Motimate
Motimate is a Norwegian mobile-first gamified learning platform, wholly-owned by Kahoot!, that enables organizations to author and distribute short training courses ("Motis") via iOS and Android apps. It serves over 400 enterprise and NGO customers in L&D and sales enablement.
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Motimate does
Motimate is a Norwegian mobile-first learning platform that enables organizations to create, distribute, and consume gamified training content called "Motis." Founded in 2017 and headquartered in Oslo, the company operates as a wholly-owned subsidiary of Kahoot!, having been acquired for an enterprise value of $27 million. The platform targets learning and development teams, sales organizations, and NGOs, serving over 400 companies including DNB, Atea, Rema 1000, 7-Eleven Norway, Ruter, and Save the Children Norway.
The product surface is centered on a mobile application available on iOS and Android, augmented by the Creative Studio module for no-code course authoring and Super Courses as a premium content offering. Core technology consists of a gamification framework (rewards, challenges, progress tracking), open APIs for integration with customer business systems, and content-sharing mechanics that allow courses to be distributed across colleagues, customers, suppliers, and external stakeholders. Leadership comprises CEO Rolf Risnes and co-founder Lars-Petter Windelstad Kjos. The company operated with 11-50 employees as of the most recent data.
Motimate's commercial model is B2B SaaS subscription with tiered organizational pricing, supported by a hybrid go-to-market: a self-serve 30-day free trial and direct app store downloads drive SMB and product-led adoption, while a "Book Your Demo" enterprise funnel supports larger contracts. The company raised approximately $1.93 million in a 2019 funding round prior to the Kahoot! acquisition. Marketing is multi-channel across blog, organic social, email newsletter, app stores, customer stories, and webinars. No specific revenue figure is publicly disclosed, though the acquisition valuation implies a sub-$10M ARR at the time of the transaction.
Motimate firmographics
Firmographics- Name
- Motimate
- Website
- https://about.motimateapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motimate is a Norwegian mobile-first gamified learning platform, wholly-owned by Kahoot!, that enables organizations to author and distribute short training courses ("Motis") via iOS and Android apps. It serves over 400 enterprise and NGO customers in L&D and sales enablement.
- Ownership category
- akta.pro rank
Motimate industry classification
Industry- Product category
- Mobile Corporate Learning Platform
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile Learning & Microlearning Authoring Tools (EDAFAHAE)
- akta.pro secondary industries
- Microlearning & Mobile Learning Content (EDAGAEAD), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
Keywords
Where Motimate is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Markets served
Motimate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based mobile learning app with tiered pricing models for organizations. 30-day free trial available for new users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Motimate product offering
Product offeringCore offering
Motimate is a mobile-first gamified learning application that enables organizations to onboard, train, and retain employees through short courses called "Motis." The platform combines a Creative Studio for building engaging content in minutes, a Super Courses premium content library, open APIs for integrating with existing business systems, and native iOS and Android apps for anytime-anywhere learning. Its primary users are learning and development teams, sales organizations, and NGOs/charities, with over 400 companies using the platform.
Product overview
Motimate is a single, unified mobile learning application that offers gamified learning experiences for organizations. The platform consists of the core Motimate mobile app (available on iOS and Android) along with the Creative Studio module for course creation and Super Courses for enhanced learning content. Users can create 'Motis' (courses), share them with colleagues, customers, and other stakeholders, and track performance. The platform is designed for learning and development, sales team training, and onboarding purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Motimate Mobile Learning App A gamified mobile learning application available on iOS and Android that enables organizations to onboard, train, and retain employees through bite-sized courses called Motis. Used by learning and development teams, sales organizations, and NGOs to share knowledge with colleagues, customers, suppliers, members, and friends, and to track performance.
- Creative Studio Intuitive course-authoring module within Motimate that allows users to create engaging Motis in just a few clicks, enabling organizations to build and share knowledge content quickly without specialized instructional design resources.
- Super Courses Premium course content offering within the Motimate platform providing organizations with access to enhanced learning content beyond standard user-authored Motis.
Companies that use Motimate
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Motimate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Motimate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kahoot!coreMotimate is a Kahoot! company, acquired for enterprise value of $27 million. Kahoot! is a global learning and engagement platform. Motimate operates as a subsidiary within the Kahoot! ecosystem, leveraging the parent company's brand and distribution capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Motimate competitors and assessment
Company assessmentEmerging players
- Workramp: All-in-one training and learning platform for customer and employee education, with course authoring and academies. Targets similar SMB-to-mid-market corporate L&D buyers as Motimate with a more SaaS-desktop experience.
- Sana: AI-native learning and knowledge platform for enterprises, combining course authoring, search, and personalized learning. Adjacent competitor bringing AI-driven personalization into the same corporate L&D category Motimate serves.
- Tovuti LMS: Cloud-based LMS with built-in course authoring, gamification, and mobile learning capabilities. Competes in a similar tier as Motimate with overlapping mobile microlearning and gamification features.
Direct peers
- LearnUpon: Cloud-based LMS focused on training employees, customers, and partners. Competes with Motimate for corporate L&D budgets, particularly in SMB and mid-market segments with similar course-centric use cases.
- 360Learning: Collaborative learning platform for corporate L&D with internal authoring tools and a course-centric model. Comparable in enabling rapid internal content creation for employee training, with a stronger collaborative authoring layer.
- Axonify: Mobile-first frontline employee learning platform with gamified microlearning, knowledge reinforcement, and performance tracking. Highly comparable in product (mobile microlearning) and target buyer (frontline workforce L&D) to Motimate.
- EduMe: Mobile microlearning platform built for frontline workforces, with social and gamified course delivery. Targets the same use cases as Motimate (onboarding, training, knowledge sharing) with a comparable mobile-first delivery model.
- SC Training (formerly EdApp): Mobile-first microlearning and LMS platform by SafetyCulture, offering gamified courses and a creator tool for rapid authoring. Directly competes with Motimate's Creative Studio and mobile Motis model.
Broad incumbents
- Kahoot!: Motimate's parent company and the broader game-based learning platform. Kahoot! offers corporate and education learning products that overlap with Motimate's L&D use case, making it both the owner and the most directly comparable broader incumbent.
- Docebo: Enterprise LMS with AI-driven learning and content authoring, serving corporate L&D at scale. A broader incumbent that competes for the same corporate training budget Motimate targets, though with a wider feature set and larger footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Motimate social profiles
Digital presenceMotimate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motimate leadership team
Management profileNumber of profiles
Profiles2 records
Motimate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motimate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motimate
What does Motimate do?
Motimate is a mobile-first gamified learning application that enables organizations to onboard, train, and retain employees through short courses called "Motis." The platform combines a Creative Studio for building engaging content in minutes, a Super Courses premium content library, open APIs for integrating with existing business systems, and native iOS and Android apps for anytime-anywhere learning. Its primary users are learning and development teams, sales organizations, and NGOs/charities, with over 400 companies using the platform.
Is Motimate a public or private company?
Motimate is a private company. It is classified as corporate owned and is currently operating.
When was Motimate founded?
Motimate was founded in 2017. It employs 11 to 50 people.
Where is Motimate based?
Motimate is headquartered in Oslo, Norway, in the Europe region.
How does Motimate make money?
One revenue line is on record: saaS Subscription.
Who are Motimate's main competitors?
Emerging players on record are Workramp, Sana and Tovuti LMS. Direct peers are LearnUpon, 360Learning, Axonify, EduMe and SC Training (formerly EdApp). Broad incumbents are Kahoot! and Docebo.
Does Motimate have an API?
Yes. Motimate offers open APIs that enable integration with business systems and tools. The company states they are committed to open technologies, making it easy to connect Motimate with existing business systems. Developer documentation is at www.motimateapp.com/resources/api.
What industry is Motimate in?
Motimate's product category is Mobile Corporate Learning Platform. Its primary akta.pro industry code is EDAFAHAE, Mobile Learning & Microlearning Authoring Tools, with a secondary code of EDAGAEAD, Microlearning & Mobile Learning Content. Its NAICS code is 61143 and its SIC code is 8200.