Loanstreet
Loanstreet is a Malaysian online financial product comparison and application brokerage platform that aggregates personal loans, home loans, car loans, credit cards, and insurance from 18+ partner banks for individual Malaysian consumers, earning revenue through referral fees from partner banks on successfully processed applications.
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Loanstreet does
Loanstreet is a Malaysian online financial product comparison and application brokerage platform, headquartered in Kuala Lumpur and founded in 2012. It aggregates lending, credit card, and insurance products from 18+ Malaysian banks and lenders — including Maybank, CIMB, Public Bank, RHB, Bank Islam, Bank Muamalat, HSBC, Citibank, Standard Chartered, and others — and presents them in a single consumer-facing interface covering personal loans, Islamic personal financing, government employee loans, ASB loans, car loans, home loans, home refinance, commercial mortgages, land financing, share margin financing, and 240+ credit cards across use-case categories (cash back, rewards, travel, petrol, balance transfer, shopping, promo).
The platform is built as a comparison-and-forwarding marketplace rather than a direct lender. Users compare products online, run eligibility checks and calculators (home loan affordability, flat-to-effective interest rate, loan settlement, RPGT, base rate tracker), and read educational content in a bilingual Learning Centre covering finance, property, investment, lifestyle, insurance, and business. After self-serve comparison, customers receive a one-on-one phone consultation with Loanstreet loan experts within one working day, after which the application is forwarded to the chosen partner bank. The platform extends into insurance (car, motorcycle, travel) with integrated road tax renewal for motor products.
Loanstreet's business model is a free-to-consumer, affiliate referral model. All comparison, eligibility-checking, and application-submission services are provided at no charge to end users. Revenue is earned exclusively through referral or lead-generation fees paid by partner banks and financial institutions when applications submitted through the platform are successfully processed. The company is privately held with no disclosed venture capital or private equity backing beyond a 2016 Pitch@Palace appearance, and operates with a small team of 11-50 employees.
Loanstreet firmographics
Firmographics- Name
- Loanstreet
- Legal name
- Loanstreet
- Website
- https://loanstreet.com.my
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loanstreet is a Malaysian online financial product comparison and application brokerage platform that aggregates personal loans, home loans, car loans, credit cards, and insurance from 18+ partner banks for individual Malaysian consumers, earning revenue through referral fees from partner banks on successfully processed applications.
- Ownership category
- akta.pro rank
Loanstreet industry classification
Industry- Product category
- Loan & Credit Card Comparison Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Loanstreet is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Loanstreet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Referral/Lead Generation Fees from Banking Partners: Loanstreet acts as an intermediary between consumers seeking financial products and banking partners. The service is free for end users. Revenue is generated through referral fees or commissions paid by partner banks and financial institutions when loan and credit card applications submitted through the platform are successfully forwarded and processed by the banks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free consumer-facing service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Loanstreet product offering
Product offeringCore offering
Loanstreet is a Malaysian online financial products comparison and brokerage platform that aggregates loan, credit card, and insurance products from 18+ partner banks and lenders. Users compare products, run free eligibility checks, consult with loan experts, and submit applications that are forwarded to the chosen bank. The service is free for end users; revenue is earned from referral fees paid by partner banks.
Product overview
Loanstreet is a Malaysian online financial products comparison and application platform. The core offering is a loan aggregation marketplace where users can compare and apply for personal loans, home loans, car loans, and credit cards from over 18 banks and 25+ lenders through a single interface. The platform operates as a loan application aggregator rather than a direct lender—it partners with banks and financial institutions to facilitate applications. The product portfolio includes: loan products (Personal Loans, Islamic Personal Loans, Government Personal Loans, ASB Loans, Car Loans, Home Loans, Home Refinance, Commercial Mortgage, Land Financing, Share Margin Financing); credit cards (with 240+ cards across categories including Cash Back, Rewards, Travel, Petrol, Balance Transfer, Shopping, Promo); insurance products (Car Insurance, Motorcycle Insurance, Travel Insurance); and financial tools (Home Loan Eligibility Calculators, Loan Settlement Calculators, RPGT Calculator, Interest Rate tracking). The platform also offers a Learning Centre with educational content. The architecture follows a comparison-aggregation model where users can filter products by various criteria, receive eligibility consultations, and submit applications that are forwarded to partner banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Comparison A loan comparison and application platform enabling users to compare personal loan packages from over 25 banks and lenders in Malaysia, filter by requirements, check eligibility, and apply online.
- Islamic Personal Loans Comparison Shariah-compliant personal financing products following Islamic banking principles (Bai' Al-'Inah, Murabahah via Tawarruq), offering profit rates instead of interest rates from Islamic banks in Malaysia.
- Government Personal Loans Comparison Unsecured personal loan options designed for government employees and GLC employees, featuring salary deduction repayment and competitive fixed or floating interest rates.
- ASB Loans Comparison Financing solutions for investing in Amanah Saham Bumiputera (ASB), allowing investors to borrow funds at competitive rates with flexible tenures up to 40 years.
- Car Loans Comparison Hire purchase financing comparison for new, used, and recon cars from 18 banks in Malaysia, offering competitive interest rates and comparison tools for calculating monthly repayments.
- Home Loans Comparison Mortgage comparison platform offering home purchase loans from over 18 banks, including fixed rate, floating rate, and flexi loan options with various lock-in periods.
- Home Refinance Comparison Home refinancing comparison service helping users replace existing mortgages with new loans under better terms to lower monthly installments or obtain better interest rates.
- Commercial Mortgage Comparison Commercial property loan comparisons for business premises, shophouses, and other commercial real estate with various financing structures from multiple banks.
- Land Financing Comparison Financing solutions for vacant land purchase across residential, commercial, mixed, agricultural, and industrial land types with margin of finance up to 150%.
- Share Margin Financing Comparison
- Credit Cards Comparison Credit card comparison platform offering over 240 cards from 15+ banks, categorized by type (cash back, rewards, travel, petrol, balance transfer, shopping, promo) and by bank.
- Car Insurance Comparison Motor vehicle insurance comparison service enabling users to compare and purchase car insurance coverage along with road tax renewal.
- Motorcycle Insurance Comparison Two-wheeler insurance comparison and purchase service for motorcycle riders in Malaysia, including road tax renewal options.
- Travel Insurance Comparison Travel insurance comparison platform offering single trip and annual plan options with coverage for medical emergencies, travel delays, baggage loss, and trip cancellations.
- Learning Centre Educational content platform offering articles and guides on finance, property, lifestyle, investment, insurance, and business topics to help users make informed financial decisions.
Quantifiable outcome
- Free eligibility checking with every major bank in Malaysia
- +3 more outcomes
Companies that use Loanstreet
Customer profileSegments3 records
Ideal customer profiles3 records
Loanstreet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loanstreet partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Alliance BankcoreAlliance Bank is listed as a key banking partner on Loanstreet's platform. Alliance Bank products featured include personal financing (CashVantage Financing-i), home loans, credit cards (Visa Platinum, Visa Infinite, You:nique Rebates Credit Card, Visa Signature), and commercial mortgages. Loanstreet forwards customer applications to Alliance Bank for processing.
- CIMB BankcoreCIMB Bank is listed as a banking partner on Loanstreet. CIMB products featured include personal loans, car loans (Hire Purchase Fixed Rate), home financing (Flexi Home Financing-i), commercial mortgages (CIMB BizFlexi), land financing (Vacant Land Flexi Smart-i), and credit cards. Applications are forwarded from Loanstreet to CIMB for final approval.
- MaybankcoreMaybank is a prominent banking partner on Loanstreet. Maybank products listed include home loans (Maybank Houzkey), car loans (Hire Purchase), personal financing, credit cards (FC Barcelona Visa Signature, PETRONAS cards, Grab Credit Card, Islamic cards), and ASB financing (MBB ASB Financing, MBB ASB Financing-i). Loanstreet forwards applications to Maybank for processing.
- Standard Chartered Bank MalaysiacoreStandard Chartered Bank is listed as a banking partner on Loanstreet. Products include home loans (MortgageOne, Saadiq My HomeOne-i) and credit cards. The bank is featured in the banking partners section of the site.
- RHB BankcoreRHB Bank is a key banking partner on Loanstreet. Featured products include personal financing (RHB Personal Financing-i, RHB Personal Financing-i for Civil Sector, RHB Personal Financing-i for Pensioner), home loans (My1 Full Flexi Home Loan), car loans (Vehicle Financing-i Variable Rate), ASB financing, and credit cards (RHB Visa Signature, RHB Rewards Credit Card, RHB Cash Back Credit Card, RHB World MasterCard).
- Bank of China MalaysiacoreBank of China Malaysia is featured as a banking partner on Loanstreet, offering home loans (BOC Home Loan) with interest rates as low as 3.55% and margin financing up to 95%.
- CBP (Co-op Bank Pertama)coreCBP (Co-op Bank Pertama) is featured as a key banking partner on Loanstreet, offering personal financing (CBP Personal Financing-i Lestari) with profit rates as low as 3.45% for government employees, and home financing (Al-Amali Home Financing-i). CBP is one of the featured personal loan brands on the platform.
- Bank Muamalat MalaysiacoreBank Muamalat Malaysia is listed as a banking partner offering Islamic personal financing products including Cash-i Muamalat Pro (Professional Programme) and Bank Muamalat Personal Financing-i (3P Special Package). These are Shariah-compliant products featured alongside conventional options.
- Bank Islam MalaysiacoreBank Islam Malaysia is featured as an Islamic banking partner on Loanstreet. Products include Bank Islam Personal Financing-i Non Package and Bank Islam Baiti Home Financing. The bank is featured in the banking partners section and credit card listings.
- Public Bank MalaysiacorePublic Bank Malaysia is listed as a banking partner on Loanstreet. Products include personal loans, car loans (AITAB Hire Purchase-i), share margin financing, land financing (SWIFT Plan), credit cards (Petron Visa Gold), and ASB loans. Applications are forwarded from Loanstreet to Public Bank.
- Bank Simpanan Nasional (BSN)coreBank Simpanan Nasional (BSN) is a banking partner on Loanstreet offering personal loans (BSN MyRinggit for Public Sector), ASB loans (BSN MyRinggit ASB), and car loans (MyAuto). BSN is featured in multiple product categories on the platform.
- Al Rajhi Bank MalaysiacoreAl Rajhi Bank Malaysia is listed as a banking partner on Loanstreet. Products include Al Rajhi Personal Financing-i Secured by Term Deposit, Al Rajhi Personal Financing-i Secured Against Gold, and commercial mortgages. Islamic banking products are featured prominently.
- Bank Rakyat MalaysiacoreBank Rakyat Malaysia is featured as a banking partner on Loanstreet, offering government personal loans (Bank Rakyat Personal Financing-i Public Sector, Bank Rakyat Personal Financing-i for Pensioner), commercial mortgages (Shophouse/Commercial), and other Islamic financing products.
- Hong Leong BankcoreHong Leong Bank is listed as a banking partner on Loanstreet. Products include car loans (Auto Loan Fixed Rate), share margin financing, credit cards (Emirates Platinum, Emirates World, Emirates World Elite), and various other financial products. The Islamic subsidiary Hong Leong Bank Islamic is also featured.
- UOB MalaysiacoreUOB Malaysia is listed as a banking partner on Loanstreet. Products include commercial mortgages (iNTELLIGENT Retail Loan), credit cards (ONE Platinum Card, YOLO Platinum Card, Lady's MasterCard, Visa Infinite), and other financial products.
- Citibank MalaysiacoreCitibank Malaysia is featured as a banking partner on Loanstreet. Credit card products include Citi Cash Back Card, Citi Prestige MasterCard, Citi Rewards Platinum Card, Citi PremierMiles Card, Shell-Citi Gold Credit Card, and Citi Clear Card. Applications are forwarded from Loanstreet to Citibank.
- HSBC MalaysiacoreHSBC Malaysia is listed as a banking partner on Loanstreet. Products include credit cards (HSBC Amanah MPower Platinum, HSBC Premier World Mastercard, HSBC Advance Visa Platinum, HSBC Visa Platinum, HSBC Visa Signature) and Islamic variants.
- AEON Credit MalaysiacoreAEON Credit Malaysia is listed as a banking partner on Loanstreet. Products include personal loans and credit cards (AEON Credit Cards, Japan Club of Kuala Lumpur Credit Card). AEON is featured in the credit card listings and personal loan comparison tools.
- Affin BankcoreAffin Bank is listed as a banking partner on Loanstreet. Products include ASB loans (Affin ASB/ASB2 Loan), land financing (Affin SME Property Financing), and credit cards. Featured in multiple product categories.
- ICBC MalaysiacoreICBC Malaysia is listed as a banking partner on Loanstreet, offering ASB loans. ICBC is featured in the ASB loan comparison section alongside other major Malaysian banks.
- MBSB BankcoreMBSB Bank is featured as a banking partner on Loanstreet. Products include government personal loans (MBSB Mumtaz-i) available to government employees, GLC employees, state government link-company employees, and local council staff.
- Kuwait Finance House MalaysiaminorKuwait Finance House Malaysia is listed as a banking partner on Loanstreet's personal loan comparison page, offering Islamic personal financing products alongside other banks.
- Agro Bank MalaysiaminorAgro Bank Malaysia is listed as a banking partner on Loanstreet. Products include land financing (Agro Hartani-i Tawarruq), which targets government servants, private sector employees, and stable income earners for agricultural land financing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Loanstreet competitors and assessment
Company assessmentOthers
- Finder: Finder is a global financial product comparison platform that publishes comparison content and earns referral fees from financial institutions across credit cards, loans, and banking. It is a thematically adjacent comparator rather than a direct Malaysian competitor, useful as a benchmark for content-monetised comparison businesses.
- ValueChampion: ValueChampion is a financial research and comparison platform focused on Southeast Asian markets, covering banking, insurance, and credit products. It is comparable to Loanstreet in its analytical and comparison-driven approach, but operates more as a research publisher than a high-volume loan-application broker.
Direct peers
- RinggitPlus: RinggitPlus is a Malaysian personal finance comparison portal that aggregates credit cards, personal loans, home loans, and savings products across Malaysian banks. It targets the same consumer decision-making moment as Loanstreet and uses a comparable bank referral / affiliate revenue model.
- Lendela: Lendela is a personal loan comparison and matching platform active in Malaysia and broader Southeast Asia. It serves a very similar use case to Loanstreet's personal loan pages — aggregating offers from multiple lenders for credit-seeking consumers.
- MoneyHero (formerly CompareHero): MoneyHero operates a financial comparison marketplace in Malaysia covering credit cards, loans, insurance, and broadband. Like Loanstreet, it monetises via bank and insurer referral fees and competes for the same organic search-driven comparison traffic.
- iMoney Group: iMoney is one of Malaysia's largest financial product comparison platforms, offering side-by-side comparisons of personal loans, home loans, credit cards, and insurance from multiple banks. It is the most direct head-to-head competitor to Loanstreet in the Malaysian market.
Regional players
- BankBazaar: BankBazaar is a financial product marketplace originally built in India that has expanded into Southeast Asia. It offers credit card, personal loan, and home loan comparisons with a referral/lead-gen model similar to Loanstreet, although its core scale is in India rather than Malaysia.
- SingSaver: SingSaver is a Singapore-based financial product comparison platform covering credit cards, loans, insurance, and banking products. It uses an identical aggregator-plus-referral-fee model and serves as a useful regional comparable for Loanstreet's playbook, though it does not currently target Malaysia.
- Seedly: Seedly is a Singapore-based personal finance content and product comparison platform, including credit cards and insurance. While its primary geographic focus is Singapore, it shares Loanstreet's content-and-comparison playbook targeting Southeast Asian consumers.
- MoneySmart: MoneySmart is a Singapore-headquartered financial comparison platform covering credit cards, loans, insurance, and investments. Its product taxonomy, content-led SEO strategy, and bank referral monetisation are closely aligned with Loanstreet's approach, but its primary geography is Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Loanstreet social profiles
Digital presenceLoanstreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loanstreet leadership team
Management profileNumber of profiles
Profiles1 record
Loanstreet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loanstreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loanstreet
What does Loanstreet do?
Loanstreet is a Malaysian online financial products comparison and brokerage platform that aggregates loan, credit card, and insurance products from 18+ partner banks and lenders. Users compare products, run free eligibility checks, consult with loan experts, and submit applications that are forwarded to the chosen bank. The service is free for end users; revenue is earned from referral fees paid by partner banks.
Is Loanstreet a public or private company?
Loanstreet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loanstreet founded?
Loanstreet was founded in 2012. It employs 11 to 50 people.
Where is Loanstreet based?
Loanstreet is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Loanstreet make money?
One revenue line is on record: referral/Lead Generation Fees from Banking Partners.
Who are Loanstreet's main competitors?
Others on record are Finder and ValueChampion. Direct peers are RinggitPlus, Lendela, MoneyHero (formerly CompareHero) and iMoney Group. Regional players are BankBazaar, SingSaver, Seedly and MoneySmart.
Does Loanstreet have an API?
No public API is recorded for Loanstreet.
What industry is Loanstreet in?
Loanstreet's product category is Loan & Credit Card Comparison Platform. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 522310 and its SIC code is 6163.