Nureca

Name

Nureca

Legal name

Nureca Limited

Website

https://nureca.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Home Healthcare Devices

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Other Health and Personal Care Retailers (45619), Food (Health) Supplement Retailers (456191)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYCRADAMAK

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYHLACAPAD

Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYHLACAPAB

Connected Medical Devices & Wearables (Sensors, Patches, Implantables)

Healthcare & Life Sciences/Digital Health & Health IT/Healthcare IoT & Remote Patient Monitoring

SECONDARYCRACAIAF

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

Keywords

• Home healthcare devices
• Digital health monitoring
• Connected medical devices
• Wellness and fitness products
• Consumer medical electronics

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Medical Device Sales: Sale of digital healthcare and wellness products including blood pressure monitors, glucometers, pulse oximeters, nebulizers, ECG devices, fitness trackers, and smart scales through D2C and retail channels
2. Connected Health Ecosystem: Integrated product ecosystem combining smart devices, software (Dr Trust 360 app), and data analytics services for comprehensive health monitoring
3. Wellness Products: Sale of lifestyle and wellness products including massagers, humidifiers, weighing scales, yoga gear, mother & baby care products, and nutritional supplements

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nureca designs, manufactures (via contract manufacturers), and sells home healthcare and wellness devices under the Dr Trust, Dr Physio, and Trumom brands across 150+ SKUs spanning BP monitors, pulse oximeters, glucometers, nebulizers, thermometers, ECG pens, fitness trackers, smart scales, massagers, posture correctors, rehabilitation aids, baby care products, and nutritional supplements. The portfolio is anchored by a connected health ecosystem in which Bluetooth-enabled hardware pairs with the Dr Trust 360 mobile app (1.1M+ users) to capture, store, and analyze health data via AI-driven analytics. Products are sold primarily direct-to-consumer through drtrust.in and through retail and quick-commerce partnerships in India and select international markets.

Product overview

Nureca is a home healthcare and wellness company offering over 150 SKUs across six product categories: Chronic Disease Products (connected devices, nebulizers, BP monitors, pulse oximeters, glucometers, thermometers), Orthopedic Products (massagers, pain management, posture correctors, rehabilitation), Lifestyle Products (humidifiers, scales, fitness trackers, dental care, yoga gear), Mother & Baby Products (feeding, carry cots, skincare, nebulizers, bottle warmers), Nutrition (supplements, weight management), and Connected Devices (ECG, fitness trackers, BP monitors, glucometers, smart scales). The product portfolio is anchored by three main brands: Dr Trust (flagship medical devices and health monitoring), Dr Physio (orthocare and pain management), and Trumom (mother and childcare). The ecosystem is unified through the proprietary Dr Trust 360 mobile app, which connects to Bluetooth-enabled devices and uses AI-driven data capture to consolidate health data across all connected products for monitoring, analysis, and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Dr Trust: Leading brand of highly accurate medical devices and health monitoring solutions. All products adhere to global standards like FDA and CE. Flagship brand for wellness and healthcare.
• Dr Physio
• Trumom
• Dr Trust 360

Products and services

• Dr Trust 360 Mobile App Holistic health monitoring mobile application that connects to Bluetooth-enabled Dr Trust devices, enabling accurate monitoring, analysis, storage and reporting of health data with AI-driven data capture for both Bluetooth and non-Bluetooth devices; for health-conscious consumers, chronic disease patients, and medical practitioners.
• Dr Trust ECG Pen Portable Bluetooth ECG/EKG electrocardiogram test machine with patented sensor technology that performs a 12-point ECG process, records heart rhythm ECG and waveform data, and enables detection of atrial fibrillation and third-degree heart blocks; data transfers to a smartphone for storage, analysis, and sharing with healthcare providers. For patients with cardiac concerns and clinicians.
• Dr Trust Fitness Tracker Bluetooth-enabled fitness tracker powered by the JClife Mobile App for activity and sleep tracking; monitors all-day activities, body composition, sleep health, and heart rate. For health-conscious consumers.
• Dr Trust iCheck Connect BP Monitor Bluetooth-enabled blood pressure monitor measuring systolic, diastolic, and heart rate; syncs data wirelessly to the Dr Trust BP Connect App for storage, analysis, and sharing, and evaluates results against the WHO indicator. For hypertensive patients and caregivers.
• Dr Trust Smart Body Fat Scale 505 Smart body composition scale measuring BMI, bone mass, muscle, BFR, moisture, BMR, visceral fat, subcutaneous fat, protein rate, body age, body fat, and weight; syncs readings to a smartphone via the health app. For fitness and weight-management users.
• Dr Trust Nebulizers Range of nebulizers with low noise levels and optimum efficiency, including variants for infants using Respiright technology that minimizes wastage during exhalation and maximizes delivery during inhalation. For respiratory patients and pediatric care.
• Dr Trust Blood Pressure Monitors Range of BP monitors available in Bluetooth-enabled, upper-arm, wrist, talking (Hindi-language support), rechargeable, large-display, and wireless variants, featuring measurement-during-inflation technology for faster, more accurate readings. For hypertensive patients, elderly users, and Hindi-speaking consumers.
• Dr Trust Fingertip Pulse Oximeters Fingertip pulse oximeters providing SpO2 and pulse rate measurement, with Bluetooth smartphone transfer, Perfusion Index tracking down to 0.2%, extended battery life, and splash-proof design. For respiratory and cardiac patients, athletes, and clinical use.
• Dr Trust Glucometers Blood glucose monitors with pioneering technology for accurate, fast, and reliable diabetes management, including an emoji indicator for high/low blood glucose values and the GlucoSMART Android-connected variant for smartphone syncing and caregiver sharing. For diabetic patients.
• Dr Trust Infrared Thermometers No-contact infrared thermometers including specialized versions for infants and children, with memory record storage, colour-coded results, large displays, and single-touch mode switchers. For families and clinical use.
• Dr Physio Massagers Extensive range including full body, handheld, heat-power, neck & shoulder, wave, and shiatsu massagers, built to global standards to relieve pain and promote blood circulation. For pain management and relaxation users.
• Dr Physio Pain Management Products Pain relief formulations available as creams, gels, and sprays with analgesic and anti-inflammatory properties, addressing musculoskeletal pains including neck/shoulder pain, back pain, and joint pain. For chronic pain sufferers.
• Dr Physio Posture Correctors Scientifically designed posture correctors that are breathable and lightweight, helping reduce tightness in neck, shoulders, and upper back, boost energy levels, and improve blood circulation. For posture-related discomfort sufferers and desk workers.
• Dr Physio Rehabilitation Products Orthopedic rehabilitation products including walkers, wheelchairs, cervical aids, and knee and leg supports, designed for maximum support without discomfort. For post-injury and mobility-impaired patients.
• Dr Trust Humidifiers and Steamers Functional and luxury steamers improving skin quality and providing therapeutic care for colds, blocked nose, and sinusitis, including a specialized range for children with ergonomic design. For respiratory relief and skincare.
• Dr Trust Weighing Scales Advanced body analysis scales and personal bathroom scales for weight and fitness management, including a connected range with Bluetooth smartphone connectivity. For weight and fitness management users.
• Dr Trust Yoga and Exercise Products Yoga mats and gear for beginners and seasoned yogis, plus home-workout exercising gear including foam rollers and exercising wheels. For fitness enthusiasts and home-workout users.
• Dr Trust Dental and Personal Care Oral irrigators using high-pressure water streams, plus personal care products including adult diapers, beard oil, hair dryers, and intimate hygiene products. For personal hygiene users.
• Trumom Baby Feeding Products Baby feeding products including breast pumps, milk storage solutions, and bottle sterilisers, covering all aspects of baby feeding for health and hygiene. For new mothers and infant caregivers.
• Trumom Carry Cots and Car Seats Carry cots balancing safety with comfort for infants and toddlers, including car seats and baby carriers. For parents of infants and toddlers (0-13 kg range).
• Trumom Baby Skincare Products Gentle baby skincare products tested on sensitive and hypoallergenic skin, free of alcohol, added colours, parabens, and toxins. For sensitive-skin babies and concerned parents.
• Trumom Nebulizers for Children Special nebulizers for infants and young children with low noise levels and optimum efficiency, addressing the special respiratory needs of children. For pediatric respiratory patients and parents.
• Trumom Bottle Warmers and Steamers Safe and effective steamers providing optimal temperature steam for bottle warming and food steaming, ergonomically designed for children's needs. For new parents.
• Dr Trust Supplements Nutritional supplements in capsules, tablets, granules, and liquids, including vitamins, protein supplements, and targeted products for immunity, energy, digestion, and weight management. For health-conscious adults and patients with nutritional needs.
• Dr Trust Weight Management Products Products for weight loss promoting better fat metabolism, appetite regulation, and improved digestion, including organic apple cider vinegar variants. For weight-management users.
• Dr Trust Orthopedic Pillows Ergonomic orthopedic pillows with proprietary Zenidra technology for enhanced REM sleep monitoring and management. For sleep-quality-conscious consumers and patients with sleep issues.

Quantifiable outcome

• 12 Million+ people have achieved health and wellness goals using Nureca products
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZeptominorChannel Partner/ Reseller/ Distributor · 1 November 2024Nureca entered into a distribution agreement with Zepto, a quick-commerce platform, for distribution of healthcare products. This partnership enables rapid delivery of Nureca's health and wellness products to consumers.
• Croma (Tata Group)coreChannel Partner/ Reseller/ Distributor · 23 October 2019Nureca partnered with Croma, India's first Omni-channel electronics retailer from Tata Group, to become the first company to sell healthcare and wellness products through Croma stores. Products from Dr Trust and Dr Physio brands are available at 30 Croma stores across India, expanding Nureca's physical retail presence.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Philips Personal Health: Large incumbent offering connected health devices (BP monitors, sleep devices, oral care) with broader portfolio and global scale; overlaps with Nureca's connected health roadmap and consumer wellness positioning.

Emerging players

• HealthSense: India-based personal health and wellness brand offering massagers, scales, and grooming devices — overlapping with Nureca's lifestyle/orthopedic category and targeting similar online D2C buyers.

Direct peers

• Omron Healthcare: Global leader in home blood pressure monitors, nebulizers, and thermometers — directly competing with Nureca's Dr Trust portfolio across product category, customer segment, and distribution channels including retail and pharmacy.
• iHealth Labs: Connected home medical devices including BP monitors, glucometers, and oximeters paired with a smartphone app — overlapping with Nureca's Bluetooth-enabled chronic-disease product line and direct-to-consumer distribution model.
• Yuwell: Chinese medical device maker (BP monitors, oximeters, nebulizers) — competing in the same value-segment home-diagnostics category as Nureca, with growing presence in emerging markets.
• Beurer: German personal health devices company with broad portfolio (BP monitors, massagers, humidifiers, scales) — comparable to Nureca's multi-category, family-focused home healthcare approach.
• Microlife: Swiss manufacturer of home diagnostic devices (BP monitors, thermometers, respiratory care) — overlapping category and target customer (chronic-disease patients and families) with Nureca's chronic disease range.
• Dr. Morepen: Indian-listed competitor in BP monitors, glucometers, and nebulizers, serving a similar value-conscious consumer base in India — directly competing on price, retail shelf, and online channels.
• Withings: Premium connected-health brand (smart scales, BP monitors, sleep devices) targeting health-conscious consumers with app-driven analytics — directly comparable to Nureca's Dr Trust 360 ecosystem and connected devices strategy.
• Rossmax: Taiwan-based manufacturer of BP monitors, nebulizers, thermometers, and pulse oximeters — direct category competitor to Nureca in chronic-disease and respiratory home devices with global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/drtrustisin
• Facebookfacebook.com/drtrust

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nureca