New Barn

What New Barn does

New Barn Organics is a US-based, privately held consumer packaged goods company founded in 2015 that produces and sells Regenerative Organic Certified plant-based beverages and pasture-raised eggs. The core product portfolio comprises three almond milk SKUs (Unsweetened, Unsweetened Vanilla, and Organic Barista), an Unsweetened Coconutmilk, and Regenerative Organic Pasture Raised Eggs, all positioned around simple organic ingredient decks free of gums, flavors, and fillers. Underlying product technology centers on regenerative organic agriculture — soil health practices, no-till farming, cover cropping, animal welfare standards, and ethically audited labor — rather than on proprietary food processing IP, with packaging shifted to PlantCarton paperboard in 2019 to remove the majority of plastic from the supply chain.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (Shopify storefront selling primarily 6-pack bundles at $35 per 6-pack, shipped UPS 1-2 day) with multi-channel retail distribution across natural food chains (Whole Foods Market Southern Pacific Region, Sprouts, Bristol Farms, Erewhon Market, PCC Community Markets, Nugget Markets) and hundreds of regional independent grocers and co-ops in at least 12 US states. Certifications across Regenerative Organic Certified, USDA Organic, Non-GMO Project Verified, Certified Humane, Whole30 Approved, and OU Kosher anchor the value proposition and pricing premium. Customers are health-conscious, ethically minded, and often specialty-diet consumers (Whole30, non-GMO, dairy-free), including coffee enthusiasts seeking barista-grade plant milk.

The revenue model is straightforward unit-based product sales through retail and DTC, supplemented by digital gift cards starting at $10. The company has raised $3.75M in disclosed funding (Series 2, March 2018) and remains independent, founder-led, and small (11-50 employees), with operations spanning Rohnert Park, Fullerton, and an origination presence in Healdsburg, California. A 2023 product launch of the first Regenerative Organic Certified almond milk and a 2021 launch of the first nationally distributed Regenerative Organic Certified eggs position the brand as a category pioneer rather than a scaled share-taker.

Name

New Barn

Legal name

New Barn Organics

Website

https://newbarnorganics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

New Barn Organics is a privately held US CPG company that sells Regenerative Organic Certified almond milks, coconut milk, and pasture-raised eggs through its Shopify DTC site and natural and mainstream grocery retailers across 12+ US states.

Ownership category

akta.pro rank

Product category

Organic Plant-Based Dairy Alternatives

SIC

Dairy Products (2020)

akta.pro primary industry

Organic Dairy & Eggs Wholesale (AFAIAJAC)

akta.pro secondary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Organic almond milk
• Plant-based beverages
• Pasture-raised eggs
• Regenerative agriculture
• Dairy-free alternatives

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: New Barn Organics generates revenue through direct sales of their Regenerative Organic Certified almond milks, coconut milks, and pasture-raised eggs via their e-commerce website and retail store distribution.
2. Retail Distribution: Products sold through natural food retailers, co-ops, and mainstream grocery chains across the United States including Whole Foods Market, Sprouts, Bristol Farms, and Erewhon Market.
3. Gift Cards: Digital gift cards available for purchase starting at $10.00 on their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

New Barn Organics manufactures, brands, and sells Regenerative Organic Certified plant-based beverages (three almond milk varieties and one coconut milk) and pasture-raised eggs through direct-to-consumer e-commerce and U.S. retail distribution. Products contain only simple organic ingredients with no gums, flavors, fillers, or stabilizers, and are packaged in PlantCarton plant-fiber cartons. The brand emphasizes certified regenerative organic sourcing, certified humane animal welfare, and ethical labor practices throughout its supply chain.

Product overview

New Barn Organics is a food company specializing in Regenerative Organic Certified® plant-based beverages and eggs. The core product portfolio consists of three almond milk varieties (Unsweetened Almondmilk, Unsweetened Vanilla Almondmilk, and Organic Barista Almondmilk), one coconut milk product (Unsweetened Coconutmilk), Regenerative Organic Pasture Raised Eggs, and gift cards. All products emphasize regeneratively sourced organic ingredients with certifications including USDA Organic, Non-GMO Project verification, Whole30 Approved, and Regenerative Organic Certified. Founded in 2015 in Rohnert Park, California, the company sources almonds from Burroughs Family Farms in California's San Joaquin Valley and coconuts from collectives of small sustainable farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Unsweetened Almondmilk – 6 pack Dairy-free almond milk made with filtered water, organic almonds, sea salt, and organic vanilla extract (note: vanilla in name and category but listed in Unsweetened Almondmilk product per source). Regenerative Organic Certified®, USDA organic, Non-GMO Project verified, Whole30 Approved, and Kosher. Made with almonds sourced from Burroughs Family Farms.
• Unsweetened Vanilla Almondmilk – 6 pack Dairy-free vanilla almond milk made with filtered water, organic almonds, sea salt, and organic vanilla extract. Regenerative Organic Certified®, USDA organic, Non-GMO Project verified, Whole30 Approved, and Kosher.
• Organic Barista Almondmilk – 6 pack Barista-style almond milk designed for creating cafe-quality foam at home, with a delicate almond flavor and light sweetness that blends hot or cold. Organic ingredients, Non-GMO Project verified.
• Unsweetened Coconutmilk – 6 pack Organic coconut milk made from sustainably grown coconuts sourced from small family farms. Regenerative farming practices, Whole30 Approved, Non-GMO Project verified, and USDA organic certified. Rich, smooth, no added flavors, sweeteners, gums, or stabilizers.
• New Barn Organics Gift Card Digital gift cards available for purchase on New Barn Organics' e-commerce site starting at $10.00, redeemable toward any New Barn Organics product.
• Regenerative Organic Pasture Raised Eggs Pasture-raised eggs from heritage breed hens on regenerative organic certified small family farms. Hens have continuous outdoor access with at least 108 sq. ft. of outdoor space per bird. Certified Humane, USDA Organic, Regenerative Organic Certified, Whole30 Approved, and OU kosher certified. Available in brown eggs and multicolor eggs.

Quantifiable outcome

• First Regenerative Organic Certified almond milk to come to market
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Burroughs Family FarmscoreStrategic or Co-development PartnerLong-term sourcing partnership for Regenerative Organic Certified almonds. Burroughs Family Farms in California's San Joaquin Valley was the first almond farm in the country to become Regenerative Organic Certified. The farm uses regenerative practices including no-till farming, sheep grazing for weed control and fertilization, cover crops, and hedgerows with native plants. The partnership enables New Barn's first-to-market Regenerative Organic Certified almond milk products.
• Sustainable Coconut Farm CollectivecoreStrategic or Co-development PartnerSourcing partnership for regeneratively farmed coconuts from a collective of small family farms. Farms practice mulching and intercropping with pineapples, use ethical labor practices with no monkey labor, and undergo third-party audits for fair treatment of workers. The coconuts are regeneratively farmed and ethically harvested.
• Regenerative Organic AlliancecoreStrategic or Co-development PartnerCertification partnership through which New Barn Organics products are certified Regenerative Organic Certified. ROC certification covers three pillars: Soil Health & Land Management, Animal Welfare, and Farmer & Worker Fairness. New Barn's eggs are the first nationally distributed ROC-certified eggs in the US.
• Certified HumanecoreStrategic or Co-development PartnerThird-party certification body for animal welfare standards. New Barn's egg farms meet or exceed Certified Humane standards for laying hens, which include requirements for outdoor access and humane animal care. This certification complements their Regenerative Organic Certified status.
• ShopifycoreTechnology or IntegrationE-commerce platform powering New Barn's online store. Shopify provides the infrastructure for their direct-to-consumer sales, including shopping cart functionality, payment processing, and order management.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRegional retail distribution partnership. The Regenerative Organic Certified almond milks are available at Whole Foods Market stores in the Southern Pacific Region, representing a key retail partnership for the brand's products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Silk (Danone): Silk is the largest mainstream plant-based milk brand in North America, owned by Danone, offering almond, soy, oat, and coconut milks across mass grocery, club, and foodservice channels. Represents the incumbent scaled alternative New Barn competes against for shelf space and consumer mind share.
• Oatly: Oatly is a global oat milk leader, publicly traded, with broad retail distribution and major coffee chain partnerships (Starbucks). A scaled plant-based milk competitor that defines the category's premium tier and pressures New Barn's barista almondmilk positioning.

Direct peers

• Three Trees: Three Trees is an organic plant-based milk brand producing almond and oat milks with minimal ingredients, sold primarily through Whole Foods and direct-to-consumer channels. Comparable to New Barn on clean-label, organic positioning and barista-targeted SKUs.
• Malk Organics: Malk Organics is a premium organic plant-based milk brand offering almond, cashew, and pecan milks with a similar clean-label philosophy (no gums, fillers, or emulsifiers) sold in Whole Foods and natural foods retail. Closely comparable to New Barn on ingredient purity and channel positioning.
• Califia Farms: Califia Farms is a leading premium plant-based beverage brand offering almondmilk, oatmilk, creamers, and cold brew coffees sold through natural and mainstream grocery channels nationwide. It is the most direct competitor to New Barn in premium refrigerated plant-based milks at retailers like Whole Foods and Sprouts.
• Vital Farms: Vital Farms is the leading national pasture-raised egg brand distributed in Whole Foods, Sprouts, and mainstream grocery. The most direct comparable to New Barn's pasture-raised egg line on certification standards (Certified Humane) and retail channel positioning.
• Happy Egg Co. Happy Egg Co. is a national pasture-raised egg brand with free-roaming hen welfare standards, distributed in Whole Foods and mainstream grocery. Closely comparable to New Barn's egg line on humane farming claims and natural-channel retail.
• Pete and Gerry's: Pete and Gerry's is a national organic and pasture-raised egg brand distributed through Whole Foods, Sprouts, and mainstream grocery. Comparable to New Barn on organic/free-range egg certification tiers and natural-channel distribution.
• Elmhurst 1865: Elmhurst 1865 produces premium plant-based milks (almond, oat, cashew, walnut) with a clean-label formulation philosophy sold in natural and mainstream grocery. Direct competitor in the no-gums, minimal-ingredient plant-based milk niche.

Emerging players

• Forager Project: Forager Project is an organic plant-based brand offering cashewmilk, yogurts, and creamy oats with a clean-label philosophy, sold in Whole Foods and natural foods retail. Comparable to New Barn on organic positioning and ingredient transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newbarn_co
• LinkedInlinkedin.com/company/newbarnorganics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Barn