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HipBar

Full company profile

uuid00042yr

Namestring
HipBar
Legal namestring
Hip Bar Pvt. Ltd.
Websiteurl
hipbar.com
Company typeenum
Private
Founded yearint
2019
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersChennai, India
HQ citystring
Chennai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
mobile wallet, alcohol delivery, age verification, alcohol ecommerce, online beverage retail
Industry1 code
1Online Alcohol & Adult Beverage Delivery
CodeCRAHAIAHPrimaryYes
NAICS code2 codes
  • Beer, Wine, and Liquor Retailers44532
  • Drinking Places (Alcoholic Beverages)7224
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Alcohol Delivery
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Online Alcohol Delivery
TypeTransaction Fee
Description

HipBar generates revenue by facilitating online alcohol beverage orders and deliveries to consumers of legal drinking age, monetizing through transaction-based fees on each order placed via its platform.

hipbar.com:443
Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

HipBar, operated by Hip Bar Pvt. Ltd., is an India-based online alcohol delivery platform that enforces mandatory legal-age verification at site entry before allowing consumers to browse and order alcoholic beverages for delivery. The service is backed by global spirits leader Diageo and distributed through both the HipBar website and a strategic partnership with Flipkart's e-commerce and last-mile delivery infrastructure in India.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1HipBar Alcohol Delivery Platform
CategoryAlcohol Delivery
Description

Online alcohol beverage ordering and delivery service targeted at legal-age consumers in India, featuring a mandatory age-verification gate at site entry before browsing. Operated by Hip Bar Pvt. Ltd. and distributed via the HipBar website and through a strategic partnership with Flipkart, with Diageo as the primary financial backer.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Flipkart
Strategic tierFlagshipTypeChannel Partner/ Reseller/ Distributor
Description

Flipkart entered the alcohol delivery market in India through a partnership with Diageo-backed HipBar. The alliance connects HipBar's alcohol-retail capabilities with Flipkart's large e-commerce customer base and last-mile delivery infrastructure, making it a flagship distribution partnership.

Peers8 records
1Swiggy Instamart
TypeBroad incumbent
Description

Large Indian quick-commerce platform that has piloted alcohol delivery in select states. Comparable via online alcohol distribution model in India, though alcohol is a sub-category within a broader grocery offering.

2Bigbasket
TypeBroad incumbent
Description

Large Indian e-commerce grocery platform. Comparable as a scaled consumer delivery platform that could plausibly expand into alcohol categories where permitted.

3Zomato (Blinkit)
TypeBroad incumbent
Description

Major Indian food and quick-commerce operator with interest in alcohol delivery pilots. Comparable through consumer-facing delivery infrastructure and reach into Indian urban markets.

4Drizly
TypeEmerging player
Description

US-based alcohol delivery marketplace (acquired by Uber). Comparable as a category-defining alcohol delivery model, illustrating the playbook HipBar is executing in India.

5Uber Direct
TypeOthers
Description

Logistics and last-mile delivery infrastructure used by alcohol retailers globally. Comparable as the type of fulfillment backbone that HipBar/Flipkart leverage for compliant alcohol delivery.

6Diageo
TypeOthers
Description

Global beverage alcohol major and HipBar's strategic investor. Comparable as the primary capital and supply-chain partner whose portfolio positioning shapes HipBar's go-to-market.

7Magicpin
TypeRegional player
Description

India-focused hyperlocal discovery and delivery platform. Comparable as an Indian consumer-delivery operator that intersects with regulated retail categories similar to alcohol.

8WinePark
TypeDirect peer
Description

India-based online alcohol retail and delivery platform offering wine, beer, and spirits with age verification. Direct competitor to HipBar in the regulated Indian alcohol e-commerce category.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

HipBar

Alcohol Deliveryhipbar.com

HipBar firmographics

Firmographics
Name
HipBar
Legal name
Hip Bar Pvt. Ltd.
Website
https://hipbar.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

HipBar industry classification

Industry
Product category
Alcohol Delivery
NAICS
Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Online Alcohol & Adult Beverage Delivery (CRAHAIAH)

Keywords

  • Mobile wallet
  • Alcohol delivery
  • Age verification
  • Alcohol ecommerce
  • Online beverage retail

Where HipBar is headquartered

Location

Headquarters

HQ city
Chennai
HQ country
India
HQ region
Asia

Offices1 record

Markets served

HipBar business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

  1. Online Alcohol Delivery: HipBar generates revenue by facilitating online alcohol beverage orders and deliveries to consumers of legal drinking age, monetizing through transaction-based fees on each order placed via its platform.

Go-to-market motion1 record

Distribution channels2 records

HipBar product offering

Product offering

Core offering

HipBar, operated by Hip Bar Pvt. Ltd., is an India-based online alcohol delivery platform that enforces mandatory legal-age verification at site entry before allowing consumers to browse and order alcoholic beverages for delivery. The service is backed by global spirits leader Diageo and distributed through both the HipBar website and a strategic partnership with Flipkart's e-commerce and last-mile delivery infrastructure in India.

Differentiator

Problem solved

Functional benefit

Products and services

  • HipBar Alcohol Delivery Platform Online alcohol beverage ordering and delivery service targeted at legal-age consumers in India, featuring a mandatory age-verification gate at site entry before browsing. Operated by Hip Bar Pvt. Ltd. and distributed via the HipBar website and through a strategic partnership with Flipkart, with Diageo as the primary financial backer.

Companies that use HipBar

Customer profile

Segments1 record

Ideal customer profiles1 record

HipBar technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

HipBar partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • FlipkartflagshipChannel Partner/ Reseller/ DistributorFlipkart entered the alcohol delivery market in India through a partnership with Diageo-backed HipBar. The alliance connects HipBar's alcohol-retail capabilities with Flipkart's large e-commerce customer base and last-mile delivery infrastructure, making it a flagship distribution partnership.

Scale indicators3 records

HipBar competitors and assessment

Company assessment

Broad incumbents

  • Swiggy Instamart: Large Indian quick-commerce platform that has piloted alcohol delivery in select states. Comparable via online alcohol distribution model in India, though alcohol is a sub-category within a broader grocery offering.
  • Bigbasket: Large Indian e-commerce grocery platform. Comparable as a scaled consumer delivery platform that could plausibly expand into alcohol categories where permitted.
  • Zomato (Blinkit): Major Indian food and quick-commerce operator with interest in alcohol delivery pilots. Comparable through consumer-facing delivery infrastructure and reach into Indian urban markets.

Emerging players

  • Drizly: US-based alcohol delivery marketplace (acquired by Uber). Comparable as a category-defining alcohol delivery model, illustrating the playbook HipBar is executing in India.

Others

  • Uber Direct: Logistics and last-mile delivery infrastructure used by alcohol retailers globally. Comparable as the type of fulfillment backbone that HipBar/Flipkart leverage for compliant alcohol delivery.
  • Diageo: Global beverage alcohol major and HipBar's strategic investor. Comparable as the primary capital and supply-chain partner whose portfolio positioning shapes HipBar's go-to-market.

Regional players

  • Magicpin: India-focused hyperlocal discovery and delivery platform. Comparable as an Indian consumer-delivery operator that intersects with regulated retail categories similar to alcohol.

Direct peers

  • WinePark: India-based online alcohol retail and delivery platform offering wine, beer, and spirits with age verification. Direct competitor to HipBar in the regulated Indian alcohol e-commerce category.

Market position

Customer concentration

HipBar social profiles

Digital presence

HipBar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HipBar leadership team

Management profile

Number of profiles

Profiles4 records

HipBar funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HipBar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HipBar

What does HipBar do?

HipBar, operated by Hip Bar Pvt. Ltd., is an India-based online alcohol delivery platform that enforces mandatory legal-age verification at site entry before allowing consumers to browse and order alcoholic beverages for delivery. The service is backed by global spirits leader Diageo and distributed through both the HipBar website and a strategic partnership with Flipkart's e-commerce and last-mile delivery infrastructure in India.

Is HipBar a public or private company?

HipBar is a private company. It is classified as venture growth investor backed and is currently operating.

When was HipBar founded?

HipBar was founded in 2019. It employs 101 to 250 people.

Where is HipBar based?

HipBar is headquartered in Chennai, India, in the Asia region.

How does HipBar make money?

One revenue line is on record: online Alcohol Delivery.

Who are HipBar's main competitors?

Broad incumbents on record are Swiggy Instamart, Bigbasket and Zomato (Blinkit). Drizly is listed as an emerging player. Others are Uber Direct and Diageo. Magicpin is listed as a regional player. WinePark is listed as a direct peer.

Does HipBar have an API?

No public API is recorded for HipBar.

What industry is HipBar in?

HipBar's product category is Alcohol Delivery. Its primary akta.pro industry code is CRAHAIAH, Online Alcohol & Adult Beverage Delivery. Its NAICS code is 44532 and its SIC code is 5810.

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Business StandardPage 1305 - Reuters/workspace/business Standard Web/video: Reuters/workspace/business Standard Web/video - Read all News, Stories, Videos and Photos from Reuters/workspace/business Standard Web/videoWeWork received a new $1.1 billion commitment from SoftBank and reported a 9% increase in quarterly revenue to $882 million. Flipkart is entering the alcohol delivery market with Diageo-backed HipBar in India, and the European Union has reached a deal with AstraZeneca for COVID-19 vaccine procurement.The Times of IndiaCRED acquires liquor delivery app HipBar - Times of IndiaCRED, owned by Kunal Shah, has acquired a 100% stake in Chennai-based liquor delivery startup HipBar. The acquisition is primarily strategic, allowing CRED to utilize HipBar's prepaid payment instrument (PPI) license from the RBI to launch wallet payment services and cashback offerings. The entire tech stack and team of HipBar will join CRED, while HipBar exits its direct liquor delivery business due to regulatory hurdles.EntrackrCRED seeks to make users spend more on the platform with HipBar acquisitionCRED is acquiring the Chennai-based alcohol payment and delivery startup HipBar in a 100% buyout, enabling CRED to obtain a semi-closed wallet license from the RBI. This strategic move allows CRED to issue cash vouchers and hold cashbacks within its own ecosystem rather than transferring them directly to user bank or card accounts. The acquisition involves Dreamplug Technologies purchasing equity shares from HipBar's promoters and preference shares from Sipping Spirits Pvt Limited.