What Paack does

Paack is a Barcelona-headquartered, technology-driven last-mile delivery company founded in 2015 that delivers parcels for e-commerce retailers across Spain, Portugal, France, and Italy, having previously operated in the United Kingdom. It serves a horizontal mix of enterprise retailers (MediaMarkt, Decathlon, MANGO, Sephora, Zooplus, ToysRus), vertical cold-chain shippers, and a long tail of SMEs and startups, addressing primary pain points around delivery failure rates, scheduling flexibility, real-time traceability, and cold-chain integrity. Its core commercial offering spans eCommerce, national, cold-chain, and parcel shipping products, with options for same-day, next-day, scheduled, and 2-hour time-slot delivery, all integrated with platforms such as Shopify, WooCommerce, PrestaShop, Sendcloud, and Outvio.

The operating backbone is a proprietary delivery management platform that combines an Operations Research line-haul optimizer (16 constraint groups), ML/AI forecasting, real-time tracking, a driver mobile application, and warehouse management, supported by a 27,000 sqm robotic distribution center in Madrid housing 270 robots capable of sorting up to 10,000 parcels per hour and running both last-mile and cross-docking operations simultaneously. The company monetizes primarily through per-delivery transaction fees on B2B contracts for large enterprises, complemented by API and platform-integration access that drives SME and mid-market adoption; case-study evidence suggests quote-based, pay-as-you-go pricing that varies by service level, volume, geography, and temperature requirements.

Revenue and scale signals include €125 million in disclosed 2025 revenue from Spain and Portugal, 150+ international clients, millions of monthly orders, 24.5 million population reach across its four active countries, and a workforce now exceeding 1,000 following growth from 600+ in 2022. The company is venture-backed, with cumulative equity funding led by a €200M SoftBank Vision Fund 2 Series D in January 2022, and has positioned sustainability as a strategic differentiator: first last-mile logistics signatory of the UNFCCC Climate Neutral Now pledge (2020), Carbon Trust certified in the UK since 2019, Climate Pledge signatory, and publicly committed to corporate net-zero by 2030.

Name

Paack

Legal name

Paack

Website

https://paack.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Paack is a Barcelona-based technology-driven last-mile delivery company operating across Spain, Portugal, France, and Italy. It serves enterprise e-commerce retailers and SMEs with same-day, scheduled, and cold-chain delivery powered by proprietary routing software and a robotic distribution network.

Ownership category

akta.pro rank

Product category

Last-Mile Logistics Services

NAICS

Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

SMB/Commercial B2C Standard Parcel Delivery (TLAAACAB)

Keywords

• Last-mile delivery
• E-commerce logistics
• Cold chain shipping
• Parcel delivery services
• Delivery management platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Last-Mile E-commerce Delivery Services: B2B logistics services delivering parcels for e-commerce retailers and brands. Services include scheduled delivery, same-day delivery, next-day delivery, and temperature-controlled (cold chain) deliveries. Revenue generated on a per-delivery or contract basis.
2. Technology Platform Licensing: Integration services providing access to Paack's delivery management platform. May include API access, integration support, and access to tracking and analytics tools as part of the service package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Paack is a B2B last-mile e-commerce delivery company offering scheduled, same-day, next-day, and temperature-controlled parcel shipping across the Iberian Peninsula and parts of France, Italy, and Portugal. Services are delivered through a network of robotic and automated distribution centers, a proprietary delivery management platform with route optimization and real-time tracking, and native integrations with e-commerce and shipping platforms such as Shopify, WooCommerce, PrestaShop, Sendcloud, and Outvio.

Product overview

Paack is a last-mile e-commerce delivery company offering a unified logistics platform with multiple integrated delivery services. The core offering includes eCommerce Shipping (with 99% first-attempt success rate), Cold Shipping (temperature-controlled), National Shipping (Iberian Peninsula coverage), and Parcel Shipping (national/international). These services are powered by Paack's proprietary Technology Platform which handles route optimization, real-time tracking, driver apps, and warehouse management. The platform integrates with major eCommerce platforms (Shopify, WooCommerce, PrestaShop) and shipping tools (Sendcloud, Outvio). Additional services include Returns Management. Delivery options span Next Day, Same Day, Chosen Day, and Immediate Delivery time slots.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Shipping Delivery solution for online retailers offering a stated 99% first-attempt success rate, with personalized delivery options and same-day, next-day, chosen-day, and immediate time-slot delivery. Connects to e-commerce platforms for seamless order management.
• Cold Shipping Temperature-controlled delivery service guaranteeing cold chain integrity from start to finish with real-time monitoring and 24–48 hour deliveries for perishable goods such as food, natural products, cosmetics, and pet products.
• National Shipping Full coverage delivery across the Iberian Peninsula and the Balearic Islands with 24–48 hour, same-day, or scheduled delivery options, featuring route optimization, easy integration, and competitive costs.
• Parcel Shipping Efficient, flexible, and 100% traceable business parcel deliveries with national and international coverage designed for companies requiring logistical reliability and a seamless delivery experience.
• Technology Platform Proprietary technology solution powering Paack's logistics operations, including route optimization, real-time tracking, driver apps, warehouse management systems, an Operations Research-based line-haul optimizer, and integration with e-commerce and shipping platforms.

Quantifiable outcome

• 99% first-attempt delivery success rate vs. industry average of ~80-85%
• +6 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Volta TruckscoreStrategic or Co-development Partner · 1 January 2021First development partner of Volta Trucks in Spain for fully electric commercial vehicles. Collaboration since 2021 on Volta Zero electric truck testing and validation. Paack contributing to development of vehicle functionalities and safety features for urban logistics. Goal of achieving decarbonization of middle and last mile logistics.
• Google CloudcoreTechnology or IntegrationCloud infrastructure partnership for supply chain management and logistics optimization. Leveraging Google Cloud's AI, machine learning, and data analytics capabilities for improved logistics, planning, forecasting, and sustainability efforts. Part of technology platform powering Paack's operations.
• One Tree PlantedcoreStrategic or Co-development PartnerReforestation partnership supporting tree-planting projects worldwide. Part of Paack's carbon offsetting strategy to neutralize carbon emissions. Extends to certified climate compensation investments through reforestation, clean energy, biodiversity, and ocean plastics reduction initiatives.
• Carbon TrustcoreStrategic or Co-development PartnerCarbon Trust certification partnership for verifying carbon footprint measurements and reduction commitments. Carbon Trust verified Paack's carbon neutral status in UK operations. Independent third-party validation of sustainability claims and progress toward net-zero targets.
• DeloitteminorOthersWorking with Deloitte to calculate direct and indirect environmental impact, including energy consumption of distribution centers, employee transport, and emissions from company fleets. Supports sustainability reporting and ESG credential verification.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glovo: Barcelona-headquartered on-demand courier and last-mile delivery platform operating across Southern Europe, Latin America and other regions. Directly comparable B2C same-day/next-day parcel and food delivery competitor with overlapping Mediterranean footprint.
• SEUR (Geopost): Spain's largest national parcel delivery network, part of DPDgroup/Geopost. Competes directly with Paack in Iberian e-commerce last-mile, with comparable B2C scheduled delivery and broad retail client base.
• GLS Spain: European parcel carrier (GLS Group) operating pan-European B2B and B2C parcel delivery including Spain and Portugal. Comparable cross-border last-mile offering for e-commerce shippers in the Iberian Peninsula.
• Correos Express: Express parcel subsidiary of Spain's national postal operator Correos, focused on B2C e-commerce and business parcel delivery across Iberia. Directly comparable national last-mile player with similar products (next-day, scheduled, returns).
• Stuart (by DPDgroup): Same-day B2B and B2C urban courier platform operating across European cities including Spain, France and Italy. Direct peer in on-demand scheduled last-mile delivery and a key competitor for enterprise e-commerce shippers.

Regional players

• CTT Expresso: Portuguese postal and parcel operator offering e-commerce B2C last-mile delivery across Portugal. Comparable regional player for cross-border Iberian volume that Paack is targeting.

Emerging players

• Onfleet: Last-mile delivery management SaaS offering dispatch, routing and customer notifications. Overlaps with Paack's technology platform offering but as an external vendor to other 3PLs.
• Bringg: Delivery management platform providing route optimization, dispatcher and customer experience tooling to retailers and 3PLs. Comparable on the technology/DMS layer that powers Paack's proprietary stack.

Broad incumbents

• Amazon Logistics: Amazon's in-house last-mile delivery network serving both Amazon and third-party shippers in major European markets. Increasingly competing for the same enterprise e-commerce volume that Paack targets.
• DHL Parcel Spain: DHL's domestic parcel arm providing B2C scheduled and express delivery across Spain and Europe. Broader incumbent with portfolio of services (express, freight, supply chain) overlapping Paack's core last-mile delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paack3355
• LinkedInlinkedin.com/company/paack-official
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds12 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paack