Flow Power
- Company typePrivate
- Founded2009
- HeadquartersHawthorn, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Flow Power firmographics
Firmographics- Name
- Flow Power
- Legal name
- Progressive Green Pty Ltd
- Website
- https://flowpower.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Flow Power industry classification
Industry- Product category
- Renewable Energy Retail
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Generation (22111), Wind Electric Power Generation (221115), Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Contracted Wind Power Generation (PPA/CFD/FiT-backed) (EUACAFAJ)
- akta.pro secondary industry
- Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers) (EUAMAFAE)
Keywords
Where Flow Power is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Flow Power business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure
Revenue model
- Electricity Retail: Flow Power retails electricity to residential, small business, and large commercial and industrial customers across the National Electricity Market (NEM). Customers access wholesale power prices rather than standard fixed-rate contracts, with variable pricing that rewards usage during low wholesale price periods.
- Power Purchase Agreements (PPAs): Flow Power offers renewable corporate PPAs for businesses using more than 1 GWh per year, providing long-term 10+ year agreements to purchase renewable energy output at low fixed costs. These include firmed PPAs combining solar/wind generation with battery storage for reliable renewable supply.
- Energy Solutions and Advisory Services: Engineering and advisory services helping businesses navigate the changing energy market and unlock additional revenue through bespoke energy solutions designed by in-house experts. Includes demand response programs, smart technology solutions, and RERT services.
- On-site Solar and Battery Solutions: On-site solar PV solutions including rooftop solar, ground mount solar, backup generation, and battery storage delivered through a network of accredited installers. Revenue generated from system design, installation oversight, and ongoing optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential electricity plan (Flow Home) with $25/month bill credit for first 6 months in Victoria |
| Usage-based | Monthly | Variable feed-in tariff for battery owners: 35c/kWh (VIC) or 45c/kWh (NSW, QLD, SA) during peak hours |
| Subscription | Multi-year contract | Corporate Renewable PPA for businesses using >1 GWh/year |
| Subscription | Annual | Business electricity plans with wholesale market pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Flow Power product offering
Product offeringCore offering
Flow Power is an Australian electricity retailer and renewable energy project developer operating in the National Electricity Market (NEM). The company retails wholesale-priced electricity to residential (Flow Home) and commercial/industrial customers, develops/owns renewable generation projects (solar, wind, BESS), and offers Power Purchase Agreements (PPAs), on-site solar, battery storage, demand response, and energy management technology (kWatch controller).
Product overview
Flow Power is an Australian electricity retailer and renewable energy company offering a unified platform of energy products. The core offering combines retail electricity plans (Flow Home for residential, Business Plans for commercial/industrial) with proprietary energy management technology (kWatch Controller and app). Add-on modules include on-site solar installations, battery storage systems (BESS), corporate Power Purchase Agreements, and demand response programs. The company also operates a portfolio of owned renewable energy projects (solar, wind, and hybrid) and recently launched an ultrafast EV charging network in partnership with Gridserve. Products are primarily sold direct-to-consumer via web and app, with business customers served through account managers and energy advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Flow Home Residential electricity plan offering variable wholesale-priced rates, 100% GreenPower accreditation, battery export options (Happy Hour feed-in tariff), EV charging support, and mobile app management for Australian households.
- Business Electricity Plans Wholesale-market-priced electricity plans for small and large commercial/industrial businesses, offering variable pricing, PPAs, demand response integration, and tailored energy optimization solutions.
- Power Purchase Agreements (PPAs) Corporate renewable Power Purchase Agreements allowing businesses to purchase renewable energy directly from specific generation projects (wind, solar, or hybrid) for 10+ year terms at low fixed costs. Targets energy-intensive businesses using more than 1 GWh per year.
- On-site Solar On-site rooftop and ground-mount solar PV solutions for businesses, delivered through partnership with Solar Choice and accredited installer network, including backup generation and battery storage options.
- Battery Energy Storage Systems (BESS) Behind-the-meter and utility-scale battery storage solutions, including integrated BESS with solar projects, enabling firmed renewable energy supply, grid stability services, and peak demand management for businesses.
- kWatch Controller Proprietary energy management hardware and technology providing live data access, real-time energy monitoring, and demand response capabilities for commercial and residential customers.
- Ultrafast EV Charging Network Network of ultrafast EV charging stations being developed in Brisbane, Melbourne, and Sydney in partnership with Gridserve, funded by ARENA's Driving the Nation Program.
- Engineering & Advisory Services Bespoke energy solutions, engineering and advisory services helping businesses navigate the changing energy market and unlock additional revenue, including demand response programs, RERT services, and smart technology solutions.
Quantifiable outcome
- Over 400 MW of renewable energy portfolio across wind, solar and storage
- +3 more outcomes
Companies that use Flow Power
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Flow Power technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flow Power partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Octopus AustraliacoreFoundational offtake agreement for Blind Creek Solar Farm and Battery project (300 MW solar + 243 MW/486 MWh battery, A$900m investment). Flow Power serves as anchor offtake buyer helping underpin the project and bring innovative firmed offtake model to market. Construction underway near Bungendore, NSW.
- WärtsiläcoreWärtsilä delivering 100 MW / 223 MWh battery energy storage system for Bennetts Creek BESS project in Victoria. This marks Wärtsilä's tenth BESS project in Australia, providing grid stability and ancillary services for Australia's National Electricity Market.
- GridservecorePartnership with Gridserve to develop and operate ultrafast EV charging stations in Brisbane, Melbourne and Sydney. ARENA funding of AUD 18.1 million supports this initiative under the Driving the Nation Program.
- GreenhouseminorPartnership with Australia's largest dedicated climate tech co-working space to pioneer 'true zero' through 24/7 time-matching of energy consumption to renewable generation. Greenhouse purchases locally generated renewable energy matched to their Sydney office consumption.
- Solar ChoicecorePartnership with independent solar and battery comparison service Solar Choice to help Australian homes and businesses get the most out of their electricity usage. Combines Flow Power's energy expertise with Solar Choice's local installation capability and certified installer network.
- WestpaccoreWestpac signed PPA with Flow Power to source anchor off-take for Berri Energy Project from 2023. Over $190,000 invested over project's lifetime to support local and South Australian initiatives via community fund in partnership with Westpac.
- Pollinate GroupminorPartnership with Pollinate Group helping fight energy poverty, empower women and enable clean energy access across India and Nepal. Flow Power contributes to social impact initiatives alongside its commercial operations.
- Renewable NewsteadminorPartnership with community energy group Renewable Newstead for Newstead Community Energy Project - a 3 MW solar farm and 5 MWh battery in central Victoria. Project developed in collaboration with $1.1M Victorian Government grant.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Flow Power competitors and assessment
Company assessmentDirect peers
- EnergyAustralia: Major Australian energy retailer and generator owned by CLP Group, competing with Flow Power across retail plans, C&I supply, and renewable generation investment. Operates within the same NEM and targets many of the same commercial and industrial customers.
- Alinta Energy: Privately held Australian energy retailer and generator with growing renewable generation and battery storage assets. Competes directly with Flow Power in retail electricity and C&I supply, and is investing in similar solar-plus-storage project developments.
- AGL Energy: Australia's largest private electricity and gas retailer with a major generation portfolio including coal, gas, and rapidly growing renewable assets. Directly comparable to Flow Power as a vertically integrated energy retailer transitioning toward renewables in the NEM, though at substantially larger scale and with legacy thermal exposure.
- Iberdrola Australia: Australian subsidiary of Iberdrola (formerly Infigen Energy) operating wind farms and a renewable energy retail business. Closely comparable to Flow Power's renewable-only retail and generation model, serving similar C&I customers with renewable PPAs.
- Origin Energy: One of Australia's largest energy retailers with a generation portfolio spanning renewables, batteries, and gas. Direct competitor to Flow Power across retail electricity, business PPAs, and renewable generation, with overlap in C&I customer base and NEM wholesale exposure.
Emerging players
- Reposit Power: Australian distributed energy and battery storage company offering residential and commercial VPP and battery controls. Comparable to Flow Power's behind-the-meter battery, demand response, and kWatch energy management product lines, though smaller and more software-focused.
- Squadron Energy: Australian renewable energy developer and generator owned by TPG, with significant wind, solar, and hydrogen projects. Comparable to Flow Power's renewable generation pipeline focus and increasingly competing for C&I PPA off-take in the NEM.
- Octopus Australia: Australian arm of UK-based Octopus Energy, focused on renewable retail and generation projects including the Blind Creek solar farm where Flow Power is the anchor offtaker. Closely comparable business model targeting consumer and C&I renewable supply, with growing overlap as both companies scale.
Broad incumbents
- Engie Australia: Australian subsidiary of global energy major ENGIE, with renewable generation, retail, and battery storage operations. Comparable to Flow Power's renewable-focused retail and generation strategy but operating with substantially larger balance sheet and broader portfolio.
- Shell Energy Australia: Australian arm of Shell's global energy business and owner of Powershop, offering retail electricity and renewable PPAs to C&I customers. Competes with Flow Power across business energy supply while benefiting from parent-company capital and global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flow Power social profiles
Digital presenceFlow Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow Power leadership team
Management profileNumber of profiles
Profiles8 records
Flow Power subsidiaries and ownership
Company hierarchySubsidiaries3 records
Flow Power funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow Power
What does Flow Power do?
Flow Power is an Australian electricity retailer and renewable energy project developer operating in the National Electricity Market (NEM). The company retails wholesale-priced electricity to residential (Flow Home) and commercial/industrial customers, develops/owns renewable generation projects (solar, wind, BESS), and offers Power Purchase Agreements (PPAs), on-site solar, battery storage, demand response, and energy management technology (kWatch controller).
Is Flow Power a public or private company?
Flow Power is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flow Power founded?
Flow Power was founded in 2009. It employs 101 to 250 people.
Where is Flow Power based?
Flow Power is headquartered in Hawthorn, Australia, in the Oceania region.
How does Flow Power make money?
Four revenue lines are on record. Electricity Retail is the primary driver. The others are power Purchase Agreements (PPAs), energy Solutions and Advisory Services and on-site Solar and Battery Solutions.
Who are Flow Power's main competitors?
Direct peers on record are EnergyAustralia, Alinta Energy, AGL Energy, Iberdrola Australia and Origin Energy. Emerging players are Reposit Power, Squadron Energy and Octopus Australia. Broad incumbents are Engie Australia and Shell Energy Australia.
Does Flow Power have an API?
No public API is recorded for Flow Power.
What industry is Flow Power in?
Flow Power's product category is Renewable Energy Retail. Its primary akta.pro industry code is EUACAFAJ, Contracted Wind Power Generation (PPA/CFD/FiT-backed), with a secondary code of EUAMAFAE, Substations, Transformers & Grid Step-Up Facilities (EHV Substations, GSU Transformers). Its NAICS code is 2211 and its SIC code is 4911.