Vegan Business

What Vegan Business does

Vegan Business is a Brazilian plant-based business ecosystem operating a media portal, an equity crowdfunding platform, and a consulting service aimed at plant-based and cruelty-free startups. Founded in 2021 as Vegan Business Investimentos (CNPJ 41.943.007/0001-24) and headquartered on Avenida Paulista in São Paulo, the company publishes a categorized editorial archive of 523+ pages covering Investimento, Mercado, Startups, Saúde and Veganismo that reaches more than 1 million people annually. Its investment arm runs public crowdfunding offerings in plant-based startups, accessed by a community of more than 10,000 registered investors who together have allocated over R$ 10 million into portfolio companies; investors onboard through a self-serve flow (name, email, phone, ticket size, CPF, banking details).

The platform runs on AWS infrastructure via a Heroku plug-in and integrates with Kria Investimentos and Arco Pagamentos for regulated payment processing and the opening of Arco accounts at the time of investment reservation. Revenue is generated from three streams: transaction fees tied to equity crowdfunding rounds, advertising and sponsored content on the media portal, and quote-based consulting engagements with plant-based companies. Through founders Christian 'Crica' Wolthers and Nádiа Gonçalves — who also serve respectively as CEO and Data Protection Officer — the ecosystem has extended into operating businesses: the Sunrize plant-protein brand (launched 2024) and the Sunrize Shakehouse franchise network (launched late 2025), which by mid-2026 had 9 contracted units across São Paulo, Santos, Sorocaba, Curitiba, Salvador, Petrolina and Cumbuco, had raised R$ 2.5 million for expansion, and was negotiating entry into Portugal as part of a stated 25-unit end-of-2026 target.

Name

Vegan Business

Legal name

Vegan Business Investimentos

Website

https://veganbusiness.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegan Business is a Brazilian plant-based business ecosystem that combines a media portal reaching 1M+ readers annually, an equity crowdfunding platform used by 10,000+ investors, and a consulting service for plant-based and cruelty-free startups.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

akta.pro secondary industries

Vegan/Vegetarian & Animal-Derived Ingredient Verification (incl. cross-contact) (AFALAHAI), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Frozen Plant-Based & Vegetarian Meals (CRADADAF), Smoothie & Protein Shake Bars (THAFAKAB)

Keywords

• Plant-based crowdfunding
• Equity crowdfunding platform
• Plant-based media
• Vegan startup investment
• Plant-based consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Equity crowdfunding transaction fees: Facilitates public offering of investments in plant-based startups (crowdfunding) and conducts financial operations through Kria Investimentos/Arco Pagamentos; generates revenue from transactions tied to investment rounds.
2. Media/portal advertising and content: News portal reaching 1M+ people annually; carries promotional banners (e.g., for Sunrize Shakehouse) and newsletter/email marketing, indicating advertising and sponsored content as a revenue stream.
3. Consulting services: Offers consulting services to companies operating in the plant-based market; pricing not publicly disclosed, engaged via direct contact.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vegan Business operates a Brazilian equity crowdfunding platform for plant-based and cruelty-free startups, combined with a plant-based market news portal, an investor community of more than 10,000 members, and consulting services for plant-based companies. Through its wholly-owned sub-brands Sunrize (plant-based protein) and Sunrize Shakehouse (franchise network), the ecosystem also produces and sells plant-based protein products and freshly prepared vegan protein shakes.

Product overview

Vegan Business is a unified content + investment platform rather than a single product. The core offering is the Vegan Business media/news portal, which publishes daily coverage of the plant-based market in five editorial sections (Investimento, Mercado, Startups, Saúde, Veganismo) and doubles as the acquisition surface for the equity-crowdfunding platform Vegan Business Investimentos, operated by VEGAN BUSINESS INVESTIMENTOS (CNPJ 41.943.007/0001-24). Through that investment arm, the community of more than 10,000 investors accesses public offerings in plant-based startups — already allocating more than R$ 10 million — and receives deal-flow updates via the Vegan Business Newsletter. A separate Vegan Business Consulting service complements the media and investment lines by offering advisory engagements to plant-based businesses. All three surfaces (media portal, Investimentos platform, and Consulting) are delivered through the same veganbusiness.com.br domain and tied together by the newsletter signup, which functions as the shared lead-generation and community-onboarding flow.

Differentiator

Problem solved

Functional benefit

Brands

• Sunrize: Brazilian plant-based protein brand offering a 23g pea+rice protein blend with 80mg curcumin per serving; sold via e-commerce and used as the base protein in Sunrize Shakehouse shakes.
• Sunrize Shakehouse

Products and services

• Vegan Business Portal (media/news site) Brazilian news and content portal covering the plant-based market across five editorial categories (Investimento, Mercado, Startups, Saúde, Veganismo), acting as the public-facing entry point to the Vegan Business ecosystem and publishing daily news, market analysis, and educational articles for the plant-based industry.
• Vegan Business Investimentos (equity crowdfunding platform) Online investment platform operated by Vegan Business Investimentos that conducts public offerings of equity investments (crowdfunding) in plant-based and cruelty-free startups, integrating with Kria Investimentos and Arco Pagamentos for payment processing. Combined with a community of more than 10,000 investors, it has allocated more than R$ 10 million to plant-based startups.
• Vegan Business Consulting Consulting service offered by Vegan Business to companies operating in the Brazilian plant-based market; engagements are quote-based and initiated via the on-site contact flow during business hours (Mon–Fri, 9h–18h).
• Sunrize plant-based protein brand Brazilian plant-based protein brand offering a 23g pea+rice protein blend with 80mg curcumin per serving; sold via e-commerce and used as the base protein in Sunrize Shakehouse shakes. Wholly-owned subsidiary of the Vegan Business founders.
• Sunrize Shakehouse franchise network Franchise network specialized in freshly prepared 100% plant-based protein shakes using the Sunrize protein base; positioned as the first global franchise focused exclusively on vegan protein shakes, operating through street stores, kiosks, containers, and Store-in-Store formats. Wholly-owned subsidiary of the Vegan Business founders.

Quantifiable outcome

• More than R$ 10 million allocated in plant-based startups alongside its investor community
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EqSeed: One of the leading Brazilian equity crowdfunding platforms, offering public investment rounds in startups to a broad retail investor base. Directly comparable to Vegan Business Investimentos on the regulated crowdfunding infrastructure and transaction-fee business model, though without Vegan Business's plant-based specialization.
• Torben: Brazilian equity crowdfunding platform that intermediates public investment rounds in early-stage companies. A direct peer on the regulated crowdfunding and transaction-fee model that Vegan Business uses for its plant-based deals.
• Bloxs: Brazilian equity crowdfunding platform that structures and distributes public offerings in startups and SMEs. Comparable to Vegan Business Investimentos in core business model (transaction-fee crowdfunding for early-stage issuers), though it focuses on multiple sectors rather than plant-based.
• StartMeUp (SMU): Brazilian equity crowdfunding platform connecting startups to a community of retail investors via regulated public offerings. A direct competitor to Vegan Business Investimentos on platform structure, regulatory posture, and target investor persona.

Broad incumbents

• VegNews: Established English-language plant-based media brand covering vegan food, lifestyle and the broader plant-based market. A broad incumbent comparable to the Vegan Business content portal on editorial model and advertiser-supported revenue, with much larger global reach.
• Plant Based News: Global plant-based media outlet covering industry news, startups, and consumer trends. Comparable to the Vegan Business media portal on editorial coverage of the plant-based market and top-of-funnel audience building.
• Kria Investimentos: Brazilian securities brokerage and crowdfunding infrastructure provider that also operates as a public-investment platform. Already a Vegan Business payment/infrastructure partner, Kria is a broad incumbent in the same regulated-crowdfunding category and competes for both issuers and retail investors across multiple verticals.

Regional players

• Fazenda Futuro: Leading Brazilian plant-based food brand producing alt-meat products. A regional plant-based operator that could plausibly raise a round on the Vegan Business platform and represents the type of high-quality issuer Vegan Business is built to serve; comparable on Brazilian plant-based market positioning rather than platform business model.

Emerging players

• Green Queen Media: Asia-based media and ecosystem platform covering the plant-based and alt-protein space with editorial, research and consulting offerings. Comparable to Vegan Business's content + consulting flywheel and audience, though with a Hong Kong/global English-language footprint rather than a Brazilian/Portuguese one.
• FoodHack: Global community and intelligence platform for the food-tech and alt-protein ecosystem, offering a newsletter, community events and industry research. Comparable to Vegan Business's media + community-led investor pipeline for plant-based startups, with an international rather than Brazilian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/veganbusinessbr
• Facebookfacebook.com/veganbusiness.com.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegan Business