SEEDiA
SEEDiA designs and manufactures solar-powered smart urban furniture — benches, bus shelters, info kiosks, and micromobility chargers — managed via its InCity.io cloud platform and sold primarily to municipal governments and commercial real estate operators across 259 cities in 22 countries.
- Company typePrivate
- Founded2016
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SEEDiA does
SEEDiA Sp. z o.o. is a Kraków, Poland-based designer and manufacturer of solar-powered smart urban furniture, founded in 2016. The company produces four core hardware product lines — the SEEDiA City modular smart bench, the Smart Solar Bus Shelter with e-paper real-time schedule displays, the Smart Solar Information Kiosk (Infokiosk), and the jCharge e-bike/e-scooter charging station — all engineered for fully off-grid operation via integrated solar panels and battery storage. All devices are managed remotely through SEEDiA's proprietary InCity.io cloud platform, which provides telemetry, schedule updates, API integration, ESG/carbon footprint reporting, and predictive energy management. A patented off-grid energy management algorithm prioritizes e-paper display operation to guarantee always-on schedule information regardless of weather conditions.
The company sells primarily through direct enterprise sales to municipal governments and commercial real estate operators (CBRE, Klepierre, InPost, AstraZeneca), supplemented by a 'Become Partner' channel program and structured EU-funded R&D project channels. Revenue is generated chiefly through custom-configured hardware unit sales priced via tailored quotes, with an emerging SaaS component via InCity.io platform access, a SaaS-anchored hotel e-bike rental offering, and professional services revenue from EU co-funded R&D and implementation projects (typically with 50-70% EU co-financing). SEEDiA's installed footprint comprises 561 devices across 259 cities in 22 countries on three continents, and Dataintelo identifies it as one of three global market leaders in the smart solar-powered picnic table segment (28-32% combined top-3 share of a $1.8B 2025 market projected to reach $5.2B by 2034 at 12.5% CAGR).
SEEDiA firmographics
Firmographics- Name
- SEEDiA
- Legal name
- SEEDiA Sp. z o.o.
- Website
- https://seedia.city
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEEDiA designs and manufactures solar-powered smart urban furniture — benches, bus shelters, info kiosks, and micromobility chargers — managed via its InCity.io cloud platform and sold primarily to municipal governments and commercial real estate operators across 259 cities in 22 countries.
- Ownership category
- akta.pro rank
SEEDiA industry classification
Industry- Product category
- Smart Solar Urban Furniture
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where SEEDiA is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
SEEDiA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Smart Urban Furniture Hardware Sales: SEEDiA designs, manufactures, and sells smart solar-powered urban furniture including smart benches, solar bus shelters, info kiosks, and micromobility charging stations. Customers include municipal governments and commercial operators. Hardware is the primary revenue driver, sold as custom-configured units with pricing handled via tailored quotes.
- InCity.io Software Platform (SaaS): The InCity.io cloud platform provides remote management, schedule updates, sensor data monitoring, and ESG reporting. While primarily bundled with hardware, the platform supports API integration for operators and municipalities, suggesting a SaaS component for ongoing platform access and data services.
- Autonomous Solar E-Bike Rental Systems (Hotels): SEEDiA offers turnkey autonomous solar e-bike rental solutions for hotels including hardware (bikes, solar docking stations), 2-year warranty service, SaaS rental management software (lifetime license), payment system subscription, and staff training. Revenue model combines hardware sale with recurring SaaS subscription for payment processing and fleet management. ROI achievable in second year of operation.
- Professional Services (Implementation & R&D): SEEDiA provides R&D collaboration services co-funded by European Union grants. Multiple projects involve co-development with cities and municipalities (e.g., Pułtusk zero-emission transfer points, Belgrade RAPTOR AI project). These projects generate revenue through EU co-financing (typically 50-70% of project value) for development and implementation of custom smart city solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom-configured smart bench with modular options (Classic, Bike, City variants) |
| Unit Pricing | Multi-year contract | Smart Solar Bus Shelter with configurable features |
| Unit Pricing | Multi-year contract | jCharge Solar Micromobility Charging Station |
| Hybrid | Annual | Autonomous Solar E-Bike Rental for Hotels |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
SEEDiA product offering
Product offeringCore offering
SEEDiA designs, manufactures, and sells solar-powered smart urban furniture including modular smart benches, solar bus shelters, information kiosks, and e-bike/e-scooter charging stations. All devices operate fully off-grid using integrated solar panels and battery storage, and are managed remotely through the company's proprietary InCity.io cloud platform, which enables schedule updates, sensor data monitoring, and ESG reporting for municipal and commercial deployments.
Product overview
SEEDiA is a smart solar urban furniture company offering a portfolio of solar-powered smart city infrastructure products built around a common IoT and cloud platform. The core product line consists of the SEEDiA City modular solar bench (available in Classic, Bike, and base City configurations), the Smart Solar Bus Shelter with e-paper schedule displays, the Smart Solar Information Kiosk (Infokiosk) with a patented off-grid energy management system, and the jCharge e-scooter/e-bike charging station. All devices are powered autonomously by solar panels and managed through the InCity.io cloud platform, which provides remote monitoring, telemetry, schedule management, API integration, and ESG reporting. The product ecosystem is extended by a mobile application and specialized offerings such as the jCharge Hotel Bike Rental System. The company also has R&D projects in development including the Kiosk 2.0 MicromobilityHub with AI computer vision and the Solar Bicycle Charging Station with mobile app integration. SEEDiA's products collectively support 259 cities across 22 countries on 3 continents with 561 devices deployed.
Differentiator
Problem solved
Functional benefit
Brands
- InCity.io: Cloud-based management platform for smart city infrastructure, enabling remote monitoring, data analytics, and integration with SEEDiA hardware products.
- jCharge
Products and services
- SEEDiA City Smart Bench Modular solar-powered smart bench offering 90W solar panel, USB charging, wireless inductive Qi charging, free WiFi hotspot with analytics, LED lighting (single-color or RGB), smog sensors (PM 2.5, PM 10), audio module with Bluetooth, crowd analysis sensors, and air quality/humidity/noise sensors. Configurable from 2 to 6 modules into Classic, Bike, or base City versions. IP65 rated for outdoor use, operating temperatures -20 to +50°C, with 120 hours working time without solar power. Sold to municipal governments and commercial operators.
- Smart Solar Bus Shelter Solar-powered bus shelter featuring 4 solar panels, USB charging ports, wireless charging, free WiFi hotspot, intelligent LED lighting that auto-adjusts intensity when no one is present, smog sensors, CCTV camera, audio module for reading bus schedules, e-paper display for real-time schedules, and Citylight advertising panel. Fully off-grid operation via 4 solar panels. Managed remotely via InCity.io platform. Deployed in Moldova, Poland, Romania, and Serbia.
- Smart Solar Information Kiosk (Infokiosk) Solar-powered information kiosk featuring a 31.2-inch e-paper display for bus schedules, USB and inductive chargers, air quality sensor, audio speaker function, LED night lighting, and ESG/carbon footprint reporting. Uses SEEDiA's patented off-grid solar energy management with e-paper display priority algorithm (300 mW/h average consumption). Operates in temperatures from -40 to +60°C. Schedule updates automated through InCity.io platform within 20 minutes of file upload.
- jCharge E-Scooter and E-Bike Charging Station Solar-powered charging station for electric scooters and bikes with 8 charging points, secure lockers, QR code authorization via ParkCash app, and solar power for complete off-grid operation. Available in two models: open mobile station (short-term stops) and roofed shelter with access control (long-term stops). Integrated with InCity.io for reporting including CO2 savings. AI software for managing solar charging is subject to patent protection.
- Autonomous Solar Electric Bike Rental Station for Hotels Turnkey autonomous solar electric bike rental solution for hotels, including solar jCharge station with 8 bikes or solar shelter with 8 bikes, docking and charging station, full 2-year warranty, annual bike warranty service, annual docking lock warranty, lifetime SaaS rental management software license, payment system subscription, and staff training. A 10-bike fleet can generate approximately €30,000 annual revenue at €40/day average rental. KPO A1.2.1 HORECA grant funding available for Polish hotels.
- SEEDiA Mobile Application Mobile app available on Google Play Store enabling users to find the nearest SEEDiA charging point, use solar charging services, access real-time air quality data from smog sensors deployed across SEEDiA infrastructure, and participate in city games and reward programs.
Quantifiable outcome
- 100% reduction in energy costs compared to traditional bus stops (Ștefan Vodă deployment)
- +6 more outcomes
Companies that use SEEDiA
Customer profileNamed customers12 records
Ideal customer profiles3 records
SEEDiA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature6 records
SEEDiA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting, flagship and minor.
- City of Belgrade (RAPTOR 2025)coreProject 'Safe Road – Implementation of Solar-Powered Smart Info Kiosks with Audio Communication and AI Analysis on Bicycle Paths in Belgrade.' Co-financed by European Union under RAPTOR 2025 program. Project value €59,500, EU co-financing €40,000. Deploys AI-powered solar totems for cyclist and pedestrian safety in car-free zones.
- NVIDIA Inception ProgramsupportingSEEDiA joined NVIDIA Inception, a program supporting AI startups working on mobility and smart city technology. Provides access to NVIDIA resources, tools, and expertise for developing AI-powered urban analytics capabilities.
- Google for Startups GovTech AIsupportingSEEDiA joined Google's GovTech AI program supporting AI startups working on mobility and smart city technology. Provides resources and validation for SEEDiA's AI development initiatives.
- AstraZeneca WarsawcoreSolar micromobility infrastructure deployment at AstraZeneca's Warsaw office location, supporting employee commuting via e-bikes and e-scooters. Demonstrates SEEDiA's capability to serve large multinational corporate campuses.
- City of Pułtusk & RooveeflagshipPioneering zero-emission transfer point project in Pułtusk, Poland (March 2024). SEEDiA and Roovee provided solar e-bike charging infrastructure and intelligent solar bus shelter, enabling city e-bikes for public use. Municipal company Eko Pułtusk operates the system. Project may be first of its kind in Europe and possibly worldwide.
- CBRE PolandcoreCBRE, as property manager of High Five office complex in Kraków, partnered with SEEDiA to install jCharge solar micromobility charging station. Partnership demonstrates CBRE's commitment to sustainability and intelligent space management, with SEEDiA providing turnkey hardware, SaaS platform, and ESG reporting.
- ViveminorCollaboration with Vive in Mińsk Mazowiecki to deliver 15 benches made from recycled materials, complementing SEEDiA's modern solar smart benches. Aligns with sustainable development goals and provides clients with material choice flexibility.
- InPost GroupcoreCollaboration to develop joint offering supporting micromobility and further reducing the carbon footprint of InPost logistics system. The partnership enables installation of InPost Parcel Locker devices accessible by bicycle and electric scooters, expanding service locations through cities and landowner partnerships.
- Klepierre GroupcoreKlepierre Group (managing Sadyba Best Mall, Warsaw) implemented SEEDiA jCharge solar charging station for e-scooters. Partnership aligns with Klepierre's Act4Good™ sustainability strategy, promoting environmentally friendly transportation for mall visitors and tenants.
- InCity.io PlatformcoreInCity.io is SEEDiA's proprietary cloud management platform powering all smart urban furniture. It provides remote device management, schedule updates, sensor data monitoring, API integration, and ESG reporting for all SEEDiA deployments across 259 cities. Available at incity.io.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SEEDiA competitors and assessment
Company assessmentBroad incumbents
- Siemens Smart Infrastructure: Siemens Smart Infrastructure provides comprehensive smart city and building solutions including energy management, IoT platforms, and ESG reporting. It is a broad incumbent competing with SEEDiA at the city infrastructure software layer.
- Telensa: Telensa (acquired by Signify) provides smart street lighting and city IoT solutions with urban data platforms. It is comparable to SEEDiA as a smart city IoT platform with deployed urban sensor infrastructure, though at much larger scale.
- Signify: Signify (formerly Philips Lighting) is the global leader in smart lighting and city IoT, including connected urban infrastructure. SEEDiA competes with Signify's broader smart city offerings while operating in the narrower solar furniture niche.
- Schneider Electric EcoStruxure: Schneider Electric's EcoStruxure is a smart building and city energy management platform with IoT sensors and ESG reporting capabilities. It is comparable to SEEDiA's InCity.io platform as a city-scale IoT and energy management software stack.
- Cisco Kinetic for Cities: Cisco's smart city platform provides urban IoT data management and connectivity for municipalities. It competes with SEEDiA's InCity.io platform at the city IoT software layer, though Cisco operates at much larger scale across broader use cases.
Emerging players
- EVBox: EVBox is a European provider of EV charging infrastructure for commercial and public settings. It is comparable to SEEDiA's jCharge product line as a provider of urban charging stations, though at a different scale and primarily focused on cars rather than micromobility.
Direct peers
- Bikeep: Bikeep is an Estonia-based provider of smart bike racks and e-bike charging stations for cities and real estate operators. It directly competes with SEEDiA's jCharge micromobility charging stations in the urban e-bike charging category.
- EnGoPlanet: EnGoPlanet is a US-based manufacturer of solar-powered smart benches and street furniture, identified alongside SEEDiA as one of three global market leaders in the smart solar-powered picnic table market. It directly competes with SEEDiA in the same product category.
- Landscape Forms: Landscape Forms is a US designer and manufacturer of outdoor furniture and site amenities for public spaces. It is comparable to SEEDiA's smart bench product line in serving municipalities and commercial real estate with high-design outdoor urban furniture, though without solar/IoT integration.
- Strawberry Energy: Strawberry Energy is a Spain-based manufacturer of smart solar benches and urban charging solutions, named alongside SEEDiA and EnGoPlanet as a top-3 global market leader in smart solar urban furniture. It directly competes in the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SEEDiA social profiles
Digital presenceSEEDiA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEEDiA leadership team
Management profileNumber of profiles
Profiles5 records
SEEDiA funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEEDiA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEEDiA
What does SEEDiA do?
SEEDiA designs, manufactures, and sells solar-powered smart urban furniture including modular smart benches, solar bus shelters, information kiosks, and e-bike/e-scooter charging stations. All devices operate fully off-grid using integrated solar panels and battery storage, and are managed remotely through the company's proprietary InCity.io cloud platform, which enables schedule updates, sensor data monitoring, and ESG reporting for municipal and commercial deployments.
Is SEEDiA a public or private company?
SEEDiA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SEEDiA founded?
SEEDiA was founded in 2016. It employs 11 to 50 people.
Where is SEEDiA based?
SEEDiA is headquartered in Kraków, Poland, in the Europe region.
How does SEEDiA make money?
Four revenue lines are on record. Smart Urban Furniture Hardware Sales are the primary driver. The others are inCity.io Software Platform (SaaS), autonomous Solar E-Bike Rental Systems (Hotels) and professional Services (Implementation & R&D).
Who are SEEDiA's main competitors?
Broad incumbents on record are Siemens Smart Infrastructure, Telensa, Signify, Schneider Electric EcoStruxure and Cisco Kinetic for Cities. EVBox is listed as an emerging player. Direct peers are Bikeep, EnGoPlanet, Landscape Forms and Strawberry Energy.
Does SEEDiA have an API?
Yes. SEEDiA's products feature open APIs and API integration capabilities. The InCity.io platform supports API integration, as evidenced by the Rzeszów Infokiosk deployment which mentions 'API Integration' as a listed feature (electronic E-Paper Matrix, Bus Schedule Management, Central Management System, API Integration, Operator Management, Telemetric and Status Data, Off-Grid Operation, Remote Monitoring). The InCity.io cloud platform is the management and data layer powering all SEEDiA hardware, enabling remote monitoring, telemetry, status data, and bus schedule management. Specific API type (REST, GraphQL, webhook), auth method, rate limits, versioning, and public/partner/enterprise availability are not explicitly stated in the available sources. Developer documentation is at incity.io.
What industry is SEEDiA in?
SEEDiA's product category is Smart Solar Urban Furniture. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro).