Agendor
Agendor is a Brazilian SaaS company that provides a B2B sales CRM with WhatsApp-native engagement and an AI sales assistant, serving more than 10,000 small and mid-market businesses across security, association, cleaning, and industrial verticals.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agendor does
Agendor is a Brazilian SaaS company headquartered in São Paulo that sells a customer relationship management (CRM) platform purpose-built for B2B sales teams. Founded in 2012, the company serves more than 10,000 companies and 21,000 daily users across Brazil, with documented adoption in security services, industry associations, cleaning services, and industrial distribution. The core product combines pipeline management, contact organization, and reporting for SMB and mid-market sales organizations, and is complemented by Agendor Chat, a WhatsApp-native customer-engagement module that lets teams handle conversations inside the CRM.
The company has extended its product surface into AI with Ava, a sales assistant launched in 2025 that autonomously engages prospects over WhatsApp using NLP-driven qualification, anomaly detection, and sales-process automation. The business model is freemium SaaS: a free tier plus a Pro plan priced at R$196/month (with a base of four users) and higher enterprise tiers; go-to-market combines direct sales, organic content distribution (blog, podcast, courses, ebooks), and a Partner Consultant/Ambassador program. Agendor reports 93.4% customer satisfaction and a 4.7/5 external rating, and has been recognized by the "100 Startups to Watch" list, the KPMG Emerging Giants program, and the Oracle Startup Cloud Accelerator.
Agendor firmographics
Firmographics- Name
- Agendor
- Legal name
- Agendor
- Website
- https://agendor.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agendor is a Brazilian SaaS company that provides a B2B sales CRM with WhatsApp-native engagement and an AI sales assistant, serving more than 10,000 small and mid-market businesses across security, association, cleaning, and industrial verticals.
- Ownership category
- akta.pro rank
Agendor industry classification
Industry- Product category
- Sales CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Agendor is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Agendor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Pro Plan: Monthly or annual subscription for the Pro plan with advanced features, unlimited users (with additional per-user pricing beyond the base allocation), and unlimited storage.
- Subscription - Free Tier: Free tier with limited features (up to 3 users, 2GB storage) designed for small teams to get started and upgrade to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams with basic CRM features |
| Subscription | Monthly | Pro plan with advanced features and unlimited users |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Agendor product offering
Product offeringCore offering
Agendor builds a cloud-based B2B sales CRM platform that helps Brazilian sales teams organize sales funnels, automate tasks, and track performance from day one. The platform combines lead and pipeline management, WhatsApp synchronization, mobile apps with offline access, smart workflow automation, customizable reports, and an AI sales assistant (Ava) that keeps the CRM updated 24/7 through WhatsApp. It is sold primarily via a freemium self-serve tier and a paid Pro subscription, with sales-assisted demos for mid-market accounts.
Product overview
Agendor is an ecosystem of B2B sales solutions that connects CRM, communication, automation, and AI. The portfolio consists of the core Agendor CRM platform (online CRM for B2B consultative sales with funnel management, automation, and reporting), complemented by Agendor Chat (WhatsApp and website customer service module), and Ava AI Assistant (AI-powered sales assistant for WhatsApp that keeps CRM updated 24/7). The company offers a Free tier (up to 3 users) and Pro tier (4+ users with unlimited storage) pricing plans. Together, these products form an integrated sales management ecosystem connecting customer relationship management, multi-channel communication, and artificial intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Agendor CRM: Core CRM platform for B2B sales management, funnel organization, task automation, and performance tracking.
- Agendor Chat
- Ava - Assistente de IA
Products and services
- Agendor CRM
- Agendor Chat
- Ava - Assistente de IA (AI Sales Assistant)
Quantifiable outcome
- Commercial cycle reduced from 90 days to 30 days
- +5 more outcomes
Companies that use Agendor
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
Agendor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
Agendor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Oracle Startup Cloud AcceleratorcoreSelected for Oracle's startup accelerator program in São Paulo, providing access to Oracle's technology ecosystem, mentorship, and cloud infrastructure.
- Google CalendarcoreNative integration with Google Calendar for seamless calendar synchronization and activity management within the CRM.
- WhatsAppcoreNative WhatsApp integration with synchronization of contacts, messages, and files. Includes WhatsApp button for lead capture on websites.
- EndeavorminorCollaborated on audiobook 'Funil de Vendas na Prática' (Sales Funnel in Practice), demonstrating strategic partnership in entrepreneurship ecosystem.
- Inovabra HabitatminorResidency program participant, indicating partnership with bank's innovation hub for startups.
- EconodataminorPartner in joint guide on prospecting and lead generation, combining Agendor CRM with Econodata business data.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Agendor competitors and assessment
Company assessmentDirect peers
- Pipedrive: Globally recognized sales CRM built for SMB and mid-market sales teams with visual pipeline management. Direct functional competitor to Agendor's sales funnel management and sales automation features.
- Conta Azul: Brazilian SaaS platform targeting SMBs with finance, sales, and operations management. Comparable customer base and Brazilian SMB go-to-market motion; competing for the same digitalization wallet.
- Moskit CRM: Brazilian-born sales CRM with pipeline and automation features aimed at B2B sales teams. Closest pure-play domestic competitor in terms of feature set, pricing, and target customer.
- Kommo (formerly amoCRM): Messaging-first CRM that pioneered WhatsApp and chat-based pipeline management. Comparable to Agendor in its emphasis on messaging-channel integrations and SMB sales teams.
- Bitrix24: CRM with collaboration, telephony, and pipeline management features targeting SMBs. Comparable breadth of features and SMB pricing model; increasingly active in Latin America.
- RD Station: Brazilian SaaS platform focused on marketing, sales, and CRM for SMBs. Most direct local competitor to Agendor with overlapping SMB B2B target market, freemium entry, and Brazilian-language content ecosystem.
Broad incumbents
- HubSpot: Comprehensive CRM, marketing, sales, and service platform with global reach and a strong freemium motion. Overlaps with Agendor on SMB sales CRM but offers a much broader product suite and deeper capital base.
- Salesforce: Global CRM leader with Sales Cloud and SMB offerings. Larger and better-capitalized incumbent; competes for the upper end of Agendor's mid-market customers as they scale.
- Zoho CRM: Part of the broad Zoho suite offering customizable CRM, automation, and AI features at competitive price points. Competes directly with Agendor on SMB and mid-market sales automation.
Emerging players
- Copper: CRM designed for Google Workspace with pipeline management and tight Google integrations. Comparable SMB focus and easy-adoption positioning; relevant for Agendor's Google Calendar-integrated experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agendor social profiles
Digital presenceAgendor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agendor leadership team
Management profileNumber of profiles
Profiles4 records
Agendor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agendor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agendor
What does Agendor do?
Agendor builds a cloud-based B2B sales CRM platform that helps Brazilian sales teams organize sales funnels, automate tasks, and track performance from day one. The platform combines lead and pipeline management, WhatsApp synchronization, mobile apps with offline access, smart workflow automation, customizable reports, and an AI sales assistant (Ava) that keeps the CRM updated 24/7 through WhatsApp. It is sold primarily via a freemium self-serve tier and a paid Pro subscription, with sales-assisted demos for mid-market accounts.
Is Agendor a public or private company?
Agendor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agendor founded?
Agendor was founded in 2013. It employs 11 to 50 people.
Where is Agendor based?
Agendor is headquartered in São Paulo, Brazil, in the Latin America region.
How does Agendor make money?
Two revenue lines are on record. Subscription - Pro Plan is the primary driver. The others are subscription - Free Tier.
Who are Agendor's main competitors?
Direct peers on record are Pipedrive, Conta Azul, Moskit CRM, Kommo (formerly amoCRM), Bitrix24 and RD Station. Broad incumbents are HubSpot, Salesforce and Zoho CRM. Copper is listed as an emerging player.
Does Agendor have an API?
Yes. Open API for integration with ERPs and internal software. The platform also offers access to API for integrations.
What industry is Agendor in?
Agendor's product category is Sales CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 518 and its SIC code is 7372.