Sellers
- Company typePrivate
- Founded2023
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Sellers firmographics
Firmographics- Name
- Sellers
- Legal name
- Sellers
- Website
- https://sellers.com.br
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sellers is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Sellers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS subscription model providing access to the integrated sales journey platform including campaign management, payment processing, training modules, and analytics dashboard. Pricing likely varies by company size and module selection.
- Digital Banking Services: Transaction fees from payment services including vouchers, boleto payments, account payments, online transfers (TED), and card transactions processed through the Sellers digital bank ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Sellers product offering
Product offeringCore offering
Sellers is a B2B SaaS platform that integrates the full sales journey between industries and distributors, combining sales/inventory visibility, incentive campaign management, digital banking for instant salesperson commissions, training, and commercial fund (verba) management in a single solution. The platform is complemented by a real-time analytics cockpit and a client portal (forSellers App), targeting Brazilian manufacturers and distributors primarily in the food and beverage sector.
Product overview
Sellers is a B2B SaaS sales management platform designed for the distribution channel between industries and distributors. The core offering is Sellers 360°, an integrated platform providing five interconnected modules: sales and inventory visibility, incentive campaign management (with 21,000+ campaign combinations), digital banking for instant salesperson commission payments, training/capacitation, and commercial budget management. The platform is complemented by a real-time analytics dashboard (cockpit) for performance monitoring and the forSellers client portal. Additionally, Sellers Academy provides educational content including articles and a podcast series.
Differentiator
Problem solved
Functional benefit
Products and services
- Sellers 360° Integrated sales journey platform that connects industries, distributors, sales teams, and retailers. Consolidates five modules — sales and inventory visibility, incentive campaign management, digital banking for salesperson payments, sales team training, and commercial budget (verba) management — into a single SaaS solution for Brazilian manufacturers and distributors.
- Sellers Digital Bank for Salespeople Built-in digital banking solution enabling instant commission payments to sales representatives upon campaign closure. Supports vouchers, boleto bill payments, bank transfers (TED), and a physical card usable on the Rede 24h network, with real-time push notifications through proprietary mobile apps for Android and iPhone.
- forSellers App (Client Portal) Web-based client portal accessed at forsellers.app where existing customers log in to manage active campaigns, track balances, and monitor campaign status.
Quantifiable outcome
- Campaign creation time reduced from weeks to under 3 minutes
- +3 more outcomes
Companies that use Sellers
Customer profileNamed customers37 records
Segments3 records
Ideal customer profiles2 records
Sellers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sellers partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sellers competitors and assessment
Company assessmentDirect peers
- Meetime: Brazilian sales engagement and prospecting SaaS platform serving B2B sales teams with cadences, dialers, and meeting automation. Comparable as a Brazilian-anchored B2B SaaS targeting sales productivity, though focused upstream of the distribution channel Sellers addresses.
- Ploomes: Brazilian CRM and sales management SaaS with strong adoption among Brazilian SMBs and mid-market companies. Directly comparable as a domestic sales-management platform, though without Sellers' embedded payments or distribution-channel focus.
- Agendor: Brazilian sales CRM serving SMB and mid-market teams with pipeline management and sales process automation. Comparable as a Brazilian sales-management SaaS competitor, though smaller in scope than Sellers' integrated platform.
Emerging players
- Pipefy: Brazilian-originated no-code workflow and process automation platform used by sales, HR, and operations teams. Comparable as a Brazilian B2B SaaS serving sales-adjacent workflows, though with a horizontal process-management orientation versus Sellers' distribution-channel specialization.
- Conta Azul: Brazilian SaaS management platform for SMBs covering sales, financial management, and operations. Adjacent peer in the Brazilian B2B SaaS market targeting similar mid-market customers, though with a finance-led rather than sales-led value proposition.
Broad incumbents
- RD Station: Major Brazilian marketing and sales SaaS platform owned by Resultados Digitais, serving SMBs with marketing automation, CRM, and lead management. A broad incumbent in the Brazilian sales-tech space competing for the same mid-market budget.
- TOTVS: Largest Brazilian enterprise software company, offering ERP, CRM, and vertical SaaS solutions across many industries including distribution and manufacturing. A broad incumbent that could bundle sales-management capabilities into its distribution/manufacturing ERP suite.
- Salesforce: Global CRM and sales platform leader with significant presence in Brazil among large enterprises. Broad incumbent in the sales-management space whose Sales Cloud, incentive compensation, and partner relationship management products overlap with portions of Sellers' offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sellers social profiles
Digital presenceSellers compliance and trust
Trust signalCompliance1 record
Sellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellers leadership team
Management profileNumber of profiles
Profiles1 record
Sellers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellers
What does Sellers do?
Sellers is a B2B SaaS platform that integrates the full sales journey between industries and distributors, combining sales/inventory visibility, incentive campaign management, digital banking for instant salesperson commissions, training, and commercial fund (verba) management in a single solution. The platform is complemented by a real-time analytics cockpit and a client portal (forSellers App), targeting Brazilian manufacturers and distributors primarily in the food and beverage sector.
Is Sellers a public or private company?
Sellers is a private company. It is classified as unknown and is currently operating.
When was Sellers founded?
Sellers was founded in 2023. It employs 11 to 50 people.
Where is Sellers based?
Sellers is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Sellers make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are digital Banking Services.
Who are Sellers's main competitors?
Direct peers on record are Meetime, Ploomes and Agendor. Emerging players are Pipefy and Conta Azul. Broad incumbents are RD Station, TOTVS and Salesforce.
Does Sellers have an API?
No public API is recorded for Sellers.