PIN IoT

What PIN IoT does

PIN IoT is a UK-based, founder-owned IoT software and hardware business that digitises skip and roll-on roll-off (RoRo) operations for the waste and recycling industry. Founded in Liverpool in 2018 by Paul Byrne, Chris Strutt, and Andy Wilbourn after they were approached by a major UK waste operator, the company combines proprietary low-power tracking hardware (7-10 year battery life, fibre-reinforced resin) with a cloud-based platform that delivers real-time visibility of skips, vehicles, jobs, and site visits. Its solution addresses a documented industry problem: roughly 50% of skips cannot be reliably located through existing operating systems, driving £100m of annual unnecessary new-skip spend in the UK.

The product portfolio has expanded from core tracking into the Damage, Repair and Maintenance (DRM) module and, in 2025, an AI-powered Resource Planning System for Household Waste Recycling Centres (HWRCs) that performs demand forecasting and transport optimisation. The platform integrates with the two leading waste industry operating systems, AMCS and PurGo, and is delivered via a direct enterprise field-sales motion with PIN's own installation and customer operations teams, supported by multi-year contracts, hybrid purchase/lease hardware economics, and recurring software subscriptions.

PIN sells primarily to commercial and industrial waste operators (NWH, Enva, Countrystyle, Sims Metal, Remondis, Biffa, Beauparc) and, more recently, to local authorities running municipal HWRC networks (Angus Council). Customers cite measurable outcomes including 30% additional capacity from existing fleets, 70% reductions in slow-moving containers, up to £35,000 per month in incremental sales, and avoidance of new skip purchases for several years. The company is bootstrapped (a single disclosed small funding round in 2020) and remains under founder ownership.

Name

PIN IoT

Legal name

PIN IoT

Website

https://pin-iot.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PIN IoT is a UK founder-owned IoT platform that combines proprietary long-life tracking hardware with cloud software to give waste and recycling operators real-time visibility of skips, vehicles, and jobs, with additional AI-powered planning and damage-management modules.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Waste Collection (5621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Refuse Systems (4953), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

akta.pro secondary industries

Reusable Tote/Crate Tracking & Store/DC Circulation Management (TLAEAMAC), Keg, Cylinder & Bulk Container Tracking (Beverage/Industrial Gas/Chemicals) (TLAEAMAD)

Keywords

• Skip tracking systems
• Waste management software
• IoT asset tracking
• Fleet management solutions
• Vehicle tracking hardware

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware (Tracking Devices): Sale or lease of low-power tracking devices fitted to skips and vehicles. Devices have 7-10 year battery life and are installed by PIN's expert field team. Both purchase and lease options available.
2. Software Platform Subscription: Ongoing software subscription for real-time tracking, analytics, and operational insights. Includes dedicated account manager support, platform monitoring, and user training. Pricing is tailored based on fleet size and operation scope.
3. Implementation & Professional Services: Project planning, deployment, and training services including site visits, skip location reconciliation, system configuration, and user training. Typically delivered within 2-3 weeks for standard deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PIN IoT sells a digital tracking system for the waste and recycling industry, combining low-power IoT tracking devices (7-10 year battery life) fitted to skips and vehicles with a cloud-based software platform that delivers real-time operational visibility, automated job capture, geofencing, and analytics. The offering includes a Damage, Repair & Maintenance module, an AI-powered Resource Planning System for Household Waste Recycling Centres, and native integrations with industry operating systems AMCS and PurGo. Customers include enterprise waste operators and UK local authorities managing skip and RoRo fleets.

Product overview

PIN IoT offers a modular platform combining physical tracking hardware with software for the waste and recycling industry. The core PIN Digital Tracking System provides skip and vehicle tracking with real-time visibility. Additional modules include the Skip & Vehicle Tracking hardware, the Tracking Software platform for operational management, the Damage, Repair & Maintenance (DRM) module for container lifecycle management, and the Resource Planning System for HWRCs featuring AI-powered demand forecasting and transport planning. All modules are designed specifically for the waste and recycling industry and integrate with AMCS and PurGo operating systems.

Differentiator

Problem solved

Functional benefit

Products and services

• PIN Digital Tracking System Digital tracking system for the waste and recycling industry that digitises the end-to-end skip collection process, providing real-time visibility of containers, vehicles, jobs, and operational performance with automated data capture. Built for commercial and industrial waste operators and local authorities managing skip and RoRo fleets.
• Skip & Vehicle Tracking Physical low-power tracking hardware fitted to skips and vehicles, with 7-10 year battery life, providing real-time GPS location tracking, movement monitoring, and automated job capture. Includes a vehicle scanner with PTO connection that generates a digital signal when the vehicle lifting mechanism is engaged, identifying exact skip delivery, exchange, and collection locations. Fitted by PIN's expert field team.
• Tracking Software (Waste Management Software) Software platform tailored to the waste and recycling industry, providing real-time operational visibility through maps, charts and dashboards, smart geofencing with automated journey and site visit capture, real-time alerts for route deviations, delays and failed jobs, KPI analytics, and integrations with AMCS and PurGo operating systems. Used by waste operators and recycling companies to monitor service delivery, contract performance, and inventory availability.
• Damage, Repair & Maintenance (DRM) Module End-to-end management platform for damaged skips that enables digital damage logging with photos, repair workflow management, automated alerts when damaged containers are moved, repairer allocation, and a complete audit trail through the repair process. Designed for waste operators to control the skip damage, repair and maintenance process, extend asset lifespans, and reduce downtime.
• Resource Planning System for HWRCs AI-powered resource planning platform for Household Waste Recycling Centres, providing daily demand forecasting by site, day and waste stream (factoring seasonality, weather and public holidays), and modelling optimal driver schedules, fleet capacity, costs, and scenarios. Designed for local authority HWRC operators to shift from reactive scheduling to proactive planning and reduce transport costs.

Quantifiable outcome

• 30% additional container capacity created from existing fleet
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Better Planet EducationminorOthers · 26 July 2025PIN team participated in 34-mile Sandstone Trail charity walk to raise funds for Better Planet Education, which provides free environmental resources to schools. This aligns with PIN's sustainability mission.
• AMCScoreTechnology or IntegrationPIN has built integrations with AMCS, one of the industry's leading operating systems. This integration provides seamless, single view of operations for customers using AMCS platforms.
• PurGocoreTechnology or IntegrationPIN has built integrations with PurGo, enabling customers using this operating system to benefit from seamless data synchronization and unified operational views.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AMCS: AMCS is a leading waste and recycling operating-system platform used by many of PIN's customers. It is comparable as both a partner/integrator and a potential broad incumbent that could expand into skip/RoRo visibility natively.
• PurGo: PurGo is another established waste-industry operating system integrated with PIN. It targets the same UK waste operator base and could similarly extend into IoT tracking and visibility features.
• Rubicon Technologies: Rubicon provides technology and services for waste and recycling fleets including route optimisation, customer experience software, and smart-city solutions. Comparable as a broad incumbent waste-tech software platform that could extend into tracking.
• Samsara: Samsara is a broad IoT and fleet management platform with telematics, asset tracking, and AI analytics used by industrial and waste fleets. Comparable as a well-funded generalist that could push into PIN's waste tracking use cases.

Direct peers

• Compology: Compology provides smart-camera and IoT-based container monitoring for the waste industry, with a focus on dumpster and roll-off tracking. Directly comparable to PIN in hardware-plus-software visibility for commercial waste containers.
• Sensoneo: Sensoneo offers ultrasonic and IoT-based smart waste management with fill-level monitoring and route optimisation. Comparable as a hardware-plus-software waste tracking solution serving municipal and commercial waste operators.
• Routeware: Routeware provides on-board computers, RFID bin tagging, and route optimisation for the waste and recycling industry. Comparable as a vertical technology vendor for waste operator fleets.
• BinSentry: BinSentry provides AI-driven feed-bin and container monitoring sensors for the agricultural and industrial waste industries. Comparable as a sensor-plus-software container tracking business targeting waste operators.
• Enevo: Enevo (now Rehrig Pacific's smart waste arm) provides ultrasonic fill-level sensors and analytics for commercial and municipal waste containers. Directly comparable in vertical and use case to PIN's container tracking.
• Bigbelly: Bigbelly provides smart, sensor-equipped public-space waste and recycling bins with cloud management. Comparable as an IoT sensor and software platform for waste container visibility, though more focused on public-bin segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwHSqB6eTk1V9eJzKqKXq8g
• LinkedInlinkedin.com/company/pin-iot

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIN IoT