Véritable

What Véritable does

Véritable is a French consumer hardware company founded in 2014 and headquartered near Lyon, France, that designs and manufactures autonomous indoor gardens. Its product portfolio spans four lines — Exky (ultra-compact, 2-Lingot entry models), Vritable (4-Lingot standard models with adaptive lighting and connected variants), Botaneo (entry-level compact), and Gourmet (professional-grade 6-8 Lingot systems for indoor, outdoor, and microgreens) — with hardware priced from €99.90 to €629.90. The core technology is the proprietary Lingot pre-seeded organic seed pod (compostable, patent-pending) combined with patented SAVORYLIGHT LED grow lighting and a passive hydroponic irrigation system offering 1-4 weeks of water autonomy. R&D, design, assembly, and packaging are conducted in-house, with 90% of production within a 200km radius of headquarters.

The business model is a razor-and-blade DTC e-commerce play: hardware sales generate upfront revenue while Lingot consumables (90+ varieties at €6.95-€7.95 each) drive recurring usage. The company operates its own multilingual online storefront (French, English, English GB) with EUR and GBP pricing, supporting direct-to-consumer sales across Europe and globally since 2020. Customer segments include home cooks (primary), hospitality and catering professionals, corporate workspace planners, and professional chefs. Strategic ecosystem support includes partnerships with BPI France, Réseau Entreprendre, French Tech, and Gault et Millau. The company has raised funding through Kickstarter (2015), a seed round (2017), and a Series A (2019), with no subsequent disclosed rounds.

Name

Véritable

Legal name

Vritable

Website

https://veritable-potager.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Véritable is a French DTC company that designs and manufactures autonomous indoor gardens with proprietary pre-seeded Lingot consumables, serving home cooks, hospitality professionals, and corporate workspaces across Europe.

Ownership category

akta.pro rank

Product category

Smart Indoor Gardens

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industries

Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Indoor garden systems
• Hydroponic growing pods
• LED grow lights
• Microgreens cultivation
• Urban farming equipment

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Indoor Gardens: Sale of autonomous indoor garden products including Exky, Vritable, Gourmet, and Botaneo ranges. Products sold at various price points from entry-level to professional grade.
2. Consumables - Lingots: Recurring revenue from Lingot refills. Lingots are the essential consumable for the garden systems, containing pre-seeded organic seeds, nutrients, and substrate. Each Lingot provides harvests for 2-6 months depending on variety.
3. Accessories: Sale of accessories including power adapters, Lingot baskets, pollination brushes, sticky traps for pest control, and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Véritable designs, manufactures, and sells autonomous smart indoor gardens (Exky, Vritable, Botaneo, Gourmet lines) that grow culinary herbs, microgreens, vegetables, and edible flowers without soil, pesticides, or gardening experience, using SAVORYLIGHT LED grow lights and automatic irrigation. Its recurring-revenue layer is the Lingot range of ready-to-use, pre-seeded plant pods that snap into the gardens. The Gourmet CHR line extends these capabilities into outdoor and tablet-integrated professional systems for cafés, hotels, and restaurants.

Product overview

Vritable is a French company offering a range of autonomous indoor gardens with a modular product ecosystem. The lineup includes: Exky (ultra-compact for 2 Lingots at 99.90-129.90), Vritable (standard for 4 Lingots at 159.90-259.90 with SMART adaptive lighting and CONNECT app features), Gourmet (professional-grade for 6-8 Lingots at 429.90-629.90 for indoor, outdoor, and microgreens use), and Botaneo (economy option). All gardens use the proprietary SAVORYLIGHT LED technology and are compatible with Lingots - over 90 varieties of natural seed pod refills including herbs, greens, edible flowers, and mini vegetables. The system provides automated watering (1-4 weeks autonomy), adaptive LED lighting, and germination guarantees. Accessories include power adapters, pollination brushes, sticky traps, baskets, and the Express Seed Starter Kit. Vritable is the only company offering fully Made-in-France autonomous indoor gardens, with 90% of production within 200km of their Auvergne-Rhne-Alpes facility near Lyon.

Differentiator

Problem solved

Functional benefit

Brands

• Exky: Ultra-compact indoor garden designed for city dwellers with tight spaces
• Botaneo
• Gourmet
• Lingot

Products and services

• Exky CLASSIC Compact 2-pot autonomous indoor garden using SAVORYLIGHT LED grow lights and automatic irrigation; designed for countertop placement in small kitchens by urban consumers without outdoor space.
• Exky SMART Adaptive-lighting version of the Exky 2-pot indoor garden with Adapt'light automatic illumination management for households wanting optimized growth without manual intervention.
• Botaneo Eylo Cylindrical-design smart indoor garden for herbs, small greens, and aromatics; expands the Véritable range into a different form factor for kitchen and living-space use.
• Vritable CLASSIC Original 4-pot autonomous indoor garden with SAVORYLIGHT LED grow lights and automatic irrigation, growing four Lingots of herbs, greens, or flowers simultaneously for household use.
• Vritable SMART 4-pot indoor garden with Adapt'light smart lighting management, growing four Lingots simultaneously for households seeking optimized growth without manual adjustments.
• Vritable CONNECT App-connected 4-pot indoor garden with Bluetooth/Wi-Fi control for remote monitoring and notifications; positioned as the connected generation of the original Vritable line.
• Gourmet OUTDOOR Professional-grade outdoor-rated indoor garden in the Gourmet CHR range, engineered for restaurant, café, and hotel kitchens requiring on-site fresh herb and microgreen production.
• Gourmet INDOOR Indoor professional kitchen garden in the Gourmet CHR range, designed for restaurants, cafés, and hotels that want continuous fresh herb and microgreen harvests on site.
• Gourmet 1X for Microgreens Single-tray Gourmet-format indoor garden dedicated to microgreens production, designed for professional kitchens needing continuous microgreen harvests.
• Gourmet OUTDOOR + Tablet Outdoor-rated Gourmet garden bundled with a tablet for kitchen workflow management in restaurants, cafés, and hotels; the highest-end SKU in the Gourmet CHR professional range.
• Lingots Ready-to-grow, pre-seeded plant pods (Lingots) that snap into any Vritable, Exky, or Gourmet garden, containing growing medium and seeds for herbs, microgreens, vegetables, edible flowers, or aromatics without soil or pesticides.
• Power Adapter Replacement or spare power adapter for Vritable and Exky indoor gardens, sold as a standalone accessory.
• Lingot Basket Storage basket accessory for Lingot seed pods, introduced alongside the 2025 Ornamental Plants Collection.
• Pollination Brush Hand pollination brush for fruiting plants grown in Vritable gardens, introduced as part of the 2025 Ornamental Plants Collection accessories.
• Yellow Sticky Traps Pest-monitoring yellow sticky traps accessory for Vritable gardens, part of the 2025 Ornamental Plants Collection extension.
• Express Seed Starter Kit Standalone 2025 consumer kit providing an accelerated path to germination for users starting herbs and greens outside the Lingot format.

Quantifiable outcome

• Water consumption reduced by 5x compared to traditional gardening
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Food TechminorStrategic or Co-development PartnerFood Tech organization supporting innovation in the food technology sector. Vrable participates in this network.
• Gault et MillauminorStrategic or Co-development PartnerPrestigious French restaurant guide and culinary authority. Partnership positioning Vrable products in the professional culinary world.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AeroGarden: AeroGarden is the category-defining smart indoor garden brand in North America, owned by Scotts Miracle-Gro. It sells hydroponic countertop gardens with proprietary seed pod kits that compete directly with V́erable's Exky, V́erable, and Gourmet systems and Lingot refills, serving the same urban fresh-herb-at-home use case.
• Click & Grow: Click & Grow is an Estonian smart garden company offering Smart Garden countertop units with proprietary soil-based plant pods. It directly competes with V́erable in the European market using similar seed-pod ecosystem logic, passive irrigation, and LED grow lighting.
• Plantui: Plantui is a Finnish smart indoor garden maker using hydroponics and automated LED light cycles with proprietary plant capsules. It is a direct competitor in the European premium countertop smart garden segment with comparable technology and refill ecosystem.
• Gardyn: Gardyn is a US company offering AI-driven vertical indoor gardens with seed pod ecosystems sold through DTC. Its connected, app-managed grow system with proprietary yCubes competes with V́erable's CONNECT line and Lingot consumable ecosystem in the premium smart-garden tier.
• Rise Gardens: Rise Gardens is a US-based premium modular indoor hydroponic garden system targeting home cooks and prosumers. Its connected, app-driven, multi-level gardens overlap with V́erable's Gourmet and V́erable CONNECT product lines in functionality and consumer positioning.
• Ingarden: Ingarden is an Italian startup producing a slim-design smart indoor herb garden with LED lighting and proprietary seed mats. It targets the same European urban fresh-herb customer as V́erable Exky with a similar product form factor and refill-economics model.

Emerging players

• Natufia: Natufia is a smaller European emerging player developing premium kitchen hydroponic gardens targeted at prosumers and chefs. It overlaps with V́erable's Gourmet product line in the high-end professional/culinary indoor growing segment.
• Townee Bouet: Townee Bouet is an emerging French home-hydroponics brand offering small-format countertop herb gardens. As a domestic French market peer at a lower price point, it competes directly with the entry-level Exky line on accessibility for French urban consumers.

Broad incumbents

• IKEA (Indoor Garden Line): IKEA has explored indoor hydroponic garden products (e.g., Krydda/Växer series) sold through its global mass-market retail network. As a broad home goods incumbent, IKEA shares V́erable's indoor gardening hobby use case but competes on accessibility and price rather than the premium French-made position.
• Bosch SmartGrow: Bosch SmartGrow is a smart indoor garden product launched by Bosch, a major European appliance brand. As a large incumbent's foray into the category, it competes with V́erable on brand reach and shelf presence while sharing the smart-garden form factor and seed-pod refill system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSgFZ3iVUsZsjL6MA4QFEwQ
• Facebookfacebook.com/VeritableGarden/?ref=hl
• LinkedInlinkedin.com/company/veritable
• Instagraminstagram.com/veritablegarden
• Pinterestpinterest.fr/veritablegarden
• Xx.com/VeritableGarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Véritable