Heroic
- Company typePublic
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Heroic firmographics
Firmographics- Name
- Heroic
- Legal name
- HEROIC AS
- Website
- https://heroic.gg
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heroic industry classification
Industry- Product category
- Professional esports organization
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industry
- Esports Tournament Sponsorships & Partnerships (MPAGANAM)
Keywords
Where Heroic is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Heroic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Esports Prize Winnings: HEROIC earns prize money from competitive esports tournament victories across Counter-Strike 2 and Dota 2. Prize money won exceeds $5 million historically, with winnings distributed to players.
- Merchandise Sales: Direct-to-consumer sales of branded apparel and accessories (jerseys, jackets, pants, scarves, caps, flags, stickers, pins, keychains, gaming sleeves) through shop.heroic.gg powered by Shopify.
- Sponsorships & Partnerships: Revenue from commercial sponsorship deals with brands including Backforce (gaming chairs), Razed.com (crypto betting), and Wallhack (gaming peripherals). Sponsors receive jersey branding, digital platform visibility, and co-branded campaigns.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Heroic product offering
Product offeringCore offering
HEROIC operates a professional esports organization that fields competitive Counter-Strike 2 and Dota 2 rosters, alongside a Dota 2 division and a Counter-Strike 2 Academy development team. The organization complements its competitive operations with direct-to-consumer sales of branded apparel and accessories (jerseys, jackets, pants, caps, scarves, flags, stickers, pins, keychains, gaming sleeves), and commercial sponsorship integrations targeting the global esports audience.
Product overview
HEROIC is a Norwegian esports organization offering a dual product portfolio: competitive esports teams (Counter-Strike 2 and Counter-Strike 2 Academy) and branded merchandise. The merchandise line includes apparel (jerseys, jackets, pants, t-shirts, hoodies), accessories (caps, scarves, flags, pins, stickers, keychains, gaming sleeves), and customizable products (custom nicknames). The 2025/2026 Pro Kit collection (jersey, jacket, pants) represents the flagship merchandise offering, while the Counter-Strike 2 team serves as the core competitive product since the organization's founding in 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- Counter-Strike 2 Team HEROIC's professional Counter-Strike 2 esports team competing at Tier 1 tournaments globally; the core competitive product of the organization.
- Counter-Strike 2 Academy Team HEROIC's development Counter-Strike 2 roster fostering up-and-coming talents, providing a pathway to promotion to the main team.
- HEROIC 2025/2026 Pants Loose fit pants with custom woven HEROIC logo patch, side paneling and piping; part of the official 2025/2026 Pro Kit merchandise collection sold via shop.heroic.gg.
- HEROIC 2025/2026 Jacket Outerwear jacket designed for wind, rain, and post-game use with sleeve and back paneling with seam piping; part of the Pro Kit 2025/2026 collection.
- HEROIC 2025/2026 Jersey Official team jersey made from 100% custom woven jacquard fabric with HEROIC metallic patch, cotton sleeve and collar ribs, and red polyester paneling; the flagship Pro Kit 2025/2026 piece.
- HEROIC Toxic Hoodie Hoodie made from 70% cotton and 30% polyester with DTG print on front, back and hood with drawstrings; part of the Toxic Tipping merchandise line.
- HEROIC Toxic T-shirt T-shirt with DTG print on front and back, part of the Toxic Tipping merchandise line sold via shop.heroic.gg.
- HEROIC Gaming Sleeve Red/Black 100% polyester gaming arm sleeve with all-over sublimation print, available in red/black and burgundy/black color options.
- HEROIC Cap 2024 100% cotton paneled cap with embroidered HEROIC logo.
- HEROIC Flag 2024 Flag with all-over sublimation print, also usable as a cape.
- HEROIC Pin Metal enamel pin accessory.
- HEROIC Stickerpack Sticker pack featuring HEROIC players.
- HEROIC Logo Keychain Metal enamel logo keychain.
- HEROIC Scarf Scarf made from cotton and polyester woven blend.
- HEROIC Dota Flag Custom cut flag shape inspired by in-game Dota banners, designed to hang on walls.
- Custom Nickname Personalization Custom nickname service allowing fans to personalize their jersey with their chosen gaming name.
Quantifiable outcome
- 1.3M+ total social media followers, 45M hours watched, 562.9M total impressions, 31.8M engagements, 1M peak views
- +1 more outcomes
Companies that use Heroic
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Heroic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Heroic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- WallhackminorWallhack is a gaming peripherals brand from Copenhagen, Denmark. Outstanding engineering meets Danish design with a focus on culture and community. The partnership featured HEROIC playing the Cologne Major with 'I <3 Wallhack' on its jersey. Wallhack's glass mousepad CR-005 uses a patented surface process providing stable friction. Bubzkji (former Astralis pro) is the face of the partnership.
- BackforcecoreBackforce, a brand of German office furniture manufacturer Interstuhl Büromöbel GmbH & Co. KG (over 50 years of manufacturing), produces high-quality ergonomic gaming chairs in Germany since 2019. The partnership for 2026 features co-branded gaming chairs with HEROIC branding, including ergonomic design with lumbar support, automatic weight adaptation, recyclable materials, and a 10-year warranty. HEROIC promotes Backforce products on its website and to its community.
- Esports Foundation (Esports World Cup)coreThe Esports Foundation (formerly Esports World Cup Foundation) partnership renewed HEROIC as an Esports Foundation Club Partner for 2026 — a strategic marketing partnership joining an exclusive group of 40 premier esports clubs internationally. The collaboration strengthens HEROIC's marketing initiatives, elevates content production, and improves global fan engagement. HEROIC participates in the EWC Club Championship's unique cross-game format competing for the largest prize pool in esports history.
- Razed.comcoreRazed.com is a crypto casino and sportsbook brand focused on fast withdrawals, privacy, and a broad mix of casino games and live sports betting. The landmark sponsorship agreement makes Razed an official sponsor of HEROIC's Counter-Strike 2 roster. Razed branding appears prominently on HEROIC's official jerseys and all digital platforms. The partnership includes exclusive content, behind-the-scenes access, co-branded campaigns, and unforgettable activations for the CS2 community.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Heroic competitors and assessment
Company assessmentDirect peers
- FaZe Clan: Top global esports organization competing in Counter-Strike alongside HEROIC, with comparable operations across elite CS rosters, content production, and lifestyle/merchandise. Direct competitor for tournament placements and for brand sponsorship budgets targeting CS fans.
- Team Spirit: Competitive peer across both Counter-Strike (and Dota 2 The International pedigree) tournament circuits. Comparable mid-tier global esports org competing with HEROIC for sponsorships aimed at the tier-1 competitive audience.
- Ninjas in Pyjamas (NiP): Historic Counter-Strike organization with Nordic heritage that fields a CS2 roster and competes with HEROIC for tournament slots, sponsors, and merchandise sales within the European CS ecosystem.
- Team Liquid: Multi-game esports organization with elite Dota 2 and historically strong CS2 squads, large global fanbase, and merchandise programs. Comparable to HEROIC's dual-title CS2 + Dota 2 strategy at meaningfully larger scale.
- OG Esports: Premier Dota 2 organization and multiple The International champion, the highest-tier Dota 2 sponsor target globally. Most directly comparable peer on the Dota 2 side of HEROIC's portfolio where they compete for sponsorship and merchandise revenue.
- Astralis: Direct Counter-Strike 2 peer sharing Danish/Nordic roots with HEROIC. Astralis operates the same CS2 franchise model — elite roster, brand-led merchandise, and headline sponsorships — and is the most direct head-to-head on the CS2 competitive circuit and in European sponsor pitches.
- Tundra Esports: European Dota 2 specialist organization with tier-1 TI pedigree and similar sponsorship-and-merchandise mix. Closest Dota 2-only peer to HEROIC's Dota 2 division on competitive footprint and sponsorship positioning.
- ENCE: Finnish-headquartered esports organization anchored by a Tier-1 Counter-Strike 2 roster. Direct peer of similar scale to HEROIC, competing for Nordic-region sponsorships, Major qualification slots, and the same tier of CS sponsor inventory.
Broad incumbents
- Cloud9: Long-established North American multi-game esports org with CS lineage. Competes with HEROIC for international CS2 honors and global brand sponsorships across apparel, peripherals, and consumer categories.
- G2 Esports: Larger, multi-title global esports organization with established CS2 and broader sponsorship/merchandise operations. G2 is not a head-to-head peer on size, but competes in the same sponsor conversations and tournament brackets as HEROIC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Heroic social profiles
Digital presenceHeroic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroic leadership team
Management profileNumber of profiles
Profiles5 records
Heroic funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroic
What does Heroic do?
HEROIC operates a professional esports organization that fields competitive Counter-Strike 2 and Dota 2 rosters, alongside a Dota 2 division and a Counter-Strike 2 Academy development team. The organization complements its competitive operations with direct-to-consumer sales of branded apparel and accessories (jerseys, jackets, pants, caps, scarves, flags, stickers, pins, keychains, gaming sleeves), and commercial sponsorship integrations targeting the global esports audience.
Is Heroic a public or private company?
Heroic is a public company. It is classified as public and is currently operating.
When was Heroic founded?
Heroic was founded in 2016. It employs 11 to 50 people.
Where is Heroic based?
Heroic is headquartered in Copenhagen, Denmark, in the Europe region.
How does Heroic make money?
Three revenue lines are on record. Esports Prize Winnings are the primary driver. The others are merchandise Sales and sponsorships & Partnerships.
Who are Heroic's main competitors?
Direct peers on record are FaZe Clan, Team Spirit, Ninjas in Pyjamas (NiP), Team Liquid, OG Esports, Astralis, Tundra Esports and ENCE. Broad incumbents are Cloud9 and G2 Esports.
Does Heroic have an API?
No public API is recorded for Heroic.
What industry is Heroic in?
Heroic's product category is Professional esports organization. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAGANAM, Esports Tournament Sponsorships & Partnerships. Its NAICS code is 711211 and its SIC code is 7997.