Postmetria

What Postmetria does

Postmetria (legally POSTMETRIA INTELIGÊNCIA DE MERCADO LTDA) is a Brazilian SaaS company headquartered in Porto Alegre that sells an AI-powered Customer Experience (CX) Audit platform to mid-market and enterprise clients in Brazil. The platform audits 100% of customer interactions across channels — phone calls (via proprietary Speech-to-Text), WhatsApp, e-mail, chat, social media (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube), review platforms (Google Places, Reclame Aqui, Consumidor.gov), surveys, SMS, and QR codes — and converts those interactions into structured insights, sentiment classification, and root cause diagnostics. Its core intellectual property is sNPS (Spontaneous Net Promoter Score), a registered proprietary methodology that infers NPS-equivalent 0–10 recommendation scores from organic, unsolicited customer comments without requiring a survey, supplemented by NPS+ which fuses user ratings with AI-analyzed qualitative commentary.

The product portfolio is modular and sold via a customizable plan comprising four modules: CX Atendimento (omnichannel contact center quality auditing with speech-to-text), CX Pesquisa NPS+ (AI-augmented NPS surveys delivered via chatbot on WhatsApp/email/QR code), CX Redes Sociais (social listening with competitive benchmarking and crisis alerts), and CX Monetization Analytics (financial simulation linking sNPS to revenue, churn cost, and CLV). An autonomous CX Intelligent Agent, configurable in natural language, performs continuous monitoring, real-time opportunity/risk detection, and personalized action recommendation. The platform includes a process automation pipeline for call audio (Import → Transcription → Classification → Speaker ID → Quality → Anonymization → Sentiment → Insights → Monetization).

Commercially, Postmetria operates a hybrid go-to-market combining direct enterprise sales, inside sales, and a three-tier partner channel (Premium Indicator referral partners, Authorized Resellers with R$10k MRR minimum, and Strategic White-Label partners with R$50k MRR minimum plus mandatory certification). Pricing is quote-based and modular, billed monthly via bank transfer or Brazilian bank slip (boleto bancário), with professional services for CRM/Data Lake integration, dashboard customization, and training. The company reports 100+ enterprise customers spanning banking (Neon, Agibank, PagSeguro, Banco Carrefour, Woop Sicredi), telecommunications (TIM, Claro, Vivo), retail (Leroy Merlin, Renner, Assaí, Panvel, Sodexo), payments (Visa), industrial (Gerdau, BASF, John Deere, Mitsubishi Electric), consumer brands (Coca-Cola, iFood, LG, Whirlpool, Quinto Andar), and education/healthcare (FTD, Uniasselvi, OdontoPrev). Disclosed funding totals approximately US$565K across four rounds between 2018 and 2022 (with VENTIUR as a named investor in 2020).

Name

Postmetria

Legal name

POSTMETRIA INTELIGÊNCIA DE MERCADO LTDA

Website

https://postmetria.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Postmetria is a Brazilian AI-powered CX audit platform that converts omnichannel customer interactions (calls, WhatsApp, social media, reviews) into spontaneous NPS scores, root cause diagnostics, and financial impact analytics for mid-market and enterprise clients.

Ownership category

akta.pro rank

Product category

Customer Experience (CX) Analytics Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Customer experience analytics
• Customer experience management
• Net promoter score software
• Voice analytics platform
• Social media monitoring

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CX Audit AI Platform Subscription: Modular SaaS platform subscription with customizable plans allowing companies to select desired functionalities across CX Atendimento, CX Pesquisa NPS+, CX Redes Sociais, and Analytics & Services modules. Pricing is quote-based and customized per company requirements.
2. Professional Services: Implementation, integration, training, and consulting services offered through the partner program including CRM/Data Lake integration, dashboard customization, data migration, workshops, and ongoing mentorship.
3. Payment Methods: Platform accepts bank transfer and bank slip (boleto bancário) as payment methods for subscriptions and services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Postmetria sells a modular CX Audit AI SaaS platform that audits 100% of customer interactions across multiple channels (phone, WhatsApp, email, chat, social media, reviews, surveys) using proprietary sNPS (Spontaneous Net Promoter Score) methodology, AI-powered speech-to-text, sentiment analysis, and root cause diagnostics. The platform is delivered through four configurable modules (CX Atendimento, CX Pesquisa NPS+, CX Redes Sociais, and CX Monetization Analytics) with optional autonomous CX Intelligent Agent, sold via quote-based enterprise subscriptions complemented by professional implementation services.

Product overview

Postmetria is a CX Audit AI Platform offering a modular, SaaS-based product portfolio for customer experience auditing and monetization. The core platform centers on the CX Audit AI methodology, which provides continuous auditing of 100% of customer interactions across multiple channels, powered by proprietary AI for sentiment analysis, root cause diagnosis, and financial impact measurement. The product family comprises three main solution modules — CX Atendimento (omnichannel contact center auditing with speech-to-text), CX Pesquisa (NPS survey automation with AI-analyzed commentary via NPS+ chatbot), and CX Redes Sociais (social media and review monitoring with benchmark competitive intelligence) — which can be purchased individually or bundled via a customizable plan. Supporting capabilities include an autonomous CX Intelligent Agent for real-time monitoring, CX Monetization Analytics for ROI simulation and churn prevention, sNPS (Spontaneous Net Promoter Score) as a proprietary KPI metric, and web-based calculators for NPS scenarios, churn impact, ROI, and growth opportunity assessment.

Differentiator

Problem solved

Functional benefit

Brands

• CX Atendimento: Customer experience solution for service quality auditing across multiple channels including phone calls, WhatsApp, email, and chat.
• CX Pesquisa NPS+
• CX Redes Sociais
• CX Monetization Analytics

Products and services

• CX Atendimento Automated multichannel customer service quality auditing platform with proprietary speech-to-text for phone call transcription. Monitors WhatsApp, telephone, chat, email, and social media interactions in a unified 360-degree dashboard, providing continuous AI-powered quality evaluation by agent, channel, and interaction type with risk/opportunity alerts and financial impact diagnostics for enterprise CX and contact center teams.
• CX Pesquisa NPS+ AI-powered NPS survey automation platform that transforms traditional surveys into deep diagnostic tools. Combines user-provided 0-10 ratings with AI-analyzed qualitative commentary via an intelligent chatbot delivered through WhatsApp, email, SMS, link, or QR Code. Increases response rates up to 3x and provides granular segmentation by channel, product, region, and campaign for enterprise CX teams.
• CX Redes Sociais Real-time spontaneous satisfaction intelligence platform monitoring social media, reviews, and public/private mentions across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Google Places, Reclame Aqui, and Consumidor.gov. Features intelligent alerts for crisis detection, competitive benchmarking, and promoter ambassador program identification for enterprise brand and CX teams.
• CX Monetization Analytics Financial impact analytics module connecting customer experience metrics to revenue, cost, and growth. Features sNPS scenario simulation, churn reduction diagnostics, customer lifetime value projections, and ROI calculation for CX investments, positioning customer service as a strategic profit center for enterprise finance, strategy, and CX leadership.
• CX Audit AI Platform Core AI-powered customer experience auditing platform providing continuous analysis of 100% of customer interactions. Combines sNPS measurement, AI-driven root cause diagnosis, explainable AI classifications, and strategic decision guidance, supporting omnichannel data collection including phone calls, social media, reviews, email, WhatsApp, and survey responses for enterprise customers.
• CX Audit AI Personalized Plan Customizable modular subscription plan allowing companies to select specific functionalities from CX Atendimento, CX Pesquisa NPS+, CX Redes Sociais, and Analytics & Services modules. Includes 17 activatable KPIs targeting infrastructure, experience, retention, operational efficiency, commercial performance, and governance outcomes for enterprise customers.

Quantifiable outcome

• 10.4% increase in sales with sNPS above average
• +5 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationInfrastructure and cloud services provider powering Postmetria's platform operations, data processing, and storage capabilities.
• Google AnalyticscoreTechnology or IntegrationWeb analytics integration for tracking user behavior on the Postmetria platform and generating usage statistics for platform improvement.
• IntercomcoreTechnology or IntegrationCustomer messaging platform used for in-platform communication, support, and potentially chatbot functionality for NPS+ surveys.
• ANAMID (Selo ANAMID)minorOthersCertification and association membership providing industry credibility and standards compliance verification.
• YouTube API Services (Google)coreTechnology or IntegrationAPI integration for collecting and analyzing YouTube video comments and engagement metrics as part of the multi-channel data collection strategy.
• Facebook/MetacoreTechnology or IntegrationAPI integration for collecting posts, mentions, comments, and engagement data from Facebook and Instagram as part of social media monitoring.
• Twitter/XcoreTechnology or IntegrationAPI integration for monitoring tweets, mentions, and comments related to monitored brands and products.
• LinkedIncoreTechnology or IntegrationAPI integration for collecting professional network engagement data, posts, and comments for B2B customer experience analysis.
• Google (Various Services)coreTechnology or IntegrationIntegration with Google services including Google Places for location-based review collection and Google Search for web data aggregation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NICE: Enterprise CX and contact center analytics vendor (NICE Nexidia, Enlighten) with speech-to-text, sentiment, and quality monitoring. Directly comparable to Postmetria's proprietary speech-to-text and call-center AI pipeline.
• Genesys: Global contact center and customer experience platform with speech analytics and workforce engagement. Competes with Postmetria's CX Atendimento module, particularly for voice/call-center auditing.
• Qualtrics: SAP-owned global leader in experience management (CX, EX, product, brand). Competes with Postmetria across VoC, NPS, and survey-based CX analytics for large Brazilian enterprises, but at a much broader portfolio scale.
• Zendesk: Global customer service and CX platform with built-in reporting, surveys, and integrations. Competes for enterprise Brazilian CX budgets alongside Postmetria, particularly for omnichannel service analytics.

Direct peers

• Medallia: Enterprise CX and VoC platform with strong speech/text analytics and AI-driven experience insights. Directly competes with Postmetria's CX Audit AI and sNPS positioning for large multi-channel customer experience programs.
• Sprinklr: Unified customer experience management platform spanning social media management, listening, and CX analytics. Overlaps directly with Postmetria's CX Redes Sociais and multichannel listening capabilities.
• InMoment: CX intelligence and VoC platform combining surveys, social, and operational data with AI-driven root cause and action workflows. Closely comparable to Postmetria's CX Audit AI and monetization analytics approach.
• Tracksale: Brazilian NPS and customer experience platform serving SMBs and mid-market. Closest direct domestic competitor to Postmetria, with overlapping NPS survey, social listening, and CX dashboard capabilities in Brazil.

Emerging players

• CallMiner: Speech analytics and conversation intelligence platform focused on contact center quality, compliance, and CX. Comparable to Postmetria's call-center speech-to-text and root-cause analysis module.

Others

• HubSpot: CRM and customer platform with built-in NPS, surveys, and reporting. Adjacent competitor for SMB/mid-market CX use cases that overlap with Postmetria's NPS+ and survey capabilities, especially in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@postmetria
• Xx.com/Postmetria
• LinkedInlinkedin.com/company/postmetria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postmetria