What Trinbago Knight Riders does

Trinbago Knight Riders (TKR) is a professional T20 cricket franchise based in Port of Spain, Trinidad and Tobago, operating under the legal entity TKR Trinidad Ltd. Founded in 2013, TKR competes in the Caribbean Premier League (CPL) — the most established T20 competition in the Americas — and additionally fields squads in the 6ixty tournament. Home matches are played at the Brian Lara Cricket Academy in Tarouba. The franchise is part of the Knight Riders Sports global franchise network, which also includes the Kolkata Knight Riders (IPL), Abu Dhabi Knight Riders (ILT20), and Los Angeles Knight Riders (MLC). TKR is the most successful CPL franchise, holding five championship titles (2017, 2018, 2020, 2024, 2025), the most recent being the franchise's ninth global T20 trophy across the Knight Riders network.

TKR monetizes through five primary revenue streams: match ticket sales at the Brian Lara Cricket Academy, CPL broadcasting rights, a sponsorship book led by title partner Stake and including Carib (beer), KFC, Flow, Visa, Coca-Cola, NLCB, and others, merchandise sales via the Fanzone e-commerce platform, and a fan engagement subscription program (Knight Club) delivered through a mobile application on iOS and Android. The franchise markets to Caribbean cricket fans, corporate sponsors seeking regional brand visibility, and merchandise buyers, using event-driven fan acquisition at home matches, content distribution across social media (Facebook, Twitter, Instagram, YouTube), the official website (tkriders.com), the Knight Club app, and email communications.

The franchise is led by Captain Nicholas Pooran on-field, with strategic oversight centralized at Knight Riders Sports where Ryan ten Doeschate was recently appointed as Head of Cricket Strategy. Key on-field personnel include marquee internationals such as Kieron Pollard (500+ T20 appearances, 250+ wickets, career strike rate over 150), Sunil Narine, Colin Munro, Darren Bravo, and Akeal Hosein (world's #1 ranked T20I bowler in 2024-2025). The organization employs approximately 7 disclosed personnel at headquarters in Newtown, Port of Spain, with the franchise's commercial model and global brand positioning ultimately controlled under the Knight Riders Sports holding entity.

Name

Trinbago Knight Riders

Legal name

TKR Trinidad Ltd.

Website

https://tkriders.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Trinbago Knight Riders is a five-time champion professional T20 cricket franchise competing in the Caribbean Premier League from Trinidad and Tobago, operating under the Knight Riders Sports global network alongside KKR, Abu Dhabi KR, and LAKR, monetizing via sponsorship, broadcasting rights, ticket sales, merchandise, and the Knight Club fan app.

Ownership category

akta.pro rank

Headquarters

HQ city

Port of Spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Match Ticket Sales: Revenue generated from ticket sales for home matches at Brian Lara Cricket Academy during CPL season and 6ixty tournament.
2. Broadcasting Rights: Revenue from broadcasting and media rights for CPL matches and related content.
3. Sponsorship: Corporate sponsorship deals including title partner (Stake), official tourism partner (visitTrinidad), official beer (Carib), official sponsors (KFC, Flow, NLCB, Coca Cola, Blue Waters, Radio90FM, UTC), official payment partner (Visa), media partners (One Caribbean Media, News Day), and transportation provider (Kalloos).
4. Merchandise Sales: Sale of team merchandise including replica jerseys, practice jerseys, team jackets, t-shirts, and tumblers through Fanzone e-commerce platform.
5. Fan Engagement Programs: Knight Club loyalty program rewarding registered users with team merchandise and match tickets based on user activity and content contribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Trinbago Knight Riders (TKR) is a professional T20 cricket franchise competing in the Caribbean Premier League (CPL) and the 6ixty tournament. The franchise sells live match tickets at the Brian Lara Cricket Academy in Tarouba, Trinidad, and generates revenue from official team merchandise (replica jerseys, practice jerseys, jackets, t-shirts, tumblers) sold through the Fanzone e-commerce platform. TKR also operates the Knight Club mobile application that delivers news, schedules, exclusive video content, and a fan rewards program.

Product overview

Trinbago Knight Riders operates as a cricket franchise competing in the Caribbean Premier League (CPL) and other global T20 leagues. The organization's product portfolio centers on the Knight Club App, a fan engagement mobile application, and the official website www.tkriders.com, which serves as a content and information hub featuring news, videos, player statistics, fixtures, and standings. Additionally, TKR offers merchandise through an integrated e-commerce store featuring official team-branded products. The franchise is part of the Knight Riders Sports global network spanning multiple T20 leagues including IPL (Kolkata Knight Riders), ILT20 (Abu Dhabi Knight Riders), and MLC (Los Angeles Knight Riders).

Differentiator

Problem solved

Functional benefit

Brands

• Knight Club App: Official mobile application for Trinbago Knight Riders fans for match updates, exclusive content, and fan engagement.

Products and services

• Knight Club App Official mobile application for Trinbago Knight Riders fans, providing news, videos, schedules, fixtures, results, player information, and standings, plus a fan rewards program.
• TKR Merchandise Store Official merchandise store offering team-branded items including replica jerseys, practice jerseys, team jackets, t-shirts, and tumblers, available through Fanzone.
• Home Match Tickets (CPL and 6ixty) Live attendance ticketing for Trinbago Knight Riders home matches in the Caribbean Premier League and 6ixty tournament, held at the Brian Lara Cricket Academy in Tarouba, Trinidad.
• TKR Official Website Official team website offering news articles, match videos, photo galleries, player profiles with career statistics, fixtures and results, standings, merchandise shop, and team information for TKR fans.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered title partner, official tourism partner, official beer, official sponsor, official payment partner, flagship and media partner.

• Staketitle partnerGTM or Marketing PartnerTitle partner for Trinbago Knight Riders - gaming platform brand featured prominently on team assets and communications.
• visitTrinidadofficial tourism partnerGTM or Marketing PartnerOfficial tourism partner - Trinidad tourism promotion through TKR branding and events.
• Caribofficial beerGTM or Marketing PartnerOfficial beer sponsor - Carib brewery brand associated with TKR matches and fan events.
• KFCofficial sponsorGTM or Marketing PartnerFast food chain official sponsor for TKR franchise.
• Visaofficial payment partnerGTM or Marketing PartnerOfficial payment partner for TKR transactions and merchandise sales.
• Flowofficial sponsorGTM or Marketing PartnerTelecommunications brand as official sponsor.
• Coca-Colaofficial sponsorGTM or Marketing PartnerBeverage brand official sponsor.
• Knight Riders Sports NetworkflagshipStrategic or Co-development PartnerPart of the Knight Riders global franchise network including Kolkata Knight Riders (IPL), Abu Dhabi Knight Riders (ILT20), and Los Angeles Knight Riders (MLC). Ryan ten Doeschate appointed as Head of Cricket Strategy overseeing talent acquisition and development across all franchises.
• One Caribbean Mediamedia partnerGTM or Marketing PartnerMedia partner providing coverage and broadcasting support.
• News Daymedia partnerGTM or Marketing PartnerTrinidad newspaper as media partner for TKR coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jamaica Tallawahs: CPL franchise that was historically part of the same Knight Riders Sports network. Competes for the same regional Caribbean cricket fans, sponsors and broadcast inventory.
• St Lucia Kings: CPL franchise that TKR defeated by 56 runs in the 2025 Qualifier 2. Same league, same format, competing for the same Caribbean broadcast rights and sponsor dollars.
• Barbados Royals: CPL franchise competing in the same league with overlapping Caribbean audience and identical revenue stack (matchday, broadcast, sponsorship, merchandise). Direct on-field and commercial competitor to TKR.
• Abu Dhabi Knight Riders: Sister Knight Riders franchise in the International League T20 (ILT20). Direct peer under shared Knight Riders Sports ownership, brand and centralized cricket strategy.
• Guyana Amazon Warriors: Direct CPL rival that TKR defeated in the 2025 CPL final. Operates in the same league with a similar revenue model (tickets, broadcast, sponsorship, merchandise) and competing for the same Caribbean fan base.
• Kolkata Knight Riders: Flagship Knight Riders franchise competing in the IPL. Direct peer via shared Knight Riders Sports ownership, brand identity ('Korbo, Lorbo, Jeetbo') and cross-league talent strategy that TKR draws from and contributes to.
• St Kitts and Nevis Patriots: CPL franchise that competes with TKR in the same tournament, contesting for the same Caribbean broadcast slots, sponsors and fan loyalty.
• Los Angeles Knight Riders: Sister Knight Riders franchise in Major League Cricket (MLC). Shares the Knight Riders brand, ownership and cricket strategy leadership (Ryan ten Doeschate), operating in the same T20 franchise business model.

Emerging players

• MI New York: Major League Cricket (MLC) franchise owned by India Win Sports. Comparable emerging-market T20 franchise operating across a global brand with a similar ticket, broadcast, sponsor and merchandise revenue model.

Broad incumbents

• Mumbai Indians: IPL's most valuable franchise and benchmark for global T20 franchise economics. While operating in a different (larger) market, it shares the multi-revenue-stream T20 franchise model and serves as a comparable for valuing TKR's upside.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tkriders
• YouTubeyoutube.com/channel/UC5ekf-G1Q1KObIJ9qFPMpyQ
• Facebookfacebook.com/TrinbagoKnightRiders
• Instagraminstagram.com/tkriders
• LinkedInlinkedin.com/company/tkriders

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinbago Knight Riders