Outra Coisa
Outra Coisa is a São Paulo-based digital product agency, founded in 2015, that designs and builds conversational AI products, enterprise platforms, and mobile applications for large multinationals such as Coca-Cola, Google, BRF, and AB InBev, complemented by Joco, its proprietary microlearning platform.
- Company typePrivate
- Founded2015
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Outra Coisa does
Outra Coisa is a Brazilian digital product agency founded in 2015 and headquartered in São Paulo that delivers strategy, UX/UI design, and engineering services for enterprise clients. The studio operates a B2B field-sales motion in which it is selectively invited by large multinationals and major Brazilian institutions to lead end-to-end digital product development, including conversational interfaces (chatbots, voice actions for Google Assistant), enterprise portals (Portal Estácio covering 1,500 teaching units), mobile applications (Hering App, App SBC, NuRent), IoT platforms (Plataforma Syos GPA), supply-chain systems (AB InBev across 48 countries), and interactive experiences (Museu do Amanhã, Rock in Rio with 8M users per edition).
The company's underlying technology stack centers on a proprietary microlearning platform called Joco (Jornadas de Conhecimento), which delivers 5-minute gamified learning journeys using conversational AI, multimodal content delivery (text, video, GIFs, PDFs), points/badges/leaderboards, and AI-driven content personalization based on user profile and interaction history. Supporting capabilities include a proprietary conversational design methodology for chatbots and voice agents, modular design systems, and GenAI applications such as real-time call-center agent assistance (Chordia). Joco was created in-house in 2018 and subsequently spun off as a separate venture.
The business model combines project-based professional services revenue (custom engagements with enterprises such as Coca-Cola, Google, BRF, Nestlé, Grupo Globo, Natura, Hospital Israelita Albert Einstein, and Editora Moderna) with recurring platform licensing revenue from the Joco microlearning platform, which is licensed to enterprise customers for employee training, customer education, and patient education. Pricing is quote-driven and non-public, reflecting custom B2B engagements rather than standardized offerings. The company shows no disclosed headcount, no external funding rounds, and is privately held with apparent founder ownership.
Outra Coisa firmographics
Firmographics- Name
- Outra Coisa
- Legal name
- Outra Coisa
- Website
- https://outracoisa.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outra Coisa is a São Paulo-based digital product agency, founded in 2015, that designs and builds conversational AI products, enterprise platforms, and mobile applications for large multinationals such as Coca-Cola, Google, BRF, and AB InBev, complemented by Joco, its proprietary microlearning platform.
- Ownership category
- akta.pro rank
Outra Coisa industry classification
Industry- Product category
- Digital Product Development Services
- NAICS
- Custom Computer Programming Services (541511), Educational Services (611), Educational Support Services (61171)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
- akta.pro secondary industry
- Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)
Keywords
Where Outra Coisa is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Outra Coisa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Product Development Services: End-to-end digital product development engagements with enterprise clients, including strategy, UX/UI design, development, and implementation. Projects span multiple industries including CPG, education, finance, retail, healthcare, and agriculture.
- Platform Licensing (Joco): The Joco microlearning platform is offered as a licensed product to enterprise clients including Editora Moderna, Hospital Albert Einstein, Grupo Globo, Nestlé, and Natura, generating recurring revenue from platform access and content customization.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Outra Coisa product offering
Product offeringCore offering
Outra Coisa is a Brazilian digital product agency that designs, develops, and ships bespoke digital products—including chatbots, voice actions, mobile applications, enterprise web portals, IoT platforms, and conversational AI experiences—for large enterprise clients. The company also operates Joco, a proprietary microlearning platform licensed to enterprise customers such as Editora Moderna, Hospital Albert Einstein, Grupo Globo, Nestlé, and Natura for employee and customer education delivered through 5-minute gamified learning journeys.
Product overview
Outra Coisa is a strategy, design, and technology studio that creates digital products across multiple categories including platforms, applications, chatbots, voice actions, and websites. Their portfolio includes proprietary platforms like Joco (microlearning with conversational AI and gamification) and client-specific products for major brands. The company specializes in conversational AI products (chatbots and voice actions for Google Assistant), digital platforms (education, e-commerce, corporate portals), and interactive experiences (museums, events, games). Key offerings include Joco-based learning products (Moderna Stryx, BRF Ecco), Coca-Cola ecosystem products (Kora, B2B chatbot, promotions), Google voice actions (Galinha Pintadinha, Adedonha, Question of the Day), and enterprise platforms (Rock in Rio events, BRF Hub, Flora AgroTech, Syos GPA IoT). The company operates as project-based studio with spin-offs like Joco and typically partners with major Brazilian and international brands for full product development from strategy through implementation.
Differentiator
Problem solved
Functional benefit
Brands
- Joco (Jornadas de Conhecimento): A microlearning platform that uses techniques from game design and conversational AI, offering 5-minute learning journeys. The platform is gamified, multiformat, and intelligent, providing personalized content based on user profiles.
Products and services
- Digital Product Development Services
Quantifiable outcome
- 8 million users mobilized per Rock in Rio event edition
- +8 more outcomes
Companies that use Outra Coisa
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Outra Coisa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability13 records
Feature4 records
Outra Coisa partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- GooglecoreStrategic partnership with Google for developing Actions for Google Assistant including Google Adedonha, Google Galinha Pintadinha, and Google Question of the Day voice applications. Another Coisa handles the complete development cycle from concept through implementation for Google's conversational AI products.
- McDonald's BrazilcorePartnership for Fanta Guaraná promotional campaign where McDonald's served as the redemption partner for promotional coupons, responsible for receiving coupons and delivering product samples.
- Editora ModernacoreLong-term partnership for Moderna Stryx chatbot educational product, adapting BNCC curriculum content into conversational learning journeys. Editora Moderna provides curriculum content while Outra Coisa provides the Joco platform and conversational design expertise.
- Hospital Israelita Albert EinsteincorePartnership using Joco platform to educate patients who underwent procedures such as tracheostomy, heart surgery, and Alzheimer's care, continuing education after hospital discharge.
- Grupo GlobocorePartnership for digital transformation training using Joco platform, offering topics such as Blockchain, Artificial Intelligence, and AR/VR to support organizational transformation initiatives.
- Nestlé BrazilcorePartnership using Joco platform to raise family awareness about healthier eating habits and nutrition education.
- NaturacorePartnership using Joco platform to help consultants learn about personal finance, entrepreneurship, and technology skills.
- Aqueles CarasminorIllustration partners who created the visual character design for Kora, Coca-Cola's virtual assistant. Collaborative character development process resulted in the dynamic, resolute female avatar representing Brazilian consumer identity.
- 32 BitsminorDevelopment partner for Museu do Amanhã interactive experience, responsible for implementing touchscreen interfaces based on designs created by Outra Coisa.
- ChordiacoreFull product development partnership with Washington DC-based startup Chordia, handling entire product lifecycle from naming and branding through design, development, and platform evolution for AI-powered call center solutions.
- Grupo DreamerscorePartnership with entertainment group behind Rock in Rio and Game XP events, creating modular event platform that supports multiple festivals under the Dreamers portfolio.
- MatchboxminorPartnership for Google Question of the Day product development, with Matchbox CEO Joel Wilson providing testimonial on Outra Coisa's ability to deliver consistent visual identity.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Outra Coisa competitors and assessment
Company assessmentBroad incumbents
- Huge: Global digital experience agency delivering strategy, design, and technology for enterprise brands. Comparable overlap in user experience, product design, and platform builds for large multinational clients.
- Thoughtworks: Global technology consultancy specializing in custom software, platform engineering, and digital strategy. Comparable as a broader incumbent whose strategy-design-engineering model overlaps with Another Coisa's enterprise transformation work.
- R/GA: Global digital agency offering brand, product, and marketing innovation across many verticals. Comparable as a broader incumbent digital agency that competes with Another Coisa for enterprise digital transformation mandates while operating a much wider portfolio of services.
- Globant: Latin American-rooted digital and cognitive services firm with global delivery. Comparable as a larger regional incumbent offering digital product engineering, AI, and enterprise transformation services to multinational clients.
Direct peers
- Work & Co: Global digital product studio focused on building end-to-end digital products for enterprise clients. Highly comparable service model (strategy, design, engineering) and clientele (large enterprises commissioning bespoke digital products).
- Fantasy Interactive: Independent digital product and design studio building web, mobile, and brand experiences for enterprise clients. Comparable as a peer-sized independent studio with similar end-to-end product build capabilities and a portfolio spanning enterprise and consumer brands.
- USTWO: Independent digital product studio with product, design, and engineering capabilities, known for app and platform builds for major brands. Comparable as a boutique digital product studio with proprietary product spin-offs and design-led enterprise engagements.
- CI&T: Brazilian-headquartered digital, IT, and design services company delivering enterprise digital transformation across multiple verticals. Comparable as a Brazil-anchored firm offering end-to-end strategy, design, and engineering for large global brands in similar industries (CPG, finance, healthcare).
Regional players
- Movile: Latin American mobile-first technology company building digital products and platforms across food delivery, fintech, and content. Comparable as a regional Brazilian tech player developing proprietary platforms and consumer digital products, though focused on mobile ecosystem apps.
- Solvis: Brazilian technology and management consultancy focused on industrial digital transformation and field operations. Comparable as a regional Brazilian firm delivering enterprise digital products and platforms, particularly into industrial and consumer verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outra Coisa social profiles
Digital presenceOutra Coisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outra Coisa leadership team
Management profileNumber of profiles
Outra Coisa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Outra Coisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outra Coisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outra Coisa
What does Outra Coisa do?
Outra Coisa is a Brazilian digital product agency that designs, develops, and ships bespoke digital products—including chatbots, voice actions, mobile applications, enterprise web portals, IoT platforms, and conversational AI experiences—for large enterprise clients. The company also operates Joco, a proprietary microlearning platform licensed to enterprise customers such as Editora Moderna, Hospital Albert Einstein, Grupo Globo, Nestlé, and Natura for employee and customer education delivered through 5-minute gamified learning journeys.
Is Outra Coisa a public or private company?
Outra Coisa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outra Coisa founded?
Outra Coisa was founded in 2015. It employs 11 to 50 people.
Where is Outra Coisa based?
Outra Coisa is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Outra Coisa make money?
Two revenue lines are on record. Digital Product Development Services are the primary driver. The others are platform Licensing (Joco).
Who are Outra Coisa's main competitors?
Broad incumbents on record are Huge, Thoughtworks, R/GA and Globant. Direct peers are Work & Co, Fantasy Interactive, USTWO and CI&T. Regional players are Movile and Solvis.
Does Outra Coisa have an API?
No public API is recorded for Outra Coisa.
What industry is Outra Coisa in?
Outra Coisa's product category is Digital Product Development Services. Its primary akta.pro industry code is BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations), with a secondary code of EDABAOAH, Customer & Go-to-Market Onboarding (Sales/CS/Support). Its NAICS code is 541511 and its SIC code is 7371.