What Impact Guru does

Impact Guru is an India-headquartered donation-based crowdfunding platform incorporated in 2014 as Impact Guru India Venture Private Limited and operating with secondary entity Impact Guru Technology Ventures Private Limited. It enables individuals, NGOs, social enterprises and startups to raise funds online, with the dominant use case being medical crowdfunding for critical illnesses such as cancer, transplants, rare diseases and neonatal care, and secondary verticals for NGO, education and personal-cause fundraising. The platform claims to have facilitated more than ₹1,500 crore of cumulative fundraising across 200,000+ campaigns, supported by a donor base exceeding 50 lakh (5M+) contributors.

The platform is delivered through impactguru.com and dedicated mobile apps — ImpactGuru Campaigner (100K+ Google Play downloads, 4.2-star rating) and ImpactGuru Donor — available on iOS and Android. The underlying stack integrates 10+ payment rails (Razorpay, Stripe, PayU, Paytm, PhonePe, Google Pay, BHIM UPI, WhatsApp Pay, PayPal, Venmo, Billdesk) and supports multi-currency donations across INR, USD, GBP, SGD, HKD, AED, AUD, CAD and EURO. AI capabilities are embedded for medical document verification, identity and hospital confirmation, fraud/anomaly detection, and matching donation automation. Supporting tools include a Disease Cost Calculator, real-time fundraising dashboards, social sharing hooks into Facebook/Twitter/WhatsApp, and a Trust & Safety verification layer; the platform operates under PCI-DSS 128-bit SSL and GDPR-aligned privacy practices.

Revenue is generated primarily via transaction fees, with platform fees plus payment processing (gateway, bank, GST, currency) totaling up to 10% of funds raised, while a 0% platform fee option is offered for select campaigns to maximize funds reaching the campaigner. Go-to-market is product-led and direct-to-consumer: free fundraiser creation, social sharing as the primary distribution mechanic, and recurring giving via the GEM (Give Every Month) subscription program. Distribution is multi-geography — India (Mumbai HQ), Singapore and USA offices — and the 2026 enterprise partnerships with Immuneel Therapeutics (CAR-T cell therapy financing) and CarePal Money (NBFC-backed credit pathway) extend the model into structured healthcare-finance adjacencies. Revenue is not publicly disclosed, and ownership data does not indicate any parent company; the most recent disclosed funding is the 2020 round, with no dollar amount.

Name

Impact Guru

Legal name

Impact Guru India Venture Private Limited

Website

https://impactguru.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Impact Guru is an India-headquartered donation-based crowdfunding platform founded in 2014, enabling individuals and NGOs to raise funds primarily for medical treatments and secondarily for social enterprises and personal causes. It serves more than 5 million donors across 200,000+ campaigns from offices in India, Singapore and the USA.

Ownership category

akta.pro rank

Product category

Medical Crowdfunding Platform

NAICS

Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Creator Tipping, Donations & Micro-Payments (MPACAFAB), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ), Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA)

Keywords

• Medical crowdfunding
• Donation platform
• Online fundraising
• Social impact funding
• Charity donations

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Platform Fees on Fundraising: Creating a fundraiser on Impact Guru's platform is free. Platform fees plus transaction fees amount to up to 10% of the funds raised. The company offers a 0% platform fee option to help campaigners receive maximum funds. Payment processing includes fees from payment gateways, bank charges, GST, and currency fees totaling more than 5% per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Impact Guru operates a donation-based crowdfunding platform that enables individuals, NGOs, social enterprises, and startups to raise funds primarily for medical treatments, emergencies, and social causes. The platform supports free fundraiser creation with integrated payment processing, AI-powered campaign verification, mobile applications for campaigners and donors, and a global multi-currency donor network.

Product overview

Impact Guru operates as a unified donation-based crowdfunding platform offering multiple integrated products and modules. The core platform enables fundraising for medical, social, and personal causes, supported by dedicated mobile apps for both campaigners (ImpactGuru Campaigner App) and donors (ImpactGuru Donor App). The GEM (Give Every Month) subscription program provides recurring donation options with healthcare partnerships. Specialized modules cover medical crowdfunding, NGO fundraising, and education causes, while supporting tools like the Disease Cost Calculator and matching donation features enhance campaign success. The platform processes payments through multiple integrations including Razorpay, Paytm, PhonePe, and PayPal, and accepts donations in multiple currencies including INR, USD, GBP, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Guru Crowdfunding Platform Online donation-based crowdfunding platform enabling individuals, NGOs, and social enterprises to raise funds for medical treatment, emergencies, and social causes, with AI-powered verification, multi-currency support, and integrated payment processing.
• ImpactGuru Campaigner App Mobile application for campaigners to create, manage, and promote fundraising campaigns with real-time analytics, social sharing, and in-app donor messaging. Available on Android (100K+ downloads, 4.2 star rating) and iOS.
• ImpactGuru Donor App
• GEM (Give Every Month)
• Medical Crowdfunding
• NGO Crowdfunding
• Education Crowdfunding
• Disease Cost Calculator

Quantifiable outcome

• ₹1,500 crore raised through the platform
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Immuneel TherapeuticscoreStrategic or Co-development Partner · 9 January 2026Partnership to expand financing options for patients seeking CAR-T cell therapy, which costs approximately ₹35 lakh but is offered at about one-tenth the global cost. Impact Guru enables fundraising through its digital crowdfunding platform with a donor network of over 50 lakh contributors. The collaboration aims to build a holistic access ecosystem combining clinical excellence with financial enablement for advanced therapies in emerging markets.
• CarePal MoneycoreStrategic or Co-development Partner · 9 January 2026Partnership to provide access to credit by connecting eligible patients with NBFC partners offering loan and financing options. Works alongside Impact Guru's crowdfunding to create a dual financing pathway combining community-based donations and structured credit solutions through NBFC partners for CAR-T cell therapy access.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Patreon: Subscription-based creator monetization platform. While focused on recurring membership rather than one-off donations, it addresses the same broader category of creator and cause fundraising that Impact Guru's GEM program targets.
• GoFundMe: Global leader in personal and medical crowdfunding. Operates at much larger scale across geographies; offers the same core donation-based fundraising model for medical, emergency, and personal causes that Impact Guru targets.

Regional players

• JustGiving: UK-headquartered donation crowdfunding platform (now part of Blackbaud) focused on charitable and personal fundraising. Comparable donation-based platform model serving a different primary geography than Impact Guru.

Direct peers

• GiveSendGo: US-based donation crowdfunding platform focused on personal causes, medical needs, and faith-based fundraising. Closely comparable model to Impact Guru with similar take-rate and self-serve campaign creation flow.
• Ketto Online Ventures: India's leading crowdfunding platform operating in medical, social, and creative causes. Directly competes with Impact Guru for medical crowdfunding campaigns in India, with similar take-rate, app-based, and hospital-partnered business models.
• FundRazr: Crowdfunding platform supporting personal, medical, and nonprofit fundraising globally. Offers a directly comparable self-serve donation model to Impact Guru, with similar pricing and social-sharing features.
• Wishberry: India-based rewards-based crowdfunding platform for creative projects and startups. Overlaps with Impact Guru's startup and creative crowdfunding modules and competes for the same Indian campaigner base.
• Fundly: Crowdfunding platform for personal, medical, and nonprofit causes with social sharing built in. Competes in the same donation-based medical crowdfunding category with comparable pricing and campaign management tools.
• Milaap Social Ventures: India-based crowdfunding platform focused on medical and education causes. Direct competitor to Impact Guru's medical crowdfunding segment, sharing a similar donor-funded model with Indian hospital partnerships.

Emerging players

• Crowdera: India-focused rewards and donation crowdfunding platform for startups, NGOs, and personal causes. A smaller, emerging player that competes with Impact Guru in the Indian startup and nonprofit crowdfunding niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/impact-guru
• Instagraminstagram.com/impactguru
• Xx.com/ImpactGuru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Guru