LifeSense Group
LifeSense Group is a Netherlands-based digital health company that designs and sells connected continence-care products — Carin (women), Wil (men), Oopsie Heroes (children), and Plan Be (clinicians) — combining patented smart textiles, wearable piezoelectric sensors, and mobile apps, sold via e-commerce, country-specific distributors, and insurer reimbursement channels.
- Company typePrivate
- Founded2011
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LifeSense Group does
LifeSense Group is a Netherlands-based digital health company developing connected continence-care products across the family lifecycle. Its portfolio addresses stress urinary incontinence in women (Carin), male pelvic floor recovery, often post-prostatectomy (Wil), and pediatric bedwetting (Oopsie Heroes and Oopsie Heroes Plus), with Plan Be serving as an e-health platform for healthcare practitioners to monitor patients remotely. The technology stack combines patented smart textiles with built-in nanotechnology, wearable piezoelectric and moisture sensors, and paired mobile applications that deliver tailored exercise programs and remote monitoring workflows. The Oopsie Heroes Plus sensor, at 5mm thick, integrates Murata piezoelectric components and a patent-pending precision circuit, while the broader portfolio is described as a zero-power-consumption wearable platform.
LifeSense generates revenue through three streams: hardware product sales (sensors, smart underwear, and bundled sets), recurring mobile application subscriptions tied to those devices, and B2B licensing of the Plan Be practitioner platform. Distribution combines direct-to-consumer e-commerce via owned storefronts (carinwear.com, wilwear.com, oopsieheroes.com) with country-specific channel partners across Benelux, DACH (FSG), Italy (I-TECH), Taiwan (Mega Bona), Australia (BioLife, Novus), and the Dutch Caribbean (Aventa), supplemented by 62-store retail presence in Belgium and full health insurer reimbursement in the Netherlands (Menzis, VGZ, CZ, ONVZ) plus Sweden, Australia, and Taiwan. A DiGA application is underway for German statutory reimbursement of Carin.
The company holds full regulatory clearance across CE, FDA, TGA, TFDA, PMDA, HSA, and KFDA, with clinical trials completed in Australia, Singapore, Japan, and Italy and cumulative outcome data of over 10,000 children treated and 5 million diapers saved. Founded in 2011 by Valer Pop, Julia Veldhuijzen van Zanten, and Mitsugu Yoneyama and headquartered at High Tech Campus Eindhoven, LifeSense employs 11-50 people and has raised at least two disclosed funding rounds (a ~$3.6M round in 2017 and a SevenVentures investment in July 2023). It is presently privately held and founder-led, with no disclosed parent company or M&A activity.
LifeSense Group firmographics
Firmographics- Name
- LifeSense Group
- Legal name
- LifeSense Group
- Website
- https://lifesense-group.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LifeSense Group is a Netherlands-based digital health company that designs and sells connected continence-care products — Carin (women), Wil (men), Oopsie Heroes (children), and Plan Be (clinicians) — combining patented smart textiles, wearable piezoelectric sensors, and mobile apps, sold via e-commerce, country-specific distributors, and insurer reimbursement channels.
- Ownership category
- akta.pro rank
LifeSense Group industry classification
Industry- Product category
- Digital Health Continence Wearables
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industries
- Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
Keywords
Where LifeSense Group is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
LifeSense Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Sale of wearable sensor devices and smart textile products (Carin, Wil, Oopsie Heroes) as one-time hardware purchases or bundled sets. Products include sensors, smart underwear, and accessories.
- Mobile Application Subscriptions: Tailored exercise programs delivered through mobile applications. The apps track progress, provide customized training, and are paired with wearable sensors.
- B2B Platform Licensing (Plan Be): Plan Be is an e-health platform for healthcare practitioners to follow and monitor patients remotely, visualize patient data, and conduct text and video consultations. Sold to healthcare providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Oopsie Heroes Set (sensor, sticker sheets, tablet) |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
LifeSense Group product offering
Product offeringCore offering
LifeSense Group designs and manufactures connected digital health continence solutions combining patented smart textile underwear, wearable sensors, and mobile applications to deliver tailored pelvic floor training programs. The portfolio covers three consumer product lines (Carin for women with stress urinary incontinence, Wil for men with pelvic floor issues, Oopsie Heroes for children with bedwetting) and one B2B e-health platform (Plan Be) sold to healthcare providers for remote patient monitoring. Products are fully certified (CE, FDA, TGA, TFDA, PMDA, HSA, KFDA) and reimbursed by health insurers in multiple countries.
Product overview
LifeSense Group is a B2B digital health company offering a portfolio of four connected product lines for continence care across the family lifecycle: Carin (pelvic floor training for women), Wil (male pelvic floor trainer), Oopsie Heroes/Oopsie Heroes PLUS (bedwetting alarm for children), and Plan Be (e-health platform for healthcare providers). All products combine smart textile technology, wearable sensors, and mobile applications to create tailored exercise and monitoring programs.
Differentiator
Problem solved
Functional benefit
Brands
- Carin: Pelvic floor training app & sensor for women with stress urinary incontinence. Patented smart underwear pairs with wearable sensor and tracking app to create tailored exercise programs.
- Wil
- Oopsie Heroes
- Plan Be
Products and services
- Carin Pelvic floor training app and wearable sensor system for women experiencing stress urinary incontinence. Combines patented smart underwear with a wearable sensor and tracking mobile application to create tailored exercise programs designed to eliminate urine leaks in weeks. Targeted at women experiencing leaks during sports, sneezing, laughing, or jumping, and at postpartum, menopausal, and aging-related incontinence.
- Wil Male pelvic floor trainer comprising a wearable sensor and mobile application designed to help men regain continence, particularly after prostate surgery or for men experiencing general pelvic floor dysfunction. Provides Kegel exercise programs with sensor-based tracking.
- Oopsie Heroes Bedwetting alarm for children combining a small wearable sensor with a mobile app. Uses audio-based signal to awaken children during 'Oopsie Moments' to train them to make it to the toilet on time at night. Sensor can be easily fastened to standard undergarments and pajamas without requiring special clothing.
- Oopsie Heroes Plus (OH+) Enhanced next-generation version of the Oopsie Heroes bedwetting alarm, only 5mm thick, featuring Neways Electronics sensor technology, Murata piezoelectric components and CR1220 lithium coin battery, patent-pending circuit with 1% piezoelectric frequency precision, and a 4KHz audio alarm tuned for children's hearing. Achieves zero-power-consumption sensing.
- Carin Mini Compact variant of the Carin pelvic floor training system with a smaller form factor, undergoing user trials to validate usability before broader market launch.
- Plan Be e-health platform E-health platform sold to healthcare practitioners enabling remote patient monitoring, data visualization, secure patient database maintenance, and text and video chat consultations. Allows physiotherapists and therapists to follow patients' continence treatment progress remotely, particularly useful when in-person visits are not possible. Also used by distributors such as BioLife for patient monitoring workflows.
Quantifiable outcome
- 10,000+ children cured of bedwetting worldwide
- +4 more outcomes
Companies that use LifeSense Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
LifeSense Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LifeSense Group partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Neways ElectronicscoreNeways Electronics (Dutch electronics manufacturer with 2,500+ specialists in Netherlands, Germany, US, China, Czech Republic, and Slovakia) provides sensor technology development and manufacturing for Oopsie Heroes Plus. The partnership leverages Neways' medical technology and connectivity expertise.
- Novus Biomedical DevicescoreAustralian sub-distribution partnership. CEO Valer Pop supported Novus Biomedical Devices during sub-distribution business discussions, nurse training sessions, and product awareness events in Sydney and Melbourne.
- HWA LIN KnittingminorPartner in EUREKA Global Stars Taiwan proposal selected by RVO. Together with MegaBona and HWA LIN Knitting, transforming waste material from plastic bottles and diaper waste into textiles for more ecological products.
- Fingerspitzengefühl (FSG)coreBerlin-based e-commerce expert FSG partnered with LifeSense Group to bring Oopsie Heroes to the DACH region (Germany and Austria) from April 2021. FSG's CEO described Oopsie Heroes as a groundbreaking application as they expand into med-tech.
- BioLifecoreAustralian distributor for Carin, Oopsie Heroes, and Wil products, also using LSG's Plan Be platform for patient monitoring. Full production underway for shipment.
- GOED thuis zorg winkelminorBelgian retail chain with 62 shops where Oopsie Heroes is available for purchase, providing physical retail presence in Belgium.
- MenziscoreDutch health insurer Menzis provides full reimbursement for Oopsie Heroes to families in the Netherlands from November 2020. Menzis is described as a leader in digital health promotion.
- MuratacoreMurata provides piezoelectric technology and CR1220 lithium coin battery for Oopsie Heroes Plus, enabling the world's smallest bedwetting alarm at only 5mm thick. This collaboration enables zero-power-consumption sensing technology optimal for children's products.
- VGZcoreDutch health insurer VGZ provides 100% reimbursement for Oopsie Heroes to its members from April 2020.
- CZcoreDutch health insurer CZ provides 100% reimbursement for Oopsie Heroes to its members from April 2020.
- ONVZminorDutch health insurer ONVZ also reimburses Oopsie Heroes for its members, expanding reimbursement coverage in the Netherlands.
- Mega Bona InternationalcoreTaiwanese distribution partner that presented LifeSense Group solutions at SemiCon Taiwan event, representing the company in Taiwan market.
- I-TECHminorItalian distribution partner that launched carinitalia.com to reach and help Italian women with Carin product.
- Tricky LeaksminorBelgian distribution partner for Oopsie Heroes, bringing the product to families in Belgium with national health insurance.
- AventaminorDutch Caribbean partner bringing Carin to women aged 25-65 in Curacao in cooperation with SVB Bank di Seguro Sosial and Curacao Medical Centre.
- German-Dutch Chamber of Commerce (DNHK)minorLifeSense Group became a member of DNHK in preparation for product launch in Germany, supporting market entry activities.
- Matas ElectronicscoreMatas Electronics manufactured the mobile sensor unit for Carin. This was a foundational partnership in bringing the first product to market.
- Pelvic Care Center, Maastricht University Medical CentercoreDr. Bary Berghmans of the Pelvic Care Center at Maastricht UMC provided developmental input and conducted clinical trials for Carin.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
LifeSense Group competitors and assessment
Company assessmentDirect peers
- Elvie: Elvie makes connected pelvic floor trainers (Elvie Trainer) and breast pumps, directly competing with LifeSense's Carin product in the women's pelvic floor training market using app-paired hardware.
- Perifit: Perifit produces app-connected pelvic floor trainers for women, directly competing with Carin on smart biofeedback-based Kegel training with similar mobile-app delivery and hardware design.
- INNOVO (Atlantic Therapeutics): INNOVO offers non-invasive pelvic floor electrical muscle stimulation devices for stress urinary incontinence, competing with LifeSense's Carin on a clinically proven treatment approach for the same condition.
- DFree (Triple W): DFree is a wearable urinary incontinence device using sensors to predictトイレ timing, directly comparable to LifeSense's connected wearable approach for managing involuntary urine loss.
- Elitone: Elitone makes non-invasive pelvic floor stimulation devices for women with stress urinary incontinence, representing a direct therapeutic alternative in the same clinical category as Carin.
Emerging players
- Renovia: Renovia develops digital therapeutic devices for pelvic floor disorders, with overlapping technology (connected sensors, app-based training) in the same women's continence market.
- Svitch: Svitch develops smart wearable continence management products with sensors and notifications, comparable to LifeSense's connected wearable approach for managing bladder events.
Broad incumbents
- iTind (Olympus): Olympus is a large medical device incumbent offering urology and continence-care solutions including surgical and conservative treatments for the same patient population as LifeSense's Wil product.
- Philips: Philips is a broad healthcare incumbent offering connected health monitoring, continence management, and women's health solutions, and notably the company where LifeSense CEO Valer Pop completed his PhD.
- Withings: Withings is an established connected health device maker offering a broad portfolio of health wearables (scales, sleep, BP monitors) and could expand into pelvic floor or continence applications like LifeSense's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LifeSense Group social profiles
Digital presenceLifeSense Group compliance and trust
Trust signalCompliance7 records
LifeSense Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeSense Group leadership team
Management profileNumber of profiles
Profiles5 records
LifeSense Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeSense Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeSense Group
What does LifeSense Group do?
LifeSense Group designs and manufactures connected digital health continence solutions combining patented smart textile underwear, wearable sensors, and mobile applications to deliver tailored pelvic floor training programs. The portfolio covers three consumer product lines (Carin for women with stress urinary incontinence, Wil for men with pelvic floor issues, Oopsie Heroes for children with bedwetting) and one B2B e-health platform (Plan Be) sold to healthcare providers for remote patient monitoring. Products are fully certified (CE, FDA, TGA, TFDA, PMDA, HSA, KFDA) and reimbursed by health insurers in multiple countries.
Is LifeSense Group a public or private company?
LifeSense Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was LifeSense Group founded?
LifeSense Group was founded in 2011. It employs 11 to 50 people.
Where is LifeSense Group based?
LifeSense Group is headquartered in Eindhoven, Netherlands, in the Europe region.
How does LifeSense Group make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are mobile Application Subscriptions and B2B Platform Licensing (Plan Be).
Who are LifeSense Group's main competitors?
Direct peers on record are Elvie, Perifit, INNOVO (Atlantic Therapeutics), DFree (Triple W) and Elitone. Emerging players are Renovia and Svitch. Broad incumbents are iTind (Olympus), Philips and Withings.
Does LifeSense Group have an API?
No public API is recorded for LifeSense Group.
What industry is LifeSense Group in?
LifeSense Group's product category is Digital Health Continence Wearables. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of HLAHALAH, Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors). Its NAICS code is 62 and its SIC code is 3841.