CMG Financial

What CMG Financial does

CMG Financial, operating legally as CMG Mortgage, Inc. (NMLS# 1820), is a privately held U.S. mortgage banking firm founded in 1993 and headquartered in San Ramon, California, with a servicing operation in Troy, Michigan. The company originates and services residential mortgages through four distribution channels — retail (CMG Home Loans), wholesale (broker), correspondent (purchaser of closed loans), and reverse mortgage — and is licensed in all 50 states plus D.C., Guam, Puerto Rico, and the U.S. Virgin Islands. CMG operates over 40 regional trade names and sub-brands (e.g., Dwello Mortgage Advisors, Campbell Lending Group, Capital Mortgage Funding, Shamrock Home Loans) that function as a recruiting and brand-localization platform for loan officers and joint-venture partners.

The product menu spans the full agency-eligible and government loan universe — Conventional, FHA, VA, USDA, Jumbo (up to $5M), HomeReady, HomePossible, 203(k) Renovation, Fannie Mae HomeStyle Renovation, HELOC, and Reverse Mortgage — alongside differentiated specialty products: the All In One Loan (combination mortgage and checking account that applies equity to principal), HomeFundIt (industry-first down-payment crowdfunding platform), CMG Community One Grant (1%-down program in designated zip codes), and Halal Financing delivered through an Ijara-wa-Iqtina structure in partnership with Ijara Community Development Corporation. Underlying technology includes the CMG HOME mobile application, an online application portal, automated loan processing, and an internal CMG Life employee platform.

CMG's revenue model is transaction-fee-driven across origination and servicing: gain-on-sale economics on retail, wholesale, and correspondent channels plus recurring fee income on the reverse-mortgage servicing portfolio. Customer segments are diversified across first-time and repeat homebuyers, seniors (62+), homebuilders (preferred-lender/JV relationships), mortgage brokers and correspondents, and Islamic-finance buyers. Growth has been pursued via acquisition (Shamrock Home Loans 2023-11, Norcom Mortgage 2024-04), de novo branch openings (e.g., Dwello in Asheville, NC 2026-02), and a sales-management buildout across Western, Northeastern, and Southeastern regions.

Name

CMG Financial

Legal name

CMG Mortgage, Inc.

Website

https://cmgfi.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CMG Financial is a privately held, nationwide U.S. mortgage banking firm (founded 1993, San Ramon, CA) originating and servicing residential loans via retail, wholesale, correspondent, and reverse channels under 40+ regional brands, serving consumers, brokers, and homebuilders.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Jumbo / Non-Conforming Mortgage Origination (FSALAAAH)

Keywords

• Residential mortgage lending
• Home purchase financing
• Mortgage refinancing
• Wholesale mortgage banking
• Reverse mortgage lending

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Lending: Origination of mortgage loans including purchase mortgages and refinances, generating revenue through interest rate spreads and origination fees
2. Wholesale Lending: Channel providing mortgage products through third-party brokers and correspondents
3. Correspondent Lending: Purchase of closed loans from other lenders
4. Reverse Mortgage Servicing: Servicing of reverse mortgage loans for homeowners 62+

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CMG Financial originates and services residential mortgage loans through multiple channels including retail (CMG Home Loans), wholesale, correspondent, reverse mortgage, and joint venture. Its product suite spans Conventional, FHA, VA, USDA, Jumbo, HomeReady, HomePossible, 203(k) Renovation, HomeStyle Renovation, HELOC, reverse mortgage, Islamic-compliant Halal Financing, and specialty products like the All In One combination mortgage account and the HomeFundIt crowdfunding down payment platform. The firm is licensed in all 50 states, DC, Guam, Puerto Rico, and the US Virgin Islands.

Product overview

CMG Financial (CMG Mortgage, Inc., NMLS# 1820) is a nationally recognized mortgage lender founded in 1993, operating in all 50 states, Washington D.C., Guam, Puerto Rico, and the U.S. Virgin Islands. The company offers a comprehensive suite of mortgage products through multiple channels: Retail (CMG Home Loans), Wholesale (broker), Correspondent (seller), Reverse, and Servicing. Core products include Conventional, FHA, VA, USDA, Jumbo, and specialty loans such as 203(k) Renovation, HomeReady, HomePossible, HomeStyle Renovation, HomeFundIt (crowdfunding down payment), All In One Loan, HELOC, and Reverse Mortgage. The company also offers Halal Financing through an Ijara partnership for Islamic-compliant lending. CMG operates numerous sub-brands including Dwello Mortgage Advisors, HomeFundIt, Campbell Lending Group, Capital Mortgage Funding, and Shamrock Home Loans. The company is headquartered in San Ramon, California, with servicing operations in Troy, Michigan.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.98 rating on Testimonial Tree with 108,183 reviews; 4.97 rating on Zillow with 16,255 reviews

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Shamrock Home LoansminorChannel Partner/ Reseller/ Distributor · 16 November 2023Acquisition and integration of Shamrock Home Loans' origination team, expanding CMG's presence in Rhode Island and Massachusetts. The partnership brings experienced team members and industry awards.
• Ijara Community Development CorporationcoreStrategic or Co-development PartnerExclusive partnership for Islamic-compliant home financing through Ijara-wa-Iqtina (lease and ownership) structure. CMG is one of few national companies offering Halal Financing Program using Ijara, enabling Muslim homebuyers to finance homes without interest payments while building equity.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• New American Funding: Privately held, multi-channel (retail, wholesale, direct) nonbank mortgage lender with national footprint and a focus on diverse borrower segments. Comparable to CMG in ownership structure, channel mix, and product diversity.
• NewRez (Rithm Capital): Major nonbank mortgage lender (a brand of Rithm Capital) with retail, wholesale, and correspondent channels plus a large servicing portfolio. Direct comparable to CMG in multi-channel model and mortgage servicing exposure.
• loanDepot: Publicly traded multi-channel nonbank lender (retail, wholesale, joint venture, servicing) with national footprint. Direct comp to CMG in product mix, multi-channel distribution, and customer-acquisition model.
• Guild Mortgage: Publicly traded, mid-size national mortgage lender with retail and origination partner channels. Closely comparable to CMG in size, geographic reach, and product breadth including specialty government and renovation loans.
• Homepoint: Nonbank mortgage lender focused on wholesale and correspondent channels (taken private in 2023 by Stone Point Capital). Comparable to CMG in nonbank mortgage banking model and channel diversification.
• United Wholesale Mortgage: Largest U.S. wholesale mortgage lender and a direct competitor to CMG's wholesale broker channel. Operates with similar product menu (conventional, government, jumbo) and competes for the same broker partnerships that drive CMG's wholesale volume.
• Caliber Home Loans: Privately held national nonbank mortgage lender (owned by Lone Star Funds) operating retail, wholesale, and correspondent channels. Comparable to CMG in product range, channel diversification, and acquisition-driven growth history.
• Movement Mortgage: Privately held, large nonbank mortgage lender operating retail, wholesale, and builder development channels. Comparable to CMG in private ownership, multi-channel model, and builder-focused growth strategy (note: CMG's recent hire Kim Winters came from Movement Mortgage).
• Paramount Residential Mortgage Group (PRMG): Large privately held nonbank lender offering retail, wholesale, and correspondent channels with a broad product menu. Comparable to CMG in scale, multi-channel distribution, and product breadth including government and specialty loans.
• Rocket Mortgage: Largest U.S. nonbank mortgage lender (part of Rocket Companies), competing directly with CMG across retail, wholesale (Rocket Pro TPO), and direct-to-consumer digital channels. Comparable multi-channel mortgage banking model with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cmgfi
• Facebookfacebook.com/cmgfinancial
• LinkedInlinkedin.com/company/cmg-financial-services
• Instagraminstagram.com/cmghomeloans

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMG Financial