Cloud8
Cloud8 operates the BEAM at Work digital employee benefits platform, distributing it via employee benefits consultancies and benefits providers to SMEs. Acquired in 2023 by Benefex Limited (trading as Benifex), it is now integrated into Benifex's OneHub platform.
- Company typePrivate
- Founded2022
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cloud8 does
Cloud8 was a UK-based digital employee benefits technology company, founded in 2018 and headquartered in Bristol, that operated the BEAM at Work platform — a purpose-built, digital-first employee benefits platform targeting small and medium-sized enterprises (SMEs). The platform was distributed almost exclusively through a channel-led go-to-market motion, relying on employee benefits consultancies and benefits providers to bring benefits technology to their SME clients, rather than via direct enterprise sales. Cloud8's revenue model was recurring SaaS subscriptions on the BEAM at Work platform, with pricing not publicly disclosed and conducted on a quote-based enterprise basis typical of benefits platforms.
In March 2022, Cloud8 secured £750,000 in seed/early-stage funding from Mercia to support further development and expansion of BEAM at Work, and the company secured a deal with a major benefits provider that year, signaling channel momentum. In 2023, Cloud8 was acquired by Benefex Limited (now operating under the Benifex brand following the combination of Benefex and Benify) and absorbed into the Benifex group. Under Benifex, Cloud8's BEAM at Work capability was integrated into the OneHub platform, which unifies modular offerings — Benefits, Discounts, Reward & Recognition, Wellbeing, Wallet, Mobile, and AI-powered Benefits — into a single employee experience product, and is positioned to serve benefits advisors bringing benefits technology to their clients.
The Benifex parent operates at substantially greater scale than Cloud8 did independently, serving 2.2 million employees across 80 countries and 900 enterprise customers (including Sony, Salesforce, AstraZeneca, LSEG, Diageo, and Skyscanner), and the regulated activities are conducted via Benefex Financial Solutions Ltd (FCA reference 468665). As a result, Cloud8 today operates as a channel and capability within a much larger global rewards and benefits technology platform rather than as an independent company, with existing Cloud8 customers redirected to a dedicated support portal under the Benifex umbrella.
Cloud8 firmographics
Firmographics- Name
- Cloud8
- Legal name
- Cloud8 Ltd.
- Website
- https://teamcloud8.co.uk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Cloud8 operates the BEAM at Work digital employee benefits platform, distributing it via employee benefits consultancies and benefits providers to SMEs. Acquired in 2023 by Benefex Limited (trading as Benifex), it is now integrated into Benifex's OneHub platform.
- Ownership category
- akta.pro rank
Cloud8 industry classification
Industry- Product category
- Employee Benefits Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Cloud8 is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloud8 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- BEAM at Work platform subscriptions: Recurring software revenue from the BEAM at Work digital employee benefits platform, distributed via consultancies and benefits providers to SME clients.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Cloud8 product offering
Product offeringCore offering
Cloud8 provides BEAM at Work, a digital employee benefits platform that enables online delivery and administration of employee benefits services. The platform is primarily aimed at SMEs and is distributed through employee benefits consultancies and benefits providers who use it to bring benefits technology to their clients. Following its acquisition by Benifex (Benefex Limited), Cloud8 is positioned alongside Benifex's OneHub global rewards and benefits platform serving 2.2 million employees across 80 countries and 900 customers.
Product overview
Cloud8 is now part of Benifex and operates as a platform-plus-modules architecture. Its original core product, BEAM at Work, is a digital employee benefits platform aimed at benefits consultancies and providers targeting SMEs. Through the Benifex acquisition, Cloud8 is offered alongside Benifex's OneHub core platform, which unifies modular offerings — Benefits, Discounts, Reward & Recognition, Wellbeing, Wallet, Mobile, and AI-powered Benefits — into a single home for employee benefits, wellbeing, reward, and recognition.
Differentiator
Problem solved
Functional benefit
Brands
- BEAM at Work: Digital employee benefits platform facilitating online employee benefits services, primarily targeting SMEs, consultancies, and benefits providers.
Products and services
- BEAM at Work Digital employee benefits platform that facilitates online employee benefits services primarily targeting SMEs, used by employee benefits consultancies and benefits providers to bring benefits technology to their clients.
- OneHub
Companies that use Cloud8
Customer profileSegments3 records
Ideal customer profiles2 records
Cloud8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cloud8 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BenifexflagshipCloud8 has been acquired by and is now part of Benifex (the new brand combining Benefex and Benify). As part of Benifex, Cloud8's BEAM at Work capability joins a global reward and benefits technology platform serving 2.2 million employees across 80 countries and 900 customers, enabling technology offerings for advisors bringing benefits technology to their clients.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Cloud8 competitors and assessment
Company assessmentBroad incumbents
- Benifex (Benefex / Benify): Global rewards and benefits technology platform formed from the merger of Benefex and Benify that acquired Cloud8. Operates the OneHub platform serving 2.2M employees across 80 countries, with overlapping employee-benefits technology capabilities and a much broader product portfolio.
- Pluxee (Sodexo Benefits & Rewards): Global employee benefits and engagement platform spun out of Sodexo, providing prepaid, rewards and benefits solutions to employers — competing in the same benefits technology category but with a much broader international footprint.
- LifeWorks (now TELUS Health): Employee benefits, wellness and engagement platform serving global employers with digital benefits hubs — broader enterprise positioning but directly comparable benefits-administration capability to BEAM at Work.
Direct peers
- Reward Gateway: UK-headquartered employee engagement platform combining benefits, wellbeing, reward and recognition for SMEs and mid-market employers — directly overlapping with BEAM at Work's digital employee benefits proposition for smaller workforces.
- Perkbox: Employee benefits and wellbeing platform serving UK SMEs with perks, discounts and wellbeing modules; competes for the same SME benefits technology budget that BEAM at Work targets.
- Vivup: UK employee benefits platform offering an employee assistance programme, benefits hub and wellbeing products to employers, frequently delivered via benefits consultancies — comparable distribution and SME/mid-market positioning to BEAM at Work.
- Personal Group: UK provider of employee benefits technology and services (including the Hapi app) targeting SMEs and accessed via benefits intermediaries — overlapping customer segment and channel-led GTM with Cloud8.
Emerging players
- Yulife: UK-based wellbeing and benefits platform combining insurance, rewards and engagement via a single app for SMEs and enterprises — overlapping use case (digital-first benefits) with a partial overlap in target customers.
- HR Software / HCM providers (e.g., Hibob): Modern HCM / HRIS platforms increasingly bundle benefits administration into their core product; Hibob and similar mid-market HCM players compete indirectly for the SME benefits technology wallet that BEAM at Work addresses.
Others
- Zellis (formerly Zellis HR & Payroll): UK HR, payroll and benefits software provider that owns Benifex post-acquisition; adjacent ecosystem participant providing payroll infrastructure on which benefits platforms like BEAM at Work integrate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cloud8 social profiles
Digital presenceCloud8 compliance and trust
Trust signalCompliance1 record
Cloud8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud8 leadership team
Management profileNumber of profiles
Cloud8 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud8
What does Cloud8 do?
Cloud8 provides BEAM at Work, a digital employee benefits platform that enables online delivery and administration of employee benefits services. The platform is primarily aimed at SMEs and is distributed through employee benefits consultancies and benefits providers who use it to bring benefits technology to their clients. Following its acquisition by Benifex (Benefex Limited), Cloud8 is positioned alongside Benifex's OneHub global rewards and benefits platform serving 2.2 million employees across 80 countries and 900 customers.
Is Cloud8 a public or private company?
Cloud8 is a private company. It is classified as corporate owned and is currently acquired.
When was Cloud8 founded?
Cloud8 was founded in 2022. It employs 11 to 50 people.
Where is Cloud8 based?
Cloud8 is headquartered in Bristol, United Kingdom, in the Europe region.
How does Cloud8 make money?
One revenue line is on record: BEAM at Work platform subscriptions.
Who are Cloud8's main competitors?
Broad incumbents on record are Benifex (Benefex / Benify), Pluxee (Sodexo Benefits & Rewards) and LifeWorks (now TELUS Health). Direct peers are Reward Gateway, Perkbox, Vivup and Personal Group. Emerging players are Yulife and HR Software / HCM providers (e.g., Hibob). Zellis (formerly Zellis HR & Payroll) is listed as an others.
Does Cloud8 have an API?
No public API is recorded for Cloud8.
What industry is Cloud8 in?
Cloud8's product category is Employee Benefits Technology. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 51821 and its SIC code is 7370.