broker, partnering with O2 to deliver Strawberry's Smart Bench Mini solutions. They bring all complex IoT components together providing a single end-to-end solution. Smart Bench Mini is part of Bell Integration's IoT ecosystem under their 'TRANSFORM' portfolio section.
- Grein SMART EnergycorePartner for German market, distributing Smart Bench products. Installed Smart Bench Mini in Recklinghausen, Germany as part of city's efforts to implement solar energy concepts and climate protection.
- Elite AreascorePartner for Greek market, distributing Smart Bench Minis in Tanagra province near Athens, Greece.
- Eco Renewable EnergycorePartner for Australian market, partnered with Yarra City Council in Melbourne to install three new smart solar benches.
- MetalcocoreItalian bench manufacturer integrating SmartBeam technology into their product lines. Case study partner showcasing enhanced regular elegant benches with solar power capabilities.
- BenkertcoreGerman bench manufacturer partnering with Strawberry Energy to integrate SmartBeam lighting solutions. Case study shows benches lighting up at night.
- BrionicoreCroatian National Park Brioni partnered with Strawberry Energy, where tradition meets innovation with SmartBeam integration.
- NusserminorPartnership for sustainable craftsmanship with solar-powered tables. Case study partner in SmartBeam implementation.
- KoraliminorSerbian partner implementing SmartBeam technology in tables. Case study showing implementation in a table.
- BroxapcoreUK-based street furniture manufacturer bringing solar power to streets and parks through SmartBeam partnership.
- PuczyńskiminorPartnership for SmartBeam installation at Westfield Mokotów in Warsaw, bringing solar power to shopping center.
- O2 (Telefonica)coreTelecommunications partner working with Bell Integration to deliver faster, scalable, robust IoT solutions. O2 provides connectivity for Smart Bench WiFi and data services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Strawberry energy competitors and assessment
Company assessmentOthers
- Broxap: UK street furniture manufacturer and current Strawberry Energy OEM partner integrating SmartBeam technology. Comparable as an adjacent street-furniture manufacturer moving into smart/solar product lines.
- Metalco: Italian designer and manufacturer of street furniture and urban architecture. OEM partner to Strawberry via SmartBeam; comparable as a high-end street-furniture maker extending into smart-solar offerings.
Direct peers
- SEEDiA: Portugal-headquartered solar smart bench maker offering connected urban furniture with solar charging, WiFi, and environmental sensors. Direct competitor cited alongside Strawberry Energy as a co-leader holding 28-32% of global smart solar picnic table revenue.
- EnGoPlanet: Solar smart street furniture manufacturer producing solar benches, phone charging stations, and smart city infrastructure. Direct competitor also identified as one of the three companies jointly commanding 28-32% of the smart solar picnic table market.
- Soofa: US-based maker of solar-powered smart benches with environmental sensors, device charging, and digital displays. Operates city networks in North America and is a comparable digital+hardware peer serving municipalities and advertisers.
Regional players
- Citymesh / smart-city consortia integrators: European smart-city network integrators bundling connectivity, WiFi, and IoT services for municipalities. Comparable in targeting the same European municipal customer base, though distributed via telecom-led bundles.
Emerging players
- Volta Industries: Provider of solar-powered media and charging infrastructure for public spaces, historically focused on EV charging. Overlaps in distributed solar-powered public infrastructure and WiFi/digital advertising street assets.
- Sunstone Power / Solar Street Lighting vendors: Vendors of integrated solar lighting + IoT street poles that increasingly bundle WiFi and environmental sensors. Adjacent technology offering that competes for the same smart-city outdoor infrastructure budget.
Broad incumbents
- Signify (Philips Solar Lighting): Global lighting giant offering SunStay and other solar street-lighting products. Overlaps in solar-powered outdoor illumination and city-scale deployments, though anchored in lighting rather than seating.
- Telensa: Smart-city IoT platform vendor offering connected street lighting and urban data networks. Comparable as an established smart-city infrastructure incumbent whose platform competes for the same municipal IoT budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strawberry energy social profiles
Digital presenceStrawberry energy compliance and trust
Trust signalCompliance2 records
Strawberry energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strawberry energy leadership team
Management profileNumber of profiles
Profiles6 records
Strawberry energy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strawberry energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strawberry energy
What does Strawberry energy do?
Strawberry Energy designs, manufactures, and sells smart solar-powered urban benches that deliver free device charging (USB and wireless Qi), 4G/LTE WiFi hotspots, environmental sensors (CO2, temperature, humidity, air pressure, noise), and LED lighting, all powered entirely by integrated solar panels. The company also operates a proprietary cloud-based dashboard for real-time monitoring of deployed bench networks and offers customizable WiFi landing pages that enable brands to engage users contextually. Distribution is through direct enterprise sales to municipalities and brands, an international partner/reseller network, and OEM integration via the SmartBeam retrofit kit sold to street furniture manufacturers.
Is Strawberry energy a public or private company?
Strawberry energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Strawberry energy founded?
Strawberry energy was founded in 2011. It employs 11 to 50 people.
Where is Strawberry energy based?
Strawberry energy is headquartered in Belgrade.
How does Strawberry energy make money?
Four revenue lines are on record. Smart Bench Hardware Sales are the primary driver. The others are smartBeam Retrofit Kit Sales, wiFi Landing Page / Digital Services and partner Network / Reseller Model.
Who are Strawberry energy's main competitors?
Others on record are Broxap and Metalco. Direct peers are SEEDiA, EnGoPlanet and Soofa. Citymesh / smart-city consortia integrators is listed as a regional player. Emerging players are Volta Industries and Sunstone Power / Solar Street Lighting vendors. Broad incumbents are Signify (Philips Solar Lighting) and Telensa.
Does Strawberry energy have an API?
No public API is recorded for Strawberry energy.
What industry is Strawberry energy in?
Strawberry energy's product category is Smart Solar Urban Furniture. Its primary akta.pro industry code is EUAMAJAD, Distributed Generation (DG) Solar & Small Wind, with a secondary code of HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers). Its NAICS code is 221114 and its SIC code is 3640.