OG Esports
OG Esports is a multi-title esports organization founded in 2015, fielding competitive teams in Dota 2, Counter-Strike 2, Honor of Kings, MLBB, EAFC, and EVA VR esports, and monetizing through sponsorships, merchandise, and the $OG Fan Token on Socios.com. Acquired 51% by Chiliz Group in September 2025.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OG Esports does
OG Esports is a privately held multi-title esports organization founded in 2015 by Johan 'n0tail' Sundstein and Sébastien 'Ceb' Debs, headquartered in Copenhagen, Denmark (legal entity OG esports A/S, Reg. no. 40035885), with a US-listed address in Wilmington. The organization fields competitive rosters across Dota 2, Counter-Strike 2, Honor of Kings, Mobile Legends: Bang Bang, EAFC, Marvel Rivals, and the EVA (Esports Virtual Arena) VR league, and is distinguished by being the first esports organization to win back-to-back The International titles (2018, 2019) and by pioneering blockchain-based fan engagement via the $OG Fan Token on Socios.com — the first esports token to surpass $100 million market capitalization. In September 2025, Chiliz Group acquired a 51% controlling stake, installed Xavier Oswald as CEO, and repositioned Socios.com as the exclusive wallet for the token.
OG's commercial engine combines sponsorship revenue, direct-to-consumer merchandise, and token economics. Sponsorship deals span betting platforms (Melbet, Dexsport, PARI), CFD trading platforms (TMGM, IC Markets), gaming peripherals (Secretlab, SteelSeries), Web3/blockchain partners (Socios.com, Valhalla), and consumer hardware (SCAN), with sponsors receiving jersey branding, streaming integration, and event activation. Merchandise flows through shop.ogs.gg with annual jersey pre-orders, while $OG Fan Token holders access voting rights, exclusive rewards, and merchandise discounts on Socios.com. The audience is a global fanbase: 1.8M Facebook followers, 1.3M Twitter/X, 379k Instagram, 122k YouTube, 88.3k TikTok, and 28.4k Discord "Gardeners." Go-to-market is community-led and event-driven: Tier 1 tournament appearances (The International, BLAST Slam, ESL One, DreamLeague) drive visibility, while OG Hub fan events (Copenhagen, Kuala Lumpur) and Discord/YouTube content sustain engagement between tournament cycles.
OG Esports firmographics
Firmographics- Name
- OG Esports
- Legal name
- OG esports A/S
- Website
- https://ogs.gg/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OG Esports is a multi-title esports organization founded in 2015, fielding competitive teams in Dota 2, Counter-Strike 2, Honor of Kings, MLBB, EAFC, and EVA VR esports, and monetizing through sponsorships, merchandise, and the $OG Fan Token on Socios.com. Acquired 51% by Chiliz Group in September 2025.
- Ownership category
- akta.pro rank
OG Esports industry classification
Industry- Product category
- Professional Esports Services
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Teams & Player Organizations (MPAFADAB)
- akta.pro secondary industries
- Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ), Esports Event Production & Operations (Broadcast, Stage, Refereeing) (MPAKANAO)
Keywords
Where OG Esports is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OG Esports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsorship Revenue: Partnership deals with multiple sponsors across betting platforms (Melbet, Dexsport), trading platforms (TMGM, IC Markets), gaming peripherals (Secretlab, SteelSeries), and Web3 platforms (Socios.com, Valhalla). Sponsors receive branding on jerseys, streaming content, and event activations.
- Merchandise Sales: Direct-to-consumer merchandise sales through official OG shop (shop.ogs.gg) including jerseys, apparel, and exclusive limited-edition items. Pre-orders for annual jerseys with shipping timelines.
- Fan Token Economy: $OG Fan Token generates revenue through token sales on Socios.com marketplace. Token holders gain voting rights, exclusive experiences, merchandise access, and direct engagement with the team. Recently surpassed $100M market capitalization.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OG Esports product offering
Product offeringCore offering
OG Esports operates professional competitive rosters across Dota 2, Counter-Strike 2, Honor of Kings, Mobile Legends: Bang Bang, EAFC, and EVA (VR esports), and monetizes its audience through the $OG Fan Token on Socios.com, official merchandise sold via shop.ogs.gg, and sponsorship inventory activated on jerseys, streams, and tournament appearances. The organization combines competitive operations with a Web3-based fan engagement economy and physical fan experience events (OG Hub).
Product overview
OG Esports operates as a multi-title esports organization with competitive teams across Dota 2, Counter-Strike 2, Honor of Kings, Mobile Legends: Bang Bang, and EAFC. The organization's product portfolio includes the $OG Fan Token (blockchain-based digital fan engagement on Socios.com), official merchandise sold through their e-commerce store, VR esports through the EVA Pro League, and fan experience events (OG Hub). The company was acquired by Chiliz Group in September 2025, integrating blockchain and fan token economics into their core offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- $OG Fan Token Blockchain-based fan token traded on the Socios.com marketplace that grants OG fans voting rights on club decisions, exclusive rewards, VIP experiences, merchandise access, and direct engagement with the team.
- OG Official Merchandise Store Official online store selling OG Esports merchandise including jerseys, apparel and signed memorabilia to fans worldwide.
- OG Esports Competitive Teams (Dota 2, CS2, Honor of Kings, MLBB, EAFC) Professional esports teams competing across Dota 2, Counter-Strike 2, Honor of Kings, Mobile Legends: Bang Bang, and EAFC in Tier 1 tournaments.
- OG EVA Team OG Esports team competing in the EVA Pro League, a free-roaming large-scale VR esports platform where players physically move within 500m² arenas for team-based shooter games using VR headsets and rifles.
- OG Hub Fan Events In-person fan experience events featuring TI watch parties, limited-edition merchandise, meet-and-greets and signing sessions with OG players, held alongside major tournament dates.
Quantifiable outcome
- First esports team to win back-to-back The International (2018, 2019)
- +2 more outcomes
Companies that use OG Esports
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
OG Esports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OG Esports partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- TMGMcoreOfficial Global CFD Partner for Dota 2 and Counter-Strike 2 teams. Sydney-based CFD trading platform founded in 2013. Partnership leverages esports-gaming parallel for fan engagement through digital activations, cashback rewards, signed merchandise, and branded content.
- DexsportcoreOfficial CS2 International Betting Partner. OG Counter-Strike 2 division rebranded as OG.Dexsport. Dexsport, a crypto/Web3 betting platform, serves as official betting sponsor for one year. Partnership includes giveaways, campaigns, behind-the-scenes content, and event activations.
- EVA (Esports Virtual Arena)supportingPartnership with free-roaming VR esports platform. OG entered EVA Pro League competing against seven top European teams. EVA uses 500m² arenas with VR headsets and rifles for team-based shooters, bridging physical activity with virtual gaming.
- MelbetcoreOfficial Dota 2 Betting Partner. Established in 2013, Melbet is a global online entertainment platform supporting esports development. Partnership supports OG's Southeast Asia expansion with all-Filipino Dota 2 roster, providing logistical support, branding, and community engagement.
- ValhallasupportingPartnership with play-to-earn turn-based strategy game on blockchain. Valhalla logo featured on jersey sleeves. Collaboration represents convergence of esports and blockchain gaming technologies.
- PARIsupportingInnovative esports betting brand partnership focused on enhancing fan experience through exclusive content, exciting events, and unique opportunities. Partnership announced with CEO statements emphasizing forward-thinking approach.
- LDN UTDsupportingVALORANT partnership where LDN UTD team rebranded to OG LDN UTD, retaining VCT status. Both organizations provide world-class support including bootcamps, performance services, community growth, and joint events at LDN UTD's Centre of Excellence in Camden Town, London.
- IC MarketssupportingFirst partnership in esports for IC Markets, a leading online trading provider. Collaboration marked first partner in this category for any esports organization. Focus on reaching gaming audiences through esports engagement.
- Esports ChartssupportingAnalytics partnership providing viewership measurement for Dota 2 and CS:GO teams, streaming performance analytics, and event statistics. Enables OG to understand esports community engagement and brand reach.
- SecretlabsupportingGaming chair partner providing ergonomic seating for players. Secretlab is pioneering ergonomic furniture for long gaming sessions, serving over 3,000,000 users worldwide. OG uses Secretlab chairs for competitions and content creation.
- SteelSeriessupportingGaming peripherals partnership providing tools needed for competitive play. SteelSeries is a leading gaming accessories manufacturer. Partnership established during OG's TI defense in Shanghai 2019.
- Socios.comcoreOfficial Partner and exclusive platform for $OG Fan Tokens. Mobile app for sports fans enabling voting on club decisions, exclusive rewards, merchandise access. OG was first esports partner on the platform. $OG became first esports Fan Token to surpass $100M market cap.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
OG Esports competitors and assessment
Company assessmentDirect peers
- 100 Thieves: North American esports and lifestyle brand with rosters across multiple titles and a strong merchandise/apparel business. Comparable to OG's blend of competitive teams, content-driven brand, and direct-to-consumer merchandise strategy.
- Team Secret: European esports organization founded by Clement 'Puppey' Ivanov with competitive teams in Dota 2 and CS2. Directly comparable to OG's Dota 2 heritage and European base, though smaller scale.
- Cloud9: Major North American multi-title esports organization with historical Dota 2 and active CS2 rosters. Comparable to OG in scale, multi-title breadth, and tier-1 sponsorship portfolio, though primarily US-anchored.
- Fnatic: Long-standing European multi-title esports organization with iconic brand status, competing across Dota 2, CS2, and additional titles. Directly comparable to OG as a heritage European org with championship pedigree and global sponsor roster.
- Nigma Galaxy: MENA-rooted esports organization with strong Dota 2 and CS2 presence, founded by former OG players including KuroKy. Comparable as a Dota 2-focused org with European competitive ties.
- Evil Geniuses: Historic North American esports organization with The International (Dota 2, TI5) championship legacy and CS2 presence. Comparable to OG as a championship-pedigree multi-title organization navigating post-acquisition era.
- Team Spirit: Russian/CIS esports organization best known for winning The International 2021 and 2023 in Dota 2, with a CS2 roster as well. Comparable to OG as a Dota 2 championship-winning organization with growing multi-title structure.
- FaZe Clan: Global esports and gaming lifestyle brand with multi-title presence (CS2, Fortnite, etc.) and a strong direct-to-consumer merchandise operation. Comparable to OG on multi-title structure, lifestyle brand extension, and merchandising.
- Team Liquid: Multi-title European esports organization fielding rosters across Dota 2, CS2, and other major titles with similar global brand recognition, multi-title structure, and tier-1 sponsorship portfolio — OG's closest comparable by scope and heritage.
Emerging players
- Team Falcons: Saudi-backed esports organization that has rapidly scaled across Dota 2, CS2, and other titles since 2023. Comparable to OG as an emerging multi-title rival with significant capital deployment, particularly in Dota 2 where they have won majors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
OG Esports social profiles
Digital presenceOG Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
OG Esports leadership team
Management profileNumber of profiles
Profiles4 records
OG Esports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OG Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OG Esports
What does OG Esports do?
OG Esports operates professional competitive rosters across Dota 2, Counter-Strike 2, Honor of Kings, Mobile Legends: Bang Bang, EAFC, and EVA (VR esports), and monetizes its audience through the $OG Fan Token on Socios.com, official merchandise sold via shop.ogs.gg, and sponsorship inventory activated on jerseys, streams, and tournament appearances. The organization combines competitive operations with a Web3-based fan engagement economy and physical fan experience events (OG Hub).
Is OG Esports a public or private company?
OG Esports is a private company. It is classified as corporate owned and is currently operating.
When was OG Esports founded?
OG Esports was founded in 2015. It employs 11 to 50 people.
Where is OG Esports based?
OG Esports is headquartered in Wilmington, United States, in the North America region.
How does OG Esports make money?
Three revenue lines are on record. Sponsorship Revenue is the primary driver. The others are merchandise Sales and fan Token Economy.
Who are OG Esports's main competitors?
Direct peers on record are 100 Thieves, Team Secret, Cloud9, Fnatic, Nigma Galaxy, Evil Geniuses, Team Spirit, FaZe Clan and Team Liquid. Team Falcons is listed as an emerging player.
Does OG Esports have an API?
No public API is recorded for OG Esports.
What industry is OG Esports in?
OG Esports's product category is Professional Esports Services. Its primary akta.pro industry code is MPAFADAB, Esports Teams & Player Organizations, with a secondary code of MPAFADAJ, Esports Sponsorship, Sales & Brand Activation Agencies. Its NAICS code is 711211 and its SIC code is 7990.