Kakelspecialisten
Kakelspecialisten is a Stockholm-based specialty retailer (founded 1992) selling tiles, ceramics, marble, and bathroom fixtures from 40+ brands through a 2,800 sqm showroom and e-commerce webshop, serving both homeowner renovators and professional contractors.
- Company typePrivate
- Founded1992
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kakelspecialisten does
Kakelspecialisten (legal entity Kakelspecialisten i Stockholm AB) is a Stockholm-based specialty retailer founded in 1992 that focuses exclusively on tiles, ceramics, and bathroom interiors. The company operates a 2,800 sqm flagship showroom in Årsta, Stockholm featuring 160 inspirational bathroom displays, alongside an e-commerce webshop at webshop.kakelspecialisten.se. Its assortment spans wall tiles (kakel), floor tiles (klinker), granite ceramics, marble, mosaic, Victorian floor tiles, handmade tiles, and outdoor tiles, complemented by bathroom furniture, bathtubs, faucets, toilets, and accessories sourced from over 40 brands and 46 manufacturers — including premium names such as Villeroy & Boch, Duravit, Hansgrohe, Geberit, Gustavsberg, Bricmate, and Marazzi. The company carries approximately 4,000 articles in stock for immediate delivery and offers an own-brand private-label range (Enskede, Match Up).
The business serves two primary customer segments in parallel: end consumers (homeowners undertaking bathroom and renovation projects) and professional contractors (Proffs) via a dedicated Proffscenter with 06:00 weekday opening, a project department, and home-delivery logistics. Revenue is generated primarily through one-time product sales priced per square meter (tiles/ceramics) or per unit (fixtures/furniture), with pricing ranging from approximately 300-1,500 SEK/m² for standard ceramics to 2,000-3,300 SEK/m² for premium marble. Complementary revenue comes from professional services for contractors and in-store design consultations plus home-visit advisory services for consumers. Distribution is omnichannel — physical showroom, webshop, Proffscenter direct sales, home delivery, and click-and-collect — all anchored at the single Årsta location. Marketing is conducted via an inspiration blog, newsletter, and social channels (Instagram, Facebook, YouTube, Pinterest). No disclosed revenue, funding rounds, M&A, or AI/technology stack of significance; the company appears to be a mature, privately-held Swedish limited company.
Kakelspecialisten firmographics
Firmographics- Name
- Kakelspecialisten
- Legal name
- Kakelspecialisten i Stockholm AB
- Website
- https://kakelspecialisten.se
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kakelspecialisten is a Stockholm-based specialty retailer (founded 1992) selling tiles, ceramics, marble, and bathroom fixtures from 40+ brands through a 2,800 sqm showroom and e-commerce webshop, serving both homeowner renovators and professional contractors.
- Ownership category
- akta.pro rank
Kakelspecialisten industry classification
Industry- Product category
- Tile and Bathroom Retail
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
- akta.pro secondary industries
- Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
Keywords
Where Kakelspecialisten is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Kakelspecialisten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile and Ceramic Products Sales: Sale of tiles (kakel), ceramic tiles (klinker), granite ceramics (granitkeramik), marble, mosaic, Victorian floor tiles, and related products. Products are sold per square meter or per unit, with both in-store and online purchase options available.
- Bathroom Furniture and Fixtures Sales: Sale of bathroom furniture, bathtubs, bathroom faucets, toilets, outdoor tiles, countertops, laundry room products, pool products, and accessories from over 40 brands. Many products are made-to-order with varying lead times.
- Professional Services: Services for professional contractors including dedicated proffscenter, project department for larger installations, and home delivery transport services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tiles - various materials and finishes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Kakelspecialisten product offering
Product offeringCore offering
Kakelspecialisten is a Swedish specialist retailer of tiles, ceramics, and bathroom interiors operating from Årsta, Stockholm. The company runs a 2,800 sqm showroom with 160 inspiring bathroom displays and an e-commerce webshop, offering products from over 40 brands and 46 manufacturers including wall tiles, floor tiles, granite ceramics, marble, mosaics, bathroom furniture, bathtubs, faucets, toilets, and installation accessories. With approximately 4,000 articles in immediate stock, they provide immediate availability and complementary services such as in-store design consultation, home visits, and a dedicated Proffscenter for professional contractors.
Product overview
Kakelspecialisten is Sweden's leading specialist retailer for tiles and bathroom interiors, operating both a physical store and online webshop. The company offers a comprehensive product portfolio centered around ceramics and stone materials, including wall tiles (kakel), floor tiles (klinker), granite ceramics, marble, mosaic tiles, Victorian floor tiles, handmade tiles, and outdoor tiles. The bathroom product range includes bathroom furniture, bathtubs, faucets/mixers, toilets, shower enclosures, bathroom lighting, mirrors, sauna, and towel warmers. Additional categories cover kitchen products, laundry room items, pool products, and home interior details including accessories, textiles, and fragrances. The company carries products from over 40 brands including private label series (Enskede), Bricmate (Norrvange, Azul, Runö, Limestone), Jura, Öland, and Lagos, along with care products from Fila. Both physical store (2800 sqm with 160 inspirational bathrooms) and online purchasing options are available.
Differentiator
Problem solved
Functional benefit
Brands
- Enskede: Kakelspecialistens own series of granite ceramics inspired by Gotland limestone, available in grey and white colors with grey tones and beige undertones
- Match Up
Products and services
- Wall Tiles Wall tiles in multiple sizes, colors, and patterns (kakel) sold by the square meter, suited to residential bathroom and kitchen wall installations.
- Floor Tiles and Granite Ceramics Klinker and granite ceramic floor tiles sold by square meter for residential and commercial floor installations.
- Marble and Sea Stone Premium marble and sea stone (Sjösten) tiles and slabs for wall and floor applications in residential and commercial projects.
- Mosaic Tiles Mosaic tiles in various colors and patterns for decorative wall and floor installations.
- Victorian Floor Tiles Classic Victorian-style patterned floor tiles for traditional and period-style interiors.
- Handmade Tiles (Handgjort Kakel) Handmade artisan tiles for distinctive residential and commercial wall installations.
- Bathroom Furniture (Badrumsmöbler) Bathroom vanities, cabinets, and storage furniture from multiple Scandinavian and European brands.
- Bathtubs Built-in and freestanding bathtubs in various sizes and materials for residential bathrooms.
- Bathroom Faucets (Badrumsblandare) Bathroom sink, shower, and bathtub faucets from multiple premium brands.
- Toilets Floor-standing and wall-mounted toilets from multiple Scandinavian and European brands.
- Outdoor Tiles (Utomhusklinker) Frost-resistant outdoor tiles and pavers for patios, balconies, and exterior installations.
- Countertops (Bänkskivor) Stone, marble, and composite countertops for kitchens and bathrooms.
- Laundry Room Products (Tvättstuga) Cabinets, sinks, and interior fixtures designed for residential laundry rooms.
- Pool Tiles Specialized tiles for swimming pool interiors and surrounding wet areas.
- Interior Accessories (Inredningsdetaljer) Decorative interior accessories including mirrors, lighting, hooks, towel rails, and bathroom hardware.
- Enskede Series Kakelspecialisten's own private label tile series with named colors and patterns, sold by the square meter.
- Bricmate Limestone Bricmate-branded limestone-look porcelain tile sold by the square meter for floor and wall installations.
- Bricmate Norrvange Bricmate-branded porcelain tile in the Norrvange color/pattern sold by the square meter.
- Bricmate Azul Bricmate-branded porcelain tile in the Azul blue-tone sold by the square meter.
- Bricmate Runö Bricmate-branded porcelain tile in the Runö color/pattern sold by the square meter.
- Jura Terra Limestone-style porcelain tile sold by the square meter for floor and wall installations.
- Öland Tile Öland-pattern porcelain tile sold by the square meter.
- Lagos Tile Lagos-pattern porcelain tile sold by the square meter.
- Oda Classic Oda Classic-pattern porcelain tile sold by the square meter.
- Match Up Tiles Match Up patterned tile series sold by the square meter for decorative wall and floor use.
- Toniton Tiles Toniton designer tile collection sold by the square meter for premium residential and commercial projects.
- Fila MP90 Eco Plus Fila MP90 Eco Plus stain protector for stone, marble, and granite surfaces, sold as a standalone care product.
- Fila Cleaner Fila neutral detergent cleaner for tiles and natural stone, sold as a standalone maintenance product.
- Fila Stoneplus Fila Stoneplus color-enhancing stone protector sold as a standalone tile care product.
- In-Store Design Consultation Free expert consultation service at the Årsta showroom where customers receive guidance on tile and bathroom product selection from in-house specialists.
- Home Visit Consultation On-site home visit service where a Kakelspecialisten consultant visits the customer's home to provide tile and bathroom design advice and measurements.
- Proffscenter (Professional Contractor Services) Dedicated trade service center offering specialized support, account management, and product supply for professional contractors, installers, and tradespeople.
- Project Department Services Project-based sales and advisory service for larger bathroom and tile installations, including custom solutions for residential and commercial projects.
Companies that use Kakelspecialisten
Customer profileSegments2 records
Ideal customer profiles2 records
Kakelspecialisten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kakelspecialisten partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- GustavsbergmajorBathroom furniture manufacturer providing toilets, bathroom furniture, and fixtures. Kakelspecialisten offers Gustavsberg products including the Ducentic bathroom furniture line.
- Villeroy & BochmajorPremium bathroom fixtures and ceramics manufacturer included in Kakelspecialisten's product range.
- DuravitmajorPremium bathroom design products including toilets, washbasins, and bathroom furniture.
- HansgrohemajorPremium faucet and shower manufacturer. Kakelspecialisten offers Hansgrohe products for bathrooms.
- GeberitmajorSanitary technology and bathroom fixtures manufacturer included in the product range.
- IFÖmajorSwedish toilet and bathroom ceramics manufacturer. Kakelspecialisten offers IFÖ products.
- FM MattssonmajorSwedish manufacturer of bathroom and kitchen faucets. Products available at Kakelspecialisten.
- BricmatecoreSwedish manufacturer of granite ceramics with limestone-inspired designs. Kakelspecialisten offers Bricmate products including Norrvange, Limestone, and Azul series.
- FilacoreItalian manufacturer of cleaning, impregnation, and protection products for tiles and natural stone. Fila products available at Kakelspecialisten including Fila MP90, Fila Cleaner, and Fila StonePlus.
- MarazzimajorItalian tile manufacturer producing ceramic and porcelain tiles included in Kakelspecialisten's range.
- RagnomajorItalian tile manufacturer producing ceramic floor and wall tiles available through Kakelspecialisten.
- MapeimajorItalian manufacturer of adhesives, sealants, and chemical products for tile installation. Professional products available at Kakelspecialisten.
- SopromajorGerman manufacturer of professional tile installation products including adhesives, grouts, and sealants available at Kakelspecialisten.
- Duomo di MilanominorCollaboration on Milano Sublime granite ceramic product - a new marble-look ceramic developed in cooperation with Duomo di Milano, announced March 2026.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Kakelspecialisten competitors and assessment
Company assessmentBroad incumbents
- Porcelanosa: Spanish premium tile, bathroom, and kitchen surfaces manufacturer-retailer; relevant given Kakelspecialisten's Italian/Spanish premium brand portfolio and similar high-end design positioning.
- Stark: Swedish trade-focused building materials distributor serving professional contractors; directly comparable to Kakelspecialisten's Proffscenter motion in serving tilers and renovation professionals.
- Byggmax: Swedish DIY building materials retailer offering tiles, sanitary, and renovation products at value positioning; overlaps in tile/sanitary assortment and Swedish consumer base but competes primarily on price rather than specialist advisory.
- Bauhaus: Nordic DIY/home improvement retailer with broad assortment including tiles, sanitary, and bathroom furnishings; competes with Kakelspecialisten in consumer bathroom renovations but with a broader, less specialist positioning.
- Beijer Byggmaterial: Major Swedish building materials retailer serving both consumers and trade professionals; overlaps in tile, sanitary, and fastening products and shares the Proffs-style trade customer motion.
- Topps Tiles: UK's largest tile specialist retailer with national showroom network and trade/consumer channels; comparable in tile-category specialization, showroom-led GTM, and trade services model, though at significantly larger scale.
- Hornbach: Nordic operations of European DIY/home improvement chain with deep tile and sanitary assortment; comparable in product breadth and project-oriented consumer base.
Direct peers
- Fired Earth: Premium tile, bathroom, and home surfaces specialist retailer with showroom network; comparable in design-led assortment, premium brand partnerships, and showroom-driven customer experience.
- Comfort: Swedish bathroom specialist chain with showrooms and installation services; directly comparable in bathroom-focused category, showroom-led sales, and bundled renovation offerings.
- Kakelgruvan: Swedish specialist tile and bathroom retailer operating showrooms and e-commerce, directly comparable in category focus, Swedish market, and consumer/trade dual motion to Kakelspecialisten.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kakelspecialisten social profiles
Digital presenceKakelspecialisten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kakelspecialisten leadership team
Management profileNumber of profiles
Kakelspecialisten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kakelspecialisten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kakelspecialisten
What does Kakelspecialisten do?
Kakelspecialisten is a Swedish specialist retailer of tiles, ceramics, and bathroom interiors operating from Årsta, Stockholm. The company runs a 2,800 sqm showroom with 160 inspiring bathroom displays and an e-commerce webshop, offering products from over 40 brands and 46 manufacturers including wall tiles, floor tiles, granite ceramics, marble, mosaics, bathroom furniture, bathtubs, faucets, toilets, and installation accessories. With approximately 4,000 articles in immediate stock, they provide immediate availability and complementary services such as in-store design consultation, home visits, and a dedicated Proffscenter for professional contractors.
Is Kakelspecialisten a public or private company?
Kakelspecialisten is a private company. It is classified as unknown and is currently operating.
When was Kakelspecialisten founded?
Kakelspecialisten was founded in 1992. It employs 11 to 50 people.
Where is Kakelspecialisten based?
Kakelspecialisten is headquartered in Stockholm, Sweden, in the Europe region.
How does Kakelspecialisten make money?
Three revenue lines are on record. Tile and Ceramic Products Sales are the primary driver. The others are bathroom Furniture and Fixtures Sales and professional Services.
Who are Kakelspecialisten's main competitors?
Broad incumbents on record are Porcelanosa, Stark, Byggmax, Bauhaus, Beijer Byggmaterial, Topps Tiles and Hornbach. Direct peers are Fired Earth, Comfort and Kakelgruvan.
Does Kakelspecialisten have an API?
No public API is recorded for Kakelspecialisten.
What industry is Kakelspecialisten in?
Kakelspecialisten's product category is Tile and Bathroom Retail. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install), with a secondary code of CRAIAFAK, Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused). Its NAICS code is 45999 and its SIC code is 5700.