Eco Renewable Energy
Eco Renewable Energy designs, hires, and installs interactive renewable-energy products (WeWatt Bikes, Energy Floors, Smart Solar Benches, Energy Fitness Equipment) for Australian and Asia Pacific events, brand activations, councils, universities, and corporate customers.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eco Renewable Energy does
Eco Renewable Energy (ERE) is a Sydney-based private company founded in 2015 that designs, deploys, and operates interactive renewable-energy installations for two distinct go-to-market motions: temporary event hire and permanent installation. Its product portfolio comprises WeWatt Bikes (pedal-powered charging stations), Energy Floors (kinetic and solar variants that convert foot traffic into electricity), Smart Solar Benches (solar-powered seating with device charging, free WiFi, and environmental sensors), and Energy Fitness Equipment that converts exercise into usable electricity. The underlying technology combines electromechanical energy harvesting with an integrated software layer providing real-time energy tracking, gamification, branded dashboards, and environmental data capture.
The company serves three primary customer segments: local councils and government for smart-city infrastructure, schools and universities for sustainable charging and educational installations, and corporate organizations for experiential marketing and brand activations. Revenue is generated through three streams: usage-based hire of installations at events and brand activations, one-time sales plus multi-year support contracts for permanent installations, and professional services for custom hardware/software projects. ERE delivers nationwide across five major Australian cities (Sydney, Melbourne, Perth, Adelaide, Canberra) and reports work in New Zealand and broader Asia Pacific.
Pricing is quote-based and not publicly disclosed. GTM is sales-led and event-driven, combining direct consultative outreach with case-study-driven demand generation and partnerships with experiential marketing agencies (Imagination Sydney, George P. Johnson, Pim Group, Spaceful). The client roster includes Samsung, PwC, Nestlé, Shell, Crown, Absolut Vodka, Blackmores, Origin Energy, and LeasePlan for enterprise activations, alongside Australian local government and education customers for permanent deployments. Headcount is 1-10, founder Dean Atrash leads the company, and no external funding, M&A, or capital structure events are disclosed in the available data.
Eco Renewable Energy firmographics
Firmographics- Name
- Eco Renewable Energy
- Legal name
- Eco Renewable Energy
- Website
- https://ecorenewableenergy.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eco Renewable Energy designs, hires, and installs interactive renewable-energy products (WeWatt Bikes, Energy Floors, Smart Solar Benches, Energy Fitness Equipment) for Australian and Asia Pacific events, brand activations, councils, universities, and corporate customers.
- Ownership category
- akta.pro rank
Eco Renewable Energy industry classification
Industry- Product category
- Renewable Energy Installations
- NAICS
- Solar Electric Power Generation (221114), Other Electric Power Generation (221118)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear) (EUAMAHAH), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ)
Keywords
Where Eco Renewable Energy is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Eco Renewable Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Event and Brand Activation Hire: Temporary hire of renewable energy installations (WeWatt Bikes, Energy Floors, Smart Solar Benches, Energy Fitness Equipment) for events, brand activations, exhibitions, conferences, and festivals. Products are set up, managed, and removed by the company for the duration of the event.
- Permanent Installations Sales: Sale and permanent installation of renewable energy products for public spaces, corporate environments, educational institutions, and smart city infrastructure. Includes ongoing support and backend dashboard access for data monitoring.
- Custom Solutions and Projects: Customized hardware and software solutions tailored to specific client requirements. Includes gamification, branding surfaces, integrated software dashboards, and bespoke installations for unique applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Event/Brand Activation Hire - Temporary rental of renewable energy installations for events |
| One time/ perpetual license | Multi-year contract | Permanent Installation Purchase - Sale and installation of renewable energy products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Eco Renewable Energy product offering
Product offeringCore offering
Eco Renewable Energy designs, supplies and operates interactive renewable-energy hardware installations — including WeWatt Bikes, Energy Floors, Smart Solar Benches, and Energy Fitness Equipment — for events, brand activations, and permanent sites. Each installation generates measurable renewable electricity, engages users through gamification, and surfaces live data on energy produced and emissions avoided for buyers in government, education, and corporate sectors.
Product overview
Eco Renewable Energy offers a portfolio of interactive, renewable-energy-powered installations for experiential marketing and permanent installations. The core product suite consists of four main offerings: WeWatt Bikes (pedal-powered charging stations), Energy Floors (kinetic/solar interactive flooring), Smart Solar Benches (solar-powered seating with connectivity features), and Energy Fitness Equipment. All products can be customized with integrated software, gamification, lighting, energy dashboards, and branding surfaces. Products are available for both hire (events and brand activations) and purchase (permanent installations), serving venues across Sydney, Melbourne, Perth, Adelaide, Canberra, and all over Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- WeWatt Bikes Pedal-powered bicycles that generate electricity through human kinetic energy, used at events and in permanent installations to charge devices or feed other installations.
- Energy Floors Kinetic-tile flooring systems that harvest electrical energy from foot traffic via piezoelectric or similar mechanisms, deployed at events and venues to convert pedestrian movement into measurable renewable generation.
- Smart Solar Benches Solar-powered public benches that integrate photovoltaic generation and device-charging capability, deployed as permanent street or campus furniture in public spaces, campuses, and council sites.
- Energy Fitness Equipment Outdoor fitness equipment that captures kinetic energy from workout movements and converts it into usable electricity, installed as permanent or semi-permanent amenity in public spaces and campuses.
Quantifiable outcome
- 100% Guaranteed Return on Interactions
- +2 more outcomes
Companies that use Eco Renewable Energy
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
Eco Renewable Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Eco Renewable Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SpacefulcoreEvent partner for 'Unlimited Event: An Exploration of Future Workplace Innovation' hosted at Museum of Contemporary Art, Sydney. Spaceful brought together over 100 executives, and Eco Renewable Energy showcased WeWatt bikes as part of the workplace innovation demonstration.
- Pim GroupcoreEvents agency that collaborated with Eco Renewable Energy on the Absolut Dance Floor project for Melbourne Cup Carnival. Pim Group designed the concept including a private bar and mini dance club enclosed in a glass room, while ERE provided Kinetic Floors integration.
- Imagination SydneycoreCreative events agency partnered with Eco Renewable Energy on Samsung events including the Electric Playground at Vivid 2019. Collaboration created interactive, sustainable brand experiences.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Eco Renewable Energy competitors and assessment
Company assessmentDirect peers
- EnGoPlanet: Croatia/US maker of smart solar benches, kinetic streets, and kinetic streetlights. Direct product overlap with ERE's Smart Solar Benches and Energy Floors for smart-city and event applications.
- Pavegen: UK-based pioneer of kinetic-energy-harvesting flooring that converts footsteps into electricity. Direct product overlap with ERE's Energy Floors and similar event/public-space buyer base (brands, councils, campuses).
- WeWatt: Belgian original manufacturer of the pedal-power WeWatt bike line that ERE distributes in Australia/APAC. Direct product peer and key upstream partner; competes in the same end markets.
- Strawberry Energy: Spanish smart-solar-bench provider with device charging, WiFi, and environmental sensors. Direct product overlap with ERE's Smart Solar Benches, including smart-city council and public-space customers.
- Chargebox: UK-based provider of free mobile-device charging stations in malls, venues, and events. Adjacent product (public charging) and overlapping buyer base in retail and event venues.
Emerging players
- Goal Zero: US portable-power and solar-generator brand widely used at outdoor events and activations. Competes for the same 'sustainable power at events' budget that ERE's hire business targets.
Others
- Jack Morton Worldwide: Global experiential marketing agency that buys brand-activation technology. Customer-side overlap with ERE's events business and a useful proxy for the agency ecosystem ERE sells into.
- Sparks: Global experiential and brand-activation agency. Comparable customer base and budget category as the brands ERE serves (Samsung, PwC, Nestlé).
- George P. Johnson Experience Marketing: Large experiential agency that is already an ERE customer (WeWatt Bikes for IBM activation). Direct buyer-side comparable for the agency-led demand ERE monetises.
- Undercurrent: Boutique experiential marketing agency working with Fortune 500 brands on sustainability-led activations. Comparable buyer profile to ERE's enterprise events segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eco Renewable Energy social profiles
Digital presenceEco Renewable Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Renewable Energy leadership team
Management profileNumber of profiles
Profiles2 records
Eco Renewable Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Renewable Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Renewable Energy
What does Eco Renewable Energy do?
Eco Renewable Energy designs, supplies and operates interactive renewable-energy hardware installations — including WeWatt Bikes, Energy Floors, Smart Solar Benches, and Energy Fitness Equipment — for events, brand activations, and permanent sites. Each installation generates measurable renewable electricity, engages users through gamification, and surfaces live data on energy produced and emissions avoided for buyers in government, education, and corporate sectors.
Is Eco Renewable Energy a public or private company?
Eco Renewable Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eco Renewable Energy founded?
Eco Renewable Energy was founded in 2015. It employs 1 to 10 people.
Where is Eco Renewable Energy based?
Eco Renewable Energy is headquartered in Sydney, Australia, in the Oceania region.
How does Eco Renewable Energy make money?
Three revenue lines are on record. Event and Brand Activation Hire is the primary driver. The others are permanent Installations Sales and custom Solutions and Projects.
Who are Eco Renewable Energy's main competitors?
Direct peers on record are EnGoPlanet, Pavegen, WeWatt, Strawberry Energy and Chargebox. Goal Zero is listed as an emerging player. Others are Jack Morton Worldwide, Sparks, George P. Johnson Experience Marketing and Undercurrent.
Does Eco Renewable Energy have an API?
No public API is recorded for Eco Renewable Energy.
What industry is Eco Renewable Energy in?
Eco Renewable Energy's product category is Renewable Energy Installations. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMAHAH, Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear). Its NAICS code is 221114 and its SIC code is 3600.