Stan.

What Stan. does

Stan is an Australian subscription video-on-demand streaming service founded in 2014/2015 and headquartered in Sydney, wholly owned by Nine Entertainment Co. The platform distributes movies, TV series, children's content, and Stan Original Australian productions to Australian consumers on a direct-to-consumer basis via web, mobile, and connected-TV applications. In 2020 Stan launched Stan Sport, a sub-brand offering live sports streaming including rugby and cricket, and in 2025 Stan acquired Optus Sport's rights portfolio for approximately A$300 million — including Premier League rights through 2028 — making Stan Australia's only home-grown platform combining entertainment and major live sports rights.

Stan generates revenue through monthly and annual subscription fees, with the core product being the entertainment service and Stan Sport available as a bundle or standalone. Its content strategy combines licensed international programming with Australian original productions such as Black Snow, Half Man (co-produced with BBC and HBO), Lord of the Flies, Two Birds, and Whale Shark Jack, often co-financed with Screen Australia, ACTF, and international partners. International distribution of Stan Originals is handled by partners including All3Media International and ITV Studios, enabling Stan-produced IP to reach North American and European broadcasters.

Stan operates exclusively in the Australian market and competes against international streaming services (Netflix, Prime Video, Disney+, Paramount+) and Foxtel/Kayo Sports. The company is subject to Australia's 2025 Communications Legislation Amendment Bill requiring streamers with 1M+ Australian subscribers to reinvest at least 10% of local program expenditure into Australian content. As a subsidiary of Nine Entertainment, Stan benefits from cross-portfolio synergies with Nine's broadcast, news, and digital media assets, but does not have independent funding or public-market disclosure.

Name

Stan.

Legal name

Stan Australia Pty Ltd

Website

https://stan.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Stan is an Australian subscription streaming service owned by Nine Entertainment Co., offering on-demand entertainment, Australian originals, and live sports (including Premier League rights) to over one million Australian subscribers.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF)

akta.pro secondary industries

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)

Keywords

• Video streaming service
• Subscription video on demand
• Sports streaming
• Original content production
• OTT streaming platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Subscription Revenue: Stan generates revenue through monthly and annual subscription fees for its streaming platform, which includes Stan (entertainment) and Stan Sport (sports) as bundled or separate offerings.

Go-to-market motion2 records

Distribution channels1 record

Core offering

Stan is an Australian subscription video-on-demand streaming service offering unlimited viewing of movies, TV shows, and kids entertainment through its "Stan" entertainment platform, alongside live and on-demand sports streaming including Premier League, Champions League, and motorsports via its "Stan Sport" sub-brand. The service is exclusively available to Australian consumers through web, mobile apps, and connected TV applications, with a growing slate of Stan Original productions co-developed with BBC, HBO, and other international partners.

Differentiator

Problem solved

Functional benefit

Brands

• Stan Sport: Sports streaming sub-brand of Stan offering live sports coverage including rugby, cricket, motorsport, and football

Products and services

• Stan (Entertainment Streaming) Subscription video-on-demand streaming service offering thousands of TV shows, movies, and kids entertainment on demand for Australian consumers.
• Stan Sport Sports streaming sub-brand offering live and on-demand coverage of rugby, cricket, motorsports, Premier League football, Champions League football, and other major sporting events for Australian sports fans.
• Half Man Stan Original drama series co-produced with BBC and HBO, created and written by Richard Gadd (Baby Reindeer).
• Black Snow Season 3 Stan Original crime drama series starring Travis Fimmel as Detective James Cormack, with AMC Networks as North American associate-producer.
• Lord of the Flies (Stan adaptation) Stan adaptation of William Golding's classic novel, produced by Eleven with backing from Sony Pictures Television.
• Whale Shark Jack

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, major, supporting and core.

• BBCflagshipStrategic or Co-development Partner · 8 April 2026Co-production partnership with BBC for original drama series. BBC serves as co-producer and broadcast partner for content including Half Man (with HBO and Stan) and Lord of the Flies adaptation.
• HBOflagshipStrategic or Co-development Partner · 8 April 2026Co-production partnership with HBO for original drama series including Half Man and Lord of the Flies adaptation, serving as international co-producer and broadcast partner.
• ITV StudiosmajorChannel Partner/ Reseller/ Distributor · 25 March 2026ITV Studios serves as international distribution partner for Two Birds, a six-part crime mystery series co-produced by Stan and UK network ITV, set in regional Western Australia.
• ScreenwestsupportingStrategic or Co-development Partner · 25 March 2026Screenwest provided support for Two Birds production through the WA Production Attraction Incentive, with the production estimated to inject over $17 million into the WA economy.
• AMC NetworkscoreStrategic or Co-development Partner · 4 March 2026AMC Networks serves as North American associate-producer for Black Snow Season 3, Stan's original crime drama series starring Travis Fimmel. The partnership expands the show's reach into the North American market.
• All3Media InternationalmajorChannel Partner/ Reseller/ Distributor · 4 March 2026All3Media International handles international distribution for Black Snow, having secured deals including Canal+ for France and French-speaking territories on Polar+, along with multiple European broadcasters for seasons 1 and 2.
• Australian Children's Television Foundation (ACTF)supportingStrategic or Co-development Partner · 3 March 2026ACTF partnered with Stan on original family adventure film Whale Shark Jack, set at Ningaloo Reef in Western Australia, with major investment from Screen Australia, ACTF, Stan, Screenwest, Lotterywest, and Minderoo Pictures.
• Screen AustraliasupportingStrategic or Co-development Partner · 3 March 2026Screen Australia provided major investment funding for Whale Shark Jack production, part of broader $20.4 million production funding across 91 narrative projects announced in 2026.
• Optus SportcoreTechnology or Integration · 24 June 2025Stan (owned by Nine Entertainment) acquired Optus Sport's rights portfolio for approximately $300 million, including Premier League rights until 2028. This acquisition makes Stan Australia's only home-grown sports streaming player, representing the biggest departure in the Australian OTT streaming revolution.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Netflix: Global SVOD streaming leader and Stan's primary international competitor in Australia. Comparable subscription business model with a vastly larger content library and budget; competes head-to-head for Australian subscribers and original content commissions.
• Amazon Prime Video: Global SVOD bundled with Amazon Prime, operating in Australia with significant sports rights (NFL Thursday Night Football, tennis, Premier League in select markets). Competes directly with Stan for entertainment and sports subscribers.
• Foxtel: Australia's incumbent pay-TV operator and parent of Kayo Sports and Binge. Directly competitive with Stan across both entertainment (via Binge) and sports (via Kayo); the principal Australian pay-TV incumbent Stan must displace.

Direct peers

• Apple TV+: Premium SVOD from Apple with growing original content slate and Major League Soccer rights. Competes for high-value Australian subscribers and increasingly co-produces with broadcasters (e.g., MLS Season Pass).
• Disney+: Major international SVOD operating in Australia with strong branded IP (Marvel, Star Wars, Disney). Directly competes with Stan for Australian family and entertainment subscribers, and increasingly for sports rights (ESPN integration).
• Paramount+: International SVOD operating in Australia with CBS/SHOWTIME/Paramount content. Direct competitor for entertainment subscribers and has increasingly pursued live sports rights globally, including Australian content co-productions.
• Kayo Sports (Foxtel): Australia's primary sports streaming service operated by Foxtel/StreamCo. The closest direct competitor to Stan Sport, offering live and on-demand sports coverage in Australia; competing head-to-head for sports rights including motorsport and football.
• Optus Sport: Australian sports streaming service whose rights portfolio is being acquired by Stan for ~$300M. Directly comparable as a sports-focused streaming platform in Australia; effectively a consolidation target and historical competitor to Stan Sport.
• Binge (StreamCo/Foxtel): Australian-owned SVOD streaming competitor launched by Foxtel/StreamCo. Most directly comparable home-grown Australian SVOD to Stan, with similar positioning targeting entertainment content subscribers.

Regional players

• Fetch TV: Australian IPTV/streaming aggregator providing subscription TV packages. Comparable as a regional Australian streaming player but with a different aggregation-led business model rather than Stan's owned-content strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stancomau
• Facebookfacebook.com/Stancomau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stan.