Trusti

Name

Trusti

Legal name

Trusti Diagnostics Inc.

Website

https://trusti.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

At-Home Diagnostic Test Kits

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical and Diagnostic Laboratories (6215)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Pharmaceutical Preparations (2834)

akta.pro primary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

akta.pro secondary industries

Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• At-home HIV testing
• Rapid STI testing
• Sexual health diagnostics
• Direct-to-consumer health
• Self-test kits

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. HIV Test Kit Sales: One-time purchase model selling rapid at-home HIV test kits directly to consumers through the trusti.ca website. Each kit includes the INSTI HIV Self Test, pipette for blood collection, condoms, and lube. Price is $40 plus tax and shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trusti sells rapid at-home HIV self-testing kits directly to Canadian consumers through its website (trusti.ca). The kit features the INSTI HIV-1/2 Antibody Self Test, producing results with over 99% accuracy in 60 seconds without lab processing. Each kit includes the test, a pipette for blood collection, condoms, and lube, along with access to free nurse support via chat, phone, or video throughout the testing process. The company currently serves Ontario and plans to expand its test portfolio pending regulatory approvals.

Product overview

Trusti offers a single core product: the trusti HIV Testing Kit, which is a rapid at-home STI testing solution. The kit includes the INSTI® HIV-1/2 Antibody Self Test along with supporting materials (pipette, condoms, lube). The company provides integrated nurse support through its partnership with Serefin Health. Trusti currently focuses exclusively on HIV testing but plans to expand to other STI tests pending regulatory approvals.

Differentiator

Problem solved

Functional benefit

Products and services

• trusti HIV Testing Kit Rapid at-home HIV self-testing kit featuring the INSTI HIV-1/2 Antibody Self Test, delivering results with over 99% accuracy in 60 seconds via a finger-prick blood sample. Includes a pipette for blood collection, condoms, lube, and free nurse support during the testing process. Sold as a one-time purchase for $40 CAD, currently available to consumers in Ontario, Canada.

Quantifiable outcome

• Over 99% accuracy for HIV-1/2 antibody detection
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Serefin HealthcoreStrategic or Co-development PartnerSerefin (formerly HealthCare 365, founded 2010) is a Toronto-based company with over 400 team members across four continents, specializing in healthcare navigation and person-centered care. Serefin provides nurses who support trusti users throughout the testing process via chat, phone, or video. Trusti partners with Serefin to deliver expert nursing care and seamless customer support to its users.
• The PrEP CliniccoreStrategic or Co-development PartnerOntario's leading provider of sexual health and HIV prevention services, offering comprehensive patient-centered care including PrEP and routine STI testing. The PrEP Clinic partners with trusti to provide free, rapid at-home HIV testing kits and refers trusti users who need HIV treatment or preventive medication for further care.
• Georgian CollegeminorStrategic or Co-development PartnerBased in Barrie, Ontario, Georgian College serves over 13,000 full-time students in health, technology, and business. Trusti is working with Georgian College students on two R&D projects: developing an AI screening tool to improve results interpretation and building a comprehensive STI information database.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• myLAB Box: US-based direct-to-consumer at-home STI testing company offering mail-in and rapid test kits (HIV, chlamydia, gonorrhea, etc.) with telehealth follow-up—the closest North American analog to Trusti's model.
• Everlywell: US-based D2C at-home health testing platform with a sexual-health category (HIV, STI panels) sold online with physician-reviewed results—same product category and consumer journey as Trusti, with a broader test menu.
• Let's Get Checked: Ireland-headquartered D2C at-home health and STI testing company with online ordering, home delivery, and clinician-supported results—directly comparable business model to Trusti across the Atlantic.
• STDcheck.com: US-based online STI testing service offering individual tests and panels ordered online with lab processing and physician consultation—same end-customer and category, though with a lab-based rather than rapid POC model.

Broad incumbents

• Nurx: US telehealth platform offering at-home STI testing alongside birth control, PrEP, and other sexual-health services—broader portfolio than Trusti but overlapping target customer and D2C distribution model.
• Ro (Roman): US digital health platform with men's health, sexual health, and at-home testing offerings including STI kits—comparable consumer and category but operates a multi-vertical telehealth business rather than a single-focus STI offering.
• Hims & Hers Health: Large US telehealth and D2C health company with sexual-health, men's health, and women's health categories including STI testing—competes for the same at-home health-test consumer with significantly more scale and capital.

Others

• bioLytical Laboratories: Manufacturer of the INSTI® HIV-1/2 Antibody Self Test that Trusti distributes—supplier and infrastructure provider rather than a competitor, but a critical counterparty that determines Trusti's product economics and availability.

Regional players

• Maple: Canadian virtual care platform offering online physician consultations, prescriptions, and some home-test coordination—same Canadian market and consumer base as Trusti, with overlapping but broader telehealth offerings.
• Felix Health: Canadian digital health company providing online sexual-health consultations, PrEP, and STI testing coordination—directly comparable Canadian regional player targeting the same end consumer with overlapping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusti