Penserra
- Company typePrivate
- Founded2007
- HeadquartersOrinda, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Penserra firmographics
Firmographics- Name
- Penserra
- Legal name
- Penserra Financial Ventures LLC
- Website
- https://penserra.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Penserra industry classification
Industry- Product category
- Institutional Brokerage & Investment Banking
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Fixed Income Brokerage (Bonds) (FSAEACAJ)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Penserra is headquartered
LocationHeadquarters
- HQ city
- Orinda
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Penserra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Global Equity Trading: Provides institutional clients with equity trading execution services across global markets.
- Fixed Income Trading: Offers fixed income trading services including government and corporate bonds, and is an approved dealer of Fannie Mae, Freddie Mac, and Federal Home Loan Bank.
- Investment Banking: Provides investment banking services including advisory, capital markets, and underwriting services.
- ETF Sub-Advising: Provides sub-advisory services for exchange-traded funds to asset management firms.
- Active Investment Management: Penserra Global Investors provides active global equity management strategies to institutional clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Penserra product offering
Product offeringCore offering
Penserra operates as an institutional financial services firm delivering six core service lines to institutional clients: Global Equity Trading, Fixed Income Trading, Equity Exchange market access, Investment Banking (advisory, capital markets, and underwriting), ETF Sub-Advising, and Active Investment Management through its Penserra Global Investors subsidiary. The firm holds FINRA/SIPC broker-dealer registration and is an approved dealer of Fannie Mae, Freddie Mac, and the Federal Home Loan Bank.
Product overview
Penserra is an institutional financial services firm offering a comprehensive suite of financial services. The core portfolio includes Global Equity Trading, Fixed Income Trading, Equity Exchange, Investment Banking, ETF Sub-Advising, and Active Investment Management (via Penserra Global Investors LLC). Founded in 2007, the firm operates as a unified institutional platform rather than a modular architecture, with services designed to serve institutional investors, asset managers, and corporate clients across equity and fixed income markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Equity Trading Institutional-grade equity trading execution across global markets for institutional investors, including asset managers, insurance companies, and corporate issuers, providing liquidity and execution services.
- Fixed Income Trading Trading services for fixed income securities including government and corporate bonds and other debt instruments for institutional clients; Penserra is an approved dealer of Fannie Mae, Freddie Mac, and the Federal Home Loan Bank.
- Equity Exchange An exchange platform service providing equity trading operations and market access for institutional clients.
- Investment Banking Capital markets advisory, underwriting, and advisory services for corporate and institutional clients, including diverse underwriting syndicate participation (e.g., co-manager on State Street's $750 million senior notes and Allstate's $1.2 billion bond transaction).
- ETF Sub-Advising Sub-advisory portfolio management and investment strategy services for Exchange-Traded Fund sponsors, providing portfolio construction and ongoing management support for ETF products.
- Active Investment Management Actively managed global equity investment strategies delivered through Penserra Global Investors LLC, led by experienced portfolio managers managing institutional capital in global equities.
Quantifiable outcome
- As of August 2022, approximately 35% of employees are classified as minorities, substantially higher than financial industry average
- +1 more outcomes
Companies that use Penserra
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Penserra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Penserra partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Northern Trust Asset ManagementcorePenserra was selected by Northern Trust Asset Management as one of sixteen minority-owned broker dealers for its Minority Broker Program, an increase from eleven in 2019. Selected from 28 broker-dealers that responded to a request for information. This is the seventh time Northern Trust has gone through this process since the program's inception in 2007.
- State StreetcorePenserra, as a certified Minority-Business Enterprise (MBE), participated as a co-manager for State Street's $750 million of Senior Notes, representing a significant diversity underwriting relationship in the institutional fixed income market.
- BlackRockcorePenserra announced the launch of a partnership with BlackRock to provide dedicated cash management share classes, expanding its institutional investment management offerings.
- NICSA Diversity Project North AmericaminorPenserra CEO George Madrigal is a Founding Member of NICSA's Diversity Project North America, a group of senior executives focused on increasing diversity within the asset management industry. Connie Kreutzer, Head of Institutional Sales, is a member of the organization's Executive Steering Committee.
- The Hispanic PromiseminorPenserra committed to The Hispanic Promise, the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Signed at the Hispanic Leadership Summit: San Francisco.
- BofA SecuritiescoreBofA Securities serves as Penserra's clearing firm, backs up important firm records in a geographically separate area, and provides business continuity support. Penserra's clearing firm is identified as BofA Securities in their official disclosures.
- RBC Clearing and CustodycoreRBC Clearing and Custody serves as an alternative clearing firm for Penserra. In case of significant business disruption where Penserra is inaccessible, customers are directed to RBC for instructions on accessing funds and securities.
- We Are All Human FoundationminorPenserra supports the We Are All Human Foundation, a non-profit devoted to promoting diversity, inclusion and equality. The organization organized the Hispanic Leadership Summit where Penserra signed The Hispanic Promise.
- The Diversity Project North AmericaminorPenserra is actively involved with The Diversity Project North America, an organization committed to expanding diversity and inclusion throughout the asset management industry.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Penserra competitors and assessment
Company assessmentDirect peers
- Loop Capital Markets: Minority-owned institutional broker-dealer with fixed income, equities, and investment banking serving corporate, governmental, and institutional clients; comparable in MBE positioning and institutional coverage.
- CastleOak Securities: Black-owned broker-dealer providing fixed income sales and trading, investment banking, and equity services to institutional clients; comparable in MBE positioning and product set.
- R. Seelaus & Co. Women-owned broker-dealer providing fixed income trading, capital markets, and advisory services; comparable as a diversity-led institutional broker-dealer competing for similar co-manager mandates.
- M.R. Beal & Company: Minority-owned broker-dealer with municipal and institutional fixed income, investment banking, and public finance offerings; comparable diverse-broker peer in capital markets services.
- Siebert Williams Shank & Co. Minority and women-owned broker-dealer focused on capital markets, public finance, and institutional fixed income; directly comparable as a minority-led dealer competing for co-manager slots on underwriting syndicates.
- Roberts & Ryan Investments: Service-disabled veteran-owned broker-dealer providing institutional fixed income sales/trading and underwriting; comparable in mission-driven diversity positioning competing for similar institutional mandates.
- Blaylock Van, LLC: Black-owned broker-dealer focused on institutional fixed income sales, trading, and underwriting; comparable in minority positioning and institutional fixed income focus.
- Samuel A. Ramirez & Co. Hispanic-owned, MBE-certified institutional broker-dealer offering fixed income trading, equity trading, and underwriting; the most direct diverse-broker peer comparable to Penserra in identity, regulatory positioning, and service mix.
Broad incumbents
- B. Riley Financial: Diversified mid-tier financial services firm with broker-dealer, investment banking, and trading operations; a broader incumbent that targets similar institutional clients with overlapping services.
- Stifel Financial Corp. Full-service institutional broker-dealer with fixed income, equities, investment banking, and asset management; a larger incumbent providing similar institutional services across the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Penserra social profiles
Digital presencePenserra compliance and trust
Trust signalCompliance2 records
Penserra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penserra leadership team
Management profileNumber of profiles
Profiles9 records
Penserra subsidiaries and ownership
Company hierarchySubsidiaries4 records
Penserra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penserra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penserra
What does Penserra do?
Penserra operates as an institutional financial services firm delivering six core service lines to institutional clients: Global Equity Trading, Fixed Income Trading, Equity Exchange market access, Investment Banking (advisory, capital markets, and underwriting), ETF Sub-Advising, and Active Investment Management through its Penserra Global Investors subsidiary. The firm holds FINRA/SIPC broker-dealer registration and is an approved dealer of Fannie Mae, Freddie Mac, and the Federal Home Loan Bank.
Is Penserra a public or private company?
Penserra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penserra founded?
Penserra was founded in 2007. It employs 51 to 100 people.
Where is Penserra based?
Penserra is headquartered in Orinda, United States, in the North America region.
How does Penserra make money?
Five revenue lines are on record. Global Equity Trading is the primary driver. The others are fixed Income Trading, investment Banking, ETF Sub-Advising and active Investment Management.
Who are Penserra's main competitors?
Direct peers on record are Loop Capital Markets, CastleOak Securities, R. Seelaus & Co., M.R. Beal & Company, Siebert Williams Shank & Co., Roberts & Ryan Investments, Blaylock Van, LLC and Samuel A. Ramirez & Co.. Broad incumbents are B. Riley Financial and Stifel Financial Corp..
Does Penserra have an API?
No public API is recorded for Penserra.
What industry is Penserra in?
Penserra's product category is Institutional Brokerage & Investment Banking. Its primary akta.pro industry code is FSAEACAJ, Fixed Income Brokerage (Bonds), with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6211.