What Ecoscooting does

Ecoscooting (legal entity: Ecoscooting Delivery, S.L.) is a sustainable last-mile delivery company headquartered in Madrid, Spain, with operations across Spain and Portugal. The company provides B2C parcel delivery services for cross-border and domestic e-commerce, serving named enterprise clients including El Corte Inglés, Leroy Merlin, Zalando, Just Eat, and Glovo. The company emphasizes an eco-friendly delivery posture, with approximately 20% of delivery routes operated through electric vehicles, e-bikes, e-scooters, or on foot.

Its core product surface comprises three pillars: home delivery with 24–48 hour national shipping and weekend availability; a network of 8,000+ pickup points hosted by local partner businesses; and 500+ smart lockers for 24/7 self-service parcel collection. Underlying the operations is a tracking and customer-notification system layered onto Cainiao's logistics platform following Cainiao's 2021 acquisition. Ecoscooting also recruits and operates Delivery Service Partners (DSPs) through a Cainiao-branded portal (ecoscooting.cainiao.com), expanding last-mile courier capacity without full-time employment.

Ecoscooting generates revenue on a per-shipment transaction basis for parcel delivery and pickup-point/locker services; pricing is quote-based and not publicly disclosed. The business is privately held and has been a wholly owned subsidiary of Cainiao Network Technology Co., Ltd. (Alibaba's logistics arm) since 2021, having previously raised approximately €500,000 in September 2021 prior to the acquisition.

Name

Ecoscooting

Legal name

Ecoscooting Delivery, S.L.

Website

https://ecoscooting.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Ecoscooting is a sustainable last-mile delivery operator in Spain and Portugal, owned by Cainiao (Alibaba's logistics arm). It delivers e-commerce parcels for retailers including El Corte Inglés, Leroy Merlin, and Zalando via an EV fleet, 8,000+ pickup points, and 500+ smart lockers.

Ownership category

akta.pro rank

Product category

Last-Mile Parcel Delivery

NAICS

Couriers and Express Delivery Services (4921), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Retail & E‑commerce Same‑Day Delivery (TLAAADAB)

akta.pro secondary industry

PUDO Network Aggregators & API Platforms (Multi-Carrier Enablement) (TLAAAMAI)

Keywords

• Last-mile delivery
• E-commerce logistics
• Parcel delivery services
• Sustainable logistics
• Smart locker delivery

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Parcel Delivery Services: Ecoscooting charges for parcel delivery services including home deliveries (24h/48h), weekend delivery, and shipments to pickup points and lockers. Revenue is generated on a per-shipment basis as a last-mile logistics provider for e-commerce platforms and retailers in Spain and Portugal.
2. Pickup Point and Locker Network: Local businesses partner as pickup and dropoff stations, generating additional foot traffic and revenue for host businesses while Ecoscooting consolidates shipments, reducing environmental impact. Revenue derives from per-parcel fees at pickup locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ecoscooting operates a sustainable last-mile e-commerce parcel delivery service across Spain and Portugal. The platform offers 24-48 hour home delivery, weekend (Saturday/Sunday) delivery, an 8,000+ pickup point and 500+ smart locker network, and real-time package tracking. Acquired by Cainiao (Alibaba's logistics arm) in 2021, the company operates as Cainiao's Spanish DSP, with 20% of routes using electric vehicles, e-bikes, and scooters.

Product overview

Ecoscooting is a sustainable last-mile e-commerce delivery service operating in Spain and Portugal, offering a unified logistics platform comprising home delivery with 24-48 hour national shipping, a network of 8,000+ pickup points and 500+ smart lockers, package tracking, and customer service support. The company, acquired by Cainiao (Alibaba's logistics arm) in 2021, emphasizes eco-friendly delivery with 20% of routes utilizing electric vehicles, bikes, and scooters. Services are accessible through the main website with Cainiao-powered infrastructure for chat and tracking functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Deliveries Home delivery service for e-commerce packages in Spain and Portugal with 24-48 hour national shipping, weekend delivery options, email notifications, and two delivery attempts before redirecting to a pickup point.
• Pickup Points & Smart Lockers Network of over 8,000 pickup points (local shops/establishments) and 500+ smart lockers across Spain enabling customers to collect e-commerce parcels with flexible hours, shipment consolidation, and reduced environmental impact.
• DSP (Delivery Service Partner) Program Partnership program enabling individuals or businesses to join the Ecoscooting/Cainiao delivery network as independent service providers (couriers) operating through Cainiao infrastructure for last-mile capacity.
• Package Tracking Online tracking service allowing customers and senders to monitor e-commerce shipment status and delivery progress in real time through the Ecoscooting platform.

Quantifiable outcome

• 20% of delivery routes are operated via sustainable modes (electric vehicles, e-bikes, scooters, walking)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Local Pickup Point and Dropoff Station PartnerscoreChannel Partner/ Reseller/ DistributorOver 8,000 local businesses (shops, convenience stores, and other establishments) across Spain partner with Ecoscooting as pickup and dropoff stations. These partners host parcels for nearby customers, generate additional foot traffic, and earn incremental revenue while enabling Ecoscooting to consolidate deliveries and reduce environmental impact.
• DSP (Delivery Service Partner) CourierscoreChannel Partner/ Reseller/ DistributorEcoScooting recruits DSP couriers through ecoscooting.cainiao.com, enabling independent delivery partners to operate under the Cainiao/Ecoscooting brand. DSP partners use the Cainiao platform for routing and operations, expanding Ecoscooting's last-mile delivery capacity across Spain and Portugal.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• CTT Expresso (Portugal): CTT Expresso is Portugal's incumbent parcel and express delivery service, covering the same Portuguese market Ecoscooting serves. A regional comparable rather than a direct in-Spain competitor, but directly relevant for Ecoscooting's Portuguese operations.

Direct peers

• Paack: Paack is an Iberia- and EU-focused e-commerce last-mile delivery company specializing in scheduled, sustainable, and tech-enabled home delivery—a direct competitor to Ecoscooting's e-commerce parcel service with similar sustainability positioning.
• GLS Spain: GLS Spain is a leading B2C parcel delivery operator in Spain with national coverage, pickup points (Parcelshops), and e-commerce focus—competing head-to-head with Ecoscooting on 24–48h parcel delivery to Spanish consumers.
• MRW: MRW is a long-standing Spanish courier and last-mile delivery company with national coverage, express services, and a partner/franchise pickup point network, making it a direct competitor to Ecoscooting's core e-commerce and pickup-point proposition.
• SEUR (Grupo Seur): SEUR is Spain's largest domestic parcel delivery company, operating a national last-mile network with home delivery, pickup points, and locker services—directly comparable to Ecoscooting's e-commerce parcel, PUDO, and locker offerings in the same Spanish market.
• Correos Express: Correos Express is the parcel arm of Spain's national postal operator, offering national and international parcel delivery with home, office, and Citypaq locker options—a state-backed direct competitor to Ecoscooting's e-commerce last-mile services.
• InPost: InPost is Europe's largest automated parcel locker network, operating in Spain via InPost Spain, and is a direct peer in the locker/PUDO segment—competing for the same consumer parcel-collection use case that underpins Ecoscooting's 500+ smart locker and 8,000+ pickup point network.

Broad incumbents

• UPS Spain: UPS offers parcel and express delivery services across Spain as part of its global integrated network, overlapping with Ecoscooting on e-commerce and B2B parcel delivery but without Ecoscooting's Iberian focus or sustainability narrative.
• Amazon Logistics: Amazon Logistics operates Amazon's in-house last-mile delivery network in Spain and across Europe, representing a broad incumbent with captive e-commerce demand that competes with Ecoscooting for both customer accounts and DSP courier capacity.
• DHL eCommerce (DHL Parcel Spain): DHL eCommerce operates a B2C parcel delivery network in Spain focused on e-commerce shippers, including pickup point options—overlapping significantly with Ecoscooting's offering as a global integrator serving the same Spanish e-commerce customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoscooting