Roborigger

What Roborigger does

Roborigger is a product brand of TENSA Equipment, headquartered in West Perth, Western Australia, with manufacturing operations in Wangara. The company develops wireless, battery-powered load orientation devices for crane lifting operations, using proprietary flywheel and fan technology to generate gyroscopic and inertial forces that allow remote rotation and orientation of suspended loads without personnel near the load or taglines. The product range spans four core units: AR10 (10t SWL), AR15 (15t SWL), ARM1500-20 (20t SWL), and ARM1500-35 (35t SWL), complemented by specialised spreader and lift frames, hooks, cameras, and accessories. An integrated cloud-based IoT platform captures structured lift data (date, time, location, weight, images, lifts per hour) and supports geofencing, productivity analytics, and automated logistics tracking.

Roborigger serves enterprise customers across construction (Multiplex, Laing O'Rourke, LTE Structures, Built, Midguard), mining and energy (Woodside, Santos), oil and gas (Shawcor), and logistics and maritime (Seaswift). The business model combines hardware sale or rental of load orientation units, subscription-based IoT and analytics services, licensing and royalty revenue from exclusive distribution partnerships (Greenfield Products for North America, Pekko Engineers for Hong Kong, JOTO Sangyo for Japan, Ludwig System for Western Europe), and training services delivered via an online LMS and partnerships with training providers such as Saferight.

The go-to-market combines direct enterprise field sales in Australia with exclusive distribution partnerships internationally, supplemented by a rental model that supports pilot trials and a major industry exhibition presence (ConExpo 2023, Bauma 2022). The company is co-developing an autonomous tower crane with Sumitomo Mitsui Construction and IHI in Japan, and has secured Hong Kong CITF Pre-Approved Product status, reflecting an expanding product and regulatory footprint.

Name

Roborigger

Legal name

Roborigger

Website

https://roborigger.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Roborigger, a TENSA Equipment product brand based in Perth, Australia, builds wireless flywheel-and-fan load orientation devices for cranes (10-35 tonne capacity) and a cloud-based IoT lift data platform, serving construction, mining, oil and gas, and maritime enterprises globally through direct sales, exclusive distributors, and rental.

Ownership category

akta.pro rank

Product category

Construction Lifting Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Crane load orientation
• Wireless load control
• Lifting safety technology
• Construction lifting equipment
• IoT lift monitoring

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales and Rental: Sale or rental of Roborigger load orientation devices (AR10 10t, AR15 15t, ARM1500-20 20t, ARM1500-35 35t capacity). Rental includes full technical and maintenance support with automatic technology upgrades. Units always incorporate latest version of technology.
2. IoT Software and Data Analytics: Subscription-based IoT platform providing real-time lift monitoring, productivity analytics, geofencing, and load tracking. Data monetization through logistics planning and performance analysis services.
3. Distribution Licensing Royalties: Exclusive distribution partnerships in international markets (North America, Hong Kong, Japan, Western Europe) generate licensing and royalty revenue streams.
4. Training Services: Half-day training sessions for crane drivers and dogmen. Online Learning Management System (LMS) for operator certification. Partnerships with training providers like Saferight for course integration.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Roborigger designs and manufactures wireless, battery-powered load orientation devices that attach to crane hooks to remotely rotate and orient suspended loads via proprietary flywheel and fan technology generating gyroscopic and inertial forces. Its product range spans 10t to 35t SWL units (AR10, AR15, ARM1500-20, ARM1500-35) and is complemented by a cloud-connected IoT platform that captures real-time lift data, high-resolution images, weight, location, and productivity analytics for enterprise construction, mining, oil and gas, and maritime customers.

Product overview

Roborigger is a product of TENSA Equipment specialising in automated wireless load orientation devices for crane lifting operations. The product portfolio includes the core AR-series (AR10, AR15) and modular ARM1500-series (ARM1500-20, ARM1500-35) load orientation units ranging from 10 to 35 tonnes SWL capacity, all featuring proprietary flywheel and fan technology for inertial load rotation. The integrated IoT Application platform provides cloud-based monitoring with real-time lift data, images, and productivity analytics. The offering extends to specialised spreader frames for container and pipe handling, hooks and cameras accessories, and Ludwig Hook distributed products. Roborigger operates on a sale or rental model with full technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Roborigger AR10: Wireless load controlling device for 10 tonnes SWL capacity
• Roborigger AR15
• Roborigger ARM1500-20
• Roborigger ARM1500-35
• IoT Application

Products and services

• Roborigger AR10 Automated wireless load orientation device with 10 tonnes SWL (Safe Working Load) capacity using flywheel and fan technology for remote rotation control of crane loads.
• Roborigger AR15 Automated wireless load orientation device with 15 tonnes SWL capacity featuring inertial forces to accurately rotate and orient crane loads with integrated camera and load cell.
• Roborigger ARM1500-20 Modular load controller with 20 tonnes SWL capacity that separates the rotating and orientation system from the lifting system for flexible tailor-made lifting configurations.
• Roborigger ARM1500-35 35 tonne WLL modular load controller based on the ARM1500 load control module fitted with 35t WLL spreader and hook system, designed for heavy industrial applications.
• Roborigger IoT Application Cloud-based IoT platform that collects and pushes lift data including date, time, location, weight, and high-resolution images to customer platforms in real time, with geofencing, productivity tracking, and analytics.
• Hooks, Cameras and Accessories Range of hooks, integrated cameras, and accessories designed for use with Roborigger units to enable load monitoring and specialised lifting configurations.
• Specialised Spreader and Lift Frames Customised spreader systems and lift frames for container lifting (20ft and 40ft) and pipe handling using the ARM load controlling module linked to container spreaders.
• Ludwig Hook (Distributed Product) Radio-controlled crane hook manufactured by Ludwig System GmbH in Germany that enables remote load release from safe distance, distributed exclusively in Australia by Roborigger; Ludwig Hook and slings remain on crane hook during operations.
• Roborigger Rental and Training Services Rental programme for Roborigger units with full technical and maintenance support and minimum one-day duration, paired with half-day training sessions for crane drivers and dogmen plus an online Learning Management System for operator certification.

Quantifiable outcome

• Doubled facade panel installation from 10 to 20 units per day at 140m height
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Pekko EngineerscoreChannel Partner/ Reseller/ Distributor · 1 November 2024Exclusive distribution partnership for Hong Kong. Roborigger approved for Pre-Approved Product List of Construction Innovation and Technology Fund (CITF) with up to 70% reimbursement for approved applications. First deployment with Leighton Asia on Boardwalk under Island Eastern Corridor Project (December 2022). Expanded to Leighton Asia projects in Hong Kong, Malaysia, and Singapore.
• Greenfield ProductsflagshipChannel Partner/ Reseller/ Distributor · 17 July 2023Exclusive distribution partnership for North America. Greenfield Products, part of Lanco Group of Companies (Chicago-based with branches throughout North America), distributes Roborigger load orientation devices and provides support. First Roborigger showcased at ConExpo 2023 in Las Vegas. Partnership formed after Greenfield Products saw live demonstrations at Bauma 2022 Munich.
• Ludwig HookcoreChannel Partner/ Reseller/ Distributor · 3 April 2023Roborigger is Ludwig Hook's exclusive distributor in Australia. Ludwig Hook enables remote load release from safe distance, eliminating need for ladders or lifting platforms. Ludwig Hook and slings remain on crane hook during operations. First delivery to NEWest Alliance (Downer EDI Works & CPB Contractors joint venture) for railway electrification steel masts.
• Ludwig System GmbHcoreChannel Partner/ Reseller/ Distributor · 20 September 2021Agency partnership for Western European region covering Germany, Netherlands, Austria, Switzerland, and Belgium. Ludwig System, led by founder Peter Ruf, leads development of Roborigger business and operations in Western Europe. Ludwig System also manufactures radio-controlled crane hooks and serves as Roborigger's agent in these territories.
• ALEC Engineering and Contracting L.L.C.coreStrategic or Co-development Partner · 8 September 2021Dubai-based construction company completed trialing of Roborigger remote crane load control technology. Discovered through initial industry research by ALEC's logistics division. Roborigger deployed at One Zaabeel site for remote load control operations.
• Saferight TrainingminorChannel Partner/ Reseller/ Distributor · 27 August 2021Partnership with WA's largest safety training facility (RTO 5722) to incorporate Roborigger load control and orientation device training as part of high-risk rigging, dogging, and crane operator courses. Saferight has 31 years of experience with purpose-built training facilities across WA.
• JOTO Sangyo Co. LtdcoreChannel Partner/ Reseller/ Distributor · 15 July 2021Appointed as Roborigger's exclusive agent in Japan. Strategic partnership with Sumitomo Mitsui Construction to use Roborigger system in SQRIM fully precast concrete construction method for high-rise buildings. Described as 'world leading technology equivalent to using driverless cars on roads'.
• Sumitomo Mitsui Construction (SMCC)flagshipStrategic or Co-development Partner · 1 January 2021Japanese general construction company working with Roborigger and IHI to design and develop the first autonomous tower crane. Roborigger's load rotation control system being used by SMCC to autonomously move and rotate loads. Part of cooperation agreement with JOTO Sangyo for SQRIM precast construction method.
• Innovation Central Perth (ICP)coreTechnology or Integration · 4 November 202012-month IoT technology incubation initiative as part of Wireless Industrial Sensor Environment (WISE) programme. Accelerates IoT application development for logistics planning, tracking functionality, safety analysis. ICP is industry-academia collaboration led by Cisco with partners Curtin University, Woodside, and CSIRO's Data61.
• METS IgnitedcoreGTM or Marketing Partner · 4 November 2020Government-funded industry growth centre for mining equipment, technology and services sector. Sponsorship enables participation in Innovation Central Perth WISE programme. Provides networking with other WISE members across different projects and industries.
• Curtin UniversitycoreTechnology or Integration · 1 April 2020Research collaboration to develop Roborigger's control algorithm, supported by $30,000 Innovation Connections grant. Curtin researchers developed mathematical algorithm for determining appropriate motor torque under different conditions. Computer Systems Engineer student Nhan Dao completed summer internship developing AI model for human detection.
• Protean ElectriccoreTechnology or Integration · 1 April 2020Adopted Protean Electric's ProteanDrive Pd18 motors developed for next-generation electric vehicles. Lightweight, compact integrated synchronous motor provides high torque output from zero RPM. Partnership supports global expansion with robust, high power, low weight motor solutions.
• COREminorGTM or Marketing Partner · 1 January 2020Australia's first innovation hub for resources sector. Listed Roborigger in inaugural Hot 30 top innovators list at CORE Exchange 2020. Provides visibility among resources, energy, space, and defence sectors.
• WoodsideflagshipStrategic or Co-development Partner · 1 January 2017Development partner since 2017. Supported Roborigger development through Innovation Central Perth partnership. Conducted trials at onshore supply bases, Ranong Port Thailand, and Burrup Peninsula Pluto Interconnector. Woodside Portfolio Technology Manager Darren Shanahan noted potential to significantly reduce accident risks and improve operational efficiency.
• Lanco Group of CompaniescoreStrategic or Co-development PartnerParent company of Greenfield Products. Portfolio includes Western Pacific Crane & Equipment (largest Manitowoc and Grove crane dealer in North America), Walter Payton Power Equipment, Broderson Manufacturing, Mi-Jack Products, Lift King, and other lifting industry companies providing virtually complete North American regional coverage.
• MultiplexflagshipStrategic or Co-development PartnerIndustry partner since 2017. First commercial construction contractor to use Roborigger wireless load bearing technology. Provided early funding commitment contingent on successful technology deployment. Ongoing deployment across multiple Australian project sites including New WA Museum, Karrinyup Shopping Centre, One the Esplanade, and 388 George Street Sydney.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crosby Group: Global leader in rigging hardware, lifting attachments, and load monitoring (now part of Kito Group). Directly comparable as a provider of crane-attached hardware used to control and monitor lifted loads across construction, energy, and marine.
• Straightpoint: Manufacturer of load cells, dynamometers, and wireless load monitoring hardware for cranes, rigging, and material handling. Comparable product adjacency around wireless, real-time load data capture during crane operations.
• RUD Group: Manufacturer of lifting attachments, slings, and rigging equipment with strong industrial lifting attachment portfolio. Comparable as a maker of attachments that connect loads to cranes and influence how loads are handled on site.
• Modulift: Manufacturer of modular spreader beams and below-the-hook lifting devices. Closely comparable on the modular, below-the-hook lifting hardware side that Roborigger's ARM1500 series competes with for crane load control.
• Codipro: Manufacturer of swivel hoist rings and lifting accessories engineered for safe load handling. Comparable niche focus on engineered lifting attachments used to control and orient suspended loads.

Broad incumbents

• Tadano: Global crane OEM with broad product portfolio including all-terrain, rough-terrain, and crawler cranes. Larger incumbent that could integrate or compete with Roborigger-style load control as a crane subsystem.
• Liebherr: Major crane and construction machinery manufacturer with deep R&D budget and global service network. Represents the type of broad incumbent whose in-house development of load-automation features could compress Roborigger's standalone value.
• Manitowoc Company: Crane OEM (Grove, Potain, Manitowoc brands) whose North American dealer network intersects Roborigger's distributor Lanco/Western Pacific. A strategic threat if it bundles competing tagline-replacement technology.
• Enerpac: Manufacturer of high-force tools, hydraulic gantries, strand jacks, and specialized lifting systems for heavy industrial applications. Comparable on the engineered, heavy-lift specialized systems side.

Emerging players

• Trackunit: Provider of IoT fleet management and telematics for construction equipment including cranes. Comparable on the connected-equipment data platform layer that complements or competes with Roborigger's IoT subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjNiWU2qVUp-8d2vAMVjL-A
• Xx.com/roborigger
• LinkedInlinkedin.com/company/roborigger

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roborigger