Fluna
Fluna is a Brazil-based hyperautomation platform combining AI, RPA, and no-code workflows to automate enterprise processes. It offers pre-built AI Agents and custom development via AI Studio, serving enterprises in Brazil, the US, and Canada.
- Company typePrivate
- Founded2020
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fluna does
Fluna is a Brazil-based hyperautomation startup founded in 2020 and headquartered in Belo Horizonte. The company targets large enterprise clients across Brazil, the United States, and Canada — spanning both private and public sectors — with automation solutions that combine AI, Robotic Process Automation (RPA), and no-code workflow development. Its named customers include ConectCar, Bamaq, Unimed BH, Patrus, Clearly, Igua, Sicoob, and the Prefeitura de Belo Horizonte (PBH), covering automotive, healthcare, retail, technology, utilities, financial services, and government verticals.
Fluna's product surface centers on a no-code workflow automation platform and three pre-built AI Agents — the Medical Note Agent (end-to-end medical certificate processing with payroll integration), the Onboarding Agent (employee registration and document validation), and the Official Letter Agent (autonomous response to government correspondence). These are built on a hyperautomation architecture that combines AI, RPA, and low-code principles. A bundled methodology, AI Studio, provides custom AI agent development through a structured engagement consisting of opportunity mapping, value validation, discovery, experience design, agile delivery, and continuous evolution, staffed by specialized squads combining a Product Owner, workflow developer, and AI Engineer using a dual-track agile methodology; a proprietary layer branded 'Fluna Mind' underpins the orchestration.
Fluna operates a consultative, sales-led go-to-market model with direct enterprise engagement and customer-facing CTAs on its website ('Talk to a consultant', 'Schedule a demo', 'Know the platform'). Revenue is generated through three streams: subscription licensing for pre-built AI Agents, bespoke professional services engagements for custom AI agent development, and AI Studio consulting. Pricing is quote-based and not publicly disclosed; the company cites up to 80% ROI and 24/7 agent availability. The company raised approximately $511,000 in seed funding in January 2024 led by Hiker Ventures, and operates with an 11–50 employee footprint.
Fluna firmographics
Firmographics- Name
- Fluna
- Legal name
- Fluna
- Website
- https://fluna.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fluna is a Brazil-based hyperautomation platform combining AI, RPA, and no-code workflows to automate enterprise processes. It offers pre-built AI Agents and custom development via AI Studio, serving enterprises in Brazil, the US, and Canada.
- Ownership category
- akta.pro rank
Fluna industry classification
Industry- Product category
- Hyperautomation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Fluna is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fluna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Agent Licensing (Pre-built Agents): Fluna offers three shelf-ready AI Agents (Medical Note Agent, Onboarding Agent, Official Letter Agent) that can be implemented by customers. The company promotes ROI of up to 80% and 24/7 operation, suggesting a per-deployment or subscription-based licensing model for these agents.
- Custom AI Agent Development: Fluna develops fully customized AI Agents tailored to specific customer processes. This is a bespoke professional services and development engagement, likely project-based or structured as a managed services contract.
- AI Studio Consulting: The AI Studio provides structured strategic consulting engagements — including opportunity matrix mapping, value validation, discovery, experience design, and agile delivery — indicating a professional services revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pre-built AI Agents (shelf-ready) |
| Other | Multi-year contract | Custom AI Agent Development |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fluna product offering
Product offeringCore offering
Fluna sells a no-code hyperautomation platform that combines Artificial Intelligence, Robotic Process Automation, and low-code workflow building to automate enterprise business processes. Its commercial offering consists of shelf-ready AI Agents (Medical Note Agent for medical certificate processing, Onboarding Agent for employee onboarding, Official Letter Agent for responding to government correspondence) and the AI Studio, a customization methodology that builds bespoke AI agents delivered by specialized squads.
Product overview
Fluna is a hyperautomation platform combining no-code workflow automation with AI agents. The core offering includes Automated Workflows for intelligent process automation, three pre-built AI Agents (Medical Note Agent, Onboarding Agent, and Official Letter Agent) for specific business tasks, and AI Studio as a strategic methodology for developing custom AI automation solutions. The platform uses a Dual Track Agile methodology with specialized Squads combining Product Owner, developers, and AI engineers to deliver personalized automations using Flow, workflows, and Fluna Mind.
Differentiator
Problem solved
Functional benefit
Brands
- AI Studio: Customization methodology combining Flow, workflows, and Fluna Mind with specialized squads using dual track agile methodology to deliver personalized AI-powered automations.
Products and services
- Automated Workflows
Quantifiable outcome
- ROI (Return on Investment) of up to 80% for AI Agent implementations
- +2 more outcomes
Companies that use Fluna
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Fluna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Fluna partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Fluna competitors and assessment
Company assessmentDirect peers
- UiPath: Global leader in RPA and hyperautomation with AI agent capabilities (UiPath Autopilot). Fluna competes head-on in automating enterprise processes with low-code workflows and AI agents, although UiPath operates at vastly larger scale.
- Automation Anywhere: Enterprise RPA and agentic AI platform offering pre-built bots and process automation similar to Fluna's Medical Note, Onboarding, and Official Letter agents. Targets the same large-enterprise buyer with automation + generative AI bundle.
- Pipefy: Brazil-based no-code process automation platform used heavily by Brazilian enterprises for HR, finance, and procurement workflows — the exact use cases Fluna addresses with its AI agents. Strong regional competitor in the same geography.
- n8n: Open-source workflow automation platform with AI agent and integration capabilities. Competes with Fluna's no-code workflow builder on extensibility and developer-led automation, appealing to technical enterprise teams.
- WorkFusion: AI-native automation platform focused on financial services and regulated industries, offering pre-built agents for document processing and compliance — overlapping with Fluna's Medical Note and Official Letter agents and onboarding workflows.
Broad incumbents
- Microsoft Power Automate: Hyperscaler-bundled RPA and low-code platform with Copilot AI agents integrated across the Microsoft 365 stack. Poses a significant bundling threat to Fluna for enterprises already on Microsoft ecosystems.
- ServiceNow: Enterprise workflow and hyperautomation platform with Now Assist AI agents, HR onboarding, and document automation offerings. Fluna competes in adjacent areas but ServiceNow bundles into broader enterprise service management deals.
- Pega: Long-standing low-code workflow automation and RPA vendor with AI-powered decisioning and case management — overlapping with Fluna's process automation and intelligent document handling for large enterprises.
Emerging players
- Zapier: No-code workflow automation platform with growing AI agent capabilities and a marketplace of integrations. Adjacent rather than direct — Zapier targets SMB and prosumer rather than the large-enterprise AI Studio engagements.
- Camunda: Process orchestration and workflow automation platform with AI integration, used by enterprises to model and execute end-to-end processes — directly comparable to Fluna's workflow builder plus AI agent execution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fluna social profiles
Digital presenceFluna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluna leadership team
Management profileNumber of profiles
Profiles1 record
Fluna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluna
What does Fluna do?
Fluna sells a no-code hyperautomation platform that combines Artificial Intelligence, Robotic Process Automation, and low-code workflow building to automate enterprise business processes. Its commercial offering consists of shelf-ready AI Agents (Medical Note Agent for medical certificate processing, Onboarding Agent for employee onboarding, Official Letter Agent for responding to government correspondence) and the AI Studio, a customization methodology that builds bespoke AI agents delivered by specialized squads.
Is Fluna a public or private company?
Fluna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fluna founded?
Fluna was founded in 2020. It employs 11 to 50 people.
Where is Fluna based?
Fluna is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Fluna make money?
Three revenue lines are on record. AI Agent Licensing (Pre-built Agents) is the primary driver. The others are custom AI Agent Development and AI Studio Consulting.
Who are Fluna's main competitors?
Direct peers on record are UiPath, Automation Anywhere, Pipefy, n8n and WorkFusion. Broad incumbents are Microsoft Power Automate, ServiceNow and Pega. Emerging players are Zapier and Camunda.
Does Fluna have an API?
No public API is recorded for Fluna.
What industry is Fluna in?
Fluna's product category is Hyperautomation Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 513210 and its SIC code is 7372.