Black Feather Whiskey

What Black Feather Whiskey does

Black Feather Spirits, Inc. is a privately held craft American whiskey producer founded by Jeremy Rawle and headquartered in Salt Lake City, Utah. The company produces and sells Black Feather American Bourbon, Black Feather American Rye, and a Limited-Release Straight Rye, all cut to proof with water sourced from the high-altitude snowpack of Utah's Wasatch Mountains. The brand positions itself around a Rocky Mountain heritage narrative and has accumulated a substantial awards record at the San Francisco World Spirits Competition and SIP Awards, including multiple Double Gold and Gold medals from 2018 through 2026, with a 97-point score for its Rye in 2026. The underlying technology is conventional craft distillation with no proprietary software, AI, or platform component disclosed.

The business operates a hybrid go-to-market anchored in three channels: (1) state-controlled retail through 30+ Utah State Liquor Store locations; (2) on-premise distribution across a network of named Utah bars and restaurants including Prime Steakhouse, Copper Common, Water Witch, Bar Nohm, Squatters Craft Beers, Poplar Street Pub, and Manoli's; and (3) direct-to-consumer e-commerce at blackfeatherspirits.com, primarily via a three-bottle bundle offering American Bourbon, American Rye, and the Limited-Release Straight Rye at a $25 bundle discount. Ancillary revenue comes from branded merchandise (apparel, hats, drinkware, accessories).

The company is founder-led and privately held with no institutional funding, parent company, or M&A history disclosed. Customer engagement is built around the Featherhood community platform, cocktail competitions (Cocktail Throw Down events in multiple states), music and cultural event sponsorships, and partnerships with non-profit radio station KRCL 90.9, Squatters Craft Beers (barrel-aging collaboration), and Revival Cycles (custom motorcycle events in Austin). Geographic reach centers on Utah with event-driven presence in California and Texas.

Name

Black Feather Whiskey

Legal name

Black Feather Spirits, Inc.

Website

https://blackfeatherwhiskey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Whiskey

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft whiskey
• American bourbon
• Rye whiskey
• Craft spirits
• Branded merchandise

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Whiskey Product Sales: Black Feather Spirits generates revenue through the direct sale of their whiskey products including American Bourbon, American Rye, and Limited-Release Straight Rye. They also sell merchandise including apparel, hats, drinkware, and accessories through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Black Feather Whiskey produces and sells a small-batch American whiskey lineup—American Bourbon, American Rye, and a Limited-Release Straight Rye—cut to proof with water from Utah's Wasatch Mountains snowpack. Bottles are distributed through Utah State Liquor Stores and partner bars/restaurants, with three-bottle bundles and branded apparel/hats/drinkware sold direct-to-consumer via the brand's e-commerce site.

Product overview

Black Feather Spirits produces a portfolio of American whiskeys including Black Feather American Bourbon (crafted for the classic), Black Feather American Rye (built for the bold), and a Limited-Release Straight Rye. All whiskeys are inspired by the Rockies and cut to proof with water from Utah's Wasatch Mountains. The company also offers merchandise through its e-commerce platform, including apparel, hats, drinkware, and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Black Feather American Bourbon: Crafted for the classic whiskey with altitude inspiration from the Rockies.
• Black Feather American Rye
• Limited-Release Straight Rye
• Featherhood

Products and services

• Black Feather American Bourbon

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Squatters Craft BeerscoreStrategic or Co-development Partner · 20 July 2018Black Feather Whiskey and Squatters Craft Beers partnered to create barrel-aged beers and beer-barrel aged whiskeys. The collaboration included a cherry bock beer infused with old fashioned bourbon cocktail flavor notes, with ceremonial barrel presentations and joint events featuring music.
• Utah State Liquor StorescoreChannel Partner/ Reseller/ Distributor30+ Utah State Store locations serve as the primary retail distribution channel for Black Feather Whiskey products across Utah, making whiskey available to consumers throughout the state.
• Water WitchminorChannel Partner/ Reseller/ DistributorWater Witch bar in Salt Lake City serves Black Feather Whiskey and features signature cocktails like the Black Bird of Paradise created by bartender Scott Gardner.
• KRCL 90.9minorGTM or Marketing PartnerBlack Feather partners with the non-profit radio station KRCL for community events, listening parties, and fundraising activities including the Friends and Family of KRCL party.
• Revival CyclesminorGTM or Marketing PartnerBlack Feather sponsors the Handbuilt Motorcycle Show and The Twist Off events organized by Revival Cycles in Austin, Texas, targeting the custom motorcycle enthusiast community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• High West Distillery: Utah-based craft distillery producing American bourbon, rye, and other whiskeys. Most directly comparable peer given shared Utah base, similar product portfolio (bourbon and rye focus), and overlap in on-premise distribution and state store placement.
• WhistlePig: Premium craft rye whiskey producer with award-winning portfolio and DTC e-commerce focus. Comparable on craft positioning, premium pricing, rye-forward portfolio, and event-driven brand-building.
• Breckenridge Distillery: Colorado-based craft distillery producing bourbon, rye, and specialty whiskeys with mountain heritage branding. Comparable on craft whiskey positioning, regional mountain narrative, and award-winning small batch portfolio.
• TX Whiskey (Garrison Brothers): Texas-based craft bourbon producer with strong regional identity and event-driven brand marketing (Texas Whiskey Festival). Overlaps with Black Feather's Texas presence and craft bourbon positioning.
• Wilderness Trail Distillery: Kentucky-based craft bourbon and rye producer with multiple SF World Spirits Competition awards. Closely comparable on award-winning craft bourbon and rye portfolio and emergence as a premium craft whiskey brand.
• Smooth Ambler: West Virginia craft distillery producing bourbon and rye with strong award pedigree. Comparable on craft positioning, bourbon and rye focus, and DTC distribution model.
• Redemption Whiskey: Craft rye whiskey specialist with bourbon and rye portfolio. Comparable on craft positioning, rye-forward portfolio, and bar/restaurant on-premise focus.
• Firestone & Robertson: Texas-based craft whiskey distillery producing bourbon and rye. Comparable on craft approach, Texas market presence, and event-driven brand building.

Broad incumbents

• Bulleit Bourbon: Major American bourbon brand owned by Diageo with strong on-premise and retail distribution. Comparable on bourbon focus and on-premise channel strategy, but at much larger scale and broader geographic footprint.
• Four Roses Bourbon: Established Kentucky bourbon producer with broad national distribution and award-winning portfolio. Comparable on bourbon focus and award pedigree, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackfeatherwhiskey
• Instagraminstagram.com/blackfeatherwhiskey
• Xx.com/bfwhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Feather Whiskey