New/Mode

What New/Mode does

New/Mode (legal entity New Mode Consulting Inc.) is a Vancouver-headquartered SaaS company operating a multi-channel digital advocacy and civic engagement platform that helps organizations mobilize supporters and deliver messages to government decision-makers via petitions, email-to-rep tools, click-to-call, social media actions, letters-to-the-editor, and SMS. The platform is built around a proprietary database of government decision-makers at federal, state/provincial, and local levels, and integrates natively with Salesforce, Blackbaud, Mailchimp, NationBuilder, EveryAction, iMIS, and Stripe Connect to sync action-taker data into subscriber CRMs. AI-powered features added in 2023-2024 — the AI Campaign Strategist and Advocacy Insights Dashboard — provide predictive analytics and campaign recommendations on top of the engagement layer.

The company employs 11-50 people and serves more than 600 customer organizations across four primary verticals: nonprofits and charitable organizations, labor unions, political campaigns and parties, and campus/community activist groups. Notable customers include Greenpeace, ONE Campaign, United Steelworkers, Sunrise Movement, Color of Change, the UK National Education Union, and the Canadian Labour Congress. The platform has cumulatively powered over 100 million civic actions as of July 2024.

New/Mode operates a hybrid go-to-market combining a self-serve free tier and PLG signup (with campaign launch in under five minutes) for grassroots users, and an enterprise field sales motion with Zoom demos for Team+ professional plans targeting organizations with 10 or more employees. Revenue derives from tiered subscriptions (Grassroots and Team+ tiers, monthly/annual/multi-year billing), transaction fees on supporter contributions (with optional Campaign Boost reinvestment into paid amplification), and professional services. Pricing is quote-based and not publicly disclosed. The company is privately held, was founded circa 2014-2017 (originating from civic engagement organization OpenMedia), and has raised approximately $675K in disclosed funding across grants and small equity rounds — most recently a March 2020 round led by Luminate Group with participation from Higher Ground Labs, New Media Ventures, Helder Ventures, and Vancity.

Name

New/Mode

Legal name

New Mode Consulting Inc.

Website

https://newmode.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

New/Mode is a Vancouver-based SaaS platform that provides nonprofits, labor unions, and political campaigns with multi-channel digital advocacy tools — petitions, email, calling, social, SMS — backed by a proprietary government decision-maker database. It serves 600+ organizations that have collectively powered over 100 million civic actions.

Ownership category

akta.pro rank

Product category

Digital Advocacy Software

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industries

Political & Advocacy Advertising (MPADAEAK), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Advocacy campaign software
• Digital advocacy tools
• Civic engagement platform
• Grassroots organizing software
• Supporter mobilization platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with Grassroots (entry-level) and Team+ (professional/enterprise) plans. Professional plans require 10+ employees. Plans billed monthly or annually with multi-year options.
2. Campaign Contributions (Transaction Fees): Post-action donations from supporters. Direct Contributions transfer to subscribers via Stripe Connect. Campaign Boost reinvests supporter funds into paid ads managed by New/Mode's professional team, with typical returns of $10 generating 1,000 impressions and $100 generating up to 500 clicks.
3. Professional Services: Professional service plans with dedicated support, onboarding specialists, and campaign strategy consultation for enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

New/Mode sells a multi-channel digital advocacy SaaS platform that lets organizations run petitions, email campaigns to elected officials, automated click-to-call phone campaigns, social media advocacy, letters to the editor, SMS actions, and post-action fundraising from a single tool, all backed by an AI-driven analytics dashboard and a proprietary targeting database of government decision-makers at every level. The platform is licensed to nonprofits, labor unions, political campaigns, and advocacy organizations under tiered subscriptions (Grassroots and Team+) and is offered globally via web access.

Product overview

New/Mode is a multi-channel digital advocacy and civic engagement platform organized around a core V2 platform with integrated action modules. The platform offers a unified toolkit for grassroots campaigns including Smart Petitions, Email Reps (to elected officials), Click-to-Call, Social Media Advocacy, Letters to the Editor, and Email Supporters. Add-on modules extend capabilities with SMS Actions, Campaign Funding (post-action donations with Campaign Boost), Campaign Analytics (AI-powered insights), Social Growth features, Targeting Datasets, and CRM/Payment Integrations. The platform serves three primary segments: grassroots/organizations (entry tier), nonprofits/charities (specialized tier), and unions/labor organizations (dedicated tier), plus Team+ professional plans for larger organizations. All tools share a common targeting database of government decision-makers and enable supporters to take actions across multiple channels (email, social, phone, SMS, letters) from a single campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• New/Mode V2 Platform Primary multi-channel digital advocacy SaaS platform (impact.newmode.net) providing the unified suite of engagement tools—petitions, email, calls, social media, SMS, letters-to-editor—and AI-powered analytics, used by nonprofits, unions, and political organizations worldwide.
• Smart Petitions Online petition tool that collects supporter signatures and automatically notifies decision-makers when someone signs, with customizable forms, targeting options, and features to grow supporter bases through social virality.
• Email Reps Email advocacy tool that lets supporters send personalized emails directly to elected officials, government decision-makers, and other targeted recipients using New/Mode's targeting database.
• Click-to-Call One-click automated phone calling system that patch-through connects supporters directly to representatives' offices, enabling rapid-response call campaigns.
• Social Media Advocacy Social media action tool enabling supporters to share campaign messages across Facebook, Twitter/X, Instagram, LinkedIn, Bluesky, and WhatsApp with pre-written content and direct tagging of targets.
• Letters to the Editor Automated letter-to-the-editor submission tool that lets supporters submit opinion pieces to local newspapers, localized by postal code.
• Email Supporters Supporter outreach and peer-to-peer messaging tool enabling organizations to broadcast to and communicate with their supporter base via email.
• Campaign Funding Post-action donation feature that lets organizations collect financial contributions from supporters after they take advocacy actions, including the Campaign Boost option for reinvesting donations into paid digital advertising managed by New/Mode.
• Campaign Analytics (Advocacy Insights Dashboard) Advanced analytics dashboard with AI-driven recommendations providing real-time insight into campaign performance, supporter engagement, and message effectiveness for advocacy organizations.
• AI Campaign Strategist AI-powered recommendation tool that supports advocacy campaigns with strategic recommendations on tactics, timing, and targeting based on platform data and campaign goals.
• Social Growth Organic social media growth features using viral sharing mechanisms and SoSha-powered social distribution to help campaigns reach more people without paid promotion.
• SMS Actions Text-message campaign tool with 98% open rates that enables organizations to reach supporters via SMS, including SMS chatbot capabilities for information gathering and high-engagement mobilization (e.g., text banking, petition conversion).
• Targeting and Datasets Government decision-maker database covering federal, state/provincial, and local levels, providing contact information for elected officials and government targets worldwide.
• New/Mode API Public REST API enabling advanced users and partners to integrate New/Mode with existing systems (including Salesforce) and to automate campaign workflows and supporter data flows.
• Team+ Professional Service Plans White-glove professional service tier for established organizations with 10+ employees, offering enhanced support, dedicated onboarding specialists, campaign strategy consultation, and advanced features beyond self-serve plans.

Quantifiable outcome

• 100 million+ civic actions/messages sent to decision-makers globally
• +7 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BlackbaudcoreTechnology or IntegrationNew/Mode joined the Blackbaud Partner Network as a Blackbaud Technology Partner. Provides best-in-class solutions for nonprofit advocacy and campaigning with seamless integration into Blackbaud's ecosystem for supporter data management.
• Vancity StudiosminorStrategic or Co-development PartnerPartner consultancy that worked with CMHA BC on the b4stage4 campaign using New/Mode's engagement tools for targeted advocacy.
• HustleminorStrategic or Co-development PartnerPartnership bringing together multi-channel advocacy platform with Hustle's text messaging capabilities for enhanced campaign engagement.
• SalesforcecoreTechnology or IntegrationNative Salesforce integration allowing automatic syncing of campaign action-taker data to Salesforce CRM. Enables consistent data across all platforms and advanced campaign analytics.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EveryAction: EveryAction (by Bonterra) is a broader nonprofit CRM and digital engagement suite used by large nonprofits and Democratic campaigns, offering advocacy tools as part of a wider portfolio — competes with New/Mode in advocacy email/petitioning while integrating with it for action data sync.
• NGP VAN: NGP VAN is the dominant Democratic political technology vendor offering organizing, fundraising, and advocacy software to progressive campaigns and labor unions — a broader incumbent in the same civic-tech category as New/Mode.
• Change.org: Change.org is the world's largest consumer petitioning platform with a broader reach than New/Mode but a narrower advocacy stack — overlaps on smart-petition functionality and represents a scaled alternative for grassroots campaigns.

Direct peers

• ControlShift: ControlShift provides petitions, events, and member engagement tools for nonprofits and labor unions — a direct competitor to New/Mode in the same multi-channel advocacy category.
• NationBuilder: NationBuilder is a CRM and campaign platform for political and advocacy organizations that includes petitions, email, and outreach — overlapping with New/Mode's advocacy toolkit (and in fact a New/Mode integration partner).
• BSD Tools (formerly Phone2Action): BSD Tools is an advocacy and constituent engagement platform used by associations and corporations for grassroots campaigns, directly competing with New/Mode in click-to-call, email, and legislative targeting.
• Mobilize: Mobilize provides event/mobilization and advocacy tools for progressive organizations and campaigns, directly overlapping with New/Mode's grassroots mobilization and supporter engagement functionality.
• Action Network: Action Network is a progressive digital organizing platform offering petitions, advocacy emails, fundraising, and events — the closest direct competitor to New/Mode's multi-channel advocacy stack, serving many of the same nonprofit and labor customers.

Others

• Higher Ground Labs: Higher Ground Labs is a political-tech venture fund and accelerator (and a New/Mode investor/accelerator partner) that funds and supports civic-engagement startups — ecosystem participant rather than direct competitor.

Regional players

• Quorum Analytics: Quorum is a public affairs and government relations platform focused on federal/state legislative tracking and stakeholder outreach, overlapping with New/Mode's targeting database and government-decision-maker use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newmodeinc
• YouTubeyoutube.com/channel/UC5H4SvAnPpylfy7Xf-B_leg
• Facebookfacebook.com/newmodeinc
• LinkedInlinkedin.com/company/new-mode
• Instagraminstagram.com/NewMode_Inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New/Mode