What Alusid does

Alusid Limited is a UK-based manufacturer of sustainable ceramic tiles and architectural surfaces, founded in 2015 as a spin-out from the University of Central Lancashire by Dr Alasdair Bremner (CEO) and Professor David Binns (Creative Director). The company transforms industrial waste streams — primarily recycled glass, ceramics, and mineral by-products — into premium tiles and solid surface products serving hospitality (Starbucks EMEA, Nando's, Pret A Manger, COYA Monte Carlo), luxury retail (Harrods, Selfridges, COS), and commercial clients (Amazon, BBC, Topps Tiles) across the UK and Europe. With a team of 1-10 employees, the business operates as a venture-backed pre-IPO company with Frontier IP holding 35.4% equity and Octopus Investments among its institutional backers.

The company's product portfolio spans two brands: Silicastone (solid surface slabs and architectural surfaces) and Sustainable Tiles (Mas, Principle, Luca, Sequel, Strata, Tints, Incline, and Weave ranges), supplemented by the Block furniture line. All products are manufactured using a patented dry-granulation ceramic process that fuses recycled materials via sintering without resins, cements, or chemical binders, eliminating spray drying and reducing energy consumption by 45-67%, water usage by 44-72%, and CO2 emissions by 51% versus conventional Spanish ceramic tile production. Finished products contain 91-98.5% recycled content and carry third-party-verified Environmental Product Declarations (EPDs) and ISO 14021 certifications; the Mas tile achieves a Global Warming Potential of 6.09kg CO2e per m² against a 10.7kg industry average, with a 50-year expected lifetime and commercial-grade UV, frost, and chemical resistance.

Alusid's business model is a hybrid of mass-produced tile distribution and bespoke surface commissions. UK distribution runs through Topps Tiles' 300+ retail stores and its specification arm Parkside Architectural Tiles, plus the Panaz distributor for Silicastone solid surfaces. International expansion is being executed via exclusive distribution partners: FRONT Materials B.V. (Netherlands, January 2025), 3D Wall Panels Italia (Italy, June 2025), and Kakelspecialisten AB — a Saint-Gobain subsidiary — (Sweden, December 2025), with non-exclusive rights into broader Europe and the United States. Pricing is quote-based for bespoke projects and unit-based for retail tile sales, and the company is preparing for a potential listing on London's AIM market following a £500,000 pre-IPO funding round in December 2025 that followed a £250,000 Future Fund convertible loan in November 2020.

Name

Alusid

Legal name

Alusid Limited

Website

https://alusid.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Alusid manufactures sustainable ceramic tiles and architectural surfaces from 91-98.5% recycled glass, ceramic, and industrial waste using a patented dry-granulation process, supplying hospitality, retail, and luxury commercial clients across the UK and Europe.

Ownership category

akta.pro rank

Product category

Sustainable Ceramic Tiles and Architectural Surfaces

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Clay Product and Refractory Manufacturing (3271)

SIC

Pottery & Related Products (3260), Cut Stone & Stone Products (3281)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Terrazzo & Decorative Aggregate Flooring (IMADAJAF), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Recycled ceramic tiles
• Sustainable building materials
• Architectural surface products
• Recycled glass surfaces
• Eco-friendly wall tiles

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Surface Product Sales: One-time sale of ceramic wall/floor tiles and solid surface products. Revenue generated from both mass-produced ranges (Mas, Principle) sold through retailers, and bespoke handcrafted surfaces for commercial projects. Products sold in various formats including individual tiles, solid surface slabs, and architectural components.
2. Bespoke Furniture and Surface Products: Custom-designed solid surface products and furniture (Block furniture range, bespoke tabletops) created in collaboration with design partners. One-time project-based revenue for high-end interior projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Alusid manufactures and sells sustainable ceramic wall and floor tiles and solid architectural surfaces made primarily from recycled glass, ceramics, and industrial mineral waste. Its product portfolio includes the Silicastone solid surface range (Terrazzo, Shades) and the Sustainable Tiles ranges (Mas, Principle, Luca, Sequel, Strata, Tints, Incline, Weave), sold through UK retail, commercial specification channels, and exclusive international distributors across Europe. Products are produced using a patented dry-granulation and sintering process that uses no resins or chemical binders.

Product overview

Alusid is a sustainable tile and architectural surface manufacturer that transforms industrial waste (ceramics, glass, and mineral waste) into premium surface products. The company operates two main product brands: Silicastone (architectural surfaces including tiles and solid surfaces) and Sustainable Tiles (ceramic wall and floor tiles). Silicastone products are made from patented material using recycled glass and ceramic without resins or cements, offering 100% UV stability and frost resistance. The Sustainable Tiles portfolio includes multiple ranges—Mas (first mass-produced floor tile with 98.5% recycled content), Principle, Luca (using recycled glaze technology), Sequel, Strata, Tints, Incline, and Weave—all featuring between 91-98.5% recycled materials. Products are distributed through Topps Tiles, Parkside Architectural Tiles, and international partners across Netherlands, Italy, Sweden, and the United States. Manufacturing uses proprietary dry-granulation processes that reduce CO2 emissions by 51% and water use by 44% compared to conventional ceramic production.

Differentiator

Problem solved

Functional benefit

Brands

• Block: Luxury furniture range launched via Kickstarter, featuring handmade occasional tables made from at least 98% recycled glass and ceramic waste. Produced in collaboration with CollectiveHQ. Targets individual consumers and opens Alusid's sustainable surfaces to the retail market.

Products and services

• Silicastone Flagship recycled architectural surface material available as tiles and solid surfaces for interior and exterior applications. Made from recycled glass and ceramic with no resins or cements; 100% UV stable and frost resistant. Used for wallcoverings, plinths, display systems, tabletops, and bespoke projects for retail, hospitality, and luxury brand interiors.
• Mas Floor Tiles Floor and wall tile range made from 95-98.5% recycled materials. First mass-produced floor tile from Alusid using the unique low-energy dry granulation process; reduces carbon emissions by 51% versus conventional ceramic tiles. Sold via Topps Tiles retail and Parkside Architectural Tiles commercial specification.
• Principle Wall Tiles Wall tile collection inspired by Victorian-era tiles, made from 91.3% recycled materials (tile dust, tableware production sludge, glass, ceramics). Available in four contemporary shades; installed across multiple Starbucks EMEA locations, Pret A Manger, Nando's and other commercial projects.
• Luca Wall Tiles Small format wall tile range; first Alusid product to use proprietary recycled glaze technology with two near-100% recycled glazes applied in layers (second coat applied by hand via spray technique for unique finish). Launched through Parkside Architectural Tiles.
• Sequel Wall Tiles Contemporary take on traditional Moroccan Zellige tiles; handmade in the UK from 98% recycled materials with a glazed finish in three timeless tones and individual textural variation.
• Strata Tiles

Quantifiable outcome

• 51% less carbon emissions compared to average Spanish ceramic tile (5.95kg vs 10.7kg CO2 per sq/m)
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, core and strategic.

• Tegelgroep NederlandminorChannel Partner/ Reseller/ Distributor · 23 March 2026Dutch distribution partnership for sustainable tiles covering Netherlands market through retail outlets across Benelux region.
• Kakelspecialisten ABcoreChannel Partner/ Reseller/ Distributor · 2 December 2025Exclusive distribution agreement for Sweden for 24-month initial period. Subsidiary of Saint-Gobain and Sweden's largest specialist tile supplier with significant commercial reach and technical capability. Partnership includes Mas, Principle, and Ashton ranges initially with more to follow.
• 3D Wall Panels ItaliacoreChannel Partner/ Reseller/ Distributor · 15 June 2025Exclusive commercial distribution rights for Italy for an initial 2.5-year period. Milan-based supplier serving architects, designers, hotels, restaurants, and media clients including Primark, Zara, Lavazza, Club Med, Top Chef Italia, and MasterChef Italia. Also allows non-exclusive distribution outside Italy.
• FRONT Materials B.V.coreChannel Partner/ Reseller/ Distributor · 7 January 2025First international distribution agreement signed January 2025. FRONT (formerly StoneCycling) has exclusive rights to distribute Alusid wall and floor tiles in Netherlands, with non-exclusive rights for rest of Europe and United States. FRONT focuses on sustainable building materials and brings strong client base across Europe and US.
• PanazcoreChannel Partner/ Reseller/ DistributorUK distributor for Silicastone solid surface products and original Alusid ranges. Has facilitated major projects including Nando's headquarters, Harrods, and Selfridges through specification partnerships.
• ImerysstrategicStrategic or Co-development PartnerWorld leader in mineral-based specialty solutions. Collaboration through Imerys' Start-Up Innovation Factory competition to develop 100% recycled floor tiles using Imerys mineral by-products. Imerys team provided technical support. Two parallel projects successfully completed for floor tiles and larger items like tables/worktops.
• CollectiveHQminorStrategic or Co-development PartnerDesign consultancy partnership for Block furniture range. CollectiveHQ designed and manufactures bases while Alusid makes the tops using Silicastone surfaces. Bases designed to use FSC-sourced plywood waste and offcuts.
• Parkside Architectural TilescoreChannel Partner/ Reseller/ DistributorCommercial arm of Topps Tiles plc. Distributes Alusid products to architects and commercial specification market. Recently launched Luca range (99% recycled content) and other Alusid-made products.
• Soft BaroqueminorStrategic or Co-development PartnerDesign studio collaboration for Ace Hotel London project during London Design Festival. Produced low 'finger tables' using waterjet cut Alusid materials.
• SagradaminorStrategic or Co-development PartnerDesign collaboration for COYA Monte Carlo Azur table project. Designers looking for specific texture and deep blue color for Peruvian-inspired restaurant design.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FRONT Materials (formerly StoneCycling): Dutch sustainable building-materials company producing tiles and surfaces from recycled construction and industrial waste. Directly comparable to Alusid in recycled-content positioning and target customer base, and is also one of Alusid's own distribution partners.
• Smile Plastics: UK-based manufacturer of decorative surface panels made from 100% recycled plastics. Comparable as a small UK sustainable-surface business selling designer/specifier channels with a recycled-content value proposition.
• Fireclay Tile: US-based handcrafted tile manufacturer with a strong sustainability and recycled-content proposition (including ceramic waste). Comparable as a small-to-mid sustainable tile brand competing for specification and design-led commercial projects.
• Popham Design: Designer-maker of handmade concrete tiles for architectural and interior applications. Comparable to Alusid's design-led, smaller-batch ranges (e.g., Sequel, Tints) in craft positioning and specification market.

Broad incumbents

• Mosa: Dutch tile manufacturer with a long-standing sustainability program including recycled-content programs and EPDs. Comparable as a broader incumbent offering competing sustainable wall and floor tile ranges across Europe.
• Iris Ceramica: Italian ceramic surfaces group that has publicly launched low-carbon and recycled-content product lines. Comparable as a large incumbent pushing into the same sustainability-led specification segment Alusid targets.
• Marazzi Group: Major Italian ceramic tile manufacturer with global distribution and growing sustainability programs. Comparable as a broad incumbent whose scale and distribution could compress Alusid's competitive position in retail and specification.
• Villeroy & Boch: Large international manufacturer of ceramic tiles and bathroom surfaces with sustainability initiatives. Comparable as a broad incumbent competing in the same commercial and residential specification channels.
• Lea Ceramiche: Italian ceramic tile manufacturer with strong sustainability positioning and slim/thin porcelain tile ranges. Comparable as an established European tile maker with overlapping commercial and specification customers.

Emerging players

• Kirei: US-based maker of recycled and reclaimed building materials (acoustic panels, surfaces, etc.) for commercial interiors. Comparable as an emerging player in the recycled-content architectural surfaces niche serving architects and designers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlusidUK
• Instagraminstagram.com/alusiduk
• LinkedInlinkedin.com/company/alusid-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alusid