Foap AB
Foap AB operates a crowdsourced UGC platform connecting 1,000+ brands with 4.5M+ global creators across 194 countries for authentic photo and video content, complemented by a managed agency service for cross-platform video ad production.
- Company typePrivate
- Founded2011
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Foap AB does
Foap AB is a Warsaw, Poland-headquartered crowdsourced visual content platform founded in 2011, operating a two-sided marketplace that connects brands with a global community of 4.5M+ creators across 194 countries for the production of authentic photo and video content. The company's core offering centers on three product surfaces: Foap Platform, a self-service SaaS product where brands post Missions (creative briefs) and select creator submissions; Creative Crowds, a community feature enabling brands to build dedicated, NDA-protected ambassador communities for ongoing content production; and Foap Agency, a managed services layer providing dedicated creative teams for high-performance video ad production optimized for Meta, TikTok, YouTube, Snapchat, and Amazon. Foap Market functions as a secondary product, offering 40M+ royalty-free stock photos via unit and bulk pricing.
Revenue is generated through four streams: tiered platform subscriptions (Standard $49/mo, Premium $650/mo, Enterprise custom), transactional fees of 25-30% on mission-based creator rewards, managed agency fees ranging from $1,000 one-time engagements to $7,000/month retainers, and direct marketplace photo sales at $10 per image with bulk discounts. The customer base spans SMBs and e-commerce sellers, mid-market brands, enterprise multi-brand organizations, and performance marketing agencies, with named customers including NIVEA, Coca-Cola, Volvo, Heineken, Bank of America, Kraft Heinz, Ben & Jerry's, Happy Socks, and Transavia. Foap holds verified Creative Partner status with Meta (since 2018) and TikTok (since 2023), and the company is GDPR compliant under its Polish legal entity, Foap Poland SP Z. O O. As a privately held company with 11-50 employees and ~$4.6M in cumulative disclosed funding (last raised 2014), Foap operates as a self-funded, mature scale-up in the UGC advertising and creator economy category.
Foap AB firmographics
Firmographics- Name
- Foap AB
- Legal name
- Foap Poland SP Z. O O.
- Website
- https://foap.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foap AB operates a crowdsourced UGC platform connecting 1,000+ brands with 4.5M+ global creators across 194 countries for authentic photo and video content, complemented by a managed agency service for cross-platform video ad production.
- Ownership category
- akta.pro rank
Where Foap AB is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Foap AB business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Platform Subscriptions: Monthly/annual subscriptions for brand access to the platform: Standard ($49/mo), Premium ($650/mo), and Enterprise (custom). Includes mission credits, user seats, and content licensing rights.
- Agency Video Ad Services: Managed video ad production services with tiered pricing: one-time fees from $1,000 to ongoing monthly engagements up to $7,000/month. Includes creator selection, production, post-production, and optimization.
- Marketplace Photo Sales: Individual photo sales: $10 per single photo, bulk pricing at $180 for 20 photos and $750 for 100 photos. Royalty-free license with worldwide usage rights included.
- Mission-based Creator Rewards: Transactional fees (25-30%) on creator rewards paid by brands for approved mission submissions. Brands set reward amounts; creators receive payment for selected content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - DIY platform access for SMBs and e-commerce sellers |
| Subscription | Monthly | Premium - Scaled platform for bigger teams |
| Subscription | Annual | Enterprise - Custom solutions for multiple brands and global operations |
| Outcome Based/ Performance | Pay-as-you-go | Ads from Existing Materials - Get Started |
| Outcome Based/ Performance | Monthly | Ads from Existing Materials - Grow |
| Outcome Based/ Performance | Pay-as-you-go | UGC Ads from Creators - Get Started |
| Outcome Based/ Performance | Monthly | UGC Ads from Creators - Grow |
| Unit Pricing | Pay-as-you-go | Single Photo Purchase |
| Unit Pricing | Pay-as-you-go | Bulk Photo Package - 20 photos |
| Unit Pricing | Pay-as-you-go | Bulk Photo Package - 100 photos |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Foap AB product offering
Product offeringCore offering
Foap operates a crowdsourced visual content marketplace connecting brands with a global community of 4.5M+ creators across 194 countries. Brands use Foap Platform to self-serve creative briefs (Missions), build brand ambassador communities (Creative Crowds), and license authentic user-generated photos and videos, and can alternatively engage Foap Agency for managed video ad production optimized for Meta, TikTok, YouTube, Snapchat, and Amazon. Foap Market additionally offers 40M+ royalty-free stock photos for direct purchase.
Product overview
Foap AB operates as a dual-sided crowdsourced visual content marketplace and creative services platform. The core offering consists of the Foap Platform enabling brands to access 4.5M+ global creators for photo and video content through Missions (creative briefs) and Creative Crowds (brand ambassador communities). This platform is complemented by Foap Market, a stock photo marketplace with 40+ million royalty-free images. For managed services, Foap Agency provides dedicated video ad production with cross-platform optimization for Meta, TikTok, YouTube, and Amazon. Mobile apps for iOS and Android serve creators selling content. The company positions itself as a Meta and TikTok verified creative partner with 7+ years experience serving 1,000+ brands including NIVEA, Coca-Cola, Volvo, and Heineken.
Differentiator
Problem solved
Functional benefit
Brands
- Foap Platform: DIY platform for brands to directly collaborate with creators on content briefs and creative crowds.
- Foap Agency
- Foap Market
Products and services
- Foap Platform Self-service SaaS platform enabling brands to collaborate with 4.5M+ global creators, launch Missions (creative briefs), manage Creative Crowds brand ambassador communities, select submissions, and license royalty-free photos and videos under worldwide usage rights. Sold via Standard ($49/mo), Premium ($650/mo), and custom Enterprise subscriptions.
- Foap Agency Managed creative service providing ready-to-use platform-native video ads optimized for Meta, TikTok, YouTube, Snapchat, and Amazon, including dedicated Account Manager, Creative Strategist, Art Director, and Motion Designer personnel, creator selection, post-production, and performance optimization. Priced from $1,000 one-time to $7,000/month ongoing engagements.
- Video Ads Optimization (Foap Design) Service transforming existing brand assets into platform-native video ads optimized for mobile-first storytelling across Meta, TikTok, YouTube, Snapchat, and Amazon, including creative audit and cross-platform optimization with thumb-stopping ads delivered in 3-5 days.
- Foap Market Stock photo marketplace offering 40+ million royalty-free creative photos from the Foap creator community for commercial use. Single photos priced at $10, with bulk packages at $180 for 20 photos and $750 for 100 photos, including worldwide usage rights.
- Creative Crowds Brand community feature allowing companies to build dedicated creator communities around their brand with posts, comments, badges, and NDA-protected secret crowds for ongoing content production and brand ambassador programs.
- Foap App (iOS) iOS mobile application enabling creators to upload and sell photos and videos, browse Missions, receive feedback from brands, and manage earnings through the Foap platform.
- Foap App (Android) Android mobile application enabling creators to upload and sell photos and videos, browse Missions, receive feedback from brands, and manage earnings through the Foap platform.
Quantifiable outcome
- 68K+ participants and 25,933 curated visuals generated for NIVEA campaign across 129 missions
- +7 more outcomes
Companies that use Foap AB
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Foap AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Foap AB partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TikTokcoreHand-picked TikTok Creative Partner selected for producing high-performing, platform-native video ads. Verified case studies (Veygo 279% CTR boost, FreeNow 8x CPI decrease) published on TikTok Business platform. Capabilities include cross-platform optimization for TikTok advertising.
- Meta (Facebook)coreOfficial Facebook Marketing Partner Creative Platform since 2018. Foap is verified as a trusted creative platform partner for Meta's advertising ecosystem. Includes official case studies (Flare Audio, NIVEA) published on Facebook Business. Provides integrated content migration capabilities for Facebook/Instagram advertising campaigns.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Foap AB competitors and assessment
Company assessmentBroad incumbents
- Shutterstock: Shutterstock is a publicly traded stock media giant offering photos, video, and music with contributor (creator) payouts — directly comparable to Foap Market's royalty-free stock photo marketplace model, though at vastly greater scale and breadth.
- Getty Images: Getty Images is the largest premium stock photography and editorial imagery marketplace, with iStock as its mass-market arm. Competes with Foap Market for brand licensing budgets across enterprise and SMB segments.
- Adobe Stock: Adobe Stock is the stock photography and video offering integrated into Adobe Creative Cloud, capturing professional and SMB content licensing demand. It competes with Foap Market particularly among Adobe Creative Cloud subscribers.
Emerging players
- Picsart: Picsart is a creator economy platform offering editing tools, stock content, and AI generation features. It competes in the visual content creation space with creator-side tools and an emerging stock/UGC marketplace.
- Storyblocks: Storyblocks offers unlimited stock photo, video, and audio downloads via subscription, competing with both Foap Market's transaction-based model and Foap Platform's subscription tiers for budget-conscious content buyers.
- Unsplash: Unsplash operates a free-to-use stock photography platform with a large creator community. It competes with Foap Market in the SMB and creator segment, though monetization and creator compensation models differ.
Direct peers
- Cohley: Cohley is a UGC content creation platform focused on performance-driven video content for brands. It serves a similar customer base (DTC and enterprise brands) with crowdsourced creator content and content analytics.
- Billo: Billo operates a UGC video marketplace connecting brands with creators for short-form social ads, the same core model as Foap Agency. It competes head-to-head for brand video ad budgets on Meta and TikTok.
- Insense: Insense is a UGC and influencer marketing platform that helps brands produce creator-led video ads and creator collaborations. Directly overlaps with Foap's managed service offering for performance marketers and agencies.
- Tongal: Tongal is a creator marketplace connecting brands with filmmakers and video creators for branded content production. Operates a similar brand-creator matchmaking model to Foap Agency for video-first content needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Foap AB social profiles
Digital presenceFoap AB compliance and trust
Trust signalCompliance2 records
Foap AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foap AB leadership team
Management profileNumber of profiles
Profiles7 records
Foap AB funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foap AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foap AB
What does Foap AB do?
Foap operates a crowdsourced visual content marketplace connecting brands with a global community of 4.5M+ creators across 194 countries. Brands use Foap Platform to self-serve creative briefs (Missions), build brand ambassador communities (Creative Crowds), and license authentic user-generated photos and videos, and can alternatively engage Foap Agency for managed video ad production optimized for Meta, TikTok, YouTube, Snapchat, and Amazon. Foap Market additionally offers 40M+ royalty-free stock photos for direct purchase.
Is Foap AB a public or private company?
Foap AB is a private company. It is classified as venture growth investor backed and is currently operating.
When was Foap AB founded?
Foap AB was founded in 2011. It employs 11 to 50 people.
Where is Foap AB based?
Foap AB is headquartered in Warsaw, Poland, in the Europe region.
How does Foap AB make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are agency Video Ad Services, marketplace Photo Sales and mission-based Creator Rewards.
Who are Foap AB's main competitors?
Broad incumbents on record are Shutterstock, Getty Images and Adobe Stock. Emerging players are Picsart, Storyblocks and Unsplash. Direct peers are Cohley, Billo, Insense and Tongal.
Does Foap AB have an API?
No public API is recorded for Foap AB.