Memento
Memento is an Italian manufacturer founded in 2017 that produces premium alcohol-free distillates from Mediterranean botanicals for cocktail mixing, serving health-conscious consumers and on-trade hospitality venues through direct e-commerce and partnerships with Babasucco and NIO Cocktails.
- Company typePrivate
- Founded2017
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Memento does
Memento is an Italy-based manufacturer and supplier of premium alcohol-free distillates founded in 2017 by Eugenio Muraro, headquartered in Milan with the original concept developed in Florence. The company produces three core variants — Memento Original, Memento Green, and Memento Blue — priced at €30 per 500ml bottle and sold individually or as the €85 Tris Memento bundle, all formulated from organic, vegan, gluten-free Mediterranean botanicals distilled according to techniques inspired by the 1499 Ricettario Fiorentino. Its core technology is a proprietary alcohol-free distillation process that captures botanical complexity typically associated with traditional spirits, with no alcohol produced or added at any stage.
Memento serves two primary customer segments: health-conscious adult consumers seeking sophisticated cocktail experiences without alcohol, and the on-trade (bars, restaurants, hotels, and event venues) seeking premium mixable non-alcoholic bases for mocktail menus. Revenue is generated through direct e-commerce sales on mementodrink.com (with €25 flat-rate shipping) supplemented by two channel partnerships: Babasucco for the Baba Aperitivo collaborative product and NIO Cocktails for the Dri(ish) Box mocktail kit. Marketing is content-driven and event-driven — founder Muraro represents the company at major No/Low ABV conferences across Europe, and the brand maintains a curated library of bartender-authored recipes (the MeMento Drink List) used to drive adoption through professional endorsement.
The company operates as a private Italian Srl with no disclosed institutional investors, funding rounds, M&A activity, patents, or certifications. Headcount is reported at 1-10 employees, and there is no mobile app, public API, or AI/ML capability disclosed. Geographic reach is concentrated in Europe (Italy, Spain, Germany), with shipping offered globally via the e-commerce storefront.
Memento firmographics
Firmographics- Name
- Memento
- Legal name
- Memento Srl
- Website
- https://mementodrink.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Memento is an Italian manufacturer founded in 2017 that produces premium alcohol-free distillates from Mediterranean botanicals for cocktail mixing, serving health-conscious consumers and on-trade hospitality venues through direct e-commerce and partnerships with Babasucco and NIO Cocktails.
- Ownership category
- akta.pro rank
Memento industry classification
Industry- Product category
- Non-Alcoholic Distillates
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industries
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Memento is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Memento business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct E-commerce Product Sales: Direct-to-consumer sales through the company's own e-commerce platform (mementodrink.com). Products include the core Memento distillate line and the Tris (bundle) package, sold as one-time purchases with shipping to customers.
- Channel Partner Distribution: Products distributed through partners including Babasucco (Baba Aperitivo) and NIO Cocktails (Driish Box). These partnerships enable sales through partner e-commerce platforms and potentially retail/bars/restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Memento product line - Individual bottles |
| Unit Pricing | Pay-as-you-go | Tris Memento Bundle |
| Other | Pay-as-you-go | Shipping Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Memento product offering
Product offeringCore offering
Memento manufactures and sells alcohol-free botanical distillates for cocktail mixing, offering three core variants (Memento, Memento Green, Memento Blue) plus a bundle (Tris Memento) and co-branded products distributed through Babasucco and NIO Cocktails. The distillates are 0% alcohol, organic, vegan, and gluten-free, produced using Mediterranean botanicals and ancient distillation techniques inspired by the 1499 Ricettario Fiorentino. Sales occur primarily through the company's own e-commerce site and selected channel partners.
Product overview
Memento is a portfolio of alcohol-free beverage products centered around Italy's first alcohol-free distillate for cocktail mixing, founded in 2017 by Eugenio Muraro. The core offering consists of three distinct variants—Memento (original/intense), Memento Green (delicate/floral), and Memento Blue (savory/spicy)—each priced at €30, which can be purchased individually or as the Tris Memento bundle at €85. The company also offers collaborative products through partnerships: Baba Aperitivo (via Babasucco) and Dri(ish) Box (via NIO Cocktails). The product line is complemented by the MeMento Drink List, a service showcasing cocktail recipes created by European bartenders using Memento distillates. All products feature Mediterranean botanicals inspired by the 1499 Ricettario Fiorentino, are organic, vegan, and gluten-free with 0% alcohol content.
Differentiator
Problem solved
Functional benefit
Products and services
- Memento (Original) An intense, herbal, and refreshing 0% alcohol aromatic distillate made from organic, vegan, and gluten-free Mediterranean botanicals, designed for cocktail mixing by individual consumers and bartenders.
- Memento Green A delicate, aromatic, and floral 0% alcohol distillate made from organic Mediterranean botanicals, suitable for vegan and gluten-free diets and intended for sophisticated cocktail mixing.
- Memento Blue A savory, balsamic, and spicy 0% alcohol distillate made from organic Mediterranean botanicals, suitable for vegan and gluten-free diets and intended for sophisticated cocktail mixing.
- Tris Memento A curated gift-set bundle of all three Memento variants (Original, Green, and Blue) from the Florentine recipe collection, priced at €85.
- Baba Aperitivo A collaborative ready-to-drink non-alcoholic aperitivo made with Memento distillates combined with other botanical ingredients, sold through the Babasucco partnership.
- Dri(ish) Box A mocktail selection box sold through the NIO Cocktails partnership, containing a Cosmopolitan NEXT cocktail featuring Memento as a key ingredient.
Companies that use Memento
Customer profileSegments3 records
Ideal customer profiles2 records
Memento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Memento partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NIO CocktailscoreMemento collaborates with NIO Cocktails for the Dri(ish) Box product. This partnership enables Memento products to reach customers through NIO Cocktails' established e-commerce platform specializing in non-alcoholic cocktail solutions. The Dri(ish) Box features a Cosmopolitan NEXT cocktail recipe using Memento along with traditional spirits for mixed consumption.
- BabasuccocoreMemento partners with Babasucco for the Baba Aperitivo product, a ready-to-drink alcohol-free aperitif. This collaboration allows Memento to access Babasucco's distribution network and customer base in the Italian non-alcoholic beverage market. The product is available for purchase exclusively through babasucco.com.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Memento competitors and assessment
Company assessmentDirect peers
- Seedlip: Seedlip is the category-defining non-alcoholic distilled spirit brand, founded in 2015 in the UK and now owned by Diageo. It sells botanical distillates for cocktail mixing with a comparable product proposition to Memento: sophisticated, alcohol-free base spirits targeted at mindful drinkers and bartenders.
- Aplós: Aplós produces non-alcoholic hemp-infused spirits as a substitute for traditional spirits in cocktails. It is comparable to Memento as a small, premium, alcohol-free cocktail base brand targeting health-conscious adults.
- Ghia: Ghia is a non-alcoholic aperitif brand using botanicals and Mediterranean-inspired ingredients for a sober-curious audience. It is comparable to Memento in serving the alcohol-free aperitivo/cocktail occasion with a similar premium, botanical-led brand positioning.
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens and botanicals for social drinking without alcohol. It targets a similar mindful-drinking consumer and competes for the same bartender/hospitality channel.
- Lyre's Spirit Co. Lyre's produces a full range of non-alcoholic spirits (gin, whiskey, rum, tequila alternatives) for cocktail mixing. It competes directly with Memento in the alcohol-free cocktail base category, with much broader SKU range and global retail distribution.
- Three Spirit Drinks: Three Spirit Drinks produces functional non-alcoholic botanical elixirs designed to be mixed into cocktails and mocktails. It overlaps with Memento in using botanical ingredients for alcohol-free mixology and serving the mindful-drinking segment.
- Pentire: Pentire makes non-alcoholic botanical spirits distilled from plants and seaweed, marketed as a base for cocktails. It targets the same health-conscious and bartender customer segments as Memento, with comparable premium positioning and e-commerce-led GTM.
Broad incumbents
- Diageo: Diageo is a global alcoholic beverages giant and the parent company of Seedlip. It is relevant as the broad incumbent that owns Memento's largest direct competitor and shapes the non-alcoholic category through distribution and marketing scale.
Regional players
- Babasucco: Babasucco is an Italian non-alcoholic aperitivo brand and Memento's distribution partner for the Baba Aperitivo product. It is comparable as a regional Italian player in the alcohol-free aperitivo space with shared customer base and complementary product offering.
Emerging players
- NIO Cocktails: NIO Cocktails sells ready-to-drink and do-it-yourself cocktail packages including non-alcoholic options like the Dri(ish) Box featuring Memento. It is comparable as a multi-brand cocktail platform that overlaps with Memento in serving the at-home cocktail and mocktail segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Memento social profiles
Digital presenceMemento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memento leadership team
Management profileNumber of profiles
Profiles1 record
Memento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memento
What does Memento do?
Memento manufactures and sells alcohol-free botanical distillates for cocktail mixing, offering three core variants (Memento, Memento Green, Memento Blue) plus a bundle (Tris Memento) and co-branded products distributed through Babasucco and NIO Cocktails. The distillates are 0% alcohol, organic, vegan, and gluten-free, produced using Mediterranean botanicals and ancient distillation techniques inspired by the 1499 Ricettario Fiorentino. Sales occur primarily through the company's own e-commerce site and selected channel partners.
Is Memento a public or private company?
Memento is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Memento founded?
Memento was founded in 2017. It employs 1 to 10 people.
Where is Memento based?
Memento is headquartered in Milano, Italy, in the Europe region.
How does Memento make money?
Two revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are channel Partner Distribution.
Who are Memento's main competitors?
Direct peers on record are Seedlip, Aplós, Ghia, Kin Euphorics, Lyre's Spirit Co., Three Spirit Drinks and Pentire. Diageo is listed as a broad incumbent. Babasucco is listed as a regional player. NIO Cocktails is listed as an emerging player.
Does Memento have an API?
No public API is recorded for Memento.
What industry is Memento in?
Memento's product category is Non-Alcoholic Distillates. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 312140 and its SIC code is 2080.