What Tidal Financial Group does

Tidal Financial Group is a full-stack ETF platform that enables asset managers, hedge funds, separately managed account (SMA) sponsors, and financial advisors to launch, manage, trade, and grow exchange-traded funds without building operational infrastructure in-house. Founded in 2012 and headquartered in Milwaukee, Wisconsin, the company operates from five U.S. offices (Milwaukee, Chicago, New York, Omaha, and West Palm Beach) and supports 90+ issuers managing 410+ ETFs, with $80bn+ in Total Assets Under Service and $62bn+ in Assets Under Management as of May 29, 2026. Tidal's offering is organized as a core white-label/full-service platform augmented by modular service components including strategy and product planning, trust and board management, fund administration, regulatory and compliance, active portfolio management and trading execution, marketing and research, and sales and distribution support.

The platform's principal differentiator is specialized trading expertise in options-based and derivatives ETF strategies, materially expanded through the January 2025 acquisition of ZEGA Financial's options trading business, which doubled Tidal's trading team. The company also offers specialized conversion services—Section 351 SMA-to-ETF conversions and mutual fund conversions—plus outsourced CCO services, weekly ETF Industry KPI Reports, and proprietary research publications. Service delivery is human-mediated through consultation, operations, compliance, and capital markets support; no public APIs, SDKs, or programmatic access are offered.

Tidal's revenue model is primarily annual subscription-based fees for white-label and full-service platform engagements. Pricing ranges from approximately $200,000–$260,000 annually for white-label arrangements (with $50,000–$75,000 initial costs), $300,000–$400,000 annually for advisor-to-series-trust structures, $350,000+ annually for DIY trust ownership, and roughly $240,000 for sub-advisory mandates. Beyond platform fees, the company generates advisory fees, sub-advisory fees on directly managed ETFs, and fund administration fees across its 410+ ETF portfolio. Go-to-market is sales-led and enterprise-focused, targeting emerging and mid-tier ETF issuers, asset managers converting SMAs or mutual funds to ETFs, and active managers bringing strategies to market via the ETF wrapper.

Name

Tidal Financial Group

Legal name

Tidal Financial Group

Website

https://tidalfinancialgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Tidal Financial Group operates a full-stack ETF platform enabling asset managers to launch, manage, trade, and grow ETFs without building in-house infrastructure. It supports 90+ issuers managing 410+ ETFs with $80bn+ in Total Assets Under Service as of May 2026.

Ownership category

akta.pro rank

Product category

ETF Platform Services

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Finance Services (6199)

akta.pro primary industry

Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)

Keywords

• ETF platform services
• White-label ETF solutions
• Fund administration
• SMA to ETF conversion
• ETF launch services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Services / White-Label Fees: Annual fees for white-label and full-service ETF platform services, including trust management, operations, compliance, and administrative support. Fees typically range from $200,000 to $260,000 annually for white-label arrangements.
2. Advisory and Sub-Advisory Services: Investment adviser and sub-adviser fees for managing ETF portfolios, providing compliance oversight, regulatory management, and portfolio strategy execution.
3. Fund Administration: Fund administration and accounting services for ETF issuers, including NAV calculation, financial reporting, and compliance monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tidal Financial Group operates a full-stack ETF platform providing asset managers with the complete infrastructure to launch, manage, trade, and grow ETFs. The platform spans white-label ETF services, Section 351 SMA-to-ETF conversions, mutual fund conversions, trust and board governance, fund administration, regulatory compliance, active portfolio management and trading execution, plus marketing and sales distribution support. Tidal serves as the operational backbone for 90+ ETF issuers managing 410+ ETFs with $80bn+ in Total Assets Under Service.

Product overview

Tidal Financial Group operates as an award-winning, full-stack ETF platform enabling financial institutions to launch, manage, trade, and grow ETFs. The platform is organized as a unified platform-plus-modules architecture combining the core White-Label ETF Services and Full-Stack ETF Platform with modular service components including Strategy & Product Planning, Trust & Board Management Services, Fund Management & Operation, Regulatory & Compliance Services, Active Portfolio Management & Trading Execution Services, Marketing & Research, and Sales & Distribution Support. Tidal also offers specialized conversion services for Section 351 (SMA-to-ETF) and Mutual Fund conversions, plus research tools including ETF Industry KPI Reports and Tidal Research Publications. With 410+ ETFs managed, 90+ issuers supported, and $80bn+ Total Assets Under Service, Tidal serves as the operational backbone enabling asset managers to enter the ETF market without building full in-house infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Stack ETF Platform Comprehensive ETF platform enabling asset managers to launch, manage, trade, and grow ETFs through a unified suite including strategy planning, trust services, fund operations, compliance, portfolio management, trading execution, marketing, and sales distribution support.
• White-Label ETF Services Turnkey solution allowing asset managers to leverage Tidal's platform infrastructure to launch their own ETF brands without building operational capabilities in-house, with initial costs of $50,000-$75,000 and annual expenses of $200,000-$260,000.
• Section 351 Conversion Services Tax-deferred conversion enabling investors to contribute appreciated SMA assets into newly formed ETFs without triggering immediate taxable events, preserving cost basis and holding periods while offering operational simplicity, scalability, and exchange-traded liquidity.
• Mutual Fund Conversion Services Transformation of mutual funds into optimized ETF structures to enhance liquidity, expand investor access, and improve tax efficiency, including consultation, seamless execution, and ongoing fund administration, trading, and compliance monitoring support.
• ETF Issuer Platform Services Full suite of services for ETF sponsors including portfolio structuring, regulatory filings, operational setup, launch logistics, fund administration, compliance oversight, capital markets support, and post-launch growth assistance.
• Active Portfolio Management and Trading Execution Services Plug-and-play portfolio management and trading solutions including derivatives trading, capital markets support, and execution services, with specialized expertise in options-based and derivatives-based ETF strategies.
• ETF Industry KPI Reports Weekly industry metrics and trends reports tracking ETF launches, closures, AUM, expense revenue, and market statistics for the broader U.S. ETF ecosystem.

Quantifiable outcome

• Supports 90+ ETF issuers managing 410+ ETFs
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Worth ChartingcoreStrategic or Co-development Partner · 1 April 2026Tidal Investments LLC serves as sub-advisor to Worth Charting's WRTH Options Income ETF, providing portfolio management and trading execution for the actively managed short strangle options strategy.
• Aura ETFs Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 April 2026New ETF provider Aura ETFs uses Tidal Financial Group infrastructure to launch the U.S. Defense ETF (DUTY), with Tidal providing the ETF platform, trading, and operational support.
• Nicholas WealthcoreStrategic or Co-development Partner · 1 March 2026Partnership with Nicholas Wealth's XFUNDS platform to launch income-focused ETFs including Nicholas Nuclear Income ETF (NUKX) and Nicholas Defense and Rare Earth Income ETF (WEPN).
• TimesSquare Capital ManagementcoreStrategic or Co-development Partner · 1 January 2026Launched TimesSquare Quality Mid Cap Growth ETF (TSCM) in partnership with TimesSquare, an active manager converting its mid-cap growth strategy into an ETF wrapper.
• FundVantage TrustcoreStrategic or Co-development Partner · 1 October 2025Strategic partnership to offer end-to-end ETF platform combining Tidal's marketplace capabilities with FundVantage's trust and governance structure. Aims to simplify ETF creation and support expected US ETF growth to $18 trillion by 2029.
• ZEGA FinancialcoreTechnology or Integration · 1 January 2025Acquisition of ZEGA Financial's options trading business doubled Tidal's trading team and brought industry veterans with extensive experience in options trading. Strategic acquisition to capitalize on ETF growth and drive innovation in ETF trading and capital markets.
• GammaRoad Capital PartnerscoreStrategic or Co-development Partner · 1 September 2024Launched GammaRoad Market Navigation ETF (GMMA) in strategic partnership with GammaRoad Capital Partners, combining large-cap and T-Bill exposure.
• NYSE (New York Stock Exchange)coreChannel Partner/ Reseller/ DistributorNYSE is the primary exchange for Tidal's ETF listings. In 2025, Tidal launched 61 ETFs on NYSE, representing one of the highest total launches from a single business on the exchange.
• Goldman Sachs Asset ManagementminorStrategic or Co-development PartnerCEO Gavin Filmore appeared on CNBC's ETF Edge alongside Goldman Sachs Asset Management's chief investment strategist to discuss ETF industry trends and growth.
• Foreside Fund ServicescoreChannel Partner/ Reseller/ DistributorForeside Fund Services serves as distributor for multiple ETFs on Tidal's platform, including YieldMax ETFs and other offerings.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Simplify Asset Management: Simplify Asset Management operates as an active ETF issuer using options-based and derivative strategies, often through third-party platform services. Comparable in strategy focus (options-based ETFs) and target issuer profile (emerging managers), with partial overlap in platform use cases.
• Roundhill Financial: Roundhill Financial is a thematic ETF issuer known for niche and innovation-focused products. Comparable in targeting the same emerging-manager and thematic-ETF customer segment, with similar reliance on platform infrastructure for fund operations.
• Pacer Financial: Pacer Financial is a fast-growing ETF issuer known for rules-based and trend-following strategies. Comparable as a third-party ETF issuer that relies on platform infrastructure; partial overlap with Tidal's target customer base of mid-tier asset managers.

Broad incumbents

• State Street Global Advisors (SSGA): State Street Global Advisors operates the SPDR ETF franchise and broader asset management business. Comparable as a broad incumbent with full-service capabilities including trust, administration, and trading; competes for institutional issuer mandates.
• BlackRock (iShares): BlackRock's iShares is the dominant U.S. ETF franchise with $2T+ in U.S. ETF AUM. Relevant as the broad incumbent that operates its own end-to-end platform; competes for the largest issuer relationships and could expand into white-label services.

Direct peers

• Exchange Traded Concepts: Exchange Traded Concepts is a dedicated ETF platform and white-label service provider that helps asset managers launch and operate ETFs. Direct competitor offering comparable full-service platform capabilities including trust, operations, compliance, and trading infrastructure.
• Rex Shares: Rex Shares (and affiliated Tuttle Capital Management) operates as both an ETF issuer and a platform provider, launching and operating thematic and actively managed ETFs. Direct competitor in the white-label and actively-managed ETF space, with overlapping capabilities in fund administration, compliance, and trading.
• ETF Managers Group: ETF Managers Group operates as an ETF platform and issuer, supporting third-party ETF launches with white-label services, fund administration, and distribution. Directly comparable full-service ETF platform with similar target customers (emerging and mid-tier issuers).
• Alpha Architect: Alpha Architect provides ETF launch services and operates as a quant-driven ETF issuer, offering white-label and custom index ETF capabilities. Comparable in serving the emerging-manager segment with full-service platform economics.
• Vest Financial: Vest Financial is an ETF platform and white-label provider specializing in outcome-oriented and structured ETFs. Comparable business model providing full-service platform infrastructure to asset managers seeking ETF wrappers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tidalfg
• YouTubeyoutube.com/c/TorosoInvestments/videos
• LinkedInlinkedin.com/company/tidaletfservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tidal Financial Group