What Fuelin App does

Fuelin App is an Egypt-headquartered fleet-tech company that operates a digital fuel and fleet expense management platform serving fleet operators, mobility platforms, and fuel stations across the MENA region. The core Fuelin Platform combines QR code payments, NFC tap-and-pay stickers, RFID, mobile apps, and POS integration to replace cash-based fuel transactions with digital, rule-controlled, and auditable payments. The platform is modular, comprising a Control & Rules Engine (spending limits by vehicle, driver, time, station, or product), a Digital Wallet with auto top-up, a Data & Analytics module for real-time consumption dashboards and station behavior analysis, an Operations & Compliance layer with OCR receipt digitization and ATG (automatic tank gauging) integration, native mobile apps for drivers, station workers, and fleet owners, and an AI-driven Security & Fraud Prevention module with geo-fencing and anomaly detection. A separate sub-brand, KARTA, extends the platform into digital toll and weighing payments for the Egyptian road-spend market.

The company monetizes through transaction fees on digital fuel and toll payments processed via QR, NFC, and commercial cards, complemented by subscription/enterprise pricing for fleet operators, mobility platforms, and fuel stations accessing the wallet, analytics, and fraud tools. Distribution is primarily direct enterprise sales supplemented by partnerships with Mastercard, QNB Egypt, Fawry, Elm (Saudi Arabia), OPay, and Damen for Electronic Payments, which collectively provide payment rails, banking channels, and regulatory positioning. As of 2024, Fuelin reported 500+ active fleets and 15,000+ vehicles on platform in Egypt, expanded into Saudi Arabia in 2025 through Elm, and announced GCC and Africa expansion plans. The company's customers include mobility platforms (inDrive, Yassir, Swvl), transport operators (GoBus, Kanawat, Speed, Otobeesy), and logistics and distribution firms (Maxab, KGroup, Nahdet Masr). Fuelin is privately held, founded in Egypt in 2022, and has disclosed minimal external funding (a $100K seed from F6 Ventures in 2022 and an undisclosed Den Venture Capital round in 2023).

Name

Fuelin App

Legal name

Fuelin

Website

https://fuelin.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuelin App is an Egypt-based fleet-tech platform that digitizes fuel and road-spend payments for fleets, mobility platforms, and fuel stations across MENA using QR, NFC, digital wallets, AI fraud detection, and its KARTA toll sub-brand.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fuel Management & Fleet Card Programs (THADAKAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fleet Tax & Regulatory Reporting (IFTA/IRP, VAT/GST Fuel Reclaims) (TLABAMAH)

Keywords

• Fleet fuel management
• Digital fuel payments
• Fleet expense management
• Cashless fleet transactions
• Mobility payments platform

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction-based Payments: Revenue generated from digital fuel and fleet expense transactions processed through the platform via QR codes, NFC stickers, and virtual/physical commercial cards. The platform replaces cash-based operations with digital payments and captures a fee per transaction.
2. Digital Wallet & Platform Subscriptions: Fleet operators, mobility platforms, and fuel stations subscribe to the platform for access to digital wallet services, analytics dashboards, fraud prevention tools, and compliance features. Pricing is likely quote-based / enterprise tiered.
3. KARTA Toll & Road Spend Management: Revenue from digital toll and weighing payment services through the KARTA product, targeting the 3.75 billion EGP annual toll market in Egypt. Enables fleet operators to pay tolls digitally with real-time visibility and policy enforcement.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fuelin App provides a digital fuel and fleet expense management platform that enables fleet operators, mobility platforms, and fuel stations in MENA to replace cash fuel purchases with QR-code, NFC-sticker, and digital-wallet payments. The platform delivers real-time transaction visibility, AI-powered fraud detection, granular spending controls, automated reconciliation, and analytics across thousands of vehicles and stations. A separate sub-brand, KARTA, extends the offering to digital toll and weighing payments for road-spend management.

Product overview

Fuelin offers a unified platform-plus-modules architecture for digital fuel and fleet expense management across MENA. The core offering is the Fuelin Platform — a fleet-tech platform providing fuel payments, real-time tracking, fraud prevention, and analytics through interconnected modules (Control & Rules Engine, Digital Wallet & Payments, Data & Analytics, Operations & Compliance, Mobile Apps, and Security & Fraud Prevention). A separate sub-brand, KARTA, handles digital toll and weighing payments as a distinct product for road spend management. The platform also extends through partner services including ATG Automation, Maintenance Tracking, Scrap Recycling, and Oil Recycling. A contactless NFC Payment Sticker add-on rounds out the hardware-enabled payment options. The platform supports QR, NFC, cards, and digital wallets, serving fleets, mobility platforms, and fuel stations.

Differentiator

Problem solved

Functional benefit

Brands

• KARTA: Digital toll and weighing payments solution for fleet road spend control. Provides real-time fleet control, cashless payment, and policy enforcement for toll and weighing operations in Egypt.

Products and services

• Fuelin Platform Digital fuel and fleet expense management platform for fleet operators, mobility platforms, and fuel stations across MENA, providing real-time transaction visibility, AI fraud detection, granular spending controls, automated reconciliation, and analytics through modules for control, wallet, data, compliance, mobile apps, and security.
• KARTA Digital toll and weighing payments solution for fleets in Egypt, providing 100% cashless payments, real-time transaction capture tied to vehicle, driver, and location, a centralized digital wallet, and policy enforcement for approved routes and spending limits to eliminate the cash-based 'black box' of road spend.

Quantifiable outcome

• Up to 30% less fuel leakage
• +9 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship / core, core and minor.

• Mastercardflagship / coreStrategic or Co-development Partner · 16 December 2025Payment giant Mastercard partnered with Fuelin to digitize fuel payments for businesses across the MENA region. The partnership delivers virtual and physical commercial cards with real-time controls and analytics. Mastercard's trusted payment network connects with Fuelin's fleet-tech platform to bring real-time visibility, enhanced security, and data-driven operations to fleets as MENA businesses accelerate digital transformation. Collaboration was announced December 16, 2025 via Mastercard Newsroom.
• ElmcoreStrategic or Co-development Partner · 1 January 2025Fuelin launched in Saudi Arabia in partnership with Elm. Elm is a major Saudi technology company providing digital services infrastructure. This partnership enables Fuelin's KSA market entry and operational presence in Saudi Arabia.
• FawrycoreTechnology or IntegrationFawry, a leading Egyptian payment infrastructure provider, is listed as a technology and integration partner enabling digital payment processing across Fuelin's platform.
• DsquarescoreTechnology or IntegrationDsquares partners with Fuelin to bring intelligent fleet management and loyalty solutions together, enabling businesses to optimize operations and reward drivers through an integrated platform. Partnership announced June 15, 2025 via LinkedIn.
• Damen for Electronic PaymentscoreTechnology or IntegrationDamen is a specialized electronic payments company listed as a partner enabling digital payment infrastructure for Fuelin's platform, including electronic toll collection services.
• OPaycoreTechnology or IntegrationOPay is listed as a payment technology partner supporting Fuelin's digital payment rails across the MENA region.
• QNB (Qatar National Bank) EgyptcoreTechnology or IntegrationQNB Egypt partnered with Fuelin as part of its electronic toll collection platform for heavy-duty vehicles on Egyptian highways, enabling seamless digital payments through QR code scanning. National Bank of Egypt simultaneously supports digital toll collection for passenger vehicles, with Fuelin and other specialized companies facilitating direct subscriptions to vehicle owners.
• MaxabminorChannel Partner/ Reseller/ DistributorMaxab, a leading grocery and consumer goods distribution platform in Egypt, is both a customer and partner of Fuelin, using the platform for its own fleet fuel management and serving as a distribution channel for reaching other fleet operators.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Simply Fleet: Mobile-first fleet management platform focused on fuel tracking, vehicle health and driver management. Closely comparable product surface to Fuelin's fleet-control and analytics modules, targeting SMB and mid-market operators.
• Fleetio: Fleet management software platform that automates fuel-card reconciliation, vehicle maintenance and fleet operations. Comparable to Fuelin's control-rules, analytics and fuel-expense modules, primarily serving North American SMB and enterprise fleets.
• Nayax: Cashless payment and telemetry provider for unattended retail including fuel, EV charging and kiosks. Comparable to Fuelin's NFC/QR + analytics + fraud model applied at the forecourt, with global rather than MENA focus.

Regional players

• ENOC Group (EPPCO / ENOCPay): UAE state-affiliated fuel retailer with its own digital payments and fleet propositions across the GCC. Comparable to Fuelin's fuel-station digital offering, but operates from the station side and is concentrated in the UAE rather than Egypt.
• Urway (Saudi Electronic Payment Network): Saudi-based digital payment processor serving merchants and government digital initiatives. Comparable regional digital-payments infrastructure to Fuelin's payment-rail partnerships, particularly relevant in the KSA market.
• Geidea: MENA-focused payment service provider offering POS, QR and digital payment rails. Comparable regional payments infrastructure partner-adjacent to Fuelin, particularly relevant for Saudi expansion via comparable merchant acceptance.

Broad incumbents

• Samsara: Enterprise fleet operations platform combining telematics, fuel, maintenance and safety. Comparable as a fleet-operations data and software layer to Fuelin, though much broader in scope and primarily serving North American enterprise fleets.
• WEX Inc. Global fleet-card and mobility payments incumbent. Comparable to Fuelin as a fleet-fuel payment network serving commercial fleets, but operates at much larger scale and across multiple geographies rather than MENA specialization.
• P97 Networks: Mobile commerce and fuel-payment platform powering connected-car and station-acceptance experiences. Comparable infrastructure layer to Fuelin's NFC/QR tap-to-pay ecosystem integrated at the pump, but at a US/global scale.

Emerging players

• AtoB: Digital fuel and payments platform for fleets in India and other emerging markets. Comparable emerging-market fleet-fuel fintech model to Fuelin, with similar focus on digitizing cash-based fuel spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelin App