DanaMojo
DanaMojo is an India-based, compliance-first payment solutions platform purpose-built for NGOs, offering donation collection (one-time, recurring, UPI QR), automated 80G/10BD/10BE compliance, donor dashboards, and integrated email marketing to 1,100–1,400 NGOs across India.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DanaMojo does
DanaMojo (legally danamojo Online Solutions Private Limited) is an India-based fintech that operates a payment solutions platform purpose-built for non-governmental organizations (NGOs). Founded in 2015 and headquartered in Bengaluru, the company addresses structural friction NGOs face when collecting donations from retail individual donors — including barriers to obtaining mainstream payment gateway access, premium merchant pricing, complex integration requirements, and the regulatory burden of Indian tax-compliance workflows (80G receipts, FCRA segregation between foreign and domestic contributions, and Form 10BD/10BE reporting). Its product surface comprises a one-time donation platform, a recurring/committed-giving platform with weekly through yearly cadences, a branded UPI QR-code collection platform, an NGO dashboard for back-office reporting, an integrated email-marketing module (10,000 free emails per month), automated 80G receipt generation, FC/non-FC auto-segregation, offline donation recording with 10BD/10BE automation, online PAN verification, campaign pages, and danaVrddhi — a 16-week cohort-based eLearning programme for institutionalizing retail fundraising. Underlying payment processing runs on Cashfree's gateway infrastructure; an in-house AI assistant branded danamojoAI is in beta.
DanaMojo serves 1,100–1,400 NGOs across India (per its own marketing claims, including named customers such as ActionAid India, Goonj, Krishnamurti Foundation India, Ratna Nidhi Charitable Trust, Agewell Foundation, and Access Life Assistance Foundation), and has stated a long-term objective of equipping 10,000+ NGOs with donation-collection tooling. The business model combines an annual platform subscription (starting at Rs 3,499 per year) with a per-transaction Transaction Discount Rate (TDR) negotiated individually with each NGO and separately priced add-ons (PAN verification, offline donation recording). Distribution is primarily inside-sales driven by NGO enquiries and a network of outreach partners (CIOSA, India Cares, Caring Friends, Karmayog, Drishtant), reinforced by the #FundraisingFriday community webinar series and danaMATCH Challenges.
The company is founder-led: Dhaval Udani (ex-CEO of GiveIndia, IIM Ahmedabad, prior stints at Citibank and A. T. Kearney) is Founder & CEO. It has raised Rs 3.05 crore (~USD 407,633) in seed funding announced in July 2021 from Rohini Nilekani, Social Alpha, and Pravin Gandhi, and operates with a 1–10 person team supported by an advisory council that includes Jitendra Gupta (MD, PayU India) and Vikram Modi (ex-Visa). DanaMojo is privately held with no parent company, no public listing, and no disclosed revenue.
DanaMojo firmographics
Firmographics- Name
- DanaMojo
- Legal name
- danamojo Online Solutions Private Limited
- Website
- https://danamojo.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DanaMojo is an India-based, compliance-first payment solutions platform purpose-built for NGOs, offering donation collection (one-time, recurring, UPI QR), automated 80G/10BD/10BE compliance, donor dashboards, and integrated email marketing to 1,100–1,400 NGOs across India.
- Ownership category
- akta.pro rank
DanaMojo industry classification
Industry- Product category
- Nonprofit Payment Processing
- NAICS
- Other Grantmaking and Giving Services (813219)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
- akta.pro secondary industries
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)
Keywords
Where DanaMojo is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
DanaMojo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription (Annual): NGOs pay an annual subscription fee for access to the DanaMojo platform. Annual subscription pricing starts from Rs.3,499 per year for platforms. Subscriptions are non-refundable. Additional add-ons such as Online PAN verification are charged separately.
- Transaction Discount Rate (TDR) per Donation: NGOs pay a Transaction Discount Rate (TDR) per completed donation transaction. The TDR is deducted from the payment payable to the NGO at settlement. TDR is non-refundable even if a transaction is charged back, refunded, or disputed.
- Annual Subscription Fees: Annual subscription fees collected from NGOs are non-refundable if the NGO decides to withdraw.
- Add-on Services: Optional add-on services such as Online PAN verification and offline donation recording are charged separately from the base platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | One-Time Donation Platform |
| Subscription | Annual | Recurring Donation Platform (Committed Giving) |
| Subscription | Annual | UPI QR Code Platform |
| Subscription | Annual | Add-on: Online PAN Verification |
| Subscription | Annual | Add-on: Record Offline Donations |
| Transaction based/ take rate | Pay-as-you-go | Transaction Discount Rate (TDR) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
DanaMojo product offering
Product offeringCore offering
DanaMojo provides a SaaS payment solutions platform purpose-built for NGOs in India to collect online and offline donations from individual donors. Its core offering comprises one-time donation, recurring donation (Committed Giving), and UPI QR code donation products, layered with compliance automation including instant 80G receipts, one-click Form 10BD/10BE generation, FC/Non-FC segregation, and an integrated email marketing platform for donor engagement.
Product overview
DanaMojo is India's first comprehensive payment solutions platform built specifically for NGOs. The platform consists of multiple integrated products: a core donation collection infrastructure comprising One-Time Donation, Recurring Donation (Committed Giving), and UPI QR Code platforms; an NGO Dashboard for back-office management; add-on modules including an Integrated Email Marketing Platform, Offline Donation Recording, Automated 80G Receipt System, Online PAN Verification, and danamojoAI (beta); plus educational offerings like the danaVrddhi eLearning programme and #FundraisingFriday webinar series. The platform supports domestic and international payments, handles FCRA compliance for foreign donations, and provides automated tax compliance tools including Form 10BD/10BE generation.
Differentiator
Problem solved
Functional benefit
Brands
- danaVrddhi: A cohort-based training-cum-coaching programme to help institutionalize retail fundraising within organizations. Spanning 16 weeks, this programme uses a 4-Phase LIFE approach employing principles of 'active learning by doing' to lay the foundation for continued retail fundraising within organisations.
Products and services
- One-Time Donation Platform
Quantifiable outcome
- Serving over 1,100 NGOs, positioning DanaMojo as India's largest payment solutions provider for the NGO sector
- +1 more outcomes
Companies that use DanaMojo
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles1 record
DanaMojo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature11 records
DanaMojo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CashfreecoreCashfree is identified as DanaMojo's payment gateway infrastructure partner on the website's footer. Cashfree provides the underlying payment processing technology (credit/debit cards, netbanking, UPI) that powers DanaMojo's donation collection for NGOs.
- CIOSA (Council of Indian Industry Social Associations)minorCIOSA is listed as an outreach partner helping drive NGO awareness and referrals to DanaMojo's platform.
- India CaresminorIndia Cares is listed as an outreach partner providing NGO referrals and visibility to DanaMojo's platform.
- Caring FriendsminorCaring Friends, co-founded by advisory council member Nimesh Sumati, is listed as an outreach partner. Nimesh Sumati serves on DanaMojo's advisory council, creating a mutual connection between the two organizations.
- KarmayogminorKarmayog is listed as an outreach partner driving NGO referrals to DanaMojo.
- DrishtantminorDrishtant is listed as an outreach partner on DanaMojo's website, channeling NGO referrals.
- Ingrid Srinath (Advisory Council Member)minorFounder Director of Centre for Social Impact and Philanthropy, Ashoka University. Advisory council member with 20+ years of advocacy for human rights, social justice, and civil society. Previously Secretary General of CIVICUS and CEO of CHILDLINE India Foundation.
- Jitendra Gupta (Advisory Council Member)minorManaging Director of PayU India and former Founder and MD of Citrus Pay. Has over 12 years of experience in banking and financial services and led Citrus Pay's acquisition by Naspers Group in 2016. Provides strategic guidance on digital payments.
- Nimesh Sumati (Advisory Council Member)minorCo-Founder of Caring Friends, an outreach partner of DanaMojo. Focuses on quality and strengthening organizational fundamentals in the social sector since 2005.
- Suman Srivastava (Advisory Council Member)minorFounder and Innovation Artist at Marketing Unplugged, former CEO of Euro RSCG India and CSO of Euro RSCG Asia Pacific. Provides marketing strategy guidance. Trustee of two NGOs and adviser to a third.
- Vikram Modi (Advisory Council Member)minorExecutive with over two decades of leadership experience at Visa Inc. across India, Singapore, and the US. Deep knowledge of digital payments in developed and emerging markets. Holds multiple patents in person-to-person payments and payment authentication.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DanaMojo competitors and assessment
Company assessmentDirect peers
- GiveIndia: India's largest online giving marketplace and donation platform for NGOs. Directly comparable to DanaMojo as both target Indian NGO fundraising with online payment infrastructure; DanaMojo's founder was previously GiveIndia's CEO for 8 years.
- Ketto: India's leading crowdfunding platform with a strong focus on social and medical causes, integrating online payments for individuals and NGOs. Comparable to DanaMojo as both enable online donation flows to NGOs and social causes in India.
- Milaap: India-focused online crowdfunding platform for medical, education, and social causes. Directly comparable to DanaMojo in serving Indian nonprofits and social-cause fundraising with integrated online payment flows.
- ImpactGuru: Indian crowdfunding and donation platform focused on medical emergencies, NGOs, and social causes. Comparable to DanaMojo in enabling online donation collection for Indian NGOs and cause-based campaigns.
Broad incumbents
- Razorpay: One of India's largest full-stack payment gateway and fintech platforms serving SMBs and enterprises. Broadly comparable to DanaMojo as a payment platform that could expand into NGO-specific verticals at scale.
- Cashfree Payments: India-wide payment gateway and banking platform that is currently DanaMojo's infrastructure partner. Directly comparable as a broader payment platform that could absorb NGO-specific compliance features and disintermediate DanaMojo.
- PayU India: India payment gateway operated by PayU (Prosus), offering online payments for SMBs and enterprises. Comparable as a broad incumbent payment platform whose MD (Jitendra Gupta) sits on DanaMojo's advisory council.
- Stripe: Global full-stack payments platform with international donation support. Comparable to DanaMojo's international payment offering for NGOs; represents the global benchmark for payment infrastructure that an India NGO specialist must differentiate against.
- PayPal Giving Fund: Global charitable giving program run by PayPal that aggregates nonprofit donations and offers receipt automation. Comparable to DanaMojo as a giving-focused platform with built-in compliance and cross-border donation support, though at global rather than India-specific scale.
Others
- Goonj: One of India's largest NGOs, both a DanaMojo customer and a sector peer. Comparable as an indicator of large-Indian-NGO donation infrastructure scale, though as a nonprofit rather than a technology vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DanaMojo social profiles
Digital presenceDanaMojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
DanaMojo leadership team
Management profileNumber of profiles
Profiles2 records
DanaMojo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DanaMojo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DanaMojo
What does DanaMojo do?
DanaMojo provides a SaaS payment solutions platform purpose-built for NGOs in India to collect online and offline donations from individual donors. Its core offering comprises one-time donation, recurring donation (Committed Giving), and UPI QR code donation products, layered with compliance automation including instant 80G receipts, one-click Form 10BD/10BE generation, FC/Non-FC segregation, and an integrated email marketing platform for donor engagement.
Is DanaMojo a public or private company?
DanaMojo is a private company. It is classified as venture growth investor backed and is currently operating.
When was DanaMojo founded?
DanaMojo was founded in 2015. It employs 1 to 10 people.
Where is DanaMojo based?
DanaMojo is headquartered in Bangalore, India, in the Asia region.
How does DanaMojo make money?
Four revenue lines are on record. Platform Subscription (Annual) is the primary driver. The others are transaction Discount Rate (TDR) per Donation, annual Subscription Fees and add-on Services.
Who are DanaMojo's main competitors?
Direct peers on record are GiveIndia, Ketto, Milaap and ImpactGuru. Broad incumbents are Razorpay, Cashfree Payments, PayU India, Stripe and PayPal Giving Fund. Goonj is listed as an others.
Does DanaMojo have an API?
No public API is recorded for DanaMojo.
What industry is DanaMojo in?
DanaMojo's product category is Nonprofit Payment Processing. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship), with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 813219 and its SIC code is 6199.