Cherrydeck
- Company typePrivate
- Founded2019
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Cherrydeck firmographics
Firmographics- Name
- Cherrydeck
- Legal name
- CherryDeck
- Website
- https://cherrydeck.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Cherrydeck is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Cherrydeck business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Production Fees: Upfront fees for Branded Stock and Custom Production projects. Product-Only Shoot starts at €1175, Campaign Shoot at €3750, Custom Production varies by scope
- Asset Sales: Per-asset pricing for photos and videos delivered. Photos from €50-95/each, Videos from €135-185/each depending on service tier. Brands only pay for assets they select
- Membership Subscriptions: Subscription tiers for creatives: Business Optimization, Promotion, and Full Membership plans with quarterly or annual billing
- Add-on Services: Additional fees for extra photographers (+€650), additional products (+€50 each), lifestyle/hand models (+€200), agency models (+€825), locations, post-production, and extended licenses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-Only Shoot - Covers up to 30 assets with expert studio compositions |
| Unit Pricing | Pay-as-you-go | Campaign Shoot - Numerous assets with lifestyle and studio visuals |
| Other | Multi-year contract | Custom Production - Premium quality and flexibility for custom projects |
| Subscription | Annual | Business Optimization Plan - For creative professionals |
| Subscription | Annual | Promotion Plan - Enhanced visibility for creatives |
| Subscription | Annual | Full Membership - Complete feature access for creatives |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cherrydeck product offering
Product offeringCore offering
Cherrydeck is a global content production platform that connects consumer brands with a community of 151,000+ photographers, videographers, and models across 140+ countries to produce branded photo and video content. Its core offerings are Branded Stock™ (a pay-as-you-go custom content service) and Custom Production (full-service premium content creation), with subscription memberships for creative professionals and add-on services such as models, locations, and post-production.
Product overview
Cherrydeck is a global content production platform connecting consumer brands with photographers and videographers. The core offering consists of Branded Stock™ (a pay-as-you-go custom content service) and Custom Production (full-service premium production). Branded Stock includes Product-Only Shoot and Campaign Shoot tiers, while Custom Production offers complete creative control. Supporting features include Cherrylink (social media link management), a photographer/videographer directory, curated photo collections, and an events platform for the creative community.
Differentiator
Problem solved
Functional benefit
Brands
- Branded Stock™: Custom content service with pay-as-you-go approach where Cherrydeck handles the entire production process, connecting brands with photographers and videographers.
- Cherrylink
Products and services
- Branded Stock™ A custom photo and video content production service with a pay-as-you-go model, connecting consumer brands with photographers and videographers to create branded visual content for marketing. Brands submit a brief, Cherrydeck handles the production, and brands purchase only the assets they select at per-asset pricing.
- Custom Production A full-service custom content production offering complete control over talent, locations, and deliverables for projects requiring premium quality and flexibility. Pricing is fully customized based on project scope, with example budgets ranging from €14,720 to €60,000 for complex productions, supported by dedicated account managers.
- Cherrydeck Creative Membership Subscription plans for photographers, videographers, and models that provide portfolio visibility, access to branded content jobs, marketing tools (including the Cherrylink multi-page link tool with click analytics), and partner deals, with a 14-day free trial and quarterly or annual billing.
Quantifiable outcome
- 100,000+ photos and videos delivered to brands
- +2 more outcomes
Companies that use Cherrydeck
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
Cherrydeck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cherrydeck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Deutsche StartupsminorCherrydeck featured on Deutsche Startups media coverage, increasing brand visibility in the German startup ecosystem.
- StartupValleyminorCherrydeck featured on StartupValley news coverage for startup visibility.
- OMRminorCherrydeck covered by OMR (Online Marketing Rockstars), a leading German digital marketing media outlet.
- FstoppersminorCherrydeck featured on Fstoppers, a popular photography education and community platform.
- BestStartup.euminorCherrydeck recognized or featured by BestStartup.eu for European startup visibility.
- MPBminorCherrydeck partnered with MPB (photography gear marketplace) on 'Pixel to Film' content series teaching photographers how to achieve film look in digital photos.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cherrydeck competitors and assessment
Company assessmentDirect peers
- Foap: Marketplace where brands source authentic, user-generated photos and videos from a global contributor community — overlapping use case (brand content at scale from distributed creatives) with Cherrydeck's Branded Stock™ model.
- Snapwire: Curated photography marketplace pairing brands with vetted photographers via briefs and challenges; directly comparable two-sided workflow and per-asset pricing structure to Cherrydeck.
- Snappr: On-demand photography and visual content marketplace that connects brands with professional photographers for shoots, similar in two-sided model, geographic coverage, and per-asset / per-shoot pricing to Cherrydeck.
- EyeEm: Photographer community and stock marketplace that licenses imagery to brands; built a comparable two-sided supply of creatives and brand-side distribution that overlaps Cherrydeck's photographer-to-brand value proposition.
- Genero: Creative platform connecting brands with filmmakers, photographers, and creators for branded content production; serves the same brand-content-at-scale need as Cherrydeck's Custom Production tier.
Broad incumbents
- Adobe Stock: Stock-image service bundled with Adobe Creative Cloud, increasingly used by the same brand and agency buyers Cherrydeck targets; an indirect but meaningful competitor for brand creative budgets.
- Getty Images: Premium stock-photo and video library that has expanded into custom content and assignments for brands; competes with Cherrydeck for high-end brand content budgets, especially via enterprise licensing.
- Shutterstock: Global stock-photo platform that has expanded into custom content production (Shutterstock Custom) and editorial video; competes with Cherrydeck for the same consumer-brand content budgets but at vastly greater scale.
Emerging players
- ImageBrief: Brief-based image sourcing platform connecting brands with photographers; addresses a narrower, more enterprise/research-buyer segment that overlaps with Cherrydeck's Custom Production offering.
- Offset (by Shutterstock): Sustainable and high-quality stock photography collection bundled inside Shutterstock; overlaps with Cherrydeck's curated library use cases for brands seeking premium, rights-cleared imagery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cherrydeck social profiles
Digital presenceCherrydeck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherrydeck leadership team
Management profileNumber of profiles
Profiles6 records
Cherrydeck funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherrydeck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherrydeck
What does Cherrydeck do?
Cherrydeck is a global content production platform that connects consumer brands with a community of 151,000+ photographers, videographers, and models across 140+ countries to produce branded photo and video content. Its core offerings are Branded Stock™ (a pay-as-you-go custom content service) and Custom Production (full-service premium content creation), with subscription memberships for creative professionals and add-on services such as models, locations, and post-production.
Is Cherrydeck a public or private company?
Cherrydeck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherrydeck founded?
Cherrydeck was founded in 2019. It employs 1 to 10 people.
Where is Cherrydeck based?
Cherrydeck is headquartered in Hamburg, Germany, in the Europe region.
How does Cherrydeck make money?
Four revenue lines are on record. Production Fees are the primary driver. The others are asset Sales, membership Subscriptions and add-on Services.
Who are Cherrydeck's main competitors?
Direct peers on record are Foap, Snapwire, Snappr, EyeEm and Genero. Broad incumbents are Adobe Stock, Getty Images and Shutterstock. Emerging players are ImageBrief and Offset (by Shutterstock).
Does Cherrydeck have an API?
No public API is recorded for Cherrydeck.