Next Gen Foods
Next Gen Foods is a Singapore-based food-technology company founded in 2020 that develops and sells TiNDLE, a plant-based chicken product, to retail consumers and food-service operators across Singapore, Hong Kong, Macau, the United States, and Germany.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Next Gen Foods does
Next Gen Foods Pte Ltd is a Singapore-headquartered food-technology company founded in 2020 that develops and sells plant-based meat alternatives under its flagship brand, TiNDLE. The company's core product is a plant-based chicken substitute formulated from pea protein isolate, rice protein, and natural flavors, engineered at its Singapore R&D center to replicate the taste, texture, and cooking performance of conventional chicken. TiNDLE is the company's primary and currently only commercial product, and it competes directly with broader plant-based protein portfolios from Impossible Foods and Beyond Meat.
The company generates revenue through retail and food-service distribution of the TiNDLE product line across multiple geographies. Since initial launches in Singapore, Hong Kong, and Macau in 2021, Next Gen Foods has expanded into the United States (targeting San Francisco, Los Angeles, and New York following its February 2022 launch) and Germany, where TiNDLE entered nationwide retail in 2023 alongside a media-for-equity partnership with SevenVentures. The customer base consists of health-conscious and environmentally aware end consumers purchasing through grocery retail, as well as restaurant and food-service operators.
Next Gen Foods is a venture-backed private company that has raised approximately $132 million in cumulative funding across seed extensions and a Series A round. Its investor syndicate includes Temasek, GGV Capital, EDBI, Alpha JWC Ventures, Bits x Bites, K3, MPL Ventures, and AENU, alongside a media-for-equity arrangement with SevenVentures in Germany. The company is led by co-founder and CEO Andre Menezes, co-founder and Chairman Timo Recker, CMO Jean Madden, and CTO John Seegers, operating with a lean team of 11-50 employees focused on multi-region expansion and ongoing product development.
Next Gen Foods firmographics
Firmographics- Name
- Next Gen Foods
- Legal name
- Next Gen Foods Pte Ltd
- Website
- https://nextgenfoods.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Next Gen Foods is a Singapore-based food-technology company founded in 2020 that develops and sells TiNDLE, a plant-based chicken product, to retail consumers and food-service operators across Singapore, Hong Kong, Macau, the United States, and Germany.
- Ownership category
- akta.pro rank
Next Gen Foods industry classification
Industry- Product category
- Plant-Based Meat Alternatives
- NAICS
- Poultry Processing (311615)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL)
Keywords
Where Next Gen Foods is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Next Gen Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Plant-Based Food Product Sales: Revenue generated from the sale of TiNDLE plant-based chicken products to consumers through retail stores and distribution channels.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels1 record
Next Gen Foods product offering
Product offeringCore offering
Next Gen Foods manufactures and sells TiNDLE, a plant-based chicken product made from pea protein isolate, rice protein, and natural flavors designed to replicate the taste, texture, and cooking performance of conventional chicken. The product is sold through retail grocery stores and food service channels across Singapore, Hong Kong, Macau, the United States, Germany, the Middle East, and Europe.
Product overview
Next Gen Foods operates as a single-product company focused on plant-based chicken alternatives. The company offers TiNDLE, a plant-based chicken product developed using proprietary technology at its Singapore R&D center. The product competes with established players like Impossible Foods and Beyond Meat in the plant-based meat market, targeting major U.S. cities including San Francisco, Los Angeles, and New York, while also maintaining presence in Singapore, Hong Kong, Macau, Germany, the Middle East, and Europe.
Differentiator
Problem solved
Functional benefit
Brands
- TiNDLE: Plant-based chicken product brand
Products and services
- TiNDLE Plant-Based Chicken Plant-based chicken product manufactured by Next Gen Foods from ingredients including pea protein isolate, rice protein, and natural flavors, designed to replicate the taste, texture, and cooking performance of conventional chicken for retail grocery consumers and food service operators.
Companies that use Next Gen Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Next Gen Foods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Next Gen Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SevenVenturescoreMedia-for-equity deal with SevenVentures, the investment arm of Germany's largest media company, to increase awareness of TiNDLE plant-based chicken brand in Germany. The partnership aims to expand brand visibility and consumer education through tailored media promotions as TiNDLE enters retail stores nationwide.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Next Gen Foods competitors and assessment
Company assessmentDirect peers
- Beyond Meat: Beyond Meat is the largest publicly listed plant-based meat company, offering plant-based chicken (Beyond Chicken Tenders) alongside beef and pork analogs. It is a direct competitor to Next Gen Foods in the US retail channel for plant-based chicken alternatives and serves the same health- and environmentally-conscious consumer base.
- Impossible Foods: Impossible Foods is a major plant-based meat competitor with a portfolio spanning beef, pork, and chicken analogs, sold through US grocery and foodservice. It directly competes with TiNDLE for the same shelf space and consumer occasion in the plant-based chicken category.
Emerging players
- Eat Just: Eat Just is a plant-based food tech company best known for JUST Egg (plant-based egg) and is developing cultivated meat. It overlaps with Next Gen Foods as a comparable food-tech venture with alternative protein focus, strong investor backing, and global retail expansion ambitions.
- Alpha Foods: Alpha Foods is a US-based plant-based brand offering frozen meals, pizzas, and meat analogs including chicken-style products. It competes in the same retail channel and target consumer segment as TiNDLE and is similarly a challenger brand focused on plant-based convenience foods.
- Heura Foods: Heura is a European plant-based meat startup focused on chicken and beef analogs, with strong presence in Spain and expanding across Europe. It is comparable to Next Gen Foods as a venture-backed plant-based challenger with a category-specialist approach and European retail ambitions.
- GoodDot: GoodDot is an India-based plant-based meat company offering a range of plant-based chicken, mutton, and other analogs. It is comparable as an emerging market plant-based protein challenger operating in Asia, though focused primarily on the Indian subcontinent.
- Wicked Kitchen (Plant & Bean / Upside Foods-adjacent ecosystem): Wicked Kitchen is a plant-based brand created by the founders of UK retailer Marks & Spencer's plant-based line, selling ready meals and meat analogs globally. It is comparable as a brand-led plant-based challenger with retail distribution across multiple geographies.
Broad incumbents
- Quorn: Quorn is an established UK-based plant-based protein brand (owned by Monde Nissin) producing mycoprotein-based meat analogs including chicken-style products. It is a broad incumbent in the plant-based meat space with deeper retail penetration in Europe, directly relevant to Next Gen Foods' German retail push.
- Nestlé (Garden Gourmet / Wunda): Nestlé operates plant-based protein brands including Garden Gourmet and Wunda pea-protein products across Europe and other markets. As a global CPG incumbent with deep retail relationships, it represents the broad incumbent threat that Next Gen Foods faces in its European expansion markets.
- Tyson Foods (plant-based Raised & Rooted): Tyson Foods launched the Raised & Rooted plant-based brand (including plant-based chicken) and has deep US retail relationships and manufacturing scale. As a major incumbent meat producer entering plant-based, it represents both a competitor and a potential strategic acquirer for plant-based startups like Next Gen Foods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Next Gen Foods social profiles
Digital presenceNext Gen Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Next Gen Foods leadership team
Management profileNumber of profiles
Profiles4 records
Next Gen Foods funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Next Gen Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Next Gen Foods
What does Next Gen Foods do?
Next Gen Foods manufactures and sells TiNDLE, a plant-based chicken product made from pea protein isolate, rice protein, and natural flavors designed to replicate the taste, texture, and cooking performance of conventional chicken. The product is sold through retail grocery stores and food service channels across Singapore, Hong Kong, Macau, the United States, Germany, the Middle East, and Europe.
Is Next Gen Foods a public or private company?
Next Gen Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Next Gen Foods founded?
Next Gen Foods was founded in 2020. It employs 11 to 50 people.
Where is Next Gen Foods based?
Next Gen Foods is headquartered in Singapore, Singapore, in the Asia region.
How does Next Gen Foods make money?
One revenue line is on record: plant-Based Food Product Sales.
Who are Next Gen Foods's main competitors?
Direct peers on record are Beyond Meat and Impossible Foods. Emerging players are Eat Just, Alpha Foods, Heura Foods, GoodDot and Wicked Kitchen (Plant & Bean / Upside Foods-adjacent ecosystem). Broad incumbents are Quorn, Nestlé (Garden Gourmet / Wunda) and Tyson Foods (plant-based Raised & Rooted).
Does Next Gen Foods have an API?
No public API is recorded for Next Gen Foods.
What industry is Next Gen Foods in?
Next Gen Foods's product category is Plant-Based Meat Alternatives. Its primary akta.pro industry code is AFANAKAL, Plant-Based Poultry Alternatives (Analog Chicken/Turkey). Its NAICS code is 311615 and its SIC code is 2090.