Fundaztic

What Fundaztic does

Fundaztic is a Malaysian peer-to-peer financing marketplace operated by Peoplender Sdn Bhd, a Recognised Market Operator registered by the Securities Commission Malaysia under the country's 2016 P2P regulatory framework. The platform connects Malaysian micro, small, and medium enterprises seeking short-term working capital with retail investors seeking alternative fixed-income returns. Issuers can raise RM20,000 to RM200,000 over tenures of 3 to 36 months at interest rates from 8% per annum (flat/nominal), with both conventional promissory notes and Shariah-compliant Islamic financing products (Murabahah contract) available; investor minimum is RM50 per note with a recommended individual cap of RM50,000.

The platform's technology stack centres on a digital marketplace with risk-graded underwriting, automated note issuance, repayment management, and the secondary market for note trading that Fundaztic pioneered in Malaysia in July 2020. Underwriting leverages the CTOS SME Score (a CCRIS- and CTOS-based default probability model built from 1 million Malaysian SME entities), with an AI-enhanced credit scorecard scheduled to take effect on 1 March 2026. Investor-side modules include Smart Invest (auto-investment automation), Principal Protect (free capital-loss coverage up to RM30,000 for diversified portfolios), and a fully self-serve web and mobile experience (iOS, Android, Huawei AppGallery). The product suite is also offered in an Islamic variant under Shariah supervision by Masryef Advisory Sdn Bhd, and a Go-Green financing vertical has been launched in partnership with buySolar.

Fundaztic monetises via transaction-based take rates: origination fees of 1.5%–4.5% of funded amount (tiered by tenure, plus a RM100 application fee), monthly platform management fees of 2% on monthly-repayment notes and 1% on bullet notes, a 1% secondary-market seller fee, and late payment/restructuring charges. All fees became subject to 8% SST from 1 September 2025. GTM is primarily direct-to-consumer via the digital platform, augmented by strategic referral partnerships with OCBC Bank, Lazada (ePENJANA), MUV (RM1 billion used-car dealer facility), buySolar, AXA Affin, CIMB, Grab, and the imSME portal. Operational scale evidenced in source data includes RM521.7 million raised across 1,560 issuers and 6,222 campaigns in the nine months from December 2018, a 20,000+-member base, and a 16-RMO Malaysian P2P sector that facilitated RM2.09 billion in 2023 with cumulative RM7.9 billion through September 2024.

Name

Fundaztic

Legal name

Peoplender Sdn Bhd

Website

https://fundaztic.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundaztic is a Securities Commission Malaysia-registered peer-to-peer financing platform that connects Malaysian SMEs seeking RM20,000–RM200,000 short-term financing with retail investors seeking fixed-income returns, monetising via origination and management fees.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Lending

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industry

P2P Loan Syndication & Participation Platforms (FSAKAHAL)

Keywords

• Peer-to-peer lending
• SME financing
• Alternative investments
• Debt crowdfunding
• Islamic financing

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Origination Fees (Issuers): Fees charged to issuers upon successful funding disbursement. Rates vary by financing tenure: 3–12 months = 1.5%, 13–24 months = 3.0%, 25–36 months = 4.5% of funding amount. Plus non-refundable RM100 application fee per application. All subject to 8% SST from 1 September 2025.
2. Platform Management Fees (Investors): Fees charged monthly upon receipt of repayments from issuers: 2% of repayment amount for monthly repayment notes, 1% for bullet repayment notes. Secondary market seller fee of 1% of sellable amount. Subject to 8% SST.
3. Late Payment and Restructuring Fees: 2% late payment fee on monthly installment (minimum RM200) for conventional notes after 7-day grace period. 1% per month restructuring/rescheduling fee on outstanding balance (minimum RM1,000). Islamic products have Ta'widh (up to 1% p.a.) and Gharamah (up to 10% combined) late charges.
4. Document and Transaction Fees: RM20 per document type for financial correspondences (settlement letters, account statements, update letters). RM0.10–RM1.00 bank transaction charges (IBG, FPX) and RM2.00 withdrawal processing fee per transaction for investors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Fundaztic operates a Securities Commission Malaysia-registered peer-to-peer financing marketplace that connects Malaysian SMEs seeking RM20,000–RM200,000 in working capital and business expansion financing with individual and institutional investors seeking alternative fixed-income returns from RM50 per note. The platform services both conventional and Shariah-compliant (Islamic) financing notes, issues them via a risk-graded underwriting process, manages repayment collection, and operates Malaysia's first P2P secondary market for note trading, supported by an automated Smart Invest engine and the Principal Protect investor protection scheme.

Product overview

Fundaztic is a peer-to-peer financing platform operated by Peoplender Sdn Bhd, a Recognised Market Operator registered with the Securities Commission Malaysia. The platform operates a dual-sided marketplace comprising the core P2P Financing Platform (for SME lending) and a suite of investor-facing modules: Secondary Market (for note trading), Principal Protect (capital protection), Smart Invest (auto-investment), and AI Credit Scorecard (enhanced credit evaluation). The platform also offers a Go-Green Financing Program via buySolar for sustainable financing. Both conventional promissory notes and Islamic (Shariah-compliant via Masryef Advisory) financing products are offered, with funding amounts ranging from RM20,000 to RM200,000 over tenures of 3–36 months.

Differentiator

Problem solved

Functional benefit

Products and services

• P2P Financing Platform Core peer-to-peer financing marketplace operated by Peoplender Sdn Bhd (a Recognised Market Operator under Securities Commission Malaysia) that connects Malaysian SMEs (sole proprietorships, partnerships, and Sdn Bhd) seeking RM20,000–RM200,000 in financing with individual and institutional investors seeking fixed-income returns. Issuers apply online, are evaluated via a risk-graded scorecard, and receive funding upon reaching the financing target within the fundraising period; both conventional and Shariah-compliant (Islamic) note products are issued and serviced through a digital platform with trustee-secured repayments.
• Principal Protect Free investor protection scheme that covers capital losses once the investor's portfolio of 100 diversified Notes (built within 12 months, with per-note investment not exceeding 3x the portfolio average) is qualified. Coverage is up to RM10,000 for portfolios of RM100,000 or less in total investment and up to RM30,000 for portfolios above RM100,000; no additional premium is charged.
• Secondary Market Malaysia's first P2P financing secondary market, launched 20 July 2020, enabling investors to buy and sell Investment Notes before maturity. Sellers must hold at least 10 notes with minimum remaining principal of RM5,000; only 'Prompt Repayment' notes with three or more months remaining are eligible. Pricing may be set at a 0.5%–5% discount or a 0.5%–10% premium, with a 1% seller fee.
• Smart Invest (Auto-Investment) Automated investment feature that auto-invests a member's available balance into Notes matching their configured criteria (tenure range, interest rate range, and risk grades). Requires a minimum RM1,000 setup balance, supports up to 5 active settings, and allows minimum RM50 and maximum RM5,000 per Note.
• AI Credit Scorecard AI-powered enhanced credit evaluation tool that uses artificial intelligence and data analytics alongside traditional assessment methods to evaluate SME creditworthiness, identifying repayment potential more accurately and enabling risk-based pricing for businesses that may not fully meet traditional scoring thresholds. Effective from 1 March 2026.
• Go-Green Financing Program Green financing initiative in partnership with OpenSys on the buySolar online solar marketplace, enabling solar panel purchase, installation, and financing solutions for residential, commercial, government, and industrial customers — Fundaztic's first Go-Green financing initiative.
• Islamic Financing Products (Shariah-compliant notes) Shariah-compliant financing notes using a Murabahah contract with contracted and prevailing profit rate mechanism, Ta'widh (compensation) and Gharamah (charity) late payment charges. Reviewed and endorsed by Shariah Adviser Masryef Advisory Sdn Bhd, available alongside conventional promissory notes on the platform.

Quantifiable outcome

• RM521.7 million raised from December 2018 to September 2019 with 1,560 successful issuers and 6,222 campaigns (150% sector growth)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• OpenSys / buySolarminorChannel Partner/ Reseller/ Distributor · 14 September 2021Fundaztic's first Go-Green initiative as financing partner for OpenSys's buySolar platform. buySolar is a full-service online solar marketplace connecting solar buyers and suppliers, offering residential, commercial, government, and industrial solar panel purchase, installation, financing, and insurance solutions.
• MUVcoreChannel Partner/ Reseller/ Distributor · 19 November 2020MUV, Malaysia's largest used-car marketplace, partnered with Fundaztic to offer RM1 billion in collateral-free financing to registered car dealers. MUV connects used car dealers to Fundaztic's investor base for vehicle financing, enabling dealers to grow their inventory and sales.
• Lazada GroupcoreChannel Partner/ Reseller/ Distributor · 1 June 2020Fundaztic partnered with Lazada to deliver zero-interest financing for Lazada sellers under the government's ePENJANA initiative for Micro, Small, and Medium Enterprises (MSME). The programme enables e-commerce businesses on Lazada to access interest-free financing to grow their online businesses.
• pitchINminorGTM or Marketing Partner · 1 October 2018Fundaztic (via its parent Peoplender) raised RM3 million in 38 minutes on equity crowdfunding platform pitchIN — the fastest ever funded ECF deal in Malaysia. This was a fundraising event for the company, not a distribution partnership.
• OCBC Bank (Malaysia) BhdcoreChannel Partner/ Reseller/ Distributor · 25 June 2018OCBC Bank and Peoplender entered into a collaborative agreement to enhance access to financing for micro, small, and new businesses. OCBC refers its SME customers to Fundaztic for alternative financing solutions, addressing the financing gap for businesses that face difficulty obtaining funding from traditional banks.
• AXA Affin General Insurance BhdminorChannel Partner/ Reseller/ DistributorAXA Affin partnered with Peoplender (Fundaztic) to offer SMEs both insurance protection and alternative funding. The partnership addresses lack of business protection and capital constraints among SMEs by bundling insurance products with P2P financing access.
• CTOS Data Systems Sdn BhdcoreTechnology or IntegrationCTOS, Malaysia's leading Credit Reporting Agency under the Ministry of Finance, provides the SME Score used in Fundaztic's credit evaluation. Fundaztic works with CTOS to enhance awareness of credit scores and cultivate good credit behaviour among SME borrowers.
• CIMB GroupminorChannel Partner/ Reseller/ DistributorCIMB Group, a leading ASEAN universal bank and world leader in Islamic finance, is listed as a strategic partner. The nature of the partnership appears to be collaboration in the SME financing ecosystem.
• Grab MalaysiaminorChannel Partner/ Reseller/ DistributorGrab, Southeast Asia's leading super app providing everyday services including deliveries, mobility, and financial services, is listed as a strategic partner. Partnership likely focuses on SME access to financing through Grab's ecosystem.
• MDECminorGTM or Marketing PartnerMalaysia Digital Economy Corporation (MDEC), established in 1996 as the lead agency for MSC Malaysia initiative, is a government agency under the Ministry of Communications and Multimedia Malaysia supporting ICT and digital economy growth. Partnership may involve digital ecosystem development and SME digital adoption.
• imSMEminorChannel Partner/ Reseller/ DistributorimSME (I am mSME) is Malaysia's first online financing/loan referral platform for SMEs to source the best business financing/loan. Fundaztic is listed as a partner on the imSME platform for SME referrals.
• Masryef Advisory Sdn BhdcoreOthersMasryef Advisory Sdn Bhd serves as Fundaztic's Shariah Adviser, reviewing and endorsing the Shariah compliance of Islamic products and services offered on the platform.
• Rodgers ReidycoreOthersRodgers Reidy has been appointed as Fundaztic's backup service provider to execute the 'living will' concept — ensuring the integrity of all notes issued is maintained in the event of platform failure.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Loanstreet: Malaysian fintech operating a personal/SME financing marketplace and aggregator. Comparable in providing Malaysian SMEs alternative financing access through a digital channel, though with a broader personal-loan focus and an aggregator/distribution model rather than a pure P2P issuer.

Direct peers

• Modalku: Indonesia-focused SME P2P platform operating under the same Funding Societies group. Comparable P2P marketplace model serving underserved SMEs with similar risk-grading and note-issuance mechanics to Fundaztic, representing Fundaztic's regional mirror in the largest ASEAN P2P market.
• CrowdSense: Malaysia-based P2P financing platform registered with SC Malaysia serving SMEs. Direct competitor with overlapping issuer pool, similar SC-regulated marketplace structure, and competing for Malaysian retail investor fixed-income allocations.
• Kapital Boost: Malaysian P2P financing platform registered with Securities Commission Malaysia, providing working capital and term financing to SMEs. Direct competitor with overlapping issuer base, similar SC-registered regulatory status, and competing for the same Malaysian SME financing volume.
• pitchIN: Malaysia's leading equity crowdfunding platform and SC-registered market operator. Direct comparable as a Malaysian Recognised Market Operator and existing Fundaztic capital-raising partner (RM3 million raise); competes for the same retail investor pool but in ECF vs P2P debt.
• microLEAP: Malaysian P2P/ECF platform (now operating under microLEAP Asia) registered with Securities Commission Malaysia. Direct competitor providing Shariah-compliant and conventional financing to SMEs, with similar risk-grade note structures and competing for retail investor capital.
• Funding Societies: Largest Southeast Asian P2P/SME lending marketplace operating across Malaysia, Singapore, Indonesia, Thailand and Vietnam. Most direct competitor to Fundaztic in the Malaysian SME P2P market with overlapping product (invoice financing, term loans), similar regulatory positioning (SC-registered in Malaysia), and significantly larger scale.
• Alixco: Malaysian P2P financing operator registered with SC Malaysia offering SME financing. Direct competitor in the same domestic market with similar note-issuance model and competing for SC-regulated issuer/investor flows.
• B2B Finpal: Malaysia-based P2P financing operator registered with Securities Commission Malaysia offering SME financing solutions. Direct competitor serving the same Malaysian SME borrower segment with a similar marketplace model and competing for both issuer origination and investor capital.

Broad incumbents

• CIMB Group: One of ASEAN's largest universal banks and a listed strategic partner of Fundaztic. Represents the broad incumbent that Fundaztic's platform competes against (and partners with) for Malaysian SME financing — banks with traditional SME credit programmes are the source of Fundaztic's differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fundaztic
• LinkedInlinkedin.com/company/fundaztic
• Instagraminstagram.com/fundazticp2p
• Xx.com/fundaztic_my

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundaztic