What NUADU does

NUADU operates a cloud-based online assessment platform focused on English language proficiency testing. The platform enables organizations to create, deploy, and analyze online tests, with proprietary standardized test products aligned to CEFR, IELTS, TOEIC, TOEFL ITP, and Cambridge English Qualifications. The company serves three primary customer segments: educational institutions (schools, universities, and language centers) requiring qualifying and exit exams; corporate HR departments needing workplace English proficiency testing and employee training assessment; and individual learners preparing for English proficiency exams. NUADU also offers content digitization services for organizations with existing paper-based test content they wish to deploy online.

The platform is browser-based and accessible on any device or operating system. Core technical features include a structured test authoring tool with 10+ question types, multi-section test formats with configurable grading and timing parameters per section, cheating prevention via question randomization and remote proctoring, white labelling, and advanced analytics that analyze learner weakness at the sub-skill level. AI-powered capabilities are available as add-ons or within the Premium tier, including AI Pronunciation Assessment (audio), AI Learning Paths (personalized recommendations), and the NUADU AI Tutor providing real-time analytics for teachers and students. The proprietary test portfolio includes ALIGN, ALIGN Plus, ACET (TOEIC-aligned), AELT (IELTS-aligned), EPIT (TOEFL ITP-aligned), 1-12 Test Series (Cambridge-aligned), YLET for young learners, and B1 Preliminary Mock Tests. The company reports 4.6k+ organizations using the platform, 800k+ users, 20m+ tests deployed, and presence in 9+ countries.

NUADU employs a freemium and usage-based pricing model. The Free tier offers 1,000 tests/month with restricted features; Standard starts at $1 per test with 10,000 tests/month; Premium starts at $2 per test with unlimited tests and full AI features. Additional revenue is generated through add-ons including proctoring, exam certificates, content digitalization, AI Pronunciation Assessment, Text to Speech, and Advanced Scheduler. Distribution combines product-led growth through a self-serve web platform for SMBs and individuals with enterprise field sales for large organizations requiring custom deployment and white labelling. The company operates with NUADU ASIA PTE. LTD. as its primary legal entity in Singapore and maintains regional presence in Poland, Indonesia, Vietnam, and the Philippines, supplemented by channel partnerships with BenQ Indonesia and PT Datascrip for Indonesian K-12 deployments.

Name

NUADU

Legal name

NUADU ASIA PTE. LTD.

Website

https://nuadu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NUADU operates a cloud-based online assessment platform with proprietary CEFR-aligned English proficiency tests for educational institutions, corporate HR departments, and individual learners across 9+ countries, monetized via freemium and usage-based subscription tiers with AI-powered add-ons.

Ownership category

akta.pro rank

Product category

Online Assessment Platform (EdTech)

NAICS

Software Publishers (5132), Exam Preparation and Tutoring (611691), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH)

Keywords

• Online assessment platform
• English proficiency testing
• CEFR-aligned assessments
• Remote proctoring software
• EdTech SaaS

Headquarters

HQ city

Gdynia

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Free Tier: Free forever tier offering 1000 tests/month with limited features. Serves as acquisition channel for paid tiers.
2. Subscription - Standard Tier: Starting at $1 per test, offering 10000 tests/month, all question types, 20 predefined exams, advanced reporting, and all add-ons.
3. Subscription - Premium Tier: Starting at $2 per test, offering unlimited tests, unlimited predefined exams, full reporting, full Exam Architect, and AI Learning Paths.
4. Add-ons: Additional revenue from add-ons including Ready-made Exams, Exam certificates, Content Digitalization, Proctoring, AI Pronunciation Assessment, Text to Speech, and Advanced Scheduler.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NUADU provides a cloud-based online assessment platform that enables organizations to author, deploy, proctor, and analyze tests in a browser, supported by a proprietary portfolio of ready-made CEFR-aligned English proficiency tests (ALIGN, ALIGN Plus, 1-12 Test Series, ACET, AELT, EPIT, YLET). It is sold on tiered subscriptions (Free, Standard from $1/test, Premium from $2/test) with paid add-ons such as proctoring, AI pronunciation assessment, AI learning paths, and content digitalization.

Product overview

NUADU is an EdTech company offering a cloud-based online assessment platform with ready-made English proficiency tests and customizable testing solutions. The core platform provides test authoring, cheating prevention, analytics, and certificate generation, available in three tiers (FREE, STANDARD, PREMIUM). The product portfolio includes proprietary English language tests: ALIGN and ALIGN Plus for adult/general English proficiency, AELT aligned with IELTS, ACET aligned with TOEIC, EPIT aligned with TOEFL ITP, and 1-12 Test Series for K-12 students aligned with Cambridge qualifications. AI-powered add-ons include AI Learning Paths, AI Tutor for personalized insights, AI Pronunciation Assessment, and Text to Speech features available on the PREMIUM tier. Additional add-ons include proctoring, content digitalization, exam certificates, and advanced scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• ALIGN: A General English Proficiency Test for Adult - CEFR-aligned proficiency test with 3 skill sections: Listening, Use of English, and Reading with test duration of 80 minutes.
• ALIGN Plus
• ACET Test
• AELT Test
• EPIT Test
• 1-12 Test Series

Products and services

• NUADU Online Assessment Platform Scalable online assessment solution for organizations to create, deploy, and analyze online tests. Includes structured test authoring tool, 10+ question types, multi-section test formatting, cheating prevention via randomization and remote proctoring, advanced progress tracking, custom analytics, white labelling, and certificate generation. Sold to educational institutions, corporate HR departments, and individual learners.
• ALIGN General English Proficiency Test for adults with CEFR alignment, featuring three skill sections (Listening, Use of English, and Reading) in an 80-minute test. Reports include CEFR levels and "can do" statements. Sold to educational institutions and corporate HR departments.
• ALIGN Plus User-friendly online placement test for international students at graduate and post-graduate levels, progressing from B1 to C2 CEFR levels. Language proficiency is assessed through multiple-choice questions. For higher education institutions placing incoming students.
• 1-12 Test Series Five tailored English assessments for grades 1-12 aligned with Cambridge English Qualifications. Covers Reading, Writing, Listening, and Speaking with durations between 75-115 minutes. Reports include Cambridge score bands, CEFR levels, conversion scores, and "can do" statements. For K-12 schools.
• ACET Test Adult Communication English Test aligned with the official TOEIC exam, featuring Listening and Reading sections in a 120-minute format. Reports include TOEIC score bands, CEFR levels, and "can do" statements. For vocational schools, corporations, and TOEIC Listening-Reading use cases.
• AELT Test Academic English Language Test aligned with the official IELTS exam, covering Listening, Reading, Writing, and Speaking in a 170-minute test. Reports include IELTS score bands, CEFR levels, and "can do" statements. For institutions using it as a predictive test or placement tool for IELTS Academic preparation.
• EPIT Test English Proficiency Institutional Test aligned with the official TOEFL ITP exam, featuring Listening, Structure, and Reading sections in a 125-minute format. For academic institutions assessing adult English proficiency.
• YLET Young Learner English Test mock tests available via nuaduenglish.com, with subcategories including A1 Starter, A1 and A2 Movers. For younger students preparing for Cambridge-style English qualifications.
• B1 Preliminary Mock Test Cambridge English: Preliminary (PET) mock test for intermediate English level certification, previously known as Cambridge English: Preliminary. Sold to individual learners and institutions for exam preparation.
• AI Pronunciation Assessment AI-powered add-on feature for evaluating and scoring spoken language responses in English assessments. Available as a paid add-on for Standard and Premium subscribers.
• AI Learning Paths AI-powered add-on (included in PREMIUM tier) that provides personalized learning recommendations and adaptive pathways based on assessment results. Available to all paid-tier subscribers as an add-on in Standard and natively in Premium.
• NUADU AI Tutor AI-powered personalized insights system that provides real-time analytics for teachers and students to identify learning gaps and deliver adaptive recommendations.
• Proctoring Remote proctoring add-on enabling cheating prevention during online assessments. Available to Standard and Premium subscribers.
• Content Digitalization Service add-on that digitizes an organization's existing paper-based test papers for online deployment on the NUADU platform. For organizations with existing test banks looking to migrate online.
• Exam Certificates Automated certificate generation feature add-on for exam completion. Available to Standard and Premium subscribers.
• Advanced Scheduler Advanced scheduling add-on for managing test sessions and availability. Available to Standard and Premium subscribers.
• Text to Speech Add-on that converts written test content to audio for accessibility and enhanced learning experiences.

Quantifiable outcome

• 4.6k+ organizations use the platform
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MicrosoftminorStrategic or Co-development Partner · 1 January 2024NUADU participated in Microsoft events in Abu Dhabi, indicating a strategic partnership for technology collaboration and market expansion. The partnership appears to be focused on joint market development and potentially integration with Microsoft education solutions.
• BenQ IndonesiacoreGTM or Marketing Partner · 1 January 2024BenQ Indonesia and PT Datascrip partnered with NUADU for the TKDN (Domestic Component Level) Roadshow in Indonesia. This collaboration focuses on promoting smart class technology in Indonesian schools, with NUADU providing the assessment component. The partnership has conducted roadshows in multiple Indonesian cities including Padang, Medan, and Jambi.
• PT DatascripcoreChannel Partner/ Reseller/ DistributorPT Datascrip serves as a key distribution partner for BenQ and NUADU products in Indonesia, particularly for the TKDN roadshow initiative targeting schools in Serang Regency and other regions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Duolingo English Test: AI-driven, online, on-demand English proficiency test accepted by institutions globally. Directly competes with NUADU's CEFR-aligned online English assessments in placement and admissions use cases.
• iTEP (International Test of English Proficiency): Online English proficiency assessment used by universities, colleges, and language programs for placement and admissions. Closely comparable business model and target customer base to NUADU.
• ClassMarker: Online quiz and assessment platform offering test authoring, secure browser delivery, and analytics on a SaaS basis with tiered subscription pricing — directly comparable to NUADU's core authoring/delivery platform.
• Questionmark: Enterprise assessment platform with authoring, delivery, proctoring, and analytics capabilities aimed at certification and compliance testing — overlapping with NUADU's enterprise value proposition.
• ExamSoft (by Turnitin): Assessment and exam delivery platform with secure offline/online testing and analytics for higher education and certification bodies — overlaps with NUADU's Exam Architect and secure test delivery features.
• Proctorio: AI-based remote proctoring and exam integrity layer integrated into LMS and assessment platforms — directly comparable to NUADU's remote proctoring add-on feature.

Broad incumbents

• IELTS (British Council / IDP): Globally recognized English proficiency test brand AELT positions itself against. NUADU sits in the adjacent placement and predictive assessment layer.
• TOEFL (ETS): The dominant institutional English proficiency test from ETS. NUADU's EPIT and 1-12 Test Series are aligned with TOEFL ITP and Cambridge respectively, positioning NUADU as a complementary rather than competing brand.
• Pearson PTE: Pearson's AI-scored English proficiency assessment accepted by universities and governments worldwide — competes for the same institutional placement and admissions use cases NUADU serves.
• Mettl (Mercer): Online assessment platform with proctoring and analytics used by enterprises for hiring, training, and certification assessments — overlaps with NUADU's corporate HR language proficiency use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NUADU_company
• YouTubeyoutube.com/@nuadu2155
• Facebookfacebook.com/NUADU.int
• LinkedInlinkedin.com/company/nuadu-edtech
• Instagraminstagram.com/nuadu_company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUADU