Craft
Craft is a privately held productivity software company that builds a cross-platform workspace unifying notes, tasks, documents, calendars, and whiteboards for individual knowledge workers and small teams. Headquartered in Budapest, Hungary and US-incorporated, the company serves over one million users across the US, UK, Japan, and Germany via a freemium subscription model.
- Company typePrivate
- Founded2020
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Craft does
Craft is a privately held, venture-backed productivity software company that builds a cross-platform workspace unifying notes, tasks, documents, calendars, and whiteboards into a single application. The company was founded by Balint Orosz and operates its headquarters in Budapest, Hungary, while legally incorporated in the United States as Craft Docs Limited, Inc. The Craft app is distributed natively on iOS, macOS, Windows (x64 and ARM64), Apple Vision Pro, Android (in beta), and the Web, with an in-house synchronization protocol and offline-first architecture underpinning the cross-device experience. The product emphasizes design quality (Apple Design Awards Finalist, Mac App of the Year, three Webby Awards, German Design Award) and depth without enterprise bloat, differentiating from incumbents such as Notion and Google Docs/Workspace through aesthetic output and a data-ownership philosophy that allocates over 50% of engineering capacity to foundational work.
Craft monetizes via a freemium subscription model. The free tier offers 1,500 blocks and 1GB of storage; the Plus tier is priced at $4.80 per month when billed annually ($57.60/year, from an $8.00 monthly list); Family, Team, and Business tiers extend collaboration features with shared spaces, centralized billing, administrative controls, and custom branding and domains (Team plans reported at $52/month). An education tier targets students and educators, and an affiliate program operated through Impact offers 50% commission on referred subscriptions for the first 12 months. Go-to-market is product-led with broad app-store distribution, an active community (200+ template builders, Slack and Reddit channels), and earned-media coverage in The Verge, Fast Company, and TechRadar.
As of the most recent inputs, Craft reports over 1 million active users and installs across the United States, United Kingdom, Japan, and Germany. The company raised a $12.2 million Series B in September 2022 led by EBRD Venture Capital with participation from Creandum and InReach Ventures, bringing disclosed total funding to approximately $20.2 million. It holds SOC 2 Type 2 certification and is GDPR-compliant. Its AI roadmap leans heavily on third-party model providers (Anthropic, OpenAI) plus on-device DeepSeek-R1; Craft Agents, a visual agentic layer built on Claude Code and open-sourced under Apache 2.0 in January 2026, was acquired by Polymarket in June 2026, with founder Balint Orosz transitioning to VP of Product Engineering at Polymarket. The core Craft productivity application continues to operate independently.
Craft firmographics
Firmographics- Name
- Craft
- Legal name
- Craft Docs Limited, Inc.
- Website
- https://craft.do
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craft is a privately held productivity software company that builds a cross-platform workspace unifying notes, tasks, documents, calendars, and whiteboards for individual knowledge workers and small teams. Headquartered in Budapest, Hungary and US-incorporated, the company serves over one million users across the US, UK, Japan, and Germany via a freemium subscription model.
- Ownership category
- akta.pro rank
Where Craft is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Craft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue (Plus Tier): Monthly or annual subscription for the Plus plan at $4.8/month (billed annually at $8.0 full price). Provides full access for everyday use with enhanced features including custom domains, custom logo branding, and advanced publishing options.
- Team/Family Plans: Premium team-oriented subscription tiers (Family, Team, Business plans) offering shared spaces, centralized billing, administrative controls, and team member permissions beyond individual Plus plan.
- Affiliate Program: Referral program offering affiliates 50% commission on all referred payments for the first 12 months. Managed through Impact partnership platform.
- Education Plan: Dedicated education pricing tier for students and educators, suggesting discounted or special academic subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic features |
| Subscription | Monthly | Plus - Individual everyday use |
| Subscription | Annual | Plus - Annual billing discount |
| Subscription | Monthly | Team plans (Family, Team, Business) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Craft product offering
Product offeringCore offering
Craft is a cross-platform productivity application that combines notes, tasks, documents, calendar, whiteboards, and daily journaling within a single, design-led workspace. It ships native clients for iOS, iPadOS, macOS, Windows, Android, and the web, with offline-first synchronization and an AI-powered Craft Assistant that supports writing, summarization, and content generation. Tiered Plus, Team, and Business subscriptions unlock collaboration, advanced AI usage, and administrative features for organizations.
Product overview
Craft is a unified productivity platform combining notes, tasks, calendar, documents, and whiteboards into a single workspace. The core offering includes the main Craft application with integrated AI Assistant for intelligent document handling, Collections for database-style data organization (Table, Gallery, and Kanban views), and a comprehensive Styling system. Craft Agents extends the platform with open-source autonomous AI agent capabilities for workflow automation. The platform supports cross-device synchronization across iOS, macOS, Windows, Android, and Vision Pro, with enterprise features including publishing, team collaboration, and custom domain support. Pricing tiers include Free, Plus ($8/month), and Team plans.
Differentiator
Problem solved
Functional benefit
Brands
- Craft Agents: A visual agentic AI tool built on top of Claude Code, designed for document-centric workflows and productivity automation. Open-sourced under Apache 2.0 license in January 2025.
Products and services
- Craft Craft is a cross-platform productivity application for individual knowledge workers and small teams. It combines notes, tasks, documents, calendar, whiteboards, and daily journaling in a single workspace, ships native clients for iOS, iPadOS, macOS, Windows, Android, and the web, and supports offline-first synchronization plus AI-powered writing and summarization via the embedded Craft Assistant and Model Context Protocol (MCP) connections. It is offered via freemium Plus, Team, and Business subscriptions.
Quantifiable outcome
- 1 million+ active users and installs
- +2 more outcomes
Companies that use Craft
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Craft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature8 records
Craft partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- AnthropiccoreCraft supports connecting Anthropic Claude API keys through the AI Assistant settings. Users can bring their own Anthropic credentials to power Craft Assistant conversations.
- OpenAIcoreCraft supports connecting OpenAI API keys or signing in with ChatGPT accounts. Users can use their own OpenAI subscription to power Craft Assistant without spending Craft AI credits.
- Claude (Anthropic)coreMCP (Model Context Protocol) connection available for Claude integration, enabling enhanced AI-powered workflows within Craft. Also powers Craft Agents built on Claude Code.
- ReplitsupportingAPI integration available for connecting Craft with Replit, enabling developers to combine note-taking and code development workflows.
- LovablesupportingAPI integration available for connecting Craft with Lovable, enabling enhanced developer productivity workflows.
- BoltsupportingAPI integration available for connecting Craft with Bolt (Vercel v0 alternative), enabling enhanced development workflows.
- v0 (Vercel)supportingAPI integration available for connecting Craft with v0 by Vercel, enabling enhanced AI-assisted development workflows.
- CursorsupportingMCP connection available for Cursor IDE integration, enabling AI-powered coding assistance within development workflows.
- Visual Studio CodesupportingMCP connection available for VSCode integration, enabling AI-powered development workflows within the popular code editor.
- RaycastsupportingMCP connection available for Raycast integration, enabling enhanced productivity workflows combining launcher and AI capabilities.
- WindsurfsupportingMCP connection available for Windsurf IDE integration, enabling AI-powered coding workflows.
- ImpactsupportingAffiliate partnership platform managing the Craft Affiliate Program. Impact helps affiliates track earnings from referring new subscribers (50% commission for first 12 months).
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Craft competitors and assessment
Company assessmentDirect peers
- Roam Research: Networked thought / PKM tool with bidirectional linking — comparable premium subscription positioning to Craft Plus for power-user writers and researchers.
- Notion: All-in-one workspace for notes, docs, databases, and wikis with strong templating and team collaboration — Craft's closest direct competitor for individual and team productivity use cases.
- Bear Notes: Apple-platform focused notes and writing app with strong design and Markdown/PRO features — comparable Craft competitor on iOS/macOS for individual writers and creators.
- Obsidian: Cross-platform, local-first note-taking and PKM app using Markdown files — directly competes with Craft on power-user knowledge workers who value offline-first architecture and data ownership.
Emerging players
- Mem AI: AI-native note-taking app with self-organizing workspace and semantic search — competes with Craft Assistant's AI features in the same target buyer (knowledge workers).
- Capacities: Cross-platform object-based note-taking and PKM app competing with Craft's Collections database model for individual knowledge workers.
Broad incumbents
- Evernote: Long-standing cross-platform notes and organization app with established SMB/team presence — broader incumbent competing for the same individual and small-team note-taking user base.
- Microsoft OneNote: Free cross-platform notebook app bundled with Microsoft 365 — competes head-on with Craft in enterprise/education and on Windows, where Craft is still building parity.
- Apple Notes: Default free notes app shipped on every Apple device — the most structural competitor on iOS/macOS given deep OS bundling, recently expanded with AI features and richer formatting.
- Google Keep: Free, AI-enhanced notes and reminders app integrated with Google Workspace — competes with Craft at the lightweight end, especially for SMB and enterprise Google users.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Craft social profiles
Digital presenceCraft compliance and trust
Trust signalCompliance2 records
Craft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft leadership team
Management profileNumber of profiles
Profiles2 records
Craft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Craft funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft
What does Craft do?
Craft is a cross-platform productivity application that combines notes, tasks, documents, calendar, whiteboards, and daily journaling within a single, design-led workspace. It ships native clients for iOS, iPadOS, macOS, Windows, Android, and the web, with offline-first synchronization and an AI-powered Craft Assistant that supports writing, summarization, and content generation. Tiered Plus, Team, and Business subscriptions unlock collaboration, advanced AI usage, and administrative features for organizations.
Is Craft a public or private company?
Craft is a private company. It is classified as venture growth investor backed and is currently operating.
When was Craft founded?
Craft was founded in 2020. It employs 11 to 50 people.
Where is Craft based?
Craft is headquartered in Budapest, Hungary, in the Europe region.
How does Craft make money?
Four revenue lines are on record. Subscription Revenue (Plus Tier) is the primary driver. The others are team/Family Plans, affiliate Program and education Plan.
Who are Craft's main competitors?
Direct peers on record are Roam Research, Notion, Bear Notes and Obsidian. Emerging players are Mem AI and Capacities. Broad incumbents are Evernote, Microsoft OneNote, Apple Notes and Google Keep.
Does Craft have an API?
Yes. Craft offers API integrations with various tools and MCP (Model Context Protocol) connections. The platform supports integration with Claude, ChatGPT, Claude Code, Windsurf, Cursor, Visual Studio Code, Raycast, and other MCP clients. API integrations are available for Lovable, Replit, Apple Shortcuts, Bolt, v0, Claude Code, and Codex CLI. Developer documentation is available at documentation.developer.craft.do. Developer documentation is at documentation.developer.craft.do.