What Easygo does

Easygo is a privately held Australian technology company founded in 2016 in Melbourne by Ed Craven and Bijan Tehrani, operating a multi-product platform ecosystem anchored in iGaming and live streaming. The company's flagship product is Stake, a crypto-native online casino launched in 2017 that today serves 60M+ registered customers and 20M+ active users, processes $30B in monthly wagers across 150+ supported currencies, and operates 1,400+ game titles. The stack includes a proprietary crypto wallet, provably fair cryptographic verification for game outcomes, integrated sports betting, 40+ live dealer games, and infrastructure capable of handling 1M+ bets per second. All consumer-facing infrastructure is secured and accelerated via Cloudflare, including Zero Trust Network Access across a 1,100-person global workforce. Stake Engine is the B2B platform layer that enables third-party game studios (395 live publishers) to publish games directly to Stake under a 10% GGR perpetual royalty paid monthly, with end-to-end tooling including an integrated math engine, math balancing toolkit, and real-time testing.

The company extends beyond iGaming via KICK, a creator-first livestreaming platform launched in November 2022 that offers a 95/5 subscription revenue split versus Twitch's reported 50/50, with no exclusivity requirement and looser content moderation; KICK ranked as the fourth most-watched streaming service globally by Q3 2025, with 500M+ monthly hours watched and 4.6M+ peak concurrent viewers. Easygo Games is the in-house multi-studio game development division comprising Massive Studios (80+ staff in Europe), Twist Gaming, Paperclip Gaming, Uppercut Gaming, and Knucklehead Syndicate. Revenue is generated primarily through house edge/transaction fees on Stake, 10% GGR perpetual royalties on Stake Engine publisher activity, and a 5% subscription revenue share on KICK. Sponsorship and influencer-driven demand generation (UFC octagon branding, Kick Sauber F1 Team, Everton FC Premier League kit, X Games, Trinbago Knight Riders, and a reported $100M/year relationship with Drake per public litigation filings) is a defining go-to-market feature.

Easygo employs 1,500+ people across Melbourne (800+ headquarters), a Belgrade engineering and security hub, and regional offices in Lima, São Paulo, and Copenhagen. As of 2026, the company operates regulated iGaming in Colombia (via the 2023 Betfair Colombia acquisition), Brazil, Peru, Mexico (launched May 2026 under SEGOB permit with Uno Capali), and Denmark (launched March 2026 on a five-year license); it is restricted in Australia, the United States (where it operates a contested sweepstakes product), the United Kingdom, France, and Ukraine. The company is self-funded by founders with no disclosed external institutional investment and faces active US class action and RICO litigation in Virginia, New York, and Maryland regarding unlicensed gambling allegations and influencer conduct, plus an active Bloomberg Businessweek investigation into influencer win rates.

Name

Easygo

Legal name

Easygo Group Holdings Pty Ltd

Website

https://easygo.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Easygo is an Australian technology company operating Stake (crypto casino, $30B monthly wagers, 60M+ users), KICK (creator-first livestreaming, 4th most-watched globally), Stake Engine (B2B game publishing with 10% GGR royalties), and Easygo Games, serving iGaming, streaming, and game development audiences across regulated markets.

Ownership category

akta.pro rank

Product category

iGaming Software Platform

NAICS

Gambling Industries (7132), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)

akta.pro secondary industries

On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF), User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Online casino platform
• Crypto sports betting
• Game development engine
• Live streaming platform
• Igaming software

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Online Casino - House Edge / Transaction Fees: Stake generates revenue as a crypto and online casino by taking a house edge on all bets placed by players. With $30 billion in monthly wagers and 300+ billion total bets, this is the primary revenue stream. Revenue is derived from the mathematical house advantage built into casino games (slots, table games) and sports betting odds.
2. Stake Engine - Game Publisher Royalties: Stake Engine charges third-party game publishers a 10% gross gaming revenue (GGR) perpetual royalty for publishing games on the Stake platform. This B2B revenue stream enables external studios to distribute through Stake's ecosystem of 60M+ registered customers and 20M+ active users. Payments are made on the 1st of every month.
3. KICK - Subscription Revenue Share: KICK operates a 95/5 revenue split model where creators keep 95% of subscription revenue and KICK retains 5%. This creator-first model drives user acquisition and engagement on the platform, which then generates advertising and sponsorship revenue indirectly.
4. Sports Betting: Stake offers sports betting alongside casino games, generating revenue from the margin built into sports odds across a wide range of sporting events globally.

Pricing tiers

Go-to-market motion6 records

Distribution channels5 records

Marketing channels8 records

Core offering

Easygo is a software development company that operates a multi-product technology ecosystem centered on iGaming, game development, and live streaming. Its flagship product Stake is a crypto-native online casino and sportsbook, supported by Stake Engine, a B2B platform enabling third-party game studios to publish casino games, and KICK, a creator-first livestreaming platform competing with Twitch. The company also runs an internal multi-studio game development division (Easygo Games) producing in-house titles for the Stake ecosystem.

Product overview

Easygo is an Australian technology company operating as a multi-platform ecosystem with four main products: Stake (online crypto casino), Stake Engine (white-label game creation platform), KICK (creator-first livestreaming platform), and Easygo Games (internal multi-studio game development division). The portfolio generates $30B monthly wagers across Stake with 60M+ registered customers, processes 1 million+ bets per second on Stake Engine serving 395 publishers with 1,400+ live games, and delivers 500M+ monthly hours watched on KICK. Easygo Games comprises five studios (Massive Studios, Twist Gaming, Paperclip Gaming, Uppercut Gaming, Knucklehead Syndicate) that produce in-house content for the Stake ecosystem. The company employs 1,500+ people globally with Melbourne headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Easygo Group Holdings: Parent legal entity operating as Easygo Group Holdings Pty Ltd, the Australian holding company for the Easygo group of companies.
• Stake Engine
• KICK
• Massive Studios
• Twist Gaming
• Paperclip Gaming
• Uppercut Gaming
• Knucklehead Syndicate

Products and services

• Stake Online crypto casino and sportsbook with 60M+ registered customers, 20M+ active users, $30B monthly wagers, and 150+ supported currencies. Offers slots, table games, 40+ live dealer games, sports betting, and provably fair gaming mechanics. Targets crypto-native and digitally savvy adult gamblers in regulated and offshore markets.
• Stake Engine B2B technology platform empowering game studios to build, deploy, and scale casino games directly on Stake and Stake US. Provides end-to-end game creation tools, integrated math engine, math balancing toolkit, and real-time testing. Supports 1M+ bets per second and serves 395 live publishers with 1,400+ live games under a 10% GGR perpetual royalty model.
• KICK Creator-first livestreaming platform with a 95/5 subscription revenue split, no exclusivity requirements, and looser content moderation. Supports 1.5 million concurrent viewers and 40M+ users, with 500M+ monthly hours watched and 4.6M+ peak live viewers. Targets streamers and viewers seeking fairer creator economics than incumbent platforms.
• Easygo Games Multi-studio in-house game development ecosystem delivering high-quality casino and slot games for the Stake platform. Comprises five studios: Massive Studios (80+ staff across Europe for high-complexity development), Twist Gaming (original innovation engine), Paperclip Gaming (design-led agile development), Uppercut Gaming (rapid-release sub-brand), and Knucklehead Syndicate (third-party distribution). Powers content creation for Stake's 1,400+ live games.
• Stake.us U.S.-facing sweepstakes casino platform operated by Easygo, designed for the American market under a sweepstakes-based model. Part of the broader Stake ecosystem but operating under a separate legal structure to address U.S. state-level gambling regulations.

Quantifiable outcome

• $30B monthly wagers on Stake
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core, flagship and major.

• CloudflarecoreTechnology or IntegrationEasygo partnered with Cloudflare to address security, scalability, and performance challenges during rapid growth from startup to handling 100–200 million monthly visitors on Stake and 40 million users on KICK. Cloudflare deployed its full security portfolio, web performance services, and Zero Trust Network Access to protect billions of transactions, accelerate applications, and streamline internal access for Easygo's 1,100-person global workforce. The partnership reduced key activity streams from four hours to minutes.
• VeriffcoreTechnology or IntegrationVeriff partnered with Easygo/Stake to provide AI-driven identity verification solutions for the online gaming platforms. The partnership reduced verification times and strengthened fraud prevention measures using global document coverage and biometric authentication. This supports KYC/AML compliance across regulated markets.
• VeriffcoreTechnology or IntegrationVeriff's identity verification platform is used by Easygo and Stake.us to streamline user onboarding and enhance security. The partnership exemplifies how AI-driven identity verification solutions address age verification compliance, minor protection, and fraud prevention in the online gaming sector.
• UFC (Ultimate Fighting Championship)flagshipGTM or Marketing PartnerStake has a major sponsorship partnership with UFC — the Stake logo appears in UFC octagons globally. This is one of Stake's highest-profile sports sponsorships, providing massive brand visibility in combat sports audiences worldwide.
• Everton Football ClubflagshipGTM or Marketing PartnerStake is the main sponsor of Everton FC — a Premier League football club. Players wear Stake-branded jerseys during matches. Everton became the first Stake-sponsored football team to compete in the Premier League, with players photographed celebrating in Stake.com jerseys.
• Team VitalitymajorGTM or Marketing PartnerStake partnered with Team Vitality, a leading esports organization. This partnership aligns Stake with the competitive gaming and esports audience.
• X GamesmajorGTM or Marketing PartnerStake is an official sponsor of the X Games, providing brand visibility at one of the world's premier action sports competitions.
• Trinbago Knight RidersflagshipGTM or Marketing PartnerThe Trinbago Knight Riders cricket team is sponsored by Stake. In 2025, they became the first Stake-sponsored cricket team to win a championship title — a significant milestone in Stake's growing presence in sport globally.
• Kick Sauber F1 TeamflagshipGTM or Marketing PartnerKICK partnered with the Kick Sauber F1 Team (Kick as title sponsor of the Sauber F1 team in Formula One). This brings KICK's brand to global motorsport audiences and represents a major milestone in KICK's brand-building through sports.
• DrakeflagshipGTM or Marketing PartnerDrake is Stake's most prominent celebrity ambassador. The rapper livestreams gambling on Stake.com, and Stake's logo appears on Drake's social media. A single post featuring Drake generated 75M+ views on Instagram. Class action lawsuits allege Stake paid Drake $100M per year.
• DreamhackmajorGTM or Marketing PartnerKICK partnered with Dreamhack for on-site creator activations at Dreamhack events, expanding KICK's presence in the gaming and esports live event space.
• High-Profile Streamers (Adin Ross, xQc, Nickmercs, Amouranth, Ice Poseidon, Hikaru Nakamura, Vitaly Zdorovetskiy)flagshipGTM or Marketing PartnerKICK attracted top streamers through its creator-first economics. Adin Ross, xQc, Nickmercs, Amouranth, Ice Poseidon, Hikaru Nakamura, and Vitaly Zdorovetskiy are among notable streamers who joined KICK. Adin Ross is a co-founder alongside Bijan Tehrani and Ed Craven. Streamers are key to driving viewer acquisition on the platform.
• TrainwreckstvflagshipGTM or Marketing PartnerTrainwreckstv is a co-founder of Kick.com alongside Stake.com founders Bijan Tehrani and Ed Craven, and is a prominent streamer who helped launch and legitimize the KICK platform.
• Stake Engine Game Publishers (395 Studios)coreChannel Partner/ Reseller/ DistributorStake Engine enables 395 third-party game publishers to distribute games on Stake and Stake US. Publishers operate under a 10% GGR perpetual royalty model. Stake handles positioning, visibility, and growth directly for publishers without negotiation. Studios include Massive Studios, Twist Gaming, Paperclip Gaming, Uppercut Gaming, Knucklehead Syndicate.
• SEGOB (Mexico)coreOthersMexico's federal gambling regulator (SEGOB). Stake launched stake.mx in Mexico under a permit-based structure overseen by SEGOB, operating as an agent under a license agreement with intermediary firm Uno Capali.
• Uno Capali (Mexico)coreChannel Partner/ Reseller/ DistributorUno Capali is the intermediary licensing firm through which Stake operates its stake.mx platform in Mexico, holding the SEGOB license that allows Stake to operate as an agent under that structure.

Scale indicators33 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BC.Game: BC.Game is a crypto casino operating 1M+ registered users with a similar multi-vertical strategy (casino, sportsbook, lottery) and a comparable product-led growth model targeting crypto-native players — a direct competitor to Easygo's Stake brand.
• Roobet: Roobet is one of the largest crypto-only online casinos and sportsbooks globally, with a comparable focus on cryptocurrency-native payments, provably fair gaming, and influencer-driven brand marketing — making it Easygo/Stake's most direct crypto-casino competitor.
• Pragmatic Play: Pragmatic Play is one of the largest online casino game providers/distributors to operators worldwide, comparable to Easygo's Stake Engine publishers — a reference point for the B2B supplier side of Easygo's ecosystem.
• Stake.us (Easygo's US facing operations): Note: Stake.us is itself a subsidiary of Easygo, but operationally it competes in the social/sweepstakes casino market directly against WOW Vegas, Chumba, Luckyland, and Stake's closest US-facing peers. Listed here to anchor US-market benchmarks.
• Evolution Gaming: Evolution Gaming is the global leader in live dealer casino content and B2B casino platform technology, directly comparable to Easygo's live dealer and Stake Engine offerings — both serve operators with game content and infrastructure.

Broad incumbents

• Betway (Super Group): Betway is a multi-market online sportsbook and casino operator with a comparable strategy of expanding into regulated markets globally (LATAM, Europe, Africa) and using sports sponsorships for brand building — a strategic peer for Easygo's regulated roll-out.
• DraftKings: DraftKings is a US-listed sportsbook and iGaming incumbent offering a comparable combination of regulated gambling products, marketing-led customer acquisition, and platform-level technology — a benchmark for Easygo's potential US/regulated-market expansion.
• Bet365: Bet365 is the world's largest privately held online gambling operator with a full casino + sportsbook product, used as the structural comparable for Easygo's regulated-market expansion ambitions even though Bet365 is far broader and more entrenched.
• Twitch (Amazon): Twitch is the dominant live-streaming incumbent whose 50/50 revenue split and exclusivity requirements KICK explicitly competes against with a 95/5 creator-first model, making it the most analogous peer for Easygo's KICK business.

Emerging players

• Hacksaw Gaming: Hacksaw Gaming is a fast-growing online slot and instant-win game studio that distributes content through casino operators — analogous to one of Easygo's 395 Stake Engine publishers and a potential acquisition or distribution counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/easygo-au
• Instagraminstagram.com/easygoau
• Xx.com/easygogaming

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easygo