What Solution One Partners does

Solution One Partners is a privately held vertical SaaS company headquartered in Peoria, Arizona, founded in 2017 and operating with 11-50 employees. The company builds a customer engagement ecosystem for the health club and fitness industry, anchored by a turn-key loyalty and rewards platform with over 1 million premium awards and gamification capabilities, and bundled with a Diamond-tier HubSpot CRM management and optimization service. Its product surface spans core engagement infrastructure (loyalty/rewards, custom referral campaigns, HubSpot onboarding and automation) and add-on modules (AI Voice Technology for inbound/outbound calling, Advanced Lead Capture for anonymous website visitor identification, Digital Guest Registration for waivers and tour tracking, a Uniforms & Branded Apparel storefront, and a Marketing Services line covering paid search, paid social, programmatic/CTV, geofencing, and AI-assisted SEO).

The business model combines recurring subscription revenue (HubSpot management, loyalty platform), managed services (custom referral campaigns, marketing services), usage-based billing (AI Voice at volume-based cost per call), and transaction fees (apparel store). Go-to-market is primarily direct sales-led through scheduled "clarity calls," supplemented by a Diamond HubSpot Partner channel, technology integrations with ABC Fitness and Club Automation member management systems, and a 2026 distribution partnership with Perkville targeting boutique studio operators. Customers include Gold's Gym SoCal, CrossFit, SEQUEL Brands and its portfolio studios (Pilates Addiction, beem), with a reported footprint of 3,500+ client locations and 14+ million members served.

Name

Solution One Partners

Legal name

Solution One Partners, Inc.

Website

https://solutiononepartners.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Solution One Partners is a vertical SaaS company that builds a customer engagement ecosystem, anchored by loyalty/rewards and HubSpot CRM services, for fitness brands and health clubs across 3,500+ client locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. HubSpot CRM Management Services: Ongoing HubSpot setup, optimization, and management services for fitness brands including onboarding, workflow automation, custom dashboards, and CRM transition support.
2. Loyalty and Rewards Program: Turn-key loyalty program with premium awards, white-label storefronts, and member engagement solutions. Provides enterprise-level awards across multiple categories including merchandise, gift cards, travel, and fitness offers.
3. Custom Referral Campaigns: Referral program management including strategy sessions, team training, marketing asset layouts, referral aggregation, daily reporting, and award validation.
4. Branded Apparel Store: Employee uniforms and branded apparel solutions with on-demand shipping, eliminating inventory shrinkage. Available to clients with 2 or more products.
5. AI Voice Technology: AI-powered sales agent services for high-volume calling, appointment booking, and customer interaction automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Solution One Partners is a SaaS company that has developed an advanced Customer Engagement Ecosystem for the health club industry. It sells a turn-key loyalty and rewards platform with over one million premium awards, custom referral campaign management, HubSpot CRM implementation and optimization services, AI-powered voice technology for inbound/outbound calling, digital guest registration, advanced lead capture, branded apparel fulfillment, and digital marketing services to fitness brands and health clubs.

Product overview

Solution One Partners provides a unified fitness industry engagement platform combining loyalty/rewards, referral management, and HubSpot CRM integration as the core infrastructure. The primary platform is the Turn-Key Loyalty Program (Loyalty & Rewards) which serves as the central engagement engine with over 1 million premium awards and gamification capabilities. This core platform connects to Custom Referral Campaigns for member acquisition and HubSpot Management & Optimization for CRM operations. Additional products include AI Voice Technology (AI-powered sales calls and reception), Advanced Lead Capture (website visitor tracking), Digital Guest Registration (HubSpot-powered waiver and tour management), Uniforms & Branded Apparel (on-demand merchandise), and Marketing Services (digital advertising and SEO). All solutions are designed for the fitness industry with integrations to member management systems like ABC Fitness and Club Automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Turn-Key Loyalty Program

Quantifiable outcome

• 35% more prospects closed
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• PerkvillecoreStrategic or Co-development Partner · 28 April 2026Perkville handles the loyalty and referral engine for studio operations while Solution One provides the global reward fulfillment network with gamification capabilities. Together they power SEQUEL Brands' portfolio-wide loyalty and referral infrastructure across boutique fitness brands including Pilates Addiction and beem.
• HubSpotflagshipTechnology or IntegrationDiamond HubSpot Partner providing full HubSpot solutions tailored to fitness clients including management, optimization, new account onboarding, and seamless member billing integrations. Certified team guarantees complete integration within first 30 days.
• ABC FitnesscoreTechnology or IntegrationIntegration partner providing data-driven insights through connection to ABC Fitness member management system for fitness clients.
• Club AutomationcoreTechnology or IntegrationIntegration partner providing seamless connection to Club Automation member management platform for comprehensive fitness CRM solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glofox: Glofox provides gym and studio management software with built-in member engagement, booking, and loyalty features. It targets the same boutique fitness and health club segment that Solution One serves via its engagement platform and HubSpot integrations.
• PushPress: PushPress provides gym management, member billing, and engagement software primarily for strength and affiliate-style gyms. It is a direct peer in the fitness operator SaaS space, with overlapping capabilities in CRM, lead capture, and member retention.
• Perkville: Perkville is a loyalty and referral platform purpose-built for fitness studios, and is also an active channel partner with Solution One on the SEQUEL Brands portfolio. The two compete and cooperate in the same niche—member loyalty and referral programs for boutique fitness—making Perkville the most directly comparable peer.
• Mariana Tek: Mariana Tek is a boutique fitness SaaS platform offering branded apps, member engagement, and ecommerce for studios. It targets the same boutique fitness customer segment as Solution One's engagement ecosystem.
• ClubReady: ClubReady delivers club management and member engagement software for fitness franchises and multi-location operators. It targets the same health club vertical Solution One serves and overlaps on member CRM, lead management, and engagement workflows.

Broad incumbents

• Mindbody: Mindbody is a large, established SaaS platform for fitness, wellness, and beauty business management, offering scheduling, payments, and member engagement. It is a broad incumbent in the same customer category as Solution One, with a much wider product portfolio.
• ABC Fitness Solutions: ABC Fitness Solutions is a large member management and billing platform for health clubs and is also an integration partner of Solution One. As a broad incumbent with a much wider portfolio, it overlaps with Solution One's customer base and could expand into adjacent engagement features.
• HubSpot: HubSpot is the CRM and marketing automation platform that Solution One is built on and a flagship partner. As a broad incumbent, it overlaps with Solution One's automation, lead capture, and engagement workflows and could choose to compete more directly in the fitness vertical.

Others

• Keap: Keap (formerly Infusionsoft) provides CRM, marketing automation, and sales pipeline tools to small businesses. It is thematically comparable to Solution One's CRM and marketing services arm but does not focus on the fitness vertical.
• ActiveCampaign: ActiveCampaign is a CRM and marketing automation platform competing for the same SMB marketing automation workloads that Solution One delivers on top of HubSpot. It is an adjacent competitor in the martech stack rather than a fitness-vertical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solution One Partners