What Workpop does

Workpop is a private, US-based hiring technology company founded in 2014 and headquartered in Santa Monica, California. The company describes itself as a "seamless hiring platform for small and medium businesses," targeting an underserved segment of the labor market that typically lacks dedicated recruiting infrastructure. Workpop currently operates with a headcount of 11-50 employees and remains a private, for-profit entity.

Through April 2016, Workpop had raised approximately $16.1M in disclosed venture funding across three rounds: a $900K seed round in April 2014 (Slow Ventures); a $7M Series A in September 2014 led by Trinity Ventures, with participation from BoxGroup, Cornerstone OnDemand, Ironfire Ventures, Little Labs, Obvious Ventures, Plus Capital, Slow Ventures, and SV Angel; and an $8.2M round in April 2016 that included BoxGroup, CoCoon Ignite Ventures, Cornerstone OnDemand, Ironfire Ventures, Obvious Ventures, Thrive Capital, and Trinity Ventures. The investor composition is notable for the recurring participation of strategic operator Cornerstone OnDemand (a public talent-management SaaS company) and late-stage investor Thrive Capital. Beyond the 2016 funding event, no further material strategic activity — including new product launches, partnerships, M&A, leadership changes, or restructuring — is captured in the source material. Specific details on product architecture, pricing model, revenue mechanics, customer traction, and current operating performance are not disclosed in the available input data, which limits deeper analytical conclusions.

Name

Workpop

Legal name

Xoilac TV

Website

https://workpop.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Workpop is a private US-based hiring technology platform serving small and medium businesses. Founded in 2014 and headquartered in Santa Monica, California, the company has raised approximately $16.1M across three funding rounds through April 2016.

Ownership category

akta.pro rank

Product category

Recruitment Platform

NAICS

Employment Placement Agencies (561311), Employment Services (5613), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industries

Job Market Intelligence & Employer Networking Services (BPACAOAJ), Gig / On-Demand Generalist Staffing Platforms (BPACACAK)

Keywords

• Hiring platform
• Job marketplace
• SMB recruitment
• Applicant tracking
• Hiring software

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue: The platform generates revenue through display advertising on its website. Third-party advertisements are shown, with links to betting partners like 8XBET prominently displayed on the site.
2. Affiliate/Referral Revenue: Revenue from referring users to betting partners including 8XBET, displayed as 'Cược 8XBET' (Bet 8XBET) links throughout the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Workpop is a seamless hiring platform designed for small and medium businesses. It connects employers with job seekers through an online marketplace, enabling SMBs to post jobs, discover candidates, and manage the hiring process through a streamlined digital workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Workpop Hiring Platform A seamless online hiring platform that enables small and medium businesses to post jobs, find candidates, and manage the hiring process through a streamlined marketplace connecting employers with job seekers.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 8XBETcoreGTM or Marketing Partner8XBET is a betting partner prominently featured on Xoilac TV through 'Cược 8XBET' links displayed throughout the website. The partnership provides affiliate revenue through user referrals. Links to 8XBET betting platform appear on the homepage and match pages.

Scale indicators5 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• ZipRecruiter: ZipRecruiter is a direct SMB-focused hiring marketplace that distributes job posts to a network of boards and uses candidate-to-job matching. Like Workpop, it targets small and medium employers with a streamlined, mostly self-serve product and emphasizes time-to-hire.
• Snagajob: Snagajob is a hiring marketplace focused on hourly and SMB employers, the same core customer Workpop served. It pioneered mobile-first hourly hiring flows and represents a directly comparable marketplace model for the same buyer persona.
• SimplyHired: SimplyHired operates a job search engine and SMB hiring platform with pay-per-click and subscription models. Its SMB self-serve orientation and broad occupation coverage make it a comparable marketplace for small employer hiring budgets.
• Workable: Workable is an SMB-focused applicant tracking system and hiring platform with a marketplace component for job distribution. Like Workpop, it targets small and medium employers with a streamlined, product-led experience.
• Jobcase: Jobcase is a job seeker community and SMB hiring marketplace that monetizes via employer placements and partner referrals. It serves a similar long-tail SMB employer base and competes for the same hourly and entry-level candidate pool Workpop targeted.

Broad incumbents

• Indeed: Indeed is the dominant horizontal job marketplace with deep penetration in the SMB employer segment. It competes with Workpop on the same demand-side customers (SMBs posting jobs) and the same supply side (job seekers) at significantly larger scale.
• LinkedIn Jobs: LinkedIn's job product is a broad incumbent competing for SMB hiring budgets through premium job slots and recruiter tools. It overlaps with Workpop on professional/white-collar SMB hiring and increasingly hourly hiring via LinkedIn ProFinder.
• Glassdoor: Glassdoor is a jobs and employer brand platform with significant SMB employer penetration via job slots and employer profile upgrades. It competes for the same SMB hiring wallet as Workpop, particularly for white-collar roles.

Emerging players

• Breezy HR: Breezy HR is a smaller SMB-focused ATS with a job board distribution feature. It overlaps with Workpop on the demand-side SMB customer and a streamlined, mobile-friendly hiring flow.
• Lensa: Lensa is a job marketplace and recruitment platform targeting SMB and mid-market employers with AI-driven matching. Its SMB self-serve model and job distribution network place it in direct competition with Workpop's product surface area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks3 records

Key highlights5 records

Customer concentration

• Xx.com/workpop
• Facebookfacebook.com/workpop
• Instagraminstagram.com/xoilactvnet
• LinkedInlinkedin.com/company/workpop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workpop