Autobahn

What Autobahn does

Autobahn Technologies OÜ is an Estonian software company that operates what it describes as the world's first Vehicle Sales Platform (VSP), a cloud-based, omni-channel SaaS platform connecting automotive manufacturers, importers, dealers, and end customers. The platform centralizes vehicle data across the full sales and distribution chain — catalog management, stock and factory orders, dealer CRM, webshops, trade-in, aftersales, and warranty — with bi-directional sync to partner ERPs, logistics providers, marketplaces, and payment systems. Founded in 2012 in Estonia and headquartered in Tallinn following a February 2026 relocation to Telliskivi 51a, the company reports EUR 2 billion+ in cumulative vehicle sales GMV across 120,000+ transactions and 500,000+ dealer offers, with a stated 99.9% data accuracy rate and 11–50 employees.

The company serves two primary customer segments: enterprise automotive importers and national sales companies (NSCs) that manage large dealer networks, and individual dealerships served via the full platform or the lighter AB Lite tier. Named enterprise customers span Stellantis brands (Peugeot, Opel, Fiat, Citroen, Alfa Romeo, Jeep), Honda, Mercedes-Benz, Subaru, and Chinese OEMs expanding into Europe (BAIC, HONGQI, DFSK, KGM, Forthing). Distribution combines regional field sales managers covering Eastern Europe, Nordics/Baltics, the Adriatic, and Central Europe with a self-serve motion for smaller dealers and deep integrations to leading regional marketplaces (Auto24.ee, SS.com, Autoplius.lt, Veego.ee).

Autobahn monetizes through quote-based monthly subscription/license fees, with enterprise tiers for large dealer networks and a streamlined AB Lite tier for smaller operations. The company is privately held, founded by Estonian entrepreneurs Väino Kaldoja, Kristjan-Thor Vähi, and Juss Lemba alongside German mobility investor e&Co. AG, and has not disclosed any external venture funding rounds beyond approximately $2.2M in cumulative seed/early-stage grants and small rounds.

Name

Autobahn

Legal name

Autobahn Technologies OÜ

Website

https://autobahn.tech

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Autobahn Technologies OÜ operates a cloud-based Vehicle Sales Platform (VSP) connecting automotive OEMs, importers, and dealers across 12+ European markets, monetizing via enterprise SaaS subscriptions and integrations to ERPs, marketplaces, and logistics providers.

Ownership category

akta.pro rank

Product category

Automotive Dealer Software / Vehicle Sales Platform

NAICS

Used Car Dealers (44112)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Vehicle sales platform
• Automotive dealer software
• Automotive CRM software
• Car dealership management
• Wholesale automotive platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: SaaS-based vehicle sales platform with monthly license fees. The Terms of Use reference monthly payments and agreement fees. Platform includes dealer management, wholesale, retail, and various module capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Autobahn Technologies sells a cloud-based Vehicle Sales Platform (VSP) that connects automotive OEMs, importers, national sales companies, and dealerships with end vehicle buyers in an omni-channel environment. The platform manages vehicle data across all sales and distribution channels (leasing, insurance, warranty), offering modules for wholesale, retail, CRM, aftersales, online sales, used car stock management, trade-in, car rental, promotions, and integrations via an open API.

Product overview

Autobahn Technologies offers the world's first Vehicle Sales Platform (VSP), a cloud-based, omni-channel platform that connects OEMs, importers, dealers, and customers in a unified digital ecosystem. The core Autobahn VSP serves as the central platform, supplemented by specialized modules including Wholesale (for enterprise importers), Retail/Dealer CRM, AB Lite (for smaller dealerships), Car Rental, Online Sales (e-Store), Used Car Stock Management, Trade-in, Open API, Aftersales Module (workshop operations), and Promotions Module. The platform enables end-to-end sales processes from configuration to delivery, with bi-directional data syncing across all stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobahn VSP (Vehicle Sales Platform) Cloud-based, omni-channel vehicle sales platform that connects automotive OEMs, importers, national sales companies, and dealerships with vehicle buyers. Delivers end-to-end vehicle sales process management across all sales and distribution channels including leasing, insurance, and warranty providers.
• Wholesale Solution Enterprise wholesale vehicle sales solution for national sales companies and brand importers managing large dealer networks. Includes dealer network management, reporting and analytics, catalog management, and stock and factory orders management.
• Retail Solution (Dealer Sales & CRM) End-to-end dealership sales solution that streamlines inventory management and combines offline and online sales activities. Includes test drive calendar, statistics, new car stock management and factory ordering.
• AB Lite Lighter version of the Autobahn VSP for smaller dealerships, providing essential vehicle sales platform features in a more accessible and affordable package.
• Autobahn CRM Sales CRM module for automotive dealerships with automated follow-ups for pending offers, upcoming test drives, and team task management; provides customer insights including leasing endings and buyback duties.
• Car Rental Module Short and long-term car rental and subscription management with rental webshop, automated rental offers, and quick customised quotes.
• Online Sales (e-Store) Fully integrated e-commerce platform for selling cars online including payments, invoices, and documentation. Features real-time stock access, model comparison, and direct customer inquiry capabilities.
• Used Car Stock Management Used car inventory management with tracking by age, cost, and more, including online showcasing and customer interest expression capabilities.
• Trade-in Module Trade-in value management tool enabling customers to view trade-in values alongside new or used cars, with tracking of offers and results.
• Open API Public API enabling seamless and secure bi-directional data sharing of product data, stock, and prices with partner systems. Built for developers with automated tooling and Open API standards.
• Aftersales Module Workshop operations module integrated into the same flow as vehicle sales. Includes bookkeeping integration, importer warehouse for spare parts, warranty handling, and service event tracking for every sold car.
• Promotions Module Sales campaign management module that surfaces active promotions, benefits, and conditions directly in the offer flow, allowing sales teams to apply them when building offers.

Quantifiable outcome

• Up to 4x faster offer, order and handover creation
• +10 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature13 records

Partnerships

20 partnerships are on record, tiered supporting and core.

• Antti RuhanensupportingStrategic or Co-development Partner · 18 May 2026Advisory board member with 28+ years in automotive sales and distribution. Previously led sales for Stellantis, Hyundai, Suzuki, Isuzu, KGM, Nissan, and Renault/Dacia across Nordic and Baltic markets. Currently Director for Finland and Baltics at RSA Group.
• Loukas TzitzissupportingStrategic or Co-development Partner · 18 May 2026Advisory board member with 25+ years in technology sector. Held senior roles at Amdocs, Tech Mahindra, and Gentrack. Expertise in AI, cybersecurity, fintech, and digital platforms. Named 'Top Leader in AI & Cybersecurity' by IAOTP and Global Recognition Award 2025.
• Amazon Web ServicescoreTechnology or IntegrationAWS provides on-demand cloud computing platforms and APIs for Autobahn's cloud-hosted platform infrastructure.
• StartupbootcampsupportingGTM or Marketing PartnerWorld's largest network of multi-corporate backed accelerators helping startups scale internationally.
• Enterprise EstoniasupportingGTM or Marketing PartnerGovernmental organization that helped build Autobahn's Aftersales Sparepart and Warranty module with a grant of 55,630 EUR.
• Startup EstoniasupportingGTM or Marketing PartnerGovernmental initiative aimed to create more success stories of startup companies in Estonia.
• SilberAutosupportingStrategic or Co-development PartnerParent company of a group bringing together companies active in the automotive sector. Strategic relationship in the automotive industry.
• Axapta (Microsoft Dynamics AX)coreTechnology or IntegrationERP integration for mid-to large-sized global companies for finance, operations, and manufacturing.
• Enova365coreTechnology or IntegrationModular cloud-ready ERP platform popular in Poland (~8,500+ organizations) supporting comprehensive business management.
• Auto24.eesupportingTechnology or IntegrationEstonia's leading online vehicle marketplace connecting buyers and sellers.
• SS.comsupportingTechnology or IntegrationLatvia's most-visited classifieds portal with broad selection of used and new cars.
• Autoplius.ltsupportingTechnology or IntegrationLithuania's top automotive marketplace offering local listings from individuals and dealers.
• Veego.eesupportingTechnology or IntegrationFast-growing Estonian vehicle platform emphasizing transparent dealer listings and consumer trust.
• AutolinkcoreTechnology or IntegrationNorthern Europe's top vehicle logistics provider specializing in transport between the Baltics and Finland.
• STS (Poland)supportingTechnology or IntegrationRapidly expanding Polish auto transport network serving dealer and private imports.
• CitadelesupportingTechnology or IntegrationLeading Baltic bank offering integrated payment services and finance connectors.
• SantandersupportingTechnology or IntegrationMajor European banking partner facilitating financial transaction routing in the region.
• MontoniosupportingTechnology or IntegrationModern payment provider offering seamless checkout and financing options for automotive purchases.
• ZendesksupportingTechnology or IntegrationWidely adopted support ticketing system for managing customer inquiries and service workflows.
• Automaster - KeyloopsupportingTechnology or IntegrationDealership management solution integrated with the platform.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Keyloop: European automotive retail technology provider (formerly CDK International) offering dealer management, CRM, and digital retail solutions to OEM franchise networks — directly overlapping with Autobahn's wholesale, retail, CRM, and aftersales modules. Confirmed comparable via Autobahn's integration partnership with Automaster-Keyloop.
• PBS Systems: North American DMS provider for automotive, powersports, marine, and RV dealerships, with CRM, desking, and inventory tools. Comparable as a vertical DMS specialist serving dealer networks with sales and aftersales workflows similar to Autobahn's modules.
• MotorK: European automotive SaaS company providing digital retail and dealer engagement tools to OEMs and dealer groups. Closely comparable on target customer (European OEMs and dealer networks), product scope (online sales, lead management, CRM), and go-to-market motion.
• Frazer Computing: US-based independent DMS provider for independent and franchise used-car dealerships. Comparable as a vertical dealer software specialist offering end-to-end sales, inventory, and F&I functionality to small and mid-sized dealers — similar to Autobahn's AB Lite positioning.
• DealerSocket: Dealer CRM, desking, and digital retailing platform (now part of the Cox Automotive family). Comparable as a CRM-and-retail-focused vendor competing for the same mid-market dealer customers Autobahn addresses.
• eLead: Dealer CRM and digital retailing vendor for franchise auto groups, with desking, equity mining, and lead-management tools. Comparable as a vertical dealer CRM/retail SaaS provider with overlapping CRM, sales-process, and OEM-integration functionality.

Broad incumbents

• CDK Global: Large North American dealer technology incumbent providing DMS, CRM, websites, and F&I solutions across the auto retail value chain. Comparable as a horizontal incumbent competing for the same OEM/NSC wallet share Autobahn targets in Europe.
• Cox Automotive: Global automotive services group encompassing Dealertrack, VinSolutions, Manheim, Autotrader, and Kelley Blue Book. Comparable as a broad incumbent with overlapping capabilities in dealer software, marketplaces, and inventory/pricing data — the same ecosystem Autobahn integrates into.
• Reynolds and Reynolds: Established US dealer management systems and retail technology provider. Comparable as a long-standing DMS incumbent serving franchise dealer networks with end-to-end sales, service, and back-office workflows.

Emerging players

• Tjekvik: European (Denmark-headquartered) automotive retail SaaS providing self-service check-in, kiosks, and digital retail tools to dealer groups. Comparable as a fellow European emerging SaaS vendor targeting dealer digitization, with overlapping modules in online sales and showroom workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autobahn-technologies
• Facebookfacebook.com/autobahnvsp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobahn