LightBox TV
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
LightBox TV firmographics
Firmographics- Name
- LightBox TV
- Legal name
- LightBoxTV Ltd
- Website
- https://lightboxtv.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LightBox TV industry classification
Industry- Product category
- TV Advertising Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industries
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where LightBox TV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LightBox TV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the LightBoxTV platform for TV advertising planning, management, and measurement. The platform serves agencies and advertisers as a unified operating system for modern TV advertising campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
LightBox TV product offering
Product offeringCore offering
LightBoxTV provides a unified SaaS platform for planning, activation, and measurement of TV advertising across linear TV, connected TV (CTV), broadcaster video-on-demand (BVOD), programmatic video, and cinema. The platform is sold to media agencies and brand marketers as a single Total TV workflow, with modules for audience building, planning, deal management, and analytics, supported by NOVA AI for zero-based planning.
Product overview
LightBoxTV is a unified Total TV campaign planning platform that serves as an operating system for modern TV advertising. The platform combines a core planning system with specialized modules including Audience Builder (for targeting and segmentation with integrated data partners), Planner (for inventory selection and reach forecasting), Dealbook (for pricing and commitments management), and Analytics (for reporting and cross-platform performance measurement). The platform's NOVA AI module automates manual workflows and applies buying intelligence. LightBoxTV positions itself as a next-generation solution bridging traditional linear TV with connected TV, replacing fragmented spreadsheet-based workflows with a single connected platform.
Differentiator
Problem solved
Functional benefit
Products and services
- LightBoxTV Platform A unified SaaS platform for planning, activation, and measurement of TV advertising across linear TV, connected TV (CTV), broadcaster video-on-demand (BVOD), programmatic video, and cinema, designed for media agencies and brand marketers seeking a single Total TV workflow. The platform includes modules for audience building, planning, direct broadcaster deal management, and analytics, plus NOVA AI for zero-based media planning and budget optimization.
Quantifiable outcome
- Give planners 10+ hours back every week through automated workflows, connected systems and single source of truth
- +2 more outcomes
Companies that use LightBox TV
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
LightBox TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
LightBox TV partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- DentsucoreIndustry-first automation of linear TV buying, connecting campaign planning, broadcaster airtime delivery and BARB verification in a single workflow. Automates frontsheet generation replacing spreadsheet-based administration. Rollout across Dentsu's Total AV team has reduced weekly administration and redirected thousands of hours annually into trading and client work. Direct API into BARB for live campaign verification.
- OutracoreIntegration bringing predictive property and location data into TV planning. Outra's household-level data provides insights on home ownership, affluence levels, and propensity to move or convert. Empowers advertisers with geographically relevant campaigns by overlaying predictive household insights onto TV schedules.
- CariacoreIntegration streamlines linear and CTV campaign management by connecting LightBoxTV planning tools with Caria's API. Users can build and commit linear TV campaigns directly into Caria with two-way communication supporting booking, confirmations, and updates. Already live with major global holding group.
- ExperiancoreIntegration brings Experian's demographic, lifestyle, and transactional spend data into LightBoxTV's planning platform. Audience segments are distilled from real-world data sources and mapped to 95% of the UK population, enabling advertisers to identify customer segments, improve ROI, and reduce wastage.
- StarcountcorePartnership integrates Starcount's behavioural and emotional analytics into LightBoxTV's Geo-Spatial Audience Builder. Enables planning audiences by passion, lifestyle or belief (e.g., 'eco-conscious young families'), scoring and ranking locations based on real-world behavioural signals.
- CircanacoreIntegration provides purchase-based, SKU-level sales data into LightBoxTV's platform. Enables media buyers to align campaigns with actual consumer buying patterns for more effective targeting and improved media performance.
- VevocoreLandmark partnership delivers broadcast-standard TV planning across YouTube through Google Ad Manager API integration. First-ever use of GAM API to classify and align YouTube inventory with TV plans. Vevo serves as launch partner for treating premium YouTube content as part of TV universe.
- KogentasupportingIntegration brings location intelligence into TV planning process. Enables planners to incorporate post-campaign footfall measurement, location segmentation, and point-of-interest targeting within LightBoxTV's workflow, bridging screen-based planning with real-world outcomes.
- CaptifysupportingIntegration brings search intelligence to CTV media planning and buying. Captify's Search Intelligence platform (largest independent holder of onsite search data outside walled gardens with 2+ billion devices) enables more informed CTV campaign planning based on consumer search behaviour and intent.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LightBox TV competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
LightBox TV social profiles
Digital presenceLightBox TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
LightBox TV leadership team
Management profileNumber of profiles
Profiles4 records
LightBox TV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LightBox TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LightBox TV
What does LightBox TV do?
LightBoxTV provides a unified SaaS platform for planning, activation, and measurement of TV advertising across linear TV, connected TV (CTV), broadcaster video-on-demand (BVOD), programmatic video, and cinema. The platform is sold to media agencies and brand marketers as a single Total TV workflow, with modules for audience building, planning, deal management, and analytics, supported by NOVA AI for zero-based planning.
Is LightBox TV a public or private company?
LightBox TV is a private company. It is classified as venture growth investor backed and is currently operating.
When was LightBox TV founded?
LightBox TV was founded in 2021. It employs 11 to 50 people.
Where is LightBox TV based?
LightBox TV is headquartered in London, United Kingdom, in the Europe region.
How does LightBox TV make money?
One revenue line is on record: saaS Platform Subscription.
Does LightBox TV have an API?
Yes. LightBoxTV offers API integrations with partner platforms. Notable integrations include: BARB API for TV delivery verification; Caria API for linear and CTV campaign execution; Google Ad Manager (GAM) API for YouTube inventory classification and TV planning. The platform connects campaign planning, broadcaster airtime delivery, and BARB verification in a single automated workflow.
What industry is LightBox TV in?
LightBox TV's product category is TV Advertising Management Software. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 51621.